Can Social Influence Be Distilled Into A Score? Part I, The Potential

If you're planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising -- how influential is a particular person online? Is it worth reaching out to them? If you've been pondering how to measure or benchmark social media influence, several companies, including Klout, PeerIndex and Kred, are clamoring to assist you in identifying and connecting with influencers with high social capital ranking scores. Even if connecting with influencers isn't an immediate need, the boss might be asking for explanations of your brand's Klout score, [...]


The Social Stream Gets More Visual With Kred Story

kred-icon User influence monitoring service Kred, has created Kred Story, a rich visual experience for viewing one's social stream. Kred has traditionally competed with Klout on influence measurement, the new Kred Story takes a different approach as it aims to find and display influential activity in a visually appealing layout. The layout places more of an emphasis on images pulled from links and social accounts for an appealing newspaper-esque layout. Included with the updates are top influencers, locations, related words and top bloggers around an account or hastag. Listed Tweets show Retw [...]


How Marketers Can Tap Into Twitter Lists

"He's makin a list, He's checkin it twice" -Santa Claus is Coming to Town, ‪Haven Gillespie People love lists. In the opera Don Giovanni, the licentious main character’s servant Leporello maintained a list of his boss’s conquests. As children, we might have been encouraged to make lists of what we wanted for our birthday, while our parents made lists of groceries to be picked up on the way home. And now that we need a book for vacation, we might even consult the best-sellers list. If you know your HTML, you’ll know that a numbered list is an ordered list, while a list sim [...]


Topsy Pro Analytics Lets Users Analyze Over 100 Billion Tweets From The Last 2+ Years

topsy-featured Topsy, the popular social search engine, has released a powerful new feature for marketers today deemed Topsy Pro Analytics. Different than the basic analytics offerings announced last year, the new Pro Analytics will allow users to see view and analyze more than 100 billion  Tweets over the past several years. Unlike many social tracking tools, the licence that Topsy has to the Twitter Firehose allows the service to analyze all Tweets, not just a specific set of kephrases being tracked. Specific keyphrases can be mined down to provide more information thanks to the dynamic navigatio [...]


Fruji: Inexpensive Twitter Analytics For The Masses

analytics-featured Fruji is a new Twitter analytics service that offers some pretty powerful reports, particularly when it comes to analyzing who's following you. And Fruji does it at a lower cost than some other services. Pricing ranges from free for the barebones "Basic" account up to $25 per year for the "Pro" account, which provides unlimited lists of things like "Most Valuable Followers," "Most Popular Followers" and how many verified Twitter accounts are following you. There's also a "Premium" account in the middle that, for $5 per year, lets you see up to 20 verified users that follow you and up to 50 [...]


Twitter Analytics Company Followerwonk Acquired By SEOmoz

Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: "in the low 7 figures (between 1mm and 4mm) and that it includes three items - cash upfront, ongoing cash incentives for the years the Wonk crew stay at Moz, and SEOmoz stock." Followerwonk allows users to search for, compare, analyze, track and sort followers. In the official annou [...]


Buffer Adds Analytics Upgrade For Twitter, Facebook & LinkedIn Shares

buffer-icon The popular social sharing app Buffer has launched a new set of "buffer analytics" designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network. Here's how it works for each of the following social networks: Twitter Previously buffer users could see clicks and Retweets from an article on a bit of a delay. With new buffer analytics users will now be able to track the following in real-time: clicks Retwe [...]


Google Nabs Wildfire Social Marketing Platform For Reported $250 Million

WildfireFounders Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what the search giant is saying with its acquisition of Wildfire, a social media marketing platform that works primarily with Facebook, but also with Twitter, YouTube, Google+, Pinterest and LinkedIn. Though Google didn't disclose a purchase price when announcing the acquisition, reports peg the value of the deal at around $250 million. The union makes a lot of sense for Google, which has historically not had a problem with purchasing companies that wor [...]


Bitly Launches “Realtime,” An Attention Ranking Engine

bitly-fish-logo Popular URL shortener and bookmarking tool bitly has announced "realtime," an aptly named real-time discovery engine.  Realtime pulls in click data from a variety of social networks and allow searchers to view by topic, query, location, language or domain. Realtime (URL is rt.ly) pulls in all posts from "across the bitlyverse" which allows users to see what is being clicked on now.   One of the most beneficial application of the service is showing what is happening on each social network including Twitter, Facebook, tumblr, ameblo and Linkedin. Not only can you search a query acro [...]


New Social Discovery Engine ‘Bottlenose’ Aims To Take Over Real-Time Exploration

bottlenose-icon An impressive new social discovery & monitoring tool, Bottlenose, launched a public beta today. From real-time events, trending news and popular pictures, Bottlenose can help users connect with what's happening now. Simply put, Bottlenose is aiming to be the Google of real-time content. The technology behind Bottlenose is not only responsive but also extremely useful for both companies and consumers alike. Bottlenose has unique positioning, geared more towards consumers than most other professional tools while still being more enterprise level than most social options on the market. [...]


Fifty Shades Of Social Media Measurement Tools

social-media-colors-featured (Full Disclosure:  The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common as graduation parties in June. While it is encouraging to see so many measurement options emerging, the wide range of products in this space can be confusing. Part of the problem is that the term “social media measurement” is used to describe tools [...]


Understanding The True Reach Of Pinterest

pinterest-users-network-featured Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the same surge in traffic as others have, but for many others the impact is very real. Now marketers, publishers and community managers are asking, how do we track our content? How do we measure up to other sites? Are people really seeing our content if i [...]


With More Than 14 Million Domains On Board, AddThis Launches Expanded Set Of Social Plugins

addthis-icon AddThis, a provider of social sharing buttons, says it now has more than 14 million domains in its publisher network and reaches more than 1.3 billion web users per month. For comparison, ShareThis says it has 1.3 million publishers in its network and Shareaholic says it has more than 200,000 websites using its tools. AddThis' numbers are impressive, and the company hopes to expand its footprint with a new set of social plugins that go beyond simple content sharing announced this morning. The plugins include a Follow tool, Welcome tool and a Trending Content tool. Here's how AddThis des [...]


Investing In Social Media Management Software? SMN’s Market Intelligence Report Is A Must-Read

Our sister site, Search Marketing Now, has been hard at work compiling an intensive breakdown of the top enterprise social media management software.  The result is an in-depth 54-page whitepaper available for free download. The whitepaper is geared towards those decision makers or social managers who are in need of an enterprise solution and need critical information on the various software.  This whitepaper replaces hours (or days) of contacting each vendor directly and is the all-in-one resource for finding the ideal software for your business. In the doc readers will find that no [...]


Project Cascade: Does The New York Times Have The Best Tool For Explaining How Content Spreads Online?

nyt-project-cascade-featured There are innumerable companies (and individuals) in the business of trying to measure things like how content spreads on the web, why some content goes viral, and which social media users are most influential in making it happen. (Here at Marketing Land and Search Engine Land, we seem to get a new PR pitch on the subject every week.) But it may be that the New York Times -- traditional media's "Gray Lady" -- has the best tool of all to explain that. It's called Project Cascade -- a 3D visualization tool developed by the Times Research & Development Lab that you (and I) may not have [...]


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