Marketing Tools: General
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Impact Radius’ new tool lets brands find more possible partners for affiliate links
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific...
MarTech Landscape: What is RTIM?
Real-Time Interaction Management describes the central goal of digital...
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
The announcements highlight the continued evolution of ‘brick-and-bits’...
IAB Tech Lab launches new Tool Repository with a viewability SDK
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app...
Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Here are our choices for those in marketing, ads and search who deserve a candy cane -- or a lump of...
MarTech Landscape: What are those DAM systems?
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other...
With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers -- for...
AdQuick launches open platform for online booking of billboard ads
The new platform also offers analytics for out-of-home ads and can directly transmit ad content to digital...
Zapier launches Digest, so its apps can send their messages where you want
With Digest, messaging and alerts from all those apps become just more outputs that Zapier...
What’s happening with the cinemagraph?
We checked up on whether this photo+video format is catching...
Startup Wizer releases AI-based marketing survey platform
By answering the platform’s questions, a marketer automatically generates an online questionnaire and receives results within 48...
Tackling the martech integration challenge
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four...
IBM buys Fluid’s Expert Personal Shopper for Watson
This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel,...
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The new framework distributes existing intelligent services across the company’s Marketing, Creative and Document Clouds and adds a variety of...
Urban Airship now sends its notifications to any device, not just smartphones or tablets
The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale...
IBM rolls out many new roles for its Watson supercomputing service
They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video...
BlueVenn opens for marketing automation business in the U.S.
The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and...
11 marketing technologies & resources you probably haven’t heard of yet
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your...
Kontakt.io launches first beacon-only physical showroom
The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based...
LiveRamp extends its multi-channel identity resolution service to its clients
The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and...
