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Bank’s ‘Automated Thanking Machine’ Shocks Customers With Heartwarming Gifts

td_canada_atm Last December, Canada's WestJet brought a Christmas Miracle to a planeload of its passengers. Before boarding, passengers answered questions and when they landed, they were presented with the item they wished for as a Christmas gift: everything from new underwear to a new flat screen TV. The video was viewed over 36 million times. TD Canada Bank has a big act to follow but it's doing an admirable job, if on a smaller scale. The bank, with help from Diamond Integrated Marketing and Leo Burnett, tricked out ATMs in a few of its branches, turning them into Automated Thanking Machines to dole [...]

Collaborating To Win Marketing: Faster, Cheaper, Better Creative

global-world-collaboration-worldwide-shutterstock In just a few short years' time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation (Lyft, Uber), to office space (Desktime, LiquidSpace), to personal assistants (TaskRabbit), to a company's workforce itself (oDesk, Visually). Venture capital firms have invested more than $2B in collabor [...]

BMW’s #Driftmob Unleashes World’s First Vehicular Flashmob

The_Epic_Driftmob_feat__BMW_M235i Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago. Mic Rodgers, a director who has worked on The Fast and the Furious franchise, worked with five Hollywood stunt drivers to create what's being billed as the world's first flashmob with drifting cars. All to promote the BMW M235i. Cape Town, South Africa-based agency Interone worked with BMW on the concept which converted an urban t [...]

Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes Volunteerism Effort

Timberland_Serv-a-palooza For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton's fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort. The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. Doing so enters them into a contest to win prizes and have donations to a cause made on their behalf by Timberland. our friends at #Timberlandserves Great time many thanks great effort by the #workn [...]

Get To Know: La-Z-Boy CMO Doug Collier

Doug Collier headshot As La-Z-Boy's CMO, Doug Collier serves a dual role, heading up the brand's marketing functions, while also serving as the President of its international division. Collier's responsibilities also include IT, as the company's CIO reports to him. La-Z-Boy Incorporated is one of the world's leading residential furniture producers, with 315 La-Z-Boy Furniture Galleries® Stores, 570 independent Comfort Studios® locations, and in-store gallery programs for the company's Kincaid and England operating units. Collier rejoined La-Z-Boy as the brand's CMO in June 2007 after serving as CMO for S [...]

Holiday Inn Celebrates Extraordinary Journey With #JourneyOn Social Campaign

tumblr_n8czet6qHL1rb1mppo1_500 [caption id="attachment_93233" align="aligncenter" width="500"] Fashion merchandiser Patricia was one of the Holiday Inn guests photographed for the campaign.[/caption] Holiday Inn is out with an inspirational campaign that highlights the incredible achievements of those who have been dealt setbacks in life and of others who have taken extraordinary journeys through life. One such story introduces us to Scott Rigsby, who lost his lower legs when he was 18. He was told he would never walk again. As part of Holiday Inn's Journey to Extraordinary, we learn how Scott's determination not onl [...]

Are We Making Money At Digital Marketing – Or Losing It?

woman-business-money-currency-shutterstock Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn't a surprise, given the expectations of incandescent brand impact. Done right, digital assets can ignite the kind of engagement that turns into sales. Beyond simply consuming content, leads and customers can provide reviews and comments, share content through social media pages, find product information and part [...]

AT&T Beefs Up ‘It Can Wait’ Campaign With #X Hashtag Promotion

AT_T__X_-_YouTube Likely, you've seen AT&T's "It Can Wait" texting and driving campaign. Today, working with MRY, AT&T has relaunched its "It Can Wait" website and is giving heavy emphasis to #X, the symbol it hopes becomes the standard for telling people you are driving and can't text right now. The site houses a #X explanatory video, an invitation to make a pledge not to text and drive which can be shared to Twitter and Facebook (over 5 million have done so), tips and tools in the form of an Android app and iOS instruction on how to easily use #X and a gallery of social media shares related to th [...]

Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow

OLYMPUS DIGITAL CAMERA The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that's home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport's increased popularity for all it's worth, erecting an interactive game that lets players share their experiences via social media. Working with MVP Interactive, the bank put up a 60-square-foot wall consisting of nine 47" flat screen TVs as well as four cameras and a Microsoft Kinect motion sensor, inside the stadium concourse. BBVA is calling it the Interactive Gaming Wall. Anyone who feels they are [...]

Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories

expedia_throwmeback Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter or Instagram, tag it with #ThrowMeBack and earn the chance to win a travel voucher which can be used on Expedia. Here's one entry: Each week, Expedia will choose one lucky winner (who must be following Expedia on Twitter or Instagram and affix @expedia and #ThrowMeBac [...]

How Spirit Airlines Embraced Brand Hatred And Won

Spirit Airlines Embrace The Hate Spirit Airlines is a brand people love to hate. Perhaps you've seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people's expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its "cheap seats" approach to marketing and embraces it fully. Spirit airlines is the absolute WORST airline to fly with. How do you charge someone $50 for carry on luggage??? — Adaeze (@_Adaeze_) July 8, 2014 Speaking of embracing, a couple months ago, the airline reacted [...]

Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman

Andy Chapman headshot As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman's day job is spent promoting the North Lake Tahoe region to traveling consumers both domestically and internationally, he can also be found outside enjoying all the recreational activities the area has to offer. Chapman says he knows how to make the most of his home base, from a morning paddle across flat waters, to an afternoon spent mountain bike riding a [...]

MarTech: Technology Management As A Marketing Discipline

martech_570x280 As marketers, we've had a slightly conflicted relationship with technology. The culture, philosophy, and mental models of marketing have been largely driven by "soft science" -- psychology, sociology, anthropology, economics -- and an even broader notion of "art." We pride ourselves on the power of creativity, design, and language to affect people's emotions, perceptions, and behaviors. As a profession, we're really good at applying those talents to grow brands and businesses. Collectively, however, our profession has been less adept at engineering. Processes, systems, and technol [...]

LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]

The Fundamental Checklist For Website Navigation Design & Architecture – Part 1

checklist-check-list-shutterstock People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is naturally knowledgeable about effective site navigation. Does the designer's or developer's home page have a jquery homepage slider that takes up the majority of the screen? Or cool drop-down and fly-out menus? Granted, any designer or developer naturally likes to show the breadth of his or her expertise. I have a different reaction than most people when I see those items on a website. My immediate question is why the "wow" factor is wasted on navigatio [...]

Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

tullamore_parting_shot At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man's impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own [...]

Benjamin Moore Creates World’s Largest Wooden Yo-Yo

benjamin_moore_arborcoat_yo_yo Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn't always about giving a person information about a product. Oh sure, doing stunts just for fun with no connection to a brand really isn't going to be all that productive, but this stunt created by The Martin Agency for Benjamin Moore accomplishes both quite nicely. Aiming to tout the benefits of Benjamin Moore Arborcoat stain which revitalizes old wood, the agency created what it's [...]

Get To Know: CMO & SVP Of Business Development For Sperry Top-Sider Chris Lindner

Chris Lindner headshot Part of Wolverwine Worldwide's family of branded footwear, Sperry Top-Sider was founded in 1935 by Paul Sperry, an avid sailor and inventor. During World War II, the brand's boat shoe was named one of the official shoes of the US Navy. Sperry Top-Sider later became the lead sponsor for the U.S. sailing team, and is currently the official boat shoe for The Head of the Charles Regatta. As Sperry Top-Sider's CMO, Chris Lindner oversees global marketing and brand strategy for the iconic brand, in addition to e-commerce, licensing, and international initiatives. Prior to this position, Lin [...]

David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)

amazon_advertising_mistaken_identity In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity. Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order th [...]

As A Marketing Exec, What Keeps You Up At Night?

alarm_clock_cant_sleep_shutterstock It's been said that there are two types of people in the world: people who divide the world into two types of people and people who -- don't. As someone who likes to think she rejects all overgeneralization, I tend to think of myself as the latter. But, doing the division is sometimes a fun and worthy exercise. Allowing myself the predictable tendency to bucket people into types, I've been thinking recently about these two: Those whose lives are ruled by what keeps them up at night Those whose lives are ruled by what gets them up in the morning Think about it. You know you are in a [...]

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