Marketing Tools: Social Media
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Merger of Experticity and ReadyPulse combines offline and online influencers
Newly enlarged company says it is the first to provide an influencer service ranging from a passionate salesperson in a store to a...
AdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad Networks
Advertisers will be able to set bulk rules to optimize campaigns across Google, Bing, LinkedIn, Twitter and...
Lithium Gives Its Community Owners A Holiday Present They Need: Stats
With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry...
Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform
The updated tool from the New York City-based company is part of its planned evolution into a kind of CRM for a brand’s social media...
Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers
The new Discovery tool allows a marketer to search by name or topic and get results showing the biggest influencers and their detailed...
Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
New feature -- the first of its kind, the company says -- gives social marketers the info they need to respond to specific emojis in posts about...
Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy
All agree that brands should stop promotional messages in the immediate aftermath of tragic events, but most management dashboards don't have a...
Buffer Adds Social Calendar To Its Management Dashboard
Company now offers paid customers the ability manage their accounts within a weekly calendar view....
Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation
Social management dashboard now enables creation of sweepstakes and sign-up pages to help businesses gather consumer...
UGC Platform Chute Can Now See
New machine vision allows brands to find logos, objects or scenes in user-generated imagery, for deployment to social accounts and...
Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
The company launches TrueVoice metric to show brands their organic share of conversation compared to the...
AdStage Labs Launches With Cross-Network Scripts And IFTTT Solutions
The new division, tasked with building innovative advertising solutions, launches with six new features for AdStage...
Simply Measured Acquires Inside Social To Boost Case For Social ROI
The combination of Inside Social's deeper-in-the-funnel attribution with Simply Measured's social data will better show how brands' earned...
New From Buffer: The Ability To Post & Schedule Native Video On Facebook & Twitter
Buffer's feature also enables posting video to Google+ pages and links to video on LinkedIn and Pinterest....
Hootsuite Is Rolling Out New Instagram Integration, Including Scheduling Workaround
Instagram still doesn't allow third-party posting, but Hootsuite's new tool will enable scheduling via desktop, followed by mobile notifications...
Salesforce Marketing Cloud Announces A Slew Of New Instagram Marketing Tools
A new tool set from Salesforce gives marketers a true end-to-end Instagram marketing...
When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.
Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform. ...
Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics
Company now offers combined metrics dashboard for Twitter, Instagram, Tumblr and the social...
Hootsuite Launches Social Suggestion App For iOS & Web
Social management platform's tool is meant to cut down on the time it takes to find relevant content to share on social media....
How Busy Local Businesses Can Leverage Data & Technology For Content Marketing
Think you're too busy or non-techie to adopt online marketing as a local small business? Contributor Chris Marentis suggests you build on a...
