Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook: Mobile Daily Users Exceed PC Users Facebook said that for the first time in Q4 2012 daily mobile users exceeded daily PC users. The press release quote from CEO Mark Zuckerberg was: “In 2012, we connected over a billion people and became a mobile company.” See the related story: Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year. As [...] Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year Facebo [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: 64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report] Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer service, but almost two-thirds of those who answered a recent survey say they’ll be spending more on paid social media ads this year. According to a new report from the Nielsen-owned company, Vizu, 64 percent of [...] Re [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Yahoo Q4 2012 Earnings Beat Estimates: Revenues Finally Up After Four Years Yahoo announced fourth quarter earnings today under the leadership of Marissa Mayer. This is the first time Yahoo reported a rise in revenue in four years. The revenue was up 2% year-over-year at $1.35 billion for the fourth quarter and $4.99 billion for the 2012 year. Yahoo’s profits slipped by 22% year-over-year with $190 million [...] SMX West 2013: A Must-A [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Screw The Mission Statement, Facebook Cuts Connections With Twitter’s Vine, Yandex & VoxerBrands and individuals that are testing out Twitter’s new video toy, Vine, are learning the hard way that it doesn’t play well with Facebook. Sure, there’s a big button to connect your Vine account with Facebook so you can finds friends and connect more easily on the new video platform … but it’s broken. As [.. [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Microsoft Reports Revenue of $21.5 Billion, 15 Percent Increase In Online Advertising Driven By Search Microsoft Corp announced quarterly revenues this afternoon. Investors will likely greet them with a mixed or lukewarm reaction. The market had anticipated strong results. Microsoft said it made $6.38 billion in net income on revenue of $21.46 billion. Like Apple this week revenues missed expectations though earnings per share beat analyst [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Most Popular App In The US? It’s Facebook (Thanks To Apple) Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors — that’s on both Android and iOS. It’s about 11 million [...] Treating Your Conversion Symptoms, But Not The Disease [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012 Amid some accounting confusion last week tied to the sale of its Motorola Home property, Google announced quarterly and full year revenues for 2012. Fourth quarter consolidated revenues (including Motorola) were $14.42 billion, which was an increase of 36 percent vs. last year and 8 percent over Q3 2012. For the full year 2012 Google [...] Big Data: Amazon Set To Sell Adverti [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: After North Korea Trip, Eric Schmidt’s Daughter Outshines Father With Travelogue Back from his trip to North Korea, Google executive chairman Eric Schmidt has posted a few thoughts on his visit. But far more interesting and revealing was the travelogue from his daughter Sophie, who accompanied him on the trip. Eric Speaks Of Isolation Schmidt posted about his visit on his Google+ page, saying North Korean technology is limited, [...] F [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: Identity Capture, Link Rot & Graph Search Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate [...] [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Adds 9 New Tools To Its Certified Products Program Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The program launched last summer as a way, essentially, for Twitter to reward developers for creating the type of products that Twitter wants in its ecosystem. Certified Products fall into three categories: Engagement, Analytics and [...] Google CEO Larry P [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Mobile Travel Callers Convert At Much Higher Rates Than PC Users Call-based ad network Marchex has released an interesting travel study that captures data about the differences between PC and mobile users. Overall the study found that mobile users convert in much higher numbers than PC users in travel. (Marchex makes money by selling call-based advertising.) Marchex’s report found that call-based conversions were “consistently [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Live Blog: The Facebook Graph Search Press Conference As you can see in the live blogging coverage below, Facebook has announced Facebook Graph Search, an upgrade to its largely-ignored search function. It relies heavily on “likes” and other connections that users make inside Facebook’s “graph.” We’ve written an initial article about it on our sister site, Search Engine Land, and will have a [...] Twitter Now Partnering With [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid social media/display advertising here on Marketing Land and paid search on Search Engine Land, for example. [...] Twitter.org Being Used Fo [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The New Delicious.com Is Now Live & Looks Like A Winner After giving users a sneak peek last month, the new owners of Delicious.com have launched the new version of the venerable bookmarking site. On first glance, it looks like they have a winner on their hands. Going to the home page today should show a small pop-up window introducing the new site to both users [...] SocialCrawlytics: Providing Insight On How Your Content Is Being S [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Digg Says It’s Growing, Starting To Monetize The new Digg, which launched less than six months ago, has started to monetize its website. It’s doing so by including ads for mobile apps in the existing “Apps We Like” section of its homepage; today, the space is showing an ad for an app called Picturelife. The ad is clearly labeled as “Sponsored,” as [...] SocialBakers Launches Tool To Show Local Facebook Page Fan Counts Market [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce’s Benioff: Customer Service & Being Connected Is “The New Marketing”Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff, CEO and chair of Salesforce, in a keynote talk at CES today. Benioff was interviewed as part of the Brand Matters keynote, focusing on “Marketing In The Cloud,” which later involved a d [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days?A recent post from B.L. Ochman on Ad Age took a look at the semantics behind the jobs titles of those working in social media. Using FollowerWonk, Ochman pulled the precise titles of anyone that worked in a field related to social media. The overall results showed 181,354 users that were on Twitter with the phrase “social [...] Goog [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Facebook Mobile Ad Revenues Now 20 Percent Of TotalAccording to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are “delivered on mobile devices” according to Kenshoo. The [. [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Wins With FTC Antitrust Settlement, Industry Reacts Pro & ConGoogle walked away largely unhurt from yesterday’s FTC antitrust investigation settlement, and in the 24 hours or so since that announcement, the online/marketing/tech industry has responded with mixed reactions. In a nutshell, the FTC settlement prevents Google from scraping third-party content for inclusion in its search results (what it used to do with conten [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Android Has Nearly 54 Percent Mobile Market Share — comScoreEarlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones. Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft’s. ComScore&# [...]

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