Marketing Tools: Analytics
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Signal expands its identity solution beyond a brand’s own properties
Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing...
Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks
The launch of its Marketing Cloud makes these histories available for predictive marketing and sales...
IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will...
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s...
It’s true: Smiling at an ad means sales will go up
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales...
Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to...
Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to...
SimilarWeb now offers more granular metrics through Digital Insights
The new service of custom reports allows marketers to find some of the traffic patterns behind their...
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the...
Optimizely expands its experimentation platform to OTT TV
New product supports video experiments in any over-the-top TV app that uses tvOS or Android...
Google rolls out free Data Studio globally, improves filters & other features
Users can now save and reuse data filters, add Google Analytics segments and...
Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
Facebook is starting to fold Atlas's measurement products into Facebook's own tools and will transition Atlas's remaining clients as...
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
Totango rolls out first chatbot for customer success
The text-based Zoe can pull info on customers or track teamwork in resolving a customer success...
On a buying spree, Hootsuite adds analytics provider LiftMetrix
Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate...
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad...
With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error
Developers can compare two audience segments at a time and break down their audiences based on the sites that sent...
AdParlor launches Intelligence Tags to better assess social ads’ performance
Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their...
Adjust declares it is now entering Measurement 2.0 for mobile analytics
Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile...
Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
The certification marks another step toward full data equality for online-delivered...
