MarketingLand's Guide to Bing - Search news, Search advertising updates & tips for marketers

Most recent news stories about Bing from Marketing Land:

Live Blog & Stream Of Bing’s Search Summit

Bing’s Search Summit is today at 10am PDT / 1pm EDT and we will be live blogging the details from the event here. It's focused around the relaunch of Bing, which you can read about in detail on our sister-site, Search Engine Land, here: The New Bing: Microsoft Tries Again With Search Meets Social. Qi Lu (President, Online Services Division), Derrick Connell (Corporate Vice President, Search Program Management), Harry Shum (Corporate Vice President, Core Search Development), and other members of the Bing engineering team will discuss the latest Bing news. You can also watch the live st [...]


Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss

microsoft-money-finance-earnings-featured Microsoft announced strong fiscal Q3 results earlier this afternoon. The company reported revenues of $17.4 billion, which was a 6 percent improvement from a year ago. Net income was $5.11 billion. The Online Services Division, which houses Bing and AdCenter, reported revenue of $707 million. There was another loss of $479 million, but that was a roughly $300 million improvement vs a year ago ($776 million). Entertainment and devices also showed a loss of $229 million. Microsoft said it sold 1.4 million consoles in fiscal Q3. But sales were down 48 percent over last year. The company [...]


Bing & Facebook See Deeper Search Integration With “Linked Pages”

Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves.  The new product, 'linked pages,' not only allows users to link pages to themselves, but also to friends. To see all linked pages simply click on the tab underneath the search box.  Those Facebook friends with a linked page will show up in the left column.  When pages are linked to a profile, the Facebook result displays first with all other linked pages below: One missing option that may anger users is that users cannot move other pages above the Facebook [...]


Bing Bets On Sports, Entertainment To Attract Gen Y

bing-2013-logo-featured At the two-minute warning of the NFC Championships last weekend, the country got a glimpse of Bing’s new ad campaign, Bing is for #Doing. Bing just hopes that Gen Y viewers were taking notice. The spots, which take a storytelling approach and feature adventure sports athletes Kevin Pearce, Bobby Brown, Kaityln Farrington and Gretchen Bleiler, are the beginning of a long-term shift in the Bing advertising strategy -- a focus on “doing” versus being “a decision engine,” as well as a continued goal of attracting younger online users. Video: Bing is for #Doing: Kevin Pearce’s St [...]


Microsoft Posts $21B In Revenue, Xbox May Beat Windows Revenues Soon

microsoft-money-finance-earnings-featured Yesterday afternoon both Google and Microsoft released quarterly earnings. Google posted its highest gross revenues to date but missed analysts' Q4 expectations. Microsoft posted $20.89 billion in fiscal Q2 revenue (calendar Q4) and came in above analyst expectations. Overall, Microsoft's top-line was 5 percent above last year. All lines of business saw revenue growth vs. last year except Windows, which posted a decline. The following was the performance of the various divisions: Microsoft Business Division (Office): $6.28 billion in second quarter revenue, a 3 percent increase vs last [...]


Steve Ballmer’s Last CES Keynote: Metro, Metro, Metro & Windows, Window, Windows

hug If you were expecting big news from Microsoft CEO Steve Ballmer's final CES keynote, forget it. "Windows Store" for applications is coming in February. Aside from that, his conversation-style keynote with Ryan Seacrest was more a recap than a big look forward. "In 2012, what's next? Metro, Metro, Metro, and, of course, Windows, Windows, Windows," Ballmer said, when Seacrest asked him at the end of the talk about things to come. The "Metro" user interface, those tile-like objects familiar to anyone who knows Windows Phone, was shown working on the forthcoming Window 8 operating system [...]


Ogling Bing’s Year In Pictures 2011

While Google is known for its fanciful logos, Bing takes a different approach, using a new, luscious photograph as its entire home page each day. While buttons on the page allow you to go back through photos from the previous week, until now there's been no way to see more. Microsoft Canada has compiled a gallery of 2011 Bing home page photos that lets you see the entire set from last year. You can scroll through the pictures by month, and a slider at the bottom of the page lets you view the photos on a daily basis. Microsoft plans to keep the gallery active through the end of January&m [...]


Holiday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber Monday

bing drop off It was nothing new, Bing said, about dropping sites for being too "thin" on content. But it was new to many Black Friday and Cyber Monday deal sites that found themselves banned just before those busy shopping days. Since we first reported on the sites going missing at our sister-site Search Engine Land, several merchants have confirmed that after periods of ranking well, Bing decided they should be banned. Killed On Thanksgiving Day From Thanksgiving Black Friday Ads, came these charts: The top chart shows traffic that was going to the site from Google unpaid "organic" searches on No [...]


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