The popular social sharing app Buffer has launched a new set of "buffer analytics" designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network. Here's how it works for each of the following social networks: Twitter Previously buffer users could see clicks and Retweets from an article on a bit of a delay. With new buffer analytics users will now be able to track the following in real-time: clicks Retwe [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Social Media Marketing | Top News

Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what the search giant is saying with its acquisition of Wildfire, a social media marketing platform that works primarily with Facebook, but also with Twitter, YouTube, Google+, Pinterest and LinkedIn. Though Google didn't disclose a purchase price when announcing the acquisition, reports peg the value of the deal at around $250 million. The union makes a lot of sense for Google, which has historically not had a problem with purchasing companies that wor [...]

Related Topics: Channel: Industry | Google: Acquisitions | Internet Marketing Industry: Acquisitions | Marketing Tools: Social Media | Social Media Marketing: Advertising | Top News

Popular URL shortener and bookmarking tool bitly has announced "realtime," an aptly named real-time discovery engine.  Realtime pulls in click data from a variety of social networks and allow searchers to view by topic, query, location, language or domain. Realtime (URL is rt.ly) pulls in all posts from "across the bitlyverse" which allows users to see what is being clicked on now.   One of the most beneficial application of the service is showing what is happening on each social network including Twitter, Facebook, tumblr, ameblo and Linkedin. Not only can you search a query acro [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Marketing Tools: URL Shorteners | Social Media Marketing | Top News

An impressive new social discovery & monitoring tool, Bottlenose, launched a public beta today. From real-time events, trending news and popular pictures, Bottlenose can help users connect with what's happening now. Simply put, Bottlenose is aiming to be the Google of real-time content. The technology behind Bottlenose is not only responsive but also extremely useful for both companies and consumers alike. Bottlenose has unique positioning, geared more towards consumers than most other professional tools while still being more enterprise level than most social options on the market. [...]

Related Topics: Channel: Social Media | Features & Analysis | Marketing Tools: Social Media | Social Media Marketing | Top News

(Full Disclosure:  The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common as graduation parties in June. While it is encouraging to see so many measurement options emerging, the wide range of products in this space can be confusing. Part of the problem is that the term “social media measurement” is used to describe tools [...]

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Marketing Tools: Analytics | Marketing Tools: Social Media

Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the same surge in traffic as others have, but for many others the impact is very real. Now marketers, publishers and community managers are asking, how do we track our content? How do we measure up to other sites? Are people really seeing our content if i [...]

Related Topics: Channel: Analytics | Features & Analysis | Marketing Tools: Analytics | Marketing Tools: Social Media | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing | Top News

AddThis, a provider of social sharing buttons, says it now has more than 14 million domains in its publisher network and reaches more than 1.3 billion web users per month. For comparison, ShareThis says it has 1.3 million publishers in its network and Shareaholic says it has more than 200,000 websites using its tools. AddThis' numbers are impressive, and the company hopes to expand its footprint with a new set of social plugins that go beyond simple content sharing announced this morning. The plugins include a Follow tool, Welcome tool and a Trending Content tool. Here's how AddThis des [...]

Related Topics: Channel: Strategy | Marketing Tools: Social Media | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Our sister site, Search Marketing Now, has been hard at work compiling an intensive breakdown of the top enterprise social media management software.  The result is an in-depth 54-page whitepaper available for free download. The whitepaper is geared towards those decision makers or social managers who are in need of an enterprise solution and need critical information on the various software.  This whitepaper replaces hours (or days) of contacting each vendor directly and is the all-in-one resource for finding the ideal software for your business. In the doc readers will find that no [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Social Media Marketing

There are innumerable companies (and individuals) in the business of trying to measure things like how content spreads on the web, why some content goes viral, and which social media users are most influential in making it happen. (Here at Marketing Land and Search Engine Land, we seem to get a new PR pitch on the subject every week.) But it may be that the New York Times -- traditional media's "Gray Lady" -- has the best tool of all to explain that. It's called Project Cascade -- a 3D visualization tool developed by the Times Research & Development Lab that you (and I) may not have [...]

Related Topics: Channel: Analytics | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing