MarTech: Technology Management As A Marketing Discipline

martech_570x280 As marketers, we've had a slightly conflicted relationship with technology. The culture, philosophy, and mental models of marketing have been largely driven by "soft science" -- psychology, sociology, anthropology, economics -- and an even broader notion of "art." We pride ourselves on the power of creativity, design, and language to affect people's emotions, perceptions, and behaviors. As a profession, we're really good at applying those talents to grow brands and businesses. Collectively, however, our profession has been less adept at engineering. Processes, systems, and technol [...]


MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!

Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire tomorrow - Register now! [...]


One Month to MarTech, 5 Days to Save $150 – Register Today!

martech_570x280 Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August 19-20 for: Presentations and panel discussions that guide your selection of marketing technologies and development of marketing technologists. See the agenda. An all-star roster of marketing technologists and senior marketing and IT executives from Kimberly-Clark, Nationwide, IBM, Hubspot, Lexis Nexis, Adobe, Clorox, Marketo an [...]


Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

martech_570x280 In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue spotlights The New Marketing Organization, and the topics that we’ll cover at MarTech. The Digital Marketing Salary Guide revealed that chief marketing technologists are now the most in-demand marketing ex [...]


New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston

martech_570x280 Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking. Update! These sessions just added: Data: The Future of Marketing – Is Your Organization Ready? will explore how organizations are governing the management of data. Chief Data Officers Wes Hunt of Nationwide Insur [...]


Check Out the New MarTech Sessions and Speakers from Adobe, HubSpot, IBM & Marketo – Lowest Rate Expires Friday

martech_570x280 Keeping pace with emerging marketing technologies, determining the best fit, and getting the most from your investment are daunting challenges. At MarTech: The Marketing Tech Conference, industry leaders will help you understand marketing technology and its impact on your organization. Register by Friday, June 6th to save $300 on MarTech. Sessions Just Added The MarTech program features three new sessions: Senior executives from Adobe, IBM and Marketo will discuss the marketing platform ecosystems they’re creating and the role independent software vendors will play. Prominent [...]


8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference

martech_570x280 Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing culture that is responsive, agile and drives business success Recruit and develop people who will create brilliant online experiences for your customers. 2) Accomplished presenters. Conference Chair Scott Brinker and the MarTech advisory board selected speakers based on their expertise a [...]


Erik Brynjolfsson, Noted Researcher and NY Times Best-selling Author, Joins MarTech Speaker Lineup

martech_570x280 Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and doers – industry-defining executives and analysts who will help you understand marketing technology and its impact on your organizatio [...]


How The Second Machine Age Will Transform Marketing

2ma_300px The incredible change we're all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher up and examine how marketing overall is changing. We can go even higher up and realize how businesses, industries, and entire economies are being transformed around us. The engine of this breathtaking change at all levels is technology. And before you dismiss that as obvious — [...]


Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference

martech_570x280 Marketing is now a technology-powered discipline... a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: maximize the value of your investment in marketing technology; implement a culture that is responsive, agile and drives business success; harmonize the often-competing priorities of marketing and IT; recruit and develop people who will create brilliant online experiences for [...]


Introducing MarTech: The Marketing Tech Conference

martech_570x280 Marketing Land's parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of this vendor-agnostic conference are to: help participants connect the dots between technical possibilities and strategic marketing opportunities; cross pollinate ideas and experiences, facilitating greater collaboration within organizations. MarTech is b [...]


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