Quantcast “Compare Sites” Feature Disappears, Company Says Will Return

Quantcast One of my favorite features of Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that "was" one of my favorite features. It disappeared earlier this week, but the company says it'll make a comeback. Quantcast launched the feature in December 2006. One thing I loved about it versus other comparison tools out there was that if two sites "Quantified," used Quantcast's tracking code on their sites, you were getting about as direct comparison as possible. There was no wondering if the figures were perhaps off for one site versus the other, [...]


Curalate Adds Instagram Analytics, Expands Beyond Pinterest

curalate-icon Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it's the first company to combine data from both Instagram and Pinterest in a single dashboard. In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and marketers to understand that images increase engagement. Among other things, the company's Instagram analytics lets users track brand images shared by Instagram users (and reply if they wish) see overall counts of fol [...]


Vine Analytics Already? Yep. And Free, Too

vine-stats-analytics-featured If you're one of those super-early adopters of Vine, there's already a way to get a basic snapshot of how your six-second videos are performing. The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing that you're using the tool. Once the report is ready, you'll be able to see a variety of stats related to engagement for your Vine videos shared during the previous seven days. (Perhaps a paid version will go back further?) The tool includes data such as: Total Enga [...]


Applause.com Launches Analytics Tool For Mobile Apps

applause-logo Mobile app developers have a new tool to quickly see how users have rated their apps -- and their competitors' -- on both the iOS and Android platforms. Oh, and it's free, too. It's called Applause, and it's a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has analyzed more than 50 million app reviews from the Apple App Store and Google Play. The tool does sentiment analysis on those reviews to measure user satisfaction, and ultimately comes up with an "Applause Score" between 0-100. There's a minimum review threshold that needs t [...]


SocialCrawlytics: Providing Insight On How Your Content Is Being Shared

sharing-kids-featured It's funny how subjective using social media tools can be from person to person. Every day, I use at least a half dozen tools to post and track social activity online, primarily SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster Tools, Simply Measured, PageLever, Followerwonk, Raven Tools, Curalate, Twitter Analytics, bitly, Muckrack, Tweetreach, Google Insights, Statigram, IFTTT... and there are more if I count the tools I use on a personal basis. I haven't used Union metrics for Tumblr yet (frankly I am si [...]


Twitter, Nielsen Will Create A New Social TV Rating Metric

twitter-video-tv-featured This is a coup for Twitter: The company is partnering with Nielsen to become the first arbiter of the most socially successful U.S. TV programs. The companies have a new multi-year agreement to create the "Nielsen Twitter TV Rating," a measurement that Nielsen says will serve as a complement to its existing TV ratings. While the latter measures "first screen" viewership (i.e., on the television), the new Twitter TV Rating will serve as an industry-standard metric for "second screen" activity -- i.e., the reach of conversation on Twitter about TV programs. I called it a "coup" for Twitter [...]


Adobe AdLens Integrated With Adobe SiteCatalyst

AdLens_SiteCatalyst Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps you with digital strategies and marketing initiatives. By incorporating SiteCatalyst into AdLens, data sets can be used for ad optimization, custom analysis and reporting in real-time. With simple deployment, SiteCatalyst customers can now a [...]


WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles

facebook-like-featured Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter "facebook report" into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an ties into various knowledge domains.  Not only can you see some basics like the demographics of friends, weekly app activity, photo dates/times and geographic data, but also activity data. Personal analytics tracks all types of posts and displays data [...]


Fruji: Inexpensive Twitter Analytics For The Masses

analytics-featured Fruji is a new Twitter analytics service that offers some pretty powerful reports, particularly when it comes to analyzing who's following you. And Fruji does it at a lower cost than some other services. Pricing ranges from free for the barebones "Basic" account up to $25 per year for the "Pro" account, which provides unlimited lists of things like "Most Valuable Followers," "Most Popular Followers" and how many verified Twitter accounts are following you. There's also a "Premium" account in the middle that, for $5 per year, lets you see up to 20 verified users that follow you and up to 50 [...]


Twitter Analytics Company Followerwonk Acquired By SEOmoz

Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: "in the low 7 figures (between 1mm and 4mm) and that it includes three items - cash upfront, ongoing cash incentives for the years the Wonk crew stay at Moz, and SEOmoz stock." Followerwonk allows users to search for, compare, analyze, track and sort followers. In the official annou [...]


Fifty Shades Of Social Media Measurement Tools

social-media-colors-featured (Full Disclosure:  The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common as graduation parties in June. While it is encouraging to see so many measurement options emerging, the wide range of products in this space can be confusing. Part of the problem is that the term “social media measurement” is used to describe tools [...]


Understanding The True Reach Of Pinterest

pinterest-users-network-featured Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the same surge in traffic as others have, but for many others the impact is very real. Now marketers, publishers and community managers are asking, how do we track our content? How do we measure up to other sites? Are people really seeing our content if i [...]


Project Cascade: Does The New York Times Have The Best Tool For Explaining How Content Spreads Online?

nyt-project-cascade-featured There are innumerable companies (and individuals) in the business of trying to measure things like how content spreads on the web, why some content goes viral, and which social media users are most influential in making it happen. (Here at Marketing Land and Search Engine Land, we seem to get a new PR pitch on the subject every week.) But it may be that the New York Times -- traditional media's "Gray Lady" -- has the best tool of all to explain that. It's called Project Cascade -- a 3D visualization tool developed by the Times Research & Development Lab that you (and I) may not have [...]


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