Marketing Land's Guide to all things Microsoft

Most recent news stories about Microsoft on Marketing Land:

Microsoft Cutting 18K Jobs As It Integrates Nokia And Tries To “Move Faster”

microsoft-earnings-business-featured Driven in part by its Nokia hardware acquisition and a recognition of the need to restructure for "post-PC" competitiveness, Microsoft CEO Satya Nadella announced widely anticipated layoffs this morning. A total of 18,000 jobs will be eliminated by June 30, 2015, most by the end of the year. The bulk of the layoffs ("12,500 factory direct and professional employees") will impact former Nokia personnel. The company said it will take a charge of up to $1.6 billion related to employee severance and other associated expenses. In a letter to employees, Nadella said the cuts were intended to [...]


Reports Show Paid Search Spend Is Up Over Last Year

color_graph_going_up_shutterstock Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG's analysis of the US search market, based on its client portfolio, which skews retail, showed Q2 spend increased by 23 percent year-over-year, with investments on both Google and Bing rising. Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent. Bing Ads spend rose [...]


Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

android-mascot-featured Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts "a relative revival of the global PC market" this year, driven by enterprise upgrades. However it says tablets will outsell PCs next year (which has been predicted before). The PC now lives in a multi-device world -- getting larger with wearables -- and will never again have the centrality they once had. I'm sure this is discussed in a report somewhere; however the Gartner pre [...]


Twitter Is Using Bing Translation On Mobile Apps, Web Timelines

twitter-bing-translate Twitter's experimentation with Bing's translation engine is accelerating. As reported first by CNET today, users of Twitter's iOS app now can view Bing translations of tweets, a feature that was quietly added to the Android app last month. That the move comes as the FIFA World Cup begins is likely not coincidental. The month-long soccer tournament is expected to be the most discussed social media sporting event ever and the conversation will be multilingual. Twitter stands to gain by helping to bridge language barriers and although online translations can be inexact, having the ability [...]


Report: Google Chrome & Android Browsers Surpass IE, Become Most Popular Browsers In US

google-chrome-600 A new report from Adobe Digital Index reveals Google browsers have surpassed Microsoft IE in US market share, with Chrome and Android browsers winning 31.8 percent of the combined desktop and mobile browser market, compared to IE's 30.9 percent market share. Adobe claims this is a six-percent year-over-year increase for Google, while IE is down six-percent year-over-year. Apple's Safari ranked No. 3 with 25 percent of the combined desktop and mobile market share, yet it owns more than half of the mobile market share. "Device defaults matter," said ADI analyst Tyler White, "Today mobil [...]


Bing Marks 5th Birthday With Retrospective & Extra Reward Credits For Users

bing-5th-birthday-602-600x300 Today marks Bing's fifth birthday. To celebrate, Microsoft's search engine offered readers a recap of all that has happened at Bing during the last five years, from its start in semantic search to indexing social content from Facebook and Twitter, and making way for the mobile revolution. The site is also giving users extra Bing Reward credits for any searches performed between now and June 9, and automatically entering them into a contest where five winners will be selected to receive a variety of gifts, including: an Xbox One, Surface Pro 3, Nokia Lumia Icon, $500 toward apps or Xb [...]


Dueling Smartwatches: Google, Apple, Microsoft Have Designs On Your Wrist

Smartwatch People have been anticipating an Apple smartwatch for what seems like a very long time now. However it's unlikely, at tomorrow's WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year. Apple's rivals, by comparison are busy bringing their wrist computers to market. Samsung has been the busiest of the bunch with its Galaxy Gear 1.0 and 2.0 efforts, as well as the recently announced Samsung Digital Health Initiative. Samsung's first generation Android-based smartwatches didn't sell particularly well. The new genera [...]


Nadella Interview: Bing To Stay, ‘Post-PC’ Now The Way

Microsoft Surface 2 Several days ago, Microsoft CEO Satya Nadella gave his first in-depth interview at the Code Conference. He spoke about a wide range of issues and challenges that Microsoft faces. He also helped demo some impressive machine translation software (integrated into Skype). Among the striking things Nadella said was that Microsoft had entered the "post-PC era." Apple CEO Steve Jobs coined the term and you never would have heard that from Nadella's predecessor Steve Ballmer. Another contrast between the two CEOs is Nadella's somewhat surprising, open ambivalence about the Nokia acquisition, whi [...]


Android To Hit 80 Percent Market Share This Year — Report

smartphones-featured Smartphone growth continues according to the latest "shipments share" numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many. The report acknowledges the potential positive impact of a larger-screen iPhone but doesn't believe that will significantly affect Apple's global market share. IDC sees Windows Phone handset share growing from [...]


Report: Chrome The World’s Top Browser, Safari Now Second

apple-safari-featured How things have changed. Chrome is the world's top browser, and Safari is number two. That's according to Shareaholic’s most recent browser share report. The company says the data are collected from a base of more than 250 million users and over 200,000 publishers. While Chrome is the undisputed browser leader (35 percent), Shareaholic says that mobile growth has helped propel Safari to the number two position. Safari's combined mobile and desktop share is now 26 percent, says Shareaholic. The company reports that Internet Explorer and Firefox have both lost ground. The two now co [...]


Bad Links Are When You Know You’ll Be Getting A Link, Bing Says

bing-2013-logo-featured 10 SEO Myths Reviewed by Microsoft's Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong. Duane specifically wrote: You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Duane also added that you should want "links to surprise you," those are the true organic links. Why was this so shocking to hear? Maybe Bing telling you that if you reach out through content marketing or other techniques to ask people [...]


Google+ Breaks Into The Top 15 Mobile Apps — comScore

google-plus-app-mobile-600 Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December. On the operating system front, Apple lost some share in the last quarter while both Android and Microsoft gained share. In October 2013 Android ha [...]


Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts

newfronts-2014-600px Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York -- digital's answer to traditional TV's splashy Upfronts. We've reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted during the events. Buzzfeed Buzzfeed's first NewFront featured three brand representatives sharing their experiences of working with the viral pioneer to create sharable branded videos. The company is ramping its video production st [...]


Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content

Microsoft NewFront Microsoft's nightclub-themed NewFront presentation in a warehouse-like space in New York's Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Tellem, -- charged with delivering premium TV content -- told the audience of hundreds of advertising industry movers and shakers that "building something substantial is going to take time." Xbox Originals content that will be coming out of Xbox Entertainment Studios is aimed primarily at gamers [...]


AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal

AOL Video [caption id="attachment_81775" align="aligncenter" width="600"] AOL original series "The Restart Project" stars Gwyneth Paltrow and Tracy Anderson[/caption] Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft's audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month. In March, AOL ranked third [...]


Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent

MicrosoftSquare In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts' estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063. Revenue was essentially flat from the previous year and net income fell 6.6 percent to $5.66 billion. “This quarter’s results demonstrate the strength of our business, as well as the opportunities we see in a mobile-first, cloud-first world. We are making good progress i [...]


Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed

gmail inbox tabs Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content with ads. The relevant part of the updated TOS reads: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored. Google has been sued for the practice as an alleged violation of the Federal Wiretap Act. The case survived Google' [...]


Microsoft Releases Advertising SDKs And Tools For Windows App Monetization

windows-phone-featured Though Cortana is has generated the biggest headlines from Microsoft's annual Build Conference, the company dangled a few new carrots to entice app developers to focus on creating apps for Windows. Microsoft released new software development kits (SDKs) designed to help developers earn more money from their Windows 8.1 and Windows Phone apps through advertising as well as new tools to monitor revenue performance and promote their own apps. The new ad SDK for Windows 8.1 allows for ads to be served from third-party mobile rich media ad servers and connects to the Microsoft Ad Exchange. T [...]


Like Siri, Cortana Can Crack Jokes, If You Ask The Right Questions

jokes and music People quickly discovered when Siri came out that asking her questions like "What's the best computer" or saying "I love you" resulted in humorous answers. Microsoft's new digital assistant Cortana has some wit about her, too -- and there's a serious reason for that. Microsoft's Mike Calcagno, who oversees the Bing search platform that underpins how Cortana answers questions, told me in an interview yesterday that he's noted how people asking seemingly useless questions to Siri actually generates a real value "I discounted those types of interactions at the beginning," he said. But afte [...]


The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail

cortana big Microsoft's new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive suggestions. That is, unless you use Yahoo Mail. As it turns out, Microsoft is forbidden from  "reasoning" on Yahoo Mail for contractual reasons. I'm still gathering more of the details, but Microsoft representatives told me that the prohibition is tied some Microsoft-Yahoo contract that's old, that predates Windows Phone, but which is still in force. Part of how Cortana operates is by reading through email on a Windows Phone device, then extracting info [...]


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