Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of

twitonomy-featured It's been a while since I've written about an online tool. Then again, it's been a while since one came along and impressed me as much as Twitonomy, a Twitter analytics and monitoring tool that's so good I'm embarrassed to say I've never heard of it until recently. Twitonomy is a web-based tool that offers both free and premium versions. No special account is needed; you connect to Twitonomy with your Twitter account and the heavy lifting begins. The premium features are designed for true power users with extras like search analytics, custom date ranges and downloading data into Excel or PD [...]


Content: The Right Tools For The Job

software development Digital content doesn't just happen. Marketers require tools to get it done. The range of software and tools serving content marketers has mushroomed in the past couple of years. As researchers and analysts at the Altimeter Group, we started looking at the space informally back in April, building a list of software vendors. Currently, we've compiled a list of 75 vendors offering a range of content marketing software solutions. (It's a list I plan to share officially in the fall, once it's been through some winnowing.) Content Software Landscape Research In fact, we plan to go one bett [...]


Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010

Topsy-Analytics Today, leading social search and analytics site, Topsy, is gaining some (free) major upgrades that will make marketers giddy. Topsy will now be offering access to exact statistics around any search term/phrase including sentiment analysis. Previously, this data was listed on Topsy for "significant Tweets" only, but moving forward, users will be able to view data on any query under the sun. This technology was showcased last Fall with the partnership between Twitter and Topsy on "The Twitter Political Index." The index showcased sentiment analysis over specific periods of time, something tha [...]


Enterprise Web Analytics Tools 2013: Updated Marketer’s Guide

dmdlogo Digital Marketing Depot has released an updated edition of its Market Intelligence Report, Enterprise Web Analytics Tools 2013: The Marketer's Guide. This 30-page research report presents a market overview and covers industry trends, mergers and acquisitions, as well as what to look for in an enterprise web analytics tool. The report includes profiles of six leading web analytics profiles, as well questions to ask (both internally and of potential vendors) when undertaking the selection process. Here is a look at some of the industry trends covered in the report. What Is Web Analytics [...]


Feedly, Google Reader Alternative, Gets Pro/Paid Version

feedly-pro-splash Feedly, the popular RSS reader that shined during Google Reader's closure, has quietly launched a "Pro" version of their RSS service. The pro version comes at $5 per month or $45 per year. Some early adopters have the chance of paying a one time fee of $99 for a lifetime, which I gladly did this morning. The Pro version of Feedly gives you: Article Search: The ability to search within your RSS feeds for stories that match. A feature Google Reader offered and I used frequently. HTTPS: a layer of security to browser your feeds in a more secure manner. Evernote: One-click save feature t [...]


HootSuite Wins One Of The Biggest VC Deals Of The Year, Securing $165 Million In Financing

hootsuite-logo In its fourth year, social media management company HootSuite has secured $165 million in Series B financing from a joint investment led by Insight Venture Partners, with added funds from Accel Partners and OMERS Ventures. According to the announcement, the investment deal is one of the top five global venture capital deals this year. "This capital gives us additional resources to expand quickly and strategically into new markets, innovate rapidly, and deliver our vision around the world," says HootSuite CEO Ryan Holmes. During the last twelve months, HootSuite increased its staff from 1 [...]


Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API

Google Analytics Starting today, Google is inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to take advantage of real-time analytics, the new API makes it possible for site owners to create queries around real-time data and use the information to benefit their website. Google offered examples of how site owners could use the real-time API, including querying for top visited URLs to create, "a top trending content widget with the number of active readers" or displaying the active visitor count in real-time. According to [...]


How To Win (More) Friends & Influence People: 5 Questions With Smiirl CEO Gauthier Nadaud

5-Questions-ML As more and more marketers take steps to integrate their social media efforts with in-store promotions, one company is helping businesses bring their Facebook popularity home. French startup Smiirl has designed a sleek Facebook fan counter called a Fliike that tabulates Facebook fans in real-time. Businesses can use the Fliike to show in-store traffic the number of fans following their Facebook page. Currently, Smiirl has made a limited edition of 500 Fliikes available for pre-order, scheduled to be delivered by November of this year. CEO Gauthier Naduad says companies will be able to or [...]


Schedule Oodles Of Updates With The Bulk Buffer Beta Tool

Upload-txt-file Looking to set your social media update schedule for the day? How about for the week .. or month, even? Well, Buffer has kept on top of innovation with a beta tool called "Bulk Buffer." Instead of hand selecting updates for your Buffer account, this lets users upload a text file for bulk updates. Users simply have to drag & drop a .txt/.csv  file to the upload page and Buffer will pull the updates into their system: This is a boon for marketers who are looking to update multiple articles/pages/products across multiple accounts. While the tool is currently in free beta (with a high [...]


Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]


Adobe Social Adds Instagram, Flickr & Foursquare Support Among New Features

adobe-logo-180px Adobe Social has added several new features, plus support for new social networks, to its popular social media management software. The company has announced tonight that Adobe Social is now integrated with Instagram, Flickr and Foursquare. On top of that, LinkedIn integration is coming soon. It's in limited beta now with wider availability expected before the end of the year. Here's an excerpt from Adobe's announcement on the new social network integration. Adobe Social is now integrated with Flickr, Foursquare and Instagram, which complement existing integrations with Facebook, Google [...]


Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts

tumblr logo Originally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google Analytics into the Tumblr analytics dashboard, accessing their blog's web traffic metrics alongside content engagement performance. According to the announcement, the new features, "...complement existing detailed interaction and influencer analytics coupled with competitor blog and keyword tracking." Union Metrics is also rolling out a new tier to their paid subscription plans, along with o [...]


Kuhcoon Launches A Social Media Dashboard With Data-Driven Tips On What To Post & When

social-media-network-people Social media agency Kuhcoon announced today that the company is launching a social media education and management software product, designed to help business owners and marketers manage their social media accounts from a single dashboard. Kuhcoon has handled social media accounts for brands worldwide since its start in 2011. This is their first product launch. According to Kuhcoon CEO Andrew Torba, the software was built by co-founder Charles Szymanski, "He built the product completely on his own while I built the brand and managed the service side of the business," said Torba. Kuhcoo [...]


Reddit Insight Gives Users A Detailed Glimpse At Profiles, Posts & Statistics

reddit-growth-featured A slick new tool has been released to help users navigate the treacherous waters of Reddit. The simple looking social site has long been notorious for confusing visitors and being too streamlined. A new tool, Reddit Insight,  has been created by Hack Reactor that helps visualize and analyze Reddit accounts, posts, keywords and subreddits. Users can breakdown their specific profile data by entering in a username, or expound upon a post. The details provided show where users gained Karma and when articles received votes. The data is formatted using sleek charts that provide info when a [...]


Popular Automation Service IFTTT Arrives For The iPhone

IFTTT-iPhone IFTTT (if this then that) is a well-known automation tool that helps services communicate with each other. For example, users who snap an Instagram shot can have it saved directly to Dropbox or any of the other 66 channels that IFTTT supports. Today, IFTTT is becoming more than just a web app as it has landed on the iPhone. With the new mobile version, three specific new channels have been added: iPhone Contact, Photos and Reminders. All of these channels can work in conjunction with other channels offered: The app is free for the iPhone and can be found in the App Store. For more inform [...]


Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track

Facebook logo Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook Insights is, "drastically different than before." He outlines a number of new features, including an improved interface, rate comparisons, a click and drag date select tool, and more filtering options. An additional feature is the new "Best Post Types" that highlights best performing posts based on [...]


Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool

tools-toolbox-200px Keeping up with all of the required social tags across the various social media platforms can be grueling. Luckily KnowEm, the popular username reservation service, has created a new tool dubbed "Social Media Optimizer" that helps you keep your tags in line and your markup fresh. The tool is free and features four social networks to test against (Facebook, Twitter, LinkedIn and Google+.) Additional markup is found on various tabs that include all markup (shown above) as well as Standard SEO, Geo/Local & Semantic tabs. It should be noted that this tool tests a specific page, not an [...]


Enterprise PPC Campaign Management Tools 2013: A Marketer’s Guide

dmdlogo Anyone managing a large-scale paid search campaign recognizes the value of tools, whether it's just using Excel or licensing a more sophisticated PPC campaign management tool. It's just impossible to manage thousands of ads, especially as paid-search options get more dynamic and competition intensifies. According to a new report from Digital Marketing Depot, marketers are increasingly opting for more sophisticated tools: As you can see, in just over a year, use of tools provided by search engines or the use of Excel has dropped by more than 10%, as marketers have developed proprieta [...]


Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search

email-marketing-featured A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter. According to the report, email accounted for only .88 percent of online customers acquired in 2009, but that number grew to 6.84 percent by Q2 2013. Facebook and Twitter's combined customer acquisitions have accounted for less than one percent this year. Even after an upswing of nearly seven percent during the last four years, email still falls behind organic search, which has accoun [...]


The Big Comparison Of Google Reader RSS Feed Alternatives

rss-featured Google Reader is turning off their feed on July 1st and by now many of you have already switched to a new RSS reader - but, for those of you who have yet to make the jump, keep reading. We wanted to give you a concise chart explaining the features, costs and functionality of some of the larger RSS feed readers on the market. Since then, many new readers have been built or are in the development phase now. So, this comparison is a supplement to our 12 Google Reader alternatives story released shortly after the Google Reader news was announced. A major consideration for some is free versus [...]


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