Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Yahoo Toolbar Serving Up Questionable Affiliate Links As Coupons Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of the Yahoo Toolbar for both Firefox and IE. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases, it’s unclear if the websites that a [...] Marin Software Officiall [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web? Google’s early fantasy about mobile was that apps would eventually lose favor in favor of HTML5 and the browser. This is consistent with Google’s outlook and competitive history vs. Microsoft and Apple: the Internet and the cloud vs. proprietary operating systems and software. Yet, to date, apps have largely won out over the mobile Web. [...] Study: Correlation Between Tweets [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Launches Notes Service, Google Keep Need to jot down quick notes to organize your information? That company which aims to organize your information, Google, has a new service designed to help: Google Keep. Currently only available for Android 4.0 and higher , the service offers to sync your notes across devices, plus take in written (typed) notes or transcribe them when [...] Coca-Cola Clarifies: Social Media Is “Crucial” & [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: FairSearch Objects To Google’s “Top-Domain Name Land Grab” FairSearch is taking its anti-Google battle to the domain space. The organization — which is backed by the likes of Microsoft, TripAdvisor, Nokia and other Google competitors — announced today that it has filed objections with the Internet Corporation for Assigned Names and Numbers (ICANN) over Google’s application to own three new generic top-level domains [...] Capt [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)Equality has arrived in Twitter’s advertising system. The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: Speed, Attention & Sunsets Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired and executives at high profile companies ‘move on to other things.’ This is … Marketing Biz. CDN.net Launches as First User Customizable Global CDN for Everyone “Today’s rich content demands [...] Facebook’s Mark Zuckerberg Highest Rated C [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Digg: We’re Building A Google Reader Replacement Want a good replacement for Google Reader? Perhaps it’s appropriate that another brand from the Reader heyday, Digg, is planning to build that. From Digg’s blog post today: We’ve heard people say that RSS is a thing of the past, and perhaps in its current incarnation it is, but as daily (hourly) users of Google [...] Google Breaks Up Mapping And Commerce Unit, Sends Jeff Huber To G [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Relaunches Ad Dashboard With Expanded Analytics Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I’ll highlight here: reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for more detailed campaign reports that [...] Andy Rubin Out, Sundar Pichai In [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook News Feed Algorithm Update Weather Reports?Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook News Feed Algorithm Update Weather Reports? At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook may offer marketers what we can “weather rep [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg The benefits and drawbacks of working from home — or having employees working from home — has been a big topic of discussion in the online advertising and publishing worlds, ever since new Yahoo CEO Marissa Mayer told the company’s telecommuters to come into an office or say bye bye to their jobs. One contrary [...] WordPress Founder Matt Mullenweg At [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help) Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today’s target? The B2B community. The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In this study, [...] M [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook’s New News Feed: The Before & After Look Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content. Below, some before-and-after from my own news feed. Let’s start with this: That’s what I saw [...] Facebook Newsfeed Evolving Into “The Best Personalized Newspape [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore [...] One-Upped: Google Improves Profiles & Pages [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Shares How Often The FBI Sends National Security Letters For User Information How do you talk about requests for user information that legally, you can’t talk about? In the case of “National Security Letters” that Google receives from the US Federal Bureau of Investigation, a start is to talk generally about the number of requests received. In a blog post today, Google explains that it will now [...] Rumor: Google Creating A [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Yelp Starts Selling Display Ads In Its Mobile App Yelp is now selling display ads in its mobile apps, with two advertisers — Taco Bell and InterContinental Hotels Groups (IHG) as the first two advertisers to give it a try. According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories — Taco Bell for restaurant-related [...] Content Marketing Beyond “Create It Yourself” One o [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units. There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download [...] YouTube Joins The “Harlem Shake” Mo [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn’s follow button, which rolled out about a [...] Foursquare [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Instagram Reaches 100 Million Monthly Users Instagram has hit the 100 million monthly user mark. CEO Kevin Systrom announced the milestone yesterday in a lengthy blog post that waxes poetically about Instagram’s growing community. He also features a couple stories about Instagram users, highlighting the San Francisco-based Mission Bicycle, a small business with more than 42,000 followers (of course, followers are [...] Facebook Expands [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed. The PC is now just one of several pieces of hardware that people use to access the Internet, and increasingly, [...] Google+ Sign-In Launches For Secure, “S [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: App.net Adds Free Accounts App.net, previously only available via paid memberships, has added a free service tier to help open up the service to new members. But it’s happening on a limited basis: New members must get an invite from an existing App.net paid subscriber. And once in the system, the new free-tier members will only be able to [...] Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks! J [...]

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