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Lotame partners with Survata to validate third-party data with users’ survey answers
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual...
Eye-tracker Tobii acquires fellow eye-tracker Sticky
Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test...
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web...
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at...
How blockchain-based identity could change digital marketing
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might...
How Lenovo uses martech to build unified campaigns around its separate business groups
A CMO's View with David Roman, Lenovo's Chief Marketing...
How to choose martech tools that your team will love
Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison...
Janrain now includes a phone number-based fraud detector
Identity service says this kind of onboard fraud score is the first of its...
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week,...
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to...
Acxiom adds interest-based ShareThis data to its arsenal
New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent...
mParticle launches a second-party data marketplace
A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience...
Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic...
How martech is working to solve the consumer identity crisis
From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer...
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product...
IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term...
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party...
Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a...
TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company...
Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake -- and it is lowering brands’ fees...
