Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay

moz logo Marketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz's survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role. Moz broke down salaries by position and experience, with the top four median salaries belonging to engineering, user experience, e-commerce and web analytics professionals. Median Salary by Role: Survey respondents with ten or more years experience earned the [...]


Buffer Analytics Beefs Up With Social Account Growth Tracking & Google Analytics Support

buffer-icon The immensely popular social scheduling tool, Buffer, has just announced some serious upgrades to their suite of analytics services for their "Buffer for Business" tool. Buffer has risen to popularity by providing simple scheduling tools and widgets, most of which are offered at no cost. In summer of 2012, Buffer beefed up its service with the offering of Buffer Analytics; today's upgrade further expands the overall tracking features and customization that marketers can harness. Google Analytics Integration The Buffer change that will restore the most relationships between social marketing [...]


Buffer & Mention Partner Up To Combine Their Social Media Monitoring & Publishing Powers

Mention-Buffer-Logo Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the  two tools  fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. On the other hand Mention  has helped brands listen to social conversation and monitor brand mentions. With this integration users will have access to both tools in one place. Buffer users will now be able to see a stream dire [...]


Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line

linkedin-featured Today, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin's new Showcase Pages allow companies to build, "dedicated pages for their more prominent brands, businesses and initiatives." Linkedin says its new Showcase Pages take Company Pages one step further, offering businesses the opportunity to segment content for specific audiences. Created by the Company Page administrator, Showcase Pages work in the same way as Company Pages, with Linkedin members able to follow the pages and receive page updates via their Link [...]


Pinterest Rolls Out New APIs To Showcase Top Pinned Items On Partner Websites

pinterest-gears-development-featured Pinterest is rolling out its initial set of APIs, partnering with a number of companies that have already started featuring popular Pins on their websites. According to the announcement, Pinterest will release "multiple APIs" to its partners over the coming weeks, including a Top Pins API, Domain Search, Most Recent and Related Pins. "The Pins on these sites and mobile apps will regularly update, so you always see what’s trending," says Pinterest, "If you see something you like, you can Pin it right from the site without having to take a break from shopping, reading or browsing." Many [...]


ChargeAds New Automated Solution Lets Publishers Build Storefronts On Top Of Existing Ad Platforms

ChargeAds logo Nov 2013 Online ad solution provider ChargeAds has launched a new automated display advertising platform that the company claims is a "turnkey" tool for publishers. According to the announcement, the newly released ChargeAds Private Marketplace allows publishers to build a private or public storefront atop their existing ad platform or RTB stream, and includes a suite of controls to set rates and conditions. ChargeAds says its new solution can help lower costs, booking delays and technical confusion associated with display advertising transactions. "Our industry is expected to reach $113 billion [...]


Study: Only 8% Of Brands Believe Their Marketing Team Is Strong Across All Digital Marketing Channels

blindfold-business-people-featured A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels. Surveying a total of 750 brands and agencies ranging from small businesses to global enterprises, the study found a "substantial gap" between the number of organizations searching for employees with strong digital marketing skills, and the availability of qualified applicants. While 71 per [...]


Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times

google-analytics-featured Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google's website performance reports, and displays the average page load time for the most visited pages on a website. Integrating data from the new report, Google Analytics uses its PageSpeed Insights tool to offer tips on improving page load time speeds. "Not only can you measure and visualize the performance of your website," claims Google, "But you can now also speed up the slowest pages with concrete and actionable suggestions." The PageSpeed I [...]


Facebook Opening Access To Custom Audiences For All Advertisers By End Of November

Facebook for Business Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week. Before today, Facebook's Custom Audiences was only available through its API and Power Editor tool. Soon, all Facebook advertisers will be able to leverage Custom Audiences to find existing customers and reach new prospects: Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for t [...]


Networked Insights New Technology Platform Charts 100 Million Pieces Of Social Data In Real-Time

social-shutterstock Marketing analytics technology provider Networked Insights is releasing an enhancement to its social data platform SocialSense today. According to the announcement, the new technology analyzes 100 million pieces of social content in real-time across 22,000 dimensions, including age range, location, gender, psychographics, life stage, interests and preferences. Networked Insights claims its platform enables brands to "segment and understand audiences" based on the company's social data classification system that determines consumer details not specifically stated in social profiles: Our com [...]


Facebook Begins Testing New “Stories To Share” Feature For Media Sites & Publishers

share-featured Facebook announced a new "Stories to Share" feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the Insights Dashboard on the admin panel. According to Facebook: Stories to share makes it even easier for media sites to find the most engaging content they might want to post on Facebook. For instance, TIME can see suggestions of stories they have published to TIME.com but they have not yet shared to their Facebook fans. Facebook says the "Stories to Share" feature is being tested by media sites and publishers, and not currently availa [...]


Russian Search Engine Yandex Launches Free Analytics Tool To Track Metrics For Its 25 Apps

Yandex Russian search engine Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is a free tool available to mobile developers worldwide, allowing them to create personalized app-audience profiles and usage reports. Russia's largest search engine confirmed its new mobile app analytics solution was built to work on Android, iOS and Windows Phone platforms. With 25 different apps "enjoyed by millions" on various mobile devices, Yandex says: The main reason why we made an app stats tool from scratch, instead of using [...]


New Mobile App From SumAll Lets Users See 30+ Data Sources From A Single Screen

sumall_logo SumAll, an analytics solutions provider that integrates multiple sources of marketing data viewable on a single screen, has released an iOS and Android application and optimized its analytics platform for mobile devices. SumAll says its solution integrates analytics from more than 30 social media, payment and digital marketing platforms, into one chart. With its latest release, SumAll users can now access SumAll's analytics platform on a mobile device by downloading the SumAll app from iTunes or the Google Play Store. "We designed an app we're proud of to give users full visibility i [...]


Bottlenose Releases Free Social Visualization Tool ‘Sonar Solo’ To Show Trending Content

iruka-loading@2x Social analytics and monitoring company Bottlenose has been leading innovation in the social discovery space as of late. On the heels of last month's enterprise Nerve Center solution, Bottlenose has announced the new free tool - Sonar Solo. Sonar Solo is a scaled down version of their previous Sonar product that has been rolled into the new nerve center product and is the first of a "planned series" of free tools. Sonar Solo allows users to enter in a trend/keyword that will reveal a web of trends around the topic. Each associated trend will show as a node with both trend acceleration metri [...]


Moz Analytics Launches Out Of Beta

Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company rebranded from SEOMoz. Moz Analytics is an expansion of the company's original SEOMoz PRO platform that primarily focused on organic search data. Moz Analytics gives users insights into organic search, social and referral traffic performance.  “We believe that all your data about inbound channels should be aggregated in one place,” wrote CEO Rand Fishkin at the time of the announcement. All current PRO customers and the 80,000 users who requested i [...]


Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More

adobe-logo-180px Today, Adobe released a fall update for Adobe Analytics, part of the Adobe Marketing Cloud, with features designed to help marketers more easily identify, communicate and take action on data patterns in real-time. The Adobe Analytics update includes new predictive analytics capabilities and anomaly detection, real-time reporting and data visualizations, as well as additional video and mobile app analytics tools. "The focus this year has been on how to help marketers put data to work, " explained Bill Ingram, vice president of Adobe Analytics and Adobe Social, in a phone call last week. [...]


Facebook To Roll-Out New Website & Mobile App Custom Audience Feature

facebook-target-aim-featured Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their mobile app: For instance, a bike retailer could reach people who started designing bikes on its website but didn't make a purchase. Through custom audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or [...]


LiquidM Launches First White-Labeled Mobile Ad Management Platform

liquidm-logo LiquidM emerged from stealth mode today to announce the public availability of its new white-labeled mobile advertising management platform. The cloud-based SaaS product is designed to simplify mobile ad management processes for mobile media buyers. “As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are looking to increase their competitiveness by turning to a full stack ad tech provider,” said Christof Wittig, CEO of LiquidM. “While some in the market still believe that scale and more sales people will solve [...]


Facebook Announces Preferred Marketing Developers Innovation Competition Winners

facebook Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held twice a year to highlight developers that have built tools to, "Help businesses realize their goals through Facebook." The most recent PMDs competition theme was "From Conversation to Conversion" and focused on direct response marketing solutions. According to Facebook, the following six winners were selected from more than 60 entries. Facebook PMDs Innovation Competition Winners Optimal (Grand Jury Prize): "Optimal [...]


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