BrightRoll & Ifbyphone Announce Analytics Product Upgrades

analytics-600 Video advertising platform BrightRoll and voice-based automated marketing solution Ifbyphone both announced upgrades to their analytics offerings today. After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with comScore and Nielsen to integrate measurement analytics from each company. "For the first time, advertisers will be able to plan, target and optimize campaigns to maximize in-target delivery and validate performance with independent reports," said BrightRoll CEO Tod Sacerdoti. With the new data integration [...]


Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology

adobe-logo-180px Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products. In a preview of what's on the horizon, Adobe shared a look at technology it's calling Marketing Mix Planning.  It will become a core service in the Marketing Cloud and is meant to the one-stop-shop for companies to optimize their marketing efforts -- including offline. The algorithm-driven technology is designed to help marketers find the ideal mix of online and offline marketing including TV, PR, print and events. Marketing Mix Planning [...]


Collective And ZenithOptimedia Tout Success Of Online TV Analytics Platform

video-tv-ads-marketing Collective, an advertising technology company, announced this week that its partnership with advertising agency ZenithOptimedia shows how marketers can connect more effectively to their target television audience. ZenithOptimedia is using Collective's TV Analytics platform to align online behavior of customers and potential customers with TV preferences. That data is then used to help determine what advertising to buy. ZenithOptimedia executives, presenting at the American Association of Advertising Agencies Transformation conference in Los Angeles on Tuesday, said the platform has increase [...]


New Free Google Analytics App From Narrative Science Creates Reports In “Plain English”

Quill Engage logo March 2014 Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers narrative-styled reports. Based on the idea of providing website stats and trends using "plain English" versus a series of charts and graphs, Quill Engage claims to offer easy-to-read reports on site metrics like content engagement data, traffic, sources, referrals, paid search and audience segmentation. Available for download at QuillEngage.com, the application can be used for free on up to ten different websites. Using Narrative Science's Quill technology, t [...]


Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

wildfire doubleclick logos Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, completed last year, allowed marketers to see social advertising performance metrics alongside their other digital advertising efforts in the DoubleClick Marketing dashboard. At the time DoubleClick’s Vice [...]


E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android

ecommerce-online-sales-retail Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores. Based on e-commerce transactions from over 100 retailers and 70 million shoppers, Custora's data also revealed a slight increase in the average conversion rate last month, holding at 2.2 percent compared to 2.1 percent in January 2013. Mobile accounted for a [...]


Google Analytics Updates Remarketing UI & Builds Out List Import Options

google-analytics-icon-250px Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments previously created or segments imported from the solutions gallery. According to the announcement, the new features will be rolling out over the next two weeks. For anyone wanting to take advantage of the new updates [...]


Buffer Analytics Beefs Up With Social Account Growth Tracking & Google Analytics Support

buffer-icon The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for their "Buffer for Business" tool. Buffer has risen to popularity by providing simple scheduling tools and widgets, most of which are offered at no cost. In summer of 2012, Buffer beefed up its service with the offering of Buffer Analytics; today's upgrade further expands the overall tracking features and customization that marketers can harness. Google Analytics Integration The Buffer change that will restore the most relationships between social marketing [...]


New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times

google-analytics-featured Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google's website performance reports, and displays the average page load time for the most visited pages on a website. Integrating data from the new report, Google Analytics uses its PageSpeed Insights tool to offer tips on improving page load time speeds. "Not only can you measure and visualize the performance of your website," claims Google, "But you can now also speed up the slowest pages with concrete and actionable suggestions." The PageSpeed I [...]


Russian Search Engine Yandex Launches Free Analytics Tool To Track Metrics For Its 25 Apps

Yandex Russian search engine Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is a free tool available to mobile developers worldwide, allowing them to create personalized app-audience profiles and usage reports. Russia's largest search engine confirmed its new mobile app analytics solution was built to work on Android, iOS and Windows Phone platforms. With 25 different apps "enjoyed by millions" on various mobile devices, Yandex says: The main reason why we made an app stats tool from scratch, instead of using [...]


New Mobile App From SumAll Lets Users See 30+ Data Sources From A Single Screen

sumall_logo SumAll, an analytics solutions provider that integrates multiple sources of marketing data viewable on a single screen, has released an iOS and Android application and optimized its analytics platform for mobile devices. SumAll says its solution integrates analytics from more than 30 social media, payment and digital marketing platforms, into one chart. With its latest release, SumAll users can now access SumAll's analytics platform on a mobile device by downloading the SumAll app from iTunes or the Google Play Store. "We designed an app we're proud of to give users full visibility i [...]


Moz Analytics Launches Out Of Beta

Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company rebranded from SEOMoz. Moz Analytics is an expansion of the company's original SEOMoz PRO platform that primarily focused on organic search data. Moz Analytics gives users insights into organic search, social and referral traffic performance.  “We believe that all your data about inbound channels should be aggregated in one place,” wrote CEO Rand Fishkin at the time of the announcement. All current PRO customers and the 80,000 users who requested i [...]


Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More

adobe-logo-180px Today, Adobe released a fall update for Adobe Analytics, part of the Adobe Marketing Cloud, with features designed to help marketers more easily identify, communicate and take action on data patterns in real-time. The Adobe Analytics update includes new predictive analytics capabilities and anomaly detection, real-time reporting and data visualizations, as well as additional video and mobile app analytics tools. "The focus this year has been on how to help marketers put data to work, " explained Bill Ingram, vice president of Adobe Analytics and Adobe Social, in a phone call last week. [...]


Google Analytics Android App Gets Complete Redesign For Mobile Devices

google-analytics-icon Google Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the new app includes visualizations that automatically resize to fit the user's device screen size and orientation, along with side navigation to access reports quickly. Other updates include specialized reporting for web and app views, key report metrics summarized in a single Overview screen, and dimension-based drill-down for most reports. Google Analytics created the new app using Google Tag Manager for Mobile Apps to make the app [...]


Using Indices For Digital Analytics: Opportunities And Pitfalls

Print It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It's Marketing Analytics 101. But there is still some debate as to what an index is - and often, indices can be misused. But because each individual index can be used by marketers to help understand the effect of particular attributes (for example, age or gender) on a consumer’s propensity to convert, it can be one of the most actionable, effective tools at an analysts’ disposal. So how do you use them? In the context of digital media analytics, an index is the ratio of [...]


Brandwatch’s Vizia Gives Brands A New Tool To Run Social Media Command Centers

Brandwatch_logo_Sept2013 Brandwatch, a provider of social media monitoring tools, has launched Vizia, a new social media analytics solution that displays real-time data on multiple screens. Brandwatch is billing their latest offering as, "a reinvention of the traditional social media command center." "It's not only supported by advanced analytics that delve into the most relevant business insights, but it's also really dynamic and scalable across various use cases," said Dell's social media listening and analytics practice leader Logan Lawler, "I'm impressed at how Brandwatch incorporated customer feedback into [...]


Google Analytics To Cease IE8 Compatibility By End Of 2013

Google Analytics Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the company is, "Deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013." Google says it wants to focus its energy on new product features, and help drive adoption of web technologies that are, "in the design of Google Analytics product." While users will still be able to measure site traffic from IE8 browsers, Google Analytics will only support the latest versions of Chrome, F [...]


IBM Launches Digital Marketing Network, Offers Single Tag Integration With 100+ Vendor Partners

IBM Digital Marketing Network IBM has launched the cloud-based IBM Digital Marketing Network to give clients easy integration between more than 100 ad tech vendors. The network allows organizations to share analytics data with their other advertising and marketing solutions to inform media buys based on individual buyer behaviors in real-time. The network harnesses Digital Data Exchange, IBM's tag management solution, that enables marketers to use a single tag to relay information to all partner platforms. The single tag simplifies implementation and eliminates the weight of having multiple tags for each solution. C [...]


4 Must-Know Facts On Product Listing Ad Mechanics

Google Shopping Google's Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers' pay-per-click (PPC) strategies. This rapid growth has been fueled in part by the improved performance of PLAs over traditional text ads. However, the increased spend has also resulted in competitive inflation, where CPCs for PLAs now match or exceed that of text ads. Despite their growing importance as a marketing channel, PLAs remain frustratingly opaque when compared to traditional, paid-search text ads. Part o [...]


Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010

Topsy-Analytics Today, leading social search and analytics site, Topsy, is gaining some (free) major upgrades that will make marketers giddy. Topsy will now be offering access to exact statistics around any search term/phrase including sentiment analysis. Previously, this data was listed on Topsy for "significant Tweets" only, but moving forward, users will be able to view data on any query under the sun. This technology was showcased last Fall with the partnership between Twitter and Topsy on "The Twitter Political Index." The index showcased sentiment analysis over specific periods of time, something tha [...]


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