Bottlenose Launches “Nerve Center” An Enterprise Trend Intelligence & Discovery Tool

Sentiment-Analysis Bottlenose swam onto the social discovery scene last year with a free, powerful social discovery and monitoring tool. This year, they've taken it up a notch with their real-time enterprise product, Bottlenose Nerve Center. In the words of Bottlenose CEO, Nova Spivack, they want to lead the "real-time revolution." Bottlenose has taken a unique place in the social tools space, specializing in trend intelligence. Instead of simply reporting mentions, Bottlenose provides real-time comprehension of what is currently happening, and what may soon be coming. The proprietary Trendfluence™ system h [...]


Google Analytics Android App Gets Complete Redesign For Mobile Devices

google-analytics-icon Google Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the new app includes visualizations that automatically resize to fit the user's device screen size and orientation, along with side navigation to access reports quickly. Other updates include specialized reporting for web and app views, key report metrics summarized in a single Overview screen, and dimension-based drill-down for most reports. Google Analytics created the new app using Google Tag Manager for Mobile Apps to make the app [...]


Using Indices For Digital Analytics: Opportunities And Pitfalls

Print It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It's Marketing Analytics 101. But there is still some debate as to what an index is - and often, indices can be misused. But because each individual index can be used by marketers to help understand the effect of particular attributes (for example, age or gender) on a consumer’s propensity to convert, it can be one of the most actionable, effective tools at an analysts’ disposal. So how do you use them? In the context of digital media analytics, an index is the ratio of [...]


Google Rolls Out New DoubleClick Campaign Manager Globally For DFA

DoubleClick Campaign Manager After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for Advertisers (DFA), globally today. As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely social, mobile and programmatic. Native is not included in this list, yet. In June, Google said it is working with select publishers to track the impact of their native advertising and testing support for native ad serving, but any mention of native campaign management is notably missing f [...]


AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unbounce And Others

AdStage Logo Kenshoo, Marin and Adobe: watch out, AdStage has you in its sights. Today at Advertising Week in New York, AdStage announced new efforts to loosen enterprise's grip on ad tech and give SMBs equal access to the benefits of an ad management platform. “We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums, resource-intensive onboarding, and restricted access by forcing you to demo with salespeople to get started” says Sahil Jain, CEO and co-founder of AdStage, in the launch announcement. AdStage first launched its self [...]


UnBufflievable: Social Sharing & Analytics Tool Buffer Reaches One Million Users

buffer-icon Yesterday, social sharing and analytics tool Buffer announced a major milestone -- one million users. Buffer has been at the forefront of social sharing innovation as they now integrate with all major social networks and have integrated with other popular services like FollowerWonk. Buffer got their start back in Fall of 2010 when Joel Gascoige and Leo Widrich started the company in Birmingham, UK. In May 2011 the Buffer team quit their day jobs and went all-in full time on Buffer. A few months later the company moved to San Francisco and kept the momentum going. They secured investment and [...]


Brandwatch’s Vizia Gives Brands A New Tool To Run Social Media Command Centers

Brandwatch_logo_Sept2013 Brandwatch, a provider of social media monitoring tools, has launched Vizia, a new social media analytics solution that displays real-time data on multiple screens. Brandwatch is billing their latest offering as, "a reinvention of the traditional social media command center." "It's not only supported by advanced analytics that delve into the most relevant business insights, but it's also really dynamic and scalable across various use cases," said Dell's social media listening and analytics practice leader Logan Lawler, "I'm impressed at how Brandwatch incorporated customer feedback into [...]


Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO

facedeals-featured Facial recognition technology has everyone in an uproar. Privacy advocates and consumers alike are fearful of its possible uses; but, one company believes the controversial technology can be a consumer's best friend, and has an app to prove it. Started in the "invention lab" of Redpepper advertising agency in Nashville, Tennessee, Facedeals has developed an app that uses facial recognition technology to deliver local, personalized deals straight to a user's smartphone. While the app is still in beta-testing, Facedeals CEO Dave McMullen says the company is looking to launch in multiple lo [...]


Curalate’s Fanreel Gives Brands The Power To Integrate User-Generated Images Into Websites

curalate-logo Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform. Curalate says images can be submitted to Fanreel via Facebook, Instagram, or directly from a mobile device or desktop. Once images have been uploaded, a brand can moderate the images and automatically add user-generated photos to product pages. Along with The Dessy [...]


Google Analytics To Cease IE8 Compatibility By End Of 2013

Google Analytics Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the company is, "Deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013." Google says it wants to focus its energy on new product features, and help drive adoption of web technologies that are, "in the design of Google Analytics product." While users will still be able to measure site traffic from IE8 browsers, Google Analytics will only support the latest versions of Chrome, F [...]


IBM Launches Digital Marketing Network, Offers Single Tag Integration With 100+ Vendor Partners

IBM Digital Marketing Network IBM has launched the cloud-based IBM Digital Marketing Network to give clients easy integration between more than 100 ad tech vendors. The network allows organizations to share analytics data with their other advertising and marketing solutions to inform media buys based on individual buyer behaviors in real-time. The network harnesses Digital Data Exchange, IBM's tag management solution, that enables marketers to use a single tag to relay information to all partner platforms. The single tag simplifies implementation and eliminates the weight of having multiple tags for each solution. C [...]


Adobe Target Overhaul Aims To Simplify Web And Mobile Testing Efforts

Adobe has announced a major update to its testing platform Adobe Target. The new features are designed to make it easier for marketers to launch tests targeted at specific audience segments across their digital properties, including websites, email, mobile sites, and mobile apps. The update supports touch for use on mobile devices. In the new workflow, marketers are taken step-by-step through the audience targeting and testing set up process.  Users can create tests on offers, images, color, text and design changes on a web page within the platform. As part of Adobe Target's integr [...]


Buffer Introduces Posting To LinkedIn Company Pages

buffer-icon Buffer announced it has added LinkedIn company pages to the list of social network types integrated into its sharing platform. The company already enables social posting and scheduling to LinkedIn groups and LinkedIn profiles. The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its challenge to the competition, namely HootSuite. Buffer users can now connect their LinkedIn company pages to their Buffer accounts and begin scheduling posts starting today. [...]


Why There’s More To DMPs Than You Ever Thought!

article 2 [caption id="attachment_58515" align="alignright" width="300"] Image courtesy Chango[/caption] There's no question that data management is the new "it" concept. It's become impossible to go to an industry event without talking about it (or "big data"). And yet, the abbreviation DMP (Data Management Platform) is often tossed around as though all DMPs are the same. In fact, there are at least two distinct types of DMPs, and, while they have some level of overlap, their feature sets are ultimately driven by two distinct customer types: the marketer and the publisher. DMPs And Marketers [...]


KAWO Lets Brands Share Facebook & Twitter Content With China’s 560+ Million Internet Users

KAWO_Logo Australian entrepreneur Andrew Collins has launched KAWO, a social media management tool that helps brands share existing social media content on China's three leading social media networks, offering access to the country's 560+ million Internet users. According to the release, KAWO allows businesses to "repurpose and automate" their Facebook and Twitter content - both social media sites that have been blocked in China  - to Sina Weibo, Tencent Weibo and RenRen, China's top three social media platforms: The system is supported by KAWO Protect, a system with a blend of automated flagging [...]


4 Must-Know Facts On Product Listing Ad Mechanics

Google Shopping Google's Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers' pay-per-click (PPC) strategies. This rapid growth has been fueled in part by the improved performance of PLAs over traditional text ads. However, the increased spend has also resulted in competitive inflation, where CPCs for PLAs now match or exceed that of text ads. Despite their growing importance as a marketing channel, PLAs remain frustratingly opaque when compared to traditional, paid-search text ads. Part o [...]


Buffer Adds Google+ Posting For Business Pages

buffer google plus Buffer announced today that social media managers can now schedule and post directly to their Google+ business pages.  According to the increasingly popular social media management company, the ability to post to Google+ was the number one requested feature among users for nearly 2 years. Google has not made the API available for personal pages, so the integration, at this point, is limited to business pages only. Buffer co-founder Leo Widrich told TechCrunch that Buffer "hopes to be first in line" if Google opens the API for personal pages. Buffer already supports Twitter, Facebook, Li [...]


IFTTT Brings Back Twitter Triggers

ifttt-logo Social media marketers will be happy to learn that Twitter triggers are available again inside the popular automation tool, If This Then That (IFTTT). IFTTT dropped Twitter triggers last September voluntarily during the midst of a lot of animosity between Twitter and developers over Twitter's API changes. It kept Twitter "actions," though, meaning you could continue using Twitter as the end result of some action. With Twitter triggers now back, IFTTT users can once again do things like: save tweets into a Google spreadsheet, to Dropbox, Evernote and similar services save links from [...]


Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of

twitonomy-featured It's been a while since I've written about an online tool. Then again, it's been a while since one came along and impressed me as much as Twitonomy, a Twitter analytics and monitoring tool that's so good I'm embarrassed to say I've never heard of it until recently. Twitonomy is a web-based tool that offers both free and premium versions. No special account is needed; you connect to Twitonomy with your Twitter account and the heavy lifting begins. The premium features are designed for true power users with extras like search analytics, custom date ranges and downloading data into Excel or PD [...]


Content: The Right Tools For The Job

software development Digital content doesn't just happen. Marketers require tools to get it done. The range of software and tools serving content marketers has mushroomed in the past couple of years. As researchers and analysts at the Altimeter Group, we started looking at the space informally back in April, building a list of software vendors. Currently, we've compiled a list of 75 vendors offering a range of content marketing software solutions. (It's a list I plan to share officially in the fall, once it's been through some winnowing.) Content Software Landscape Research In fact, we plan to go one bett [...]


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