Influencer Marketing Tools That Will Power Your Content In The Future

influencer_megaphone Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole and more on a subset of individuals with a natural megaphone. Influencer marketing identifies writers and contributors with a large audience and orients marketing activities around their voices. In "The Tipping Point," Malcolm Gladwell poignantly illustra [...]


Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool

HootsuiteLogo Popular social scheduling tool Hootsuite ruffled a few feathers today ... feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features. The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and scheduling a breeze. This path is one that's become well traveled in social these days. This content discovery move follows similar implementations from Buffer and Klout. Putting a focus on discovery is a smart move by Hootsuite as the benefit p [...]


ExactTarget Marketing Cloud Launches Social Studio, A New Enterprise-Level Platform

salesforce exacttarget logo Saleforce's ExactTarget Marketing Cloud, the super group of social media marketing providers, today announced the launch of new social dashboard, Social Studio. A product of Buddy Media and Radian6, social publishing and analytics companies that Salesforce acquired in 2012 and 2011, respectively, Social Studio is being billed by Salesforce as the Swiss Army knife of social platforms. “Buddy Media and Radian6 pioneered social marketing software, and we are reinventing it today with the launch of Social Studio,” said Salesforce ExactTarget Marketing Cloud CMO Michael Lazerow said i [...]


Your Guide To All Things Hashtag Analytics & Optimization

Diet Coke #ShowYourHeart Campaign Hashtags. You've heard people talk about them, you've seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. [youtube]https://www.youtube.com/watch?v=57dzaMaouXA[/youtube] #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories. Hashtags reappeared on Twitter in 2007 when Nate Ritter used the hashtag #sandiegofire at the e [...]


Klout To Be Acquired By Social Management Software Company Lithium Technologies

Klout Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout. According to the announcement, the acquisition creates, "One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels." Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific interest areas and more than 300 branded communities. Financial details of the acquisition were not disclosed. "With Klout, Lithium fully delivers on its vision of building a truste [...]


Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

wildfire doubleclick logos Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, completed last year, allowed marketers to see social advertising performance metrics alongside their other digital advertising efforts in the DoubleClick Marketing dashboard. At the time DoubleClick’s Vice [...]


Buffer Adds Content Suggestions To Web Dashboard & Emails

buffer-content-suggestions Calling it "a work in progress," Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you've connected to Buffer. The rollout has been slowly expanding over the past few weeks; I started seeing the suggestions on the web a few days ago. Buffer says it's showing five suggestions on the web, and including three suggestions in emails to users that have those notifications turned on. Here's how Buffer explains ho [...]


URL Shortening Giant Bitly Will Provide Click Data to Moz

bitly Bitly, the Internet's URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz's optimization software previously used link data from Twitter to rank web pages' social media relevance but it is turning to Bitly to get a more complete picture of user behavior. "The Bitly click dataset is hands down the broadest and most authoritative available to anyone looking for information on how their content and brand is performing across the web," Moz co-founder Rand Fishkin said in a news release. Bitly, which made the announcement from the [...]


Get To Know: HootSuite’s VP Of Marketing

Dee Anna Profile Picture As the VP of Marketing for HootSuite, Dee Anna McPherson leads marketing strategy for the popular social media management platform. She is responsible for driving growth and building the company’s global brand. Before joining the HootSuite team, McPherson served as VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and propelled the company to a top market position. Her efforts at Yammer helped deliver 300% annual growth, resulting in its $1.2 billion acquisition by Microsoft. Since graduating from Purdue University with B [...]


20 Tools To Stop The Social Media Timesuck

Findings The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn't proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls -- it's the dreaded Social Media Timesuck. You're probably familiar with it. It's what happens when you go to Facebook just to post a link to that latest blog entry but somehow end up staying for an extra 30 minutes and opening 7 new tabs. Or you fall down a Pinterest wormhole, can't stop checking in on a great Google+ discussion, or randomly decide to update your LinkedIn profile -- all while [...]


Buffer Analytics Beefs Up With Social Account Growth Tracking & Google Analytics Support

buffer-icon The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for their "Buffer for Business" tool. Buffer has risen to popularity by providing simple scheduling tools and widgets, most of which are offered at no cost. In summer of 2012, Buffer beefed up its service with the offering of Buffer Analytics; today's upgrade further expands the overall tracking features and customization that marketers can harness. Google Analytics Integration The Buffer change that will restore the most relationships between social marketing [...]


Buffer & Mention Partner Up To Combine Their Social Media Monitoring & Publishing Powers

Mention-Buffer-Logo Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the  two tools  fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. On the other hand Mention  has helped brands listen to social conversation and monitor brand mentions. With this integration users will have access to both tools in one place. Buffer users will now be able to see a stream dire [...]


Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line

linkedin-featured Today, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin's new Showcase Pages allow companies to build, "dedicated pages for their more prominent brands, businesses and initiatives." Linkedin says its new Showcase Pages take Company Pages one step further, offering businesses the opportunity to segment content for specific audiences. Created by the Company Page administrator, Showcase Pages work in the same way as Company Pages, with Linkedin members able to follow the pages and receive page updates via their Link [...]


Pinterest Rolls Out New APIs To Showcase Top Pinned Items On Partner Websites

pinterest-gears-development-featured Pinterest is rolling out its initial set of APIs, partnering with a number of companies that have already started featuring popular Pins on their websites. According to the announcement, Pinterest will release "multiple APIs" to its partners over the coming weeks, including a Top Pins API, Domain Search, Most Recent and Related Pins. "The Pins on these sites and mobile apps will regularly update, so you always see what’s trending," says Pinterest, "If you see something you like, you can Pin it right from the site without having to take a break from shopping, reading or browsing." Many [...]


Study: Only 8% Of Brands Believe Their Marketing Team Is Strong Across All Digital Marketing Channels

blindfold-business-people-featured A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels. Surveying a total of 750 brands and agencies ranging from small businesses to global enterprises, the study found a "substantial gap" between the number of organizations searching for employees with strong digital marketing skills, and the availability of qualified applicants. While 71 per [...]


Facebook Opening Access To Custom Audiences For All Advertisers By End Of November

Facebook for Business Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week. Before today, Facebook's Custom Audiences was only available through its API and Power Editor tool. Soon, all Facebook advertisers will be able to leverage Custom Audiences to find existing customers and reach new prospects: Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for t [...]


Networked Insights New Technology Platform Charts 100 Million Pieces Of Social Data In Real-Time

social-shutterstock Marketing analytics technology provider Networked Insights is releasing an enhancement to its social data platform SocialSense today. According to the announcement, the new technology analyzes 100 million pieces of social content in real-time across 22,000 dimensions, including age range, location, gender, psychographics, life stage, interests and preferences. Networked Insights claims its platform enables brands to "segment and understand audiences" based on the company's social data classification system that determines consumer details not specifically stated in social profiles: Our com [...]


Facebook Begins Testing New “Stories To Share” Feature For Media Sites & Publishers

share-featured Facebook announced a new "Stories to Share" feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the Insights Dashboard on the admin panel. According to Facebook: Stories to share makes it even easier for media sites to find the most engaging content they might want to post on Facebook. For instance, TIME can see suggestions of stories they have published to TIME.com but they have not yet shared to their Facebook fans. Facebook says the "Stories to Share" feature is being tested by media sites and publishers, and not currently availa [...]


Bottlenose Releases Free Social Visualization Tool ‘Sonar Solo’ To Show Trending Content

iruka-loading@2x Social analytics and monitoring company Bottlenose has been leading innovation in the social discovery space as of late. On the heels of last month's enterprise Nerve Center solution, Bottlenose has announced the new free tool - Sonar Solo. Sonar Solo is a scaled down version of their previous Sonar product that has been rolled into the new nerve center product and is the first of a "planned series" of free tools. Sonar Solo allows users to enter in a trend/keyword that will reveal a web of trends around the topic. Each associated trend will show as a node with both trend acceleration metri [...]


Facebook To Roll-Out New Website & Mobile App Custom Audience Feature

facebook-target-aim-featured Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their mobile app: For instance, a bike retailer could reach people who started designing bikes on its website but didn't make a purchase. Through custom audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or [...]


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