I have a couple of cool tools in my kitchen: The Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me accomplish a habitual practice I engage in each day. But, the Vitamix (a high speed blender) has shifted my understanding and approach to food. I’ve learned to use different types of raw foods to fuel whatever activity I’m about to engage in (tip: try kale for mental clarity). This shift has improved my performance and productivity both mentally and physically (some in my family even point to a sunnier dis [...]

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Marketing Day | Marketing Tools: Analytics | Marketing Tools: Social Media

Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories. The report revealed that brands with fashion, recipe, home and wedding boards score the highest a [...]

Related Topics: Channel: Strategy | Marketing Tools: Analytics | Pinterest | Pinterest: Analytics | Pinterest: Business Use & Advertising | Pinterest: Statistics | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media

After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the AppsFlyer Mobile App Discovery Report revealed that the most common mobile marketing channels included ad networks, app discovery platforms, cross sell opportunities, incentivized ad networ [...]

Related Topics: Channel: Strategy | Google: Google Play | Marketing Tools: Analytics | Mobile Marketing | Social Media Marketing: Advertising | Statistics: Mobile Marketing

With today's announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of an ad that is viewable on screen and the length of time the ad is displayed. To meet the IAB's standard for viewable impressions, at least, 50 percent of the ad must be viewable on screen for one second or longer. After comparing [...]

Related Topics: Channel: Analytics | Google: Display Advertising | Marketing Tools: Analytics | Statistics: Online Advertising | Top News

If only Epicurious had been using Social Flow or Buffer, it might've avoided the headaches associated with social media's latest tragedy-related faux pas. But it appears the food-lover's website wasn't using either of those social management services, and sent out a couple tweets on Tuesday that looked like an attempt at self-promotion in the aftermath of a terrible event. Twitter user Thomas Powell seems to have been the first to notice (that's his image above), and coverage on other websites has quickly picked up steam, as is always the case when brands take this route with their s [...]

Related Topics: Branding | Channel: Strategy | Features & Analysis | Marketing Tools: Social Media | Social Media Marketing | Top News | Twitter

Google announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time real-time data has been possible in a dashboard widget. Allowing users to perform many types of real-time analysis at a glance, the widgets can be combined and customized with different filters to segment and compare data side by side. Users can also set-up real-time and non real-time widgets on the same dashboard. To set-up a Real-time widget, users click the +Add Widget menu option from the Google-Analytics dashboard. Once a widget has be [...]

Related Topics: Channel: Analytics | Google: Analytics | Marketing Tools: Analytics

Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment video campaigns that drove the most shares were a set of two trailers for the movie Fast & Furious 6, which generated a combined 4,090,803 shares and Fox's ad for the 'Homer Shake' episode of the The Simpsons which garnered 568, [...]

Related Topics: Branding | Channel: Video | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Video

Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible. This is the first in a short series on Winning with Demand Generation – the art and science of creating lead flow for sales – and Marketing Automation – the technology supporting demand generation. What’s The Definition Of Victory? Either you have a marketing automation system already or you’re getting one soon. Either way, you need to be successful. The Big Objective of marketing automation is to create and qualify valuable lead flow to your sales te [...]

Related Topics: Channel: Strategy | Features & Analysis | Marketing Tools

With its launch today at the 2013 ad:tech Summit, Blab claims to be the first commercial platform to predict social media conversations up to 72 hours before they happen. Applying algorithms that analyze text, images, and videos from more than 50,000 real-time data sources, Blab organizes billions of conversations to predict future conversations within 24, 48 and 72-hour windows. Designed using a SaaS platform, marketers access Blab's Conversation Canvas dashboard to find opportunities and threats in real-time, making it possible to devise strategies and develop content based on future conv [...]

Related Topics: Branding | Channel: Strategy | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Hashtags

SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web ranking tools by harnessing the huge trove of  clickstream data that comes from their browser plug-ins. Much has already been written already about SimilarGroup's plans to unseat Alexa as the leader in web rankings, but the company also has services like Quantcast and Compete in its site. SimilarWeb.com uses data gathered from the company's browser plug-ins including SimilarSites and SimilarWeb as well as many others unrelated to the company's products th [...]

Related Topics: Channel: Analytics | Marketing Tools | Marketing Tools: Analytics

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]

Related Topics: Channel: Industry | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising | Twitter: Marketing

A couple of weeks ago, Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic comparisons of up to four publishers, instead of just two. The comparison view shows tabular graph results for uniques, people, visits, and page views, as well as a table view of the previous month's data. To access the Compare Site functionality,  go to any site’s profile page and click on the grey “Compare Site” button to the top right of the graph. Enter up to [...]

Related Topics: Analytics | Channel: Analytics | Marketing Tools: Analytics

One of my favorite features of Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that "was" one of my favorite features. It disappeared earlier this week, but the company says it'll make a comeback. Quantcast launched the feature in December 2006. One thing I loved about it versus other comparison tools out there was that if two sites "Quantified," used Quantcast's tracking code on their sites, you were getting about as direct comparison as possible. There was no wondering if the figures were perhaps off for one site versus the other, [...]

Related Topics: Channel: Analytics | Marketing Tools: Analytics | Top News

Little Twitter is growing up, today announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to buy and optimize Twitter ads alongside their other media buying. The company has been testing the system for the last month or so, with beta partners Adobe, HootSuite, Salesforce, TBG Digital and SHIFT. "With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale," wrote April Underwood, Twitter's prod [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Social Media Marketing: Advertising | Top News | Twitter: Advertising | Twitter: User Interface

Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it's the first company to combine data from both Instagram and Pinterest in a single dashboard. In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and marketers to understand that images increase engagement. Among other things, the company's Instagram analytics lets users track brand images shared by Instagram users (and reply if they wish) see overall counts of fol [...]

Related Topics: Analytics | Channel: Analytics | Facebook: Instagram | Marketing Tools: Analytics | Social Media Marketing | Top News

If you're a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C — but there are also some very real differences. For example, you wouldn't necessarily want to buy paid search ads if you're selling jet engines. Or maybe you would, if you had a tool that took into account the very long sales cycle and the unique consideration funnel that's implicit in marketing high-dollar, highly-customized products. Automation tools can help B2B marketers regardless of the complexity or price of products that you sell. The newest research report from Search [...]

Related Topics: Channel: Strategy | Marketing Tools | Marketing Tools: General

If you're one of those super-early adopters of Vine, there's already a way to get a basic snapshot of how your six-second videos are performing. The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing that you're using the tool. Once the report is ready, you'll be able to see a variety of stats related to engagement for your Vine videos shared during the previous seven days. (Perhaps a paid version will go back further?) The tool includes data such as: Total Enga [...]

Related Topics: Analytics | Channel: Video | Marketing Tools: Analytics | Social Media Marketing | Top News | Twitter: Vine

Mobile app developers have a new tool to quickly see how users have rated their apps -- and their competitors' -- on both the iOS and Android platforms. Oh, and it's free, too. It's called Applause, and it's a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has analyzed more than 50 million app reviews from the Apple App Store and Google Play. The tool does sentiment analysis on those reviews to measure user satisfaction, and ultimately comes up with an "Applause Score" between 0-100. There's a minimum review threshold that needs t [...]

Related Topics: Analytics | Channel: Analytics | Features & Analysis | Marketing Tools: Analytics | Mobile Marketing | Top News

After giving users a sneak peek last month, the new owners of Delicious.com have launched the new version of the venerable bookmarking site. On first glance, it looks like they have a winner on their hands. Going to the home page today should show a small pop-up window introducing the new site to both users and non-account holders. If you have an account already, logging in will bring up another overlay with a couple quick tips about using the new site. Content discovery looks like a cross between the old Digg and a page of Google search results. The far right column shows a preview o [...]

Related Topics: Channel: Social Media | Delicious | Marketing Tools | Marketing Tools: Social Media | Social Media Marketing | Top News

It's funny how subjective using social media tools can be from person to person. Every day, I use at least a half dozen tools to post and track social activity online, primarily SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster Tools, Simply Measured, PageLever, Followerwonk, Raven Tools, Curalate, Twitter Analytics, bitly, Muckrack, Tweetreach, Google Insights, Statigram, IFTTT... and there are more if I count the tools I use on a personal basis. I haven't used Union metrics for Tumblr yet (frankly I am si [...]

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