Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Yelp Starts Selling Display Ads In Its Mobile App Yelp is now selling display ads in its mobile apps, with two advertisers — Taco Bell and InterContinental Hotels Groups (IHG) as the first two advertisers to give it a try. According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories — Taco Bell for restaurant-related [...] Content Marketing Beyond “Create It Yourself” One o [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units. There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download [...] YouTube Joins The “Harlem Shake” Mo [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn’s follow button, which rolled out about a [...] Foursquare [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Instagram Reaches 100 Million Monthly Users Instagram has hit the 100 million monthly user mark. CEO Kevin Systrom announced the milestone yesterday in a lengthy blog post that waxes poetically about Instagram’s growing community. He also features a couple stories about Instagram users, highlighting the San Francisco-based Mission Bicycle, a small business with more than 42,000 followers (of course, followers are [...] Facebook Expands [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed. The PC is now just one of several pieces of hardware that people use to access the Internet, and increasingly, [...] Google+ Sign-In Launches For Secure, “S [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: App.net Adds Free Accounts App.net, previously only available via paid memberships, has added a free service tier to help open up the service to new members. But it’s happening on a limited basis: New members must get an invite from an existing App.net paid subscriber. And once in the system, the new free-tier members will only be able to [...] Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks! J [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: B2B Ad Targeting, Elasticsearch & ID Card Checkout This week in marketing was short on drama and long on the future. We saw innovative search applications, new ad targeting capabilities and identity advances. This is … Marketing Biz. Elasticsearch Closes $24M Series B Round and Exceeds Two Million Downloads Milestone Elasticsearch is on a mission to organize data and make it easily accessible. [...] Sprint Beats Veri [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year. [...] Billboard 100 & [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Study Reveals Brand Marketers Mostly Clueless And Inept At Localization E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Driving people into local stores is thus much more lucrative than online conversions. [...] Twitter La [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: MTV Uses Twitter Hack To Promote BET Experience Yesterday it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare – getting your Twitter account hacked. About a half hour ago, the MTV account tweeted “MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHACK.” MTV is the third major brand account that has been hijacked this week. The account [...] Mobile Email Opens Now 41% & On Pace To Su [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: New Facebook Offers Unit Gives Power To The People With ‘Remind’ And ‘Share’ Ability A new, more robust, version of Facebook Offers that has been spotted in the wild. This new Offer unit gives Facebook users two choices in the offer at hand, “Shop Now,” or “Remind Me.” The unit spotted is substantially larger with an image that takes up more square pixel footage than previous offers. The new [...] EU Regulators “Plan To [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share According to ad network Chitika’s latest traffic study, Samsung’s Galaxy S3 has caught the iPhone 5 in terms of the amount of internet traffic it generates. The findings are drawn from “tens of millions of U.S. and Canadian smartphone mobile ad impressions” this month. Chitika said that in October 2012 Apple’s latest iPhone enjoyed an [...] Marketing Biz: Data Everyw [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Social User Report: Women Trump Men Across All Social Platforms Except Twitter To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networking sites. What is surprising, however, is that women’s usage outpaces men’s on all social networking sites except for Twitter. The study used telephone interviews to conduct interviews in November & December of 201 [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Play Gives Email Addresses To Developers, Raises Privacy IssuesAttention is being focused on how Google Play — Google’s app and content store — provides the name, email address and city location of those who purchase apps. Google’s privacy policies don’t make clear this is happening, something Google probably needs to correct. Personal Info That Google Gives Developers Developer Dan Nolan posted about t [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Half Of Google’s Search Traffic Comes From Partners No question — Google’s the world’s most popular search engine. But half of those billions of queries it handles comes from Google partners, rather than searches at Google directly. That tidbit came today from Nikesh Arora, senior vice president and chief business officer for Google, when he was talking with Liz Gannes of AllThingsD at the [...] Strange +1 Decrease On Google+ Bra [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook, AddThis Face Lawsuit Over ‘Like’ Button Facebook and AddThis, the social sharing platform company, are named as defendants in a lawsuit that claims two violations of patent infringement law. Rembrandt Social Media, a patent-holding company, filed the suit last week in Virginia, saying that Facebook infringed on two of its patents and AddThis on one. As Ars Technica reported, Rembrandt is [...] Where Will Facebook Marketing [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: Mobile App Insights, Local Deals 3.0 & Better Discourse This week in marketing revolved around three major themes: mobile app measurement (Onavo and Quantcast) innovative local offerings (MyTime and Tagwhat) and better ways to find, share and discuss content (Feedly, Buffer and Discourse). This is … Marketing Biz. Finally, A QuantCast For Mobile Apps? Onavo Launches Insights In Onavo Insights, you can look up [...] L [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users Google announced a new way for advertisers to create campaigns within their AdWords network. Google is calling this AdWords Enhanced Campaigns. The goal is to make it easier for advertisers to target searchers on all sorts of devices. In short, too many advertisers only focus on desktop users but mobile search is growing. Google is [...] The Twitter Ecosystem The big [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: US December Smartphone Share: The Apple-Samdroid Battle Continues This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all others are down. Apple and Samsung gained share, while others besides LG lost share. LG produced the wildly popular, perpetually sold out Nexus 4 handset. Apple was [...] Kim Kardashian Talks Social Media: Loves In [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut Instagram originally launched as an iPhone-only application. Then came Android, then web-profiles. Now Instagram has become a social network that is more than just mobile — thanks to the Instagram feed now hitting the web. Users can now log-in to see all of their friends photographic activity in the Instagram feed. Much of the same functionality [...] Report [...]

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