If you're a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C — but there are also some very real differences. For example, you wouldn't necessarily want to buy paid search ads if you're selling jet engines. Or maybe you would, if you had a tool that took into account the very long sales cycle and the unique consideration funnel that's implicit in marketing high-dollar, highly-customized products. Automation tools can help B2B marketers regardless of the complexity or price of products that you sell. The newest research report from Search [...]

Related Topics: Channel: Strategy | Marketing Tools | Marketing Tools: General

Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps you with digital strategies and marketing initiatives. By incorporating SiteCatalyst into AdLens, data sets can be used for ad optimization, custom analysis and reporting in real-time. With simple deployment, SiteCatalyst customers can now a [...]

Related Topics: Channel: Analytics | Marketing Tools: Analytics | Marketing Tools: General

Is bad weather good for business? Or is good weather a pain in the bottom line? Weather Underground has launched what may be the first of its kind -- a tool that lets marketers track sales against local weather conditions. It's called "Sales Tracker," and it's part of a new (and still in beta) Business Center that aims to help marketers and business owners understand -- and take advantage of -- changes in temperature, precipitation and so forth. The Sales Tracker tool requires only a location and a date range. With that information, marketers can create a downloadable Excel spreadshee [...]

Related Topics: Channel: Strategy | Features & Analysis | Marketing Tools: General | Top News