Curalate’s Fanreel Gives Brands The Power To Integrate User-Generated Images Into Websites

curalate-logo Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform. Curalate says images can be submitted to Fanreel via Facebook, Instagram, or directly from a mobile device or desktop. Once images have been uploaded, a brand can moderate the images and automatically add user-generated photos to product pages. Along with The Dessy [...]


Buffer Introduces Posting To LinkedIn Company Pages

buffer-icon Buffer announced it has added LinkedIn company pages to the list of social network types integrated into its sharing platform. The company already enables social posting and scheduling to LinkedIn groups and LinkedIn profiles. The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its challenge to the competition, namely HootSuite. Buffer users can now connect their LinkedIn company pages to their Buffer accounts and begin scheduling posts starting today. [...]


KAWO Lets Brands Share Facebook & Twitter Content With China’s 560+ Million Internet Users

KAWO_Logo Australian entrepreneur Andrew Collins has launched KAWO, a social media management tool that helps brands share existing social media content on China's three leading social media networks, offering access to the country's 560+ million Internet users. According to the release, KAWO allows businesses to "repurpose and automate" their Facebook and Twitter content - both social media sites that have been blocked in China  - to Sina Weibo, Tencent Weibo and RenRen, China's top three social media platforms: The system is supported by KAWO Protect, a system with a blend of automated flagging [...]


Buffer Adds Google+ Posting For Business Pages

buffer google plus Buffer announced today that social media managers can now schedule and post directly to their Google+ business pages.  According to the increasingly popular social media management company, the ability to post to Google+ was the number one requested feature among users for nearly 2 years. Google has not made the API available for personal pages, so the integration, at this point, is limited to business pages only. Buffer co-founder Leo Widrich told TechCrunch that Buffer "hopes to be first in line" if Google opens the API for personal pages. Buffer already supports Twitter, Facebook, Li [...]


IFTTT Brings Back Twitter Triggers

ifttt-logo Social media marketers will be happy to learn that Twitter triggers are available again inside the popular automation tool, If This Then That (IFTTT). IFTTT dropped Twitter triggers last September voluntarily during the midst of a lot of animosity between Twitter and developers over Twitter's API changes. It kept Twitter "actions," though, meaning you could continue using Twitter as the end result of some action. With Twitter triggers now back, IFTTT users can once again do things like: save tweets into a Google spreadsheet, to Dropbox, Evernote and similar services save links from [...]


Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of

twitonomy-featured It's been a while since I've written about an online tool. Then again, it's been a while since one came along and impressed me as much as Twitonomy, a Twitter analytics and monitoring tool that's so good I'm embarrassed to say I've never heard of it until recently. Twitonomy is a web-based tool that offers both free and premium versions. No special account is needed; you connect to Twitonomy with your Twitter account and the heavy lifting begins. The premium features are designed for true power users with extras like search analytics, custom date ranges and downloading data into Excel or PD [...]


HootSuite Wins One Of The Biggest VC Deals Of The Year, Securing $165 Million In Financing

hootsuite-logo In its fourth year, social media management company HootSuite has secured $165 million in Series B financing from a joint investment led by Insight Venture Partners, with added funds from Accel Partners and OMERS Ventures. According to the announcement, the investment deal is one of the top five global venture capital deals this year. "This capital gives us additional resources to expand quickly and strategically into new markets, innovate rapidly, and deliver our vision around the world," says HootSuite CEO Ryan Holmes. During the last twelve months, HootSuite increased its staff from 1 [...]


How To Win (More) Friends & Influence People: 5 Questions With Smiirl CEO Gauthier Nadaud

5-Questions-ML As more and more marketers take steps to integrate their social media efforts with in-store promotions, one company is helping businesses bring their Facebook popularity home. French startup Smiirl has designed a sleek Facebook fan counter called a Fliike that tabulates Facebook fans in real-time. Businesses can use the Fliike to show in-store traffic the number of fans following their Facebook page. Currently, Smiirl has made a limited edition of 500 Fliikes available for pre-order, scheduled to be delivered by November of this year. CEO Gauthier Naduad says companies will be able to or [...]


Schedule Oodles Of Updates With The Bulk Buffer Beta Tool

Upload-txt-file Looking to set your social media update schedule for the day? How about for the week .. or month, even? Well, Buffer has kept on top of innovation with a beta tool called "Bulk Buffer." Instead of hand selecting updates for your Buffer account, this lets users upload a text file for bulk updates. Users simply have to drag & drop a .txt/.csv  file to the upload page and Buffer will pull the updates into their system: This is a boon for marketers who are looking to update multiple articles/pages/products across multiple accounts. While the tool is currently in free beta (with a high [...]


Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]


Adobe Social Adds Instagram, Flickr & Foursquare Support Among New Features

adobe-logo-180px Adobe Social has added several new features, plus support for new social networks, to its popular social media management software. The company has announced tonight that Adobe Social is now integrated with Instagram, Flickr and Foursquare. On top of that, LinkedIn integration is coming soon. It's in limited beta now with wider availability expected before the end of the year. Here's an excerpt from Adobe's announcement on the new social network integration. Adobe Social is now integrated with Flickr, Foursquare and Instagram, which complement existing integrations with Facebook, Google [...]


Kuhcoon Launches A Social Media Dashboard With Data-Driven Tips On What To Post & When

social-media-network-people Social media agency Kuhcoon announced today that the company is launching a social media education and management software product, designed to help business owners and marketers manage their social media accounts from a single dashboard. Kuhcoon has handled social media accounts for brands worldwide since its start in 2011. This is their first product launch. According to Kuhcoon CEO Andrew Torba, the software was built by co-founder Charles Szymanski, "He built the product completely on his own while I built the brand and managed the service side of the business," said Torba. Kuhcoo [...]


Reddit Insight Gives Users A Detailed Glimpse At Profiles, Posts & Statistics

reddit-growth-featured A slick new tool has been released to help users navigate the treacherous waters of Reddit. The simple looking social site has long been notorious for confusing visitors and being too streamlined. A new tool, Reddit Insight,  has been created by Hack Reactor that helps visualize and analyze Reddit accounts, posts, keywords and subreddits. Users can breakdown their specific profile data by entering in a username, or expound upon a post. The details provided show where users gained Karma and when articles received votes. The data is formatted using sleek charts that provide info when a [...]


Popular Automation Service IFTTT Arrives For The iPhone

IFTTT-iPhone IFTTT (if this then that) is a well-known automation tool that helps services communicate with each other. For example, users who snap an Instagram shot can have it saved directly to Dropbox or any of the other 66 channels that IFTTT supports. Today, IFTTT is becoming more than just a web app as it has landed on the iPhone. With the new mobile version, three specific new channels have been added: iPhone Contact, Photos and Reminders. All of these channels can work in conjunction with other channels offered: The app is free for the iPhone and can be found in the App Store. For more inform [...]


Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track

Facebook logo Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook Insights is, "drastically different than before." He outlines a number of new features, including an improved interface, rate comparisons, a click and drag date select tool, and more filtering options. An additional feature is the new "Best Post Types" that highlights best performing posts based on [...]


Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool

tools-toolbox-200px Keeping up with all of the required social tags across the various social media platforms can be grueling. Luckily KnowEm, the popular username reservation service, has created a new tool dubbed "Social Media Optimizer" that helps you keep your tags in line and your markup fresh. The tool is free and features four social networks to test against (Facebook, Twitter, LinkedIn and Google+.) Additional markup is found on various tabs that include all markup (shown above) as well as Standard SEO, Geo/Local & Semantic tabs. It should be noted that this tool tests a specific page, not an [...]


Facebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisers

facebook Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination. Advertisers can now customize images by uploading their preferred image for a Page post link ad instead of Facebook automatically sourcing a thumbnail image based on images from the linked site. Advertisers can customize images via the Page composer, create flow, Power Editor and the API. Facebook has also made [...]


“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce’s Deal To Buy ExactTarget

salesforce-featured Marketing insiders had much to say about yesterday's announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation to the role of email marketing and its continued significance in an organization's overall marketing strategy. Many feel the deal only reinforces the need for CMOs to become more technology-focused. Salesforce Deal Moves Marketing Closer To the IT Department "On the heels of Marketo's recent IPO and Oracle's purchase of Eloqua, Salesforce's bold move into this space has b [...]


Automatically Tweet During Your Account’s Optimal Time With New FollowerWonk & Buffer Partnership

tweet-twitter-bird-bullhorn-featured Today, one of the most popular social media scheduling tools, Buffer, has teamed up with the also-popular Twitter Analytics tool Followerwonk. The integration is an exciting one. Thanks to Followerwonk data, Buffer will now be able to auto-schedule posts for users at the ideal times for each specific account. Followerwonk, a tool within the large suite of marketing tools from Moz, has helped many a user to answer the age old question: "When is the best time to post content with my account?" A quick follower analysis will allow users to see their optimal tweeting times based off of follow [...]


Online Retailer Boticca Using Customer Instagram Photos On Homepage & Product Pages

Boticca With the help of social photo crowdsourcing solution Olapic, the fashion website Boticca.com has started using customer photos on their homepage and adding the photos to product pages, as well. Launched last week, the website's new photo Gallery feature will showcase Instagram and regular photos taken by customers wearing Bottica's jewelry and accessory items. According to the company's announcement, Boticca's founders Avid Larizadeh and Kiyan Foroughi realized that "street style" content was impacting a large portion of sales on the website. "We were keen to harness the power of street [...]


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