Marketing Day: December 31, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Land’s Most Read Stories Of 2012What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were read the most: Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care (October) Hands-Off: Microsoft Surface Tablet Review (June 2002) Schmidt: Google+ Not Favored, Happy To Talk [...] Accomplishments, Complaints & Pred [...]


Marketing Day: December 28, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why Instagram’s Reported Drop In Daily Users Is Probably Not Due To Terms Of Service “Revolt”Wow, big news! Instragram has lost 25% of its daily users. A “revolt” declares the New York Post, which broke the story. But numbers seem pretty questionable and perhaps have nothing to do with the terms of service change that upset so many earlier this month. When I saw the news spreading about Instagram’s dro [...]


Marketing Day: December 27, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is Google Using AdWords Express Budgets To Promote Google+?Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone. That omission may make these ads less effective for those seeking new customers or followers to their Google+ pages. Meanwhile, the push gets those same [...] Looking Back Over [...]


Marketing Day: December 26, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook To “Vigorously” Defend Instagram Against Suit Over Terms Of ServiceIf you wondered whether Instagram’s apology and revised new terms of service mollified all of the user anger out there, the answer is no. And at least one user, San Diego resident Lucy Funes, and her attorneys have filed suit, seeking class action status for their complaint. The lawsuit, filed in the U.S. District Court [...] Forget The Kis [...]


Marketing Day: December 24, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts DeliveredFormerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. Why are they showing Santa in different locations at the same time? What’s up with Google showing fewer presents delivered than NORAD displays. Relax kids (or parents of kids). I have answers. I don’t have of [...]


Marketing Day: December 21, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Quora Aims To Expand Beyond Q&A, Seems To Have Wikipedia In Its SightsQuora has big plans for 2013 that will include the site expanding beyond its Q&A format with new products and/or features that might take on Wikipedia, and perhaps even Google. Co-founder Adam D’Angelo shared the company’s mission in a blog post late last night, and promised that Quora will expand in order to meet its [...] Marketing Biz: Did F [...]


Marketing Day: December 20, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Tests Pay-For-Delivery Messaging; Brands May Get Access LaterFacebook has started a “small experiment” in the U.S. that will let some individual users pay to make sure their messages reach other users’ Inboxes. It’s part of several changes to how Facebook Messages are sent between users. Facebook is positioning the pay-for-delivery system as a way to reduce spam and other unwanted messages from [...] T [...]


Marketing Day: December 19, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook To Halt Mobile Ad Network Test With No Plans To Roll It OutThose of you looking forward to Facebook rolling out the mobile ad network it’s been testing can just keep looking forward for now. Though the test is wrapping up at the end of the year, the social media firm has no plans to expand it anytime soon, as first reported by AllThingsD and confirmed by [...] IAB: US Interactive Ad Revenues Hit $9.3 Billion, A Record H [...]


Marketing Day: December 18, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are New Terms Driving Instagram Users Away Before Marketers Can Reach Them?If you go by my Facebook and Twitter feeds, you’d think Instagram is finished — users are packing their bags (downloading their photos using services like Instaport) and migrating to other services like Snapchat or even the venerable Flickr. This because the Facebook-owned photo-sharing service announced changes in its terms of service due to take [...] [...]


Marketing Day: December 17, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Nearby: A New Reason For Local Businesses To Get On FacebookNot every local business has a Facebook page, but they all have a new reason to get one: Facebook has announced a new version of Facebook Nearby that turns it into a local business search engine. The Nearby tab on Facebook’s iOS and Android apps will still show your friends’ local activity, but it now [...] Twitter, Nielsen Will Create A New Social TV Rat [...]


Marketing Day: December 14, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Android & iOS Apps Get Communities Support, Other FeaturesGoogle is updating both the Android and iOS versions of its Google+ app with a host of new — but mostly minor, frankly — features. The biggest addition to me, an iOS user, is the addition of support for Google+ Communities — the feature that rolled out about a week ago for desktop Google+ users. [...] Marketing Biz: Yahoo Organic Search Ads, Sinis [...]


Marketing Day: December 13, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And SocialNext year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year — which makes sense given a second study by ReturnPath found mobile open share [...] Facebook Rebuilds Androi [...]


Marketing Day: December 12, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Digitally Rewind 2012 With Facebook’s “Year In Review”Facebook’s new “Year In Reivew” feature now lets users summarize their 2012 in a nicely designed package. To see the year that was 2012, user simply need to navigate to facebook.com/yearinreview. Each user’s year in review pulls in the top 20 events that have occurred in 2012 along with added friends and pages liked. Additionally, Facebook has l [...]


Marketing Day: December 11, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: For Marketing Land’s First Birthday, A New Editor-In-Chief & Expansion PlansMarketing Land is celebrating its first birthday today, and as we go into our second year — some news! We have a new editor-in-chief as well as some expansion plans coming up. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Marketing Land and Search Engine Land! He begins on January 1, 2013. Matt [...] Report: iPad Owners [...]


Marketing Day: December 10, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Switching Everyone To New Profiles In Two DaysIf you prefer your old/current Twitter profile format, you’ve got about 48 hours left to enjoy it. Twitter says it’s going to convert all user profile pages over to the new, image-heavy design beginning on Wednesday, December 12th. This is the big change that Twitter announced on NBC’s Today show back in September. I haven’t [...] FTC: Privacy Disclosures Fo [...]


Marketing Day: December 7, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: Know When To Hold ‘Em, Know When To Fold ‘EmThe week in marketing was a bit like a game of poker or a chicken. Companies are playing their cards and seeing who will blink first. Instagram cut off support for Twitter Cards. Facebook is negotiating with Microsoft for Atlas. Raven Tools decided to drop features to comply with Google AdWords API terms and conditions. [...] See What’s Trending Where: Twitter Tren [...]


Marketing Day: December 6, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Launches Its Answer To Facebook Groups: Google+ CommunitiesAn answer to LikedIn or Facebook Groups, Google today launched Google+ Communities. It also released some new “momentum” numbers. Communities has yet to roll out to most people. It will be an additional icon on the left column of Google+, presumably leading to a directory of existing Communities to join. Users will also be able to [...] Report: Plaintiff Wil [...]


Marketing Day: December 5, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid ClicksWorking with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with accusations of invalid activity coming down from on high with little explanation or understanding. In acknowledgment of this history, Google says it is undertaking to be more proactive and positive in its dealings with publisher par [...]


Marketing Day: December 4, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Despite Smaller Share iOS Devices Generate 67 Percent Of Mobile Internet TrafficRecently there have been a number of reports that assert iOS (iPhone, iPads) are generating the majority of mobile web traffic (and mobile transactions). This is somewhat strange because of the dominance and proliferation of Android handsets on the market. Below are comScore’s most recent US smartphone operating system share data. Android has esse [...]


Marketing Day: December 3, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2012 Social Media Report: Users Spending 58% More Time On Social Media, Social App Usage More Than DoublesIn today’s 2012 Social Media Report from Nielsen, one thing was clear — social media usage shows no signs of slowing down. The biggest boon to the continued growth has undoubtedly been smartphones and mobile apps. In July of 2012, users averaged 88.48 minutes, a number that jumped 58% to 121.18 minutes in July of 2012. Whi [...]


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