MarketingLand's Guide to Bing - Search news, Search advertising updates & tips for marketers

Most recent news stories about Bing from Marketing Land:

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid Search Spend Trends Q1 2014 IgnitionOne Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne's latest quarterly report, which looks at paid search performance of campaigns across its management platform that's used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up 23 percent. Impressions fell again -- dropping 15 percent year-over- year. The drop in impressions, according to the report, is due to the increase in mobile searches where there is less ad real estate per query. However, these mobile se [...]


Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox

Image credit: Microsoft For months the tech press has been writing about the imminent arrival of Microsoft's answer to Siri: Cortana. The virtual assistant is modeled on a character in Microsoft's "Halo" game. Microsoft has not acknowledged Cortana or said anything public about Cortana. Right now Cortana is a codename and it remains to be seen what the digital assistant is ultimately called. Reportedly "she" will soon be introduced with the 8.1 update of the Windows Phone software. Unlike Siri Cortana will operate across devices and screens, including on the PC and Xbox. According to sources who spoke to The [...]


It’s Official: Satya Nadella Is The New Microsoft CEO

Nadella Microsoft CEO Microsoft's website has confirmed what everyone came to expect over the past week or so: Satya Nadella is the new CEO. On the Microsoft site it says: As Satya Nadella becomes the third CEO of Microsoft, he brings a relentless drive for innovation and a spirit of collaboration to his new role. He joined Microsoft 22 years ago because he saw how clearly Microsoft empowers people to do magical things and ultimately make the world a better place. Many companies, he says, “aspire to change the world. But very few have all the elements required: talent, resources and perseverance. Microsoft [...]


Surprise, Bud Light Is Not The Top Super Bowl Advertiser On Google And Bing

goal posts flickr wisecontrarian Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new data from search monitoring service BrandVerity, Bud Light, which is advertising all four of its Game Day ads, has been beat out by different advertisers on each of the search engines. The competition is heating up as well, many more advertisers are turning to PPC in these final days to promote their Super Bowl ads than were earlier in the week. To see who's joined the ranks and which advertisers currently claim the top spots in PPC, check out Who’ [...]


Low Hanging Fruit: These Super Bowl Advertisers Are Getting Found For “Super Bowl Ads”

google-bing-football As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on both Google and the Yahoo Bing Network. Thousands of consumers are searching for "super bowl ads" according to Google. The advertisers showing up and paid search show they wisely have a plan in place to compete for this traffic. And, many of the Super Bowl advertisers running paid search ads are using creative tactics to extend the digital impact of their Super Bowl expenditures. For the rundown of 5 trends we're seeing in the paid search ads for Super Bowl [...]


Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


Microsoft Wins 13 Bing-Related Domains From Squatter

bing-2013-icon In a decision announced last week, Microsoft won 13 domains from a cybersquatter based in Taiwan. It was a quick case. Microsoft submitted its complaint on September 24th, asking the National Arbitration Forum (NAF) to transfer ownership of the domains from the registrant, Chiou Ji-an. The domains listed in the complaint all include the name of Microsoft's search engine, Bing: bing119.com bing1314.com bing168.com bing911.com bingaudio.com bingbaidu.com bingbio.com bingbrazil.com bingegypt.com bingface.com bingfrance.com bingspain.com bingvision.com The defendant told the N [...]


Microsoft’s New “Bing Offers Card-Linked” Aims To Streamline Local Deals For Merchants, Drive New Customers

bing-offers-logo The name "Bing Offers Card-Linked" doesn't exactly roll off the tongue, but there are several aspect's of Microsoft's latest iteration of the Bing Offers local deals aggregation program that will appeal to both merchants and consumers.  The move, along with the formation of the new CardLinx Association, puts Microsoft among the big league players in the local deals game. Here's a scenario: You're online and findan offer for $10 off at a local restaurant. Instead of printing out or downloading the offer, you link the offer to one or more of your credit or debit cards -- making it "card link [...]


Bing News Now Features Trending Topics From Facebook & Twitter

Bing News & Facebook Bing News has gotten a makeover, including the introduction of various trending topics boxes drawn from buzz detected on Facebook and Twitter, as well as Bing's own searches. Bing posted about the change, saying: Bing News now surfaces the latest buzz from Facebook, Twitter and Bing. Cut through the clutter from across the Web with Bing’s real-time view of the most relevant breaking trends and social conversations, available all in one place. Trending News, In Three Different Ways Looking at Bing News today, I see the boxes in three places: Trends From Bing At the top of the page [...]


Unlike Google’s Strictly Paid Model, Bing Opts For Paid And Free Shopping Formats

bing-b-logo Today Bing announced that it will be sunsetting Bing Shopping, the separate product destination that relies on merchant product feeds in Bing Merchant Center. Instead, the company is rolling out Bing Product Search in the next few months. In addition to the new image Carousel, shown above, Bing Product Search also incorporates Snapshot to display more product details like specs and reviews. An example of Snapshot is shown with the Canon EOS 60 listing above. Unlike Google, however, Product Search results will include a mix of paid and free formats with Product Ads and a newly introduced [...]


Microsoft Also Misses On $19.9 Billion In Quarterly Revenue

microsoft-earnings-business-featured A little while ago, Google disappointed investors by missing bullish revenue estimates. Microsoft also did so when it reported fiscal quarter and full-year earnings today. Redmond's overall revenue for the quarter was a massive $19.9 billion. Yet analysts had anticipated just under a billion more. Net income was $6.07 billion. The company also took a whopping $900 million charge associated with disappointing Surface RT sales -- and related pricing adjustments. The company's quarterly revenues were clearly affected by "by the decline in the PC market," said Microsoft CFO Amy Hood. [...]


Bing Search Popularity Now Impacting Klout Scores

klout-bing-logos If your Klout scores matters to you, it might be time to start asking people to "Bing me" rather than "Google me." That's because Klout is now using Bing search popularity as part of its online influence measurement. The number of times that a person is searched for on Bing is now contributing to Klout scores. It's the next step of the Klout-Bing integration that the companies announced earlier this year. Users have been able to connect their Klout and Bing accounts for months, but there was no influence on Klout scores until now. Klout is touting the data by using Warren Buffett as a [...]


Bing Ads Releases New Updates With Keyword Suggestions Expanded To The UK

Yahoo!Bing Network logo Advertisers using the Yahoo!Bing Ad Network received a number of updates in April, including new search and filter options, search query reports that include stop words and special characters, and updated ad appeal rules with new appeal status designations to avoid confusion on whether or not an appealed ad is active. Bing Ads has also added a Competition column that scores keywords by their competitive value. While the Keyword Suggestions feature received a limited release in September 2012, one final Bing Ads update was the expansion of Keywords Suggestions to UK advertisers. For more [...]


Microsoft Continues Rebranding Efforts With New Looks For Bing, Skype & Xbox

bing After launching new looks for Windows and Office last year, Microsoft is working toward rebranding additional products, including Bing, Skype and Xbox. During a presentation at the Norwegian Design Council Design Day event on April 17, creative directors from Wolff Olins played a video that revealed what appears to be a new Bing logo. "Other brands are coming along too," said Wolff Olins creative director Todd Simmons during his joint presentation on re-imagining Microsoft's brands with fellow creative director Albert Shum, "Bing, Skype, Yammer, Xbox...everything is under development as wel [...]


Microsoft Posts $20.49B Quarterly Revs: Online Ads Worth $784M, Rev Per Search Up

MicrosoftSquare Earlier today, Microsoft reported $20.49 billion in fiscal quarterly revenue (Q3 13). That figure was just shy of analysts' consensus estimates of $20.5 billion; however, earnings-per-share beat estimates. Despite the "miss," revenues were up across the board, even in the Windows division though PC sales are in decline. (At the time of this report, the earnings call had yet to take place.) There was very little mention of the performance of Windows 8 or Windows Phones in the earnings statements and related material. Here's the breakdown by Microsoft division: Windows Division: reve [...]


EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads

display-ad-featured Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook's $2.18 billion. In last week's digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an estimated $3.11 billion in digital display ad revenue by year's end. The overall US display advertising market is expected to grow 18.1 percent in 2013, with Google, Facebook, Yahoo, Microsoft and AOL forecasted to earn a combined [...]


Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013

Click Share by Device This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we'll also take a regular look at international markets, as well as providing additional insights into segments that appear to be significant short-term trend drivers. Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices.   January 2013 CPC Update, US Search MoM Change YoY Change Google Retail [...]


Microsoft Revenues Soft As Company Awaits Windows 8 Rollout

microsoft-earnings-business-featured Post PC era indeed. Microsoft announced quarterly results yesterday and, although they were massive, they were flat or down compared with a year ago. Overall Microsoft reported revenue of $16.01 billion. Windows software sales were down 33 percent compared with a year ago. They came in a $3.24 billion vs. $4.87 billion in 2011. Microsoft attributed this in large part to the transition to Windows 8 and delayed enterprise and consumers purchases in anticipation of the launch. Microsoft's other cash cow business, Office, declined a much less severe 2 percent to $5.5 billion (from $5.63 bill [...]


Klout Gains Clout With Microsoft Investment

klout-score-featured Bing's social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in Klout. From Klout's blog post today: To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed a multi-year agreement where Bing will become one of Klout’s most significant partners. No terms beyond that are given. Klout recently underwent a redesign to help reposition it as a type of social resume service. I'd say Klout has been struggling with the perceptio [...]


The In-Location Alliance Wants To Take LBS Targeting Inside

smartphone-map-checkin A new quasi-trade group has formed to promote indoor location and mobile indoor-positioning. It's called "The In-Location Alliance." Its stated objective is to "drive innovation and market adoption of high accuracy indoor positioning and related services." The In-Location Alliance is made up of a group of 22 founding members, led by Nokia: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, S [...]


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