This is a coup for Twitter: The company is partnering with Nielsen to become the first arbiter of the most socially successful U.S. TV programs. The companies have a new multi-year agreement to create the "Nielsen Twitter TV Rating," a measurement that Nielsen says will serve as a complement to its existing TV ratings. While the latter measures "first screen" viewership (i.e., on the television), the new Twitter TV Rating will serve as an industry-standard metric for "second screen" activity -- i.e., the reach of conversation on Twitter about TV programs. I called it a "coup" for Twitter [...]

Related Topics: Channel: Analytics | Marketing Tools: Analytics | Social Media Marketing | Top News | Twitter | Twitter: Business Issues

The dog never ate my homework. Or at least, I never tried to use that as an excuse, which is odd, considering my family actually owned a dog kennel. To this day, the memory of homework sends chills down my spine -- I just wasn't one of those people who dashed off their evening assignments with ease. If only they had called it research. Research evokes pictures of Mission Impossible dossiers of secret agents, or scientists discovering a breakthrough cure for a killer pandemic. Research is a key task in social media marketing. We have to listen to and analyze our communities, perhaps [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Twitter | Twitter Marketing Column

Buffer, the increasingly popular social media management tool, has announced a new update for both its web interface and iPhone app. Together, the two products are getting a pretty substantial list of new features along with a new look. The new Buffer web app sports a new design that appears to make it easier to choose social accounts when publishing, and also shows the media (photos, videos, etc.) right inline with scheduled updates in the Buffer queue. Analytics are grouped together under a new menu option, and now indicates which posts performed best with "top tweet" and other icons. [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Social Media Marketing

Dlvr.it, an automation tool used by many bloggers and publishers, is switching to a freemium business model with the launch of two premium account plans and changes to its existing free service. The new plans were introduced in an email sent to users last night. Dlvr.it allows publishers to automatically distribute content from an RSS feed out to social networks including Twitter, Facebook and LinkedIn. You might think of it as a more limited/focused version of IFTTT. New are the "Pro" and "Ultimate" plans -- $10 and $20 per month, respectively -- both of which offer services not ava [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media

Would you pay $20 for a Twitter client? Especially when Twitter has its own free client, and several other Twitter clients are also free? That's the question that Tapbots is asking Twitter users. The company, makers of the excellent and popular (and free) Tweetbot client for iOS, has just released its desktop Mac version of Tweetbot ... and it comes with a $19.99 price tag in the Mac App Store. Why? In its announcement today, Tapbots says $20 is "not that expensive" for a piece of software that might get used every day. But the price isn't just a reflection of development time and cos [...]

Related Topics: Channel: Industry | Features & Analysis | Marketing Tools: Social Media | Top News | Twitter | Twitter: Business Issues

Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps you with digital strategies and marketing initiatives. By incorporating SiteCatalyst into AdLens, data sets can be used for ad optimization, custom analysis and reporting in real-time. With simple deployment, SiteCatalyst customers can now a [...]

Related Topics: Channel: Analytics | Marketing Tools: Analytics | Marketing Tools: General

Update: Due to new information, the original headline of this story has been changed. Please see the postscript at the end of the original article. If This Then That (IFTTT) is notifying users today that it will stop supporting Twitter-based "triggers" as of next Thursday, September 27th. But the service will still allow users to create actions that use Twitter as the "action" -- the end result of a trigger. In a letter to users, IFTTT CEO Linden Tibbets says Twitter's new developer guidelines mean that IFTTT users can no longer use the service to send tweets to Dropbox, Evernote, email [...]

Related Topics: Channel: Industry | Marketing Tools: Social Media | Social Media Marketing | Twitter | Twitter: Business Issues

Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter "facebook report" into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an ties into various knowledge domains.  Not only can you see some basics like the demographics of friends, weekly app activity, photo dates/times and geographic data, but also activity data. Personal analytics tracks all types of posts and displays data [...]

Related Topics: Channel: Analytics | Facebook | Facebook: Insights | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing | Top News

If you're planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising -- how influential is a particular person online? Is it worth reaching out to them? If you've been pondering how to measure or benchmark social media influence, several companies, including Klout, PeerIndex and Kred, are clamoring to assist you in identifying and connecting with influencers with high social capital ranking scores. Even if connecting with influencers isn't an immediate need, the boss might be asking for explanations of your brand's Klout score, [...]

Related Topics: Analytics | Channel: Industry | Klout | Marketing Tools: Social Media | Social Media Marketing Column | Statistics: Social Media | Twitter: Marketing | Word Of Mouth Marketing

User influence monitoring service Kred, has created Kred Story, a rich visual experience for viewing one's social stream. Kred has traditionally competed with Klout on influence measurement, the new Kred Story takes a different approach as it aims to find and display influential activity in a visually appealing layout. The layout places more of an emphasis on images pulled from links and social accounts for an appealing newspaper-esque layout. Included with the updates are top influencers, locations, related words and top bloggers around an account or hastag. Listed Tweets show Retw [...]

Related Topics: Channel: Social Media | Klout | Marketing Tools: Social Media | Social Media Marketing

"He's makin a list, He's checkin it twice" -Santa Claus is Coming to Town, ‪Haven Gillespie People love lists. In the opera Don Giovanni, the licentious main character’s servant Leporello maintained a list of his boss’s conquests. As children, we might have been encouraged to make lists of what we wanted for our birthday, while our parents made lists of groceries to be picked up on the way home. And now that we need a book for vacation, we might even consult the best-sellers list. If you know your HTML, you’ll know that a numbered list is an ordered list, while a list sim [...]

Related Topics: Channel: Industry | Marketing Tools: Social Media | Social Media Marketing | Twitter Marketing Column | Twitter: Marketing

Topsy, the popular social search engine, has released a powerful new feature for marketers today deemed Topsy Pro Analytics. Different than the basic analytics offerings announced last year, the new Pro Analytics will allow users to see view and analyze more than 100 billion  Tweets over the past several years. Unlike many social tracking tools, the licence that Topsy has to the Twitter Firehose allows the service to analyze all Tweets, not just a specific set of kephrases being tracked. Specific keyphrases can be mined down to provide more information thanks to the dynamic navigatio [...]

Related Topics: Channel: Strategy | Marketing Tools: Social Media | Social Media Marketing | Top News | Twitter | Twitter: Statistics

Fruji is a new Twitter analytics service that offers some pretty powerful reports, particularly when it comes to analyzing who's following you. And Fruji does it at a lower cost than some other services. Pricing ranges from free for the barebones "Basic" account up to $25 per year for the "Pro" account, which provides unlimited lists of things like "Most Valuable Followers," "Most Popular Followers" and how many verified Twitter accounts are following you. There's also a "Premium" account in the middle that, for $5 per year, lets you see up to 20 verified users that follow you and up to 50 [...]

Related Topics: Analytics | Channel: Analytics | Features & Analysis | Marketing Tools: Analytics | Marketing Tools: Social Media | Top News | Twitter

Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: "in the low 7 figures (between 1mm and 4mm) and that it includes three items - cash upfront, ongoing cash incentives for the years the Wonk crew stay at Moz, and SEOmoz stock." Followerwonk allows users to search for, compare, analyze, track and sort followers. In the official annou [...]

Related Topics: Channel: Analytics | Internet Marketing Industry: Acquisitions | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing

The popular social sharing app Buffer has launched a new set of "buffer analytics" designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network. Here's how it works for each of the following social networks: Twitter Previously buffer users could see clicks and Retweets from an article on a bit of a delay. With new buffer analytics users will now be able to track the following in real-time: clicks Retwe [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Social Media Marketing | Top News

Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what the search giant is saying with its acquisition of Wildfire, a social media marketing platform that works primarily with Facebook, but also with Twitter, YouTube, Google+, Pinterest and LinkedIn. Though Google didn't disclose a purchase price when announcing the acquisition, reports peg the value of the deal at around $250 million. The union makes a lot of sense for Google, which has historically not had a problem with purchasing companies that wor [...]

Related Topics: Channel: Industry | Google: Acquisitions | Internet Marketing Industry: Acquisitions | Marketing Tools: Social Media | Social Media Marketing: Advertising | Top News

Popular URL shortener and bookmarking tool bitly has announced "realtime," an aptly named real-time discovery engine.  Realtime pulls in click data from a variety of social networks and allow searchers to view by topic, query, location, language or domain. Realtime (URL is rt.ly) pulls in all posts from "across the bitlyverse" which allows users to see what is being clicked on now.   One of the most beneficial application of the service is showing what is happening on each social network including Twitter, Facebook, tumblr, ameblo and Linkedin. Not only can you search a query acro [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Marketing Tools: URL Shorteners | Social Media Marketing | Top News

An impressive new social discovery & monitoring tool, Bottlenose, launched a public beta today. From real-time events, trending news and popular pictures, Bottlenose can help users connect with what's happening now. Simply put, Bottlenose is aiming to be the Google of real-time content. The technology behind Bottlenose is not only responsive but also extremely useful for both companies and consumers alike. Bottlenose has unique positioning, geared more towards consumers than most other professional tools while still being more enterprise level than most social options on the market. [...]

Related Topics: Channel: Social Media | Features & Analysis | Marketing Tools: Social Media | Social Media Marketing | Top News

(Full Disclosure:  The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common as graduation parties in June. While it is encouraging to see so many measurement options emerging, the wide range of products in this space can be confusing. Part of the problem is that the term “social media measurement” is used to describe tools [...]

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Marketing Tools: Analytics | Marketing Tools: Social Media

In response to some very vocal feedback in the past week, Bitly has tweaked its new interface to make URL shortening faster, easier and more prominent. Many Bitly users were upset when the company relaunched its website last week and, in the process, shifted more toward a social experience than a URL shortening one. As I wrote in our coverage, "URL shortening almost seems like an afterthought in the new design." Bitly says it heard the feedback: We mean it when we say we've been reading all your tweets and emails. And we're listening! In the week since our release, we're already maki [...]

Related Topics: Channel: Social Media | Marketing Tools | Marketing Tools: URL Shorteners | Top News