Microsoft Releases Advertising SDKs And Tools For Windows App Monetization

windows-phone-featured Though Cortana is has generated the biggest headlines from Microsoft's annual Build Conference, the company dangled a few new carrots to entice app developers to focus on creating apps for Windows. Microsoft released new software development kits (SDKs) designed to help developers earn more money from their Windows 8.1 and Windows Phone apps through advertising as well as new tools to monitor revenue performance and promote their own apps. The new ad SDK for Windows 8.1 allows for ads to be served from third-party mobile rich media ad servers and connects to the Microsoft Ad Exchange. T [...]


Traditional PCs Shrink To 10 Percent Of Device Market In 2015

Multiscreen Millward Brown IT consulting firm Gartner projected today that overall device shipments (not sales) would increase this year by nearly 7 percent vs. 2013. Sale of traditional PCs still represent a drag on the industry, although tablet substitution for PCs is supposed to slow. Recognizing the importance of addressing all platforms now Microsoft CEO Satya Nadella announced today (as expected) that Microsoft Office would be available for the iPad as a set of native apps: We’re bringing Office, the gold standard in getting things done, to the iPad. A billion people rely on Office every day, and we’ve wor [...]


Can Nokia X Android Devices Sell More Windows Phones?

Nokia X The irony of Nokia introducing low-end Android smartphones upon being absorbed into Microsoft is obvious. Had the company put out Android devices earlier, it might not have sold to Redmond. By the same token, now that Nokia has introduced Android phones, how enthusiastically will Microsoft embrace and promote them? Earlier today, the company announced a new line of Android-based handsets at the Mobile World Congress event in Barcelona. The Nokia X series may or may not technically be "forked" but they don't look like traditional Android phones. They've got a Windows Phone-like tiles [...]


Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox

Image credit: Microsoft For months the tech press has been writing about the imminent arrival of Microsoft's answer to Siri: Cortana. The virtual assistant is modeled on a character in Microsoft's "Halo" game. Microsoft has not acknowledged Cortana or said anything public about Cortana. Right now Cortana is a codename and it remains to be seen what the digital assistant is ultimately called. Reportedly "she" will soon be introduced with the 8.1 update of the Windows Phone software. Unlike Siri Cortana will operate across devices and screens, including on the PC and Xbox. According to sources who spoke to The [...]


As Microsoft Figures Out Next Mobile Move, Apple & Android Grab 94 Percent Of Smartphone Market

smartphone-shutterstock According to hardware tracking firm IDC, "Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all smartphone shipments for the year." Yet Windows Phone wasn't entirely shut out. On a percentage basis, Windows Phones grew more than other platforms. But in real handset terms, Windows Phone is still very much a bit player, except in a few markets where its share has approached or reached 10 percent. Source: IDC As new Microsoft CEO Satya Nadella takes the helm in Redmond, he must contemplate how to accelerate [...]


What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets

Microsoft Surface 2 Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it's growing from a very small base. Microsoft's initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has received better reviews. It sells for roughly $450 and is positioned directly against the traditional iPad. The more powerful Surface 2 Pro, which seeks to be a laptop replacement, starts at $899. For this analysis Chitika looked at millions of North American a [...]


Forecast: Mobile Devices To Eclipse PCs In Q4 This Year

computer-smartphone-tablet-featured IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments. IDC expects essentially flat growth for the PC market during the four year forecast period with laptops offsetting declines in the desktop market. However I think that's a bit of wishful thinking on IDC's part. Only if the enterprise market compensates for declines in the consumer market will we see flat or modestly positiv [...]


Post BBQ News: Microsoft Buys Most Of Nokia For $7.2 Billion

microsoft icon 2012 Many people in the US returned from Labor-Day barbecues to discover that Microsoft had acquired Nokia's hardware business for roughly $5 billion and would spend another roughly $2 billion to license the Finnish company's patents. The total value of the deal is 5.44 billion euros or approximately $7.2 billion. Here are some of the details from the Microsoft press release: Microsoft will acquire substantially all of Nokia’s Devices and Services business, including the Mobile Phones and Smart Devices business units as well as an industry-leading design team, operations including all Nokia D [...]


Report: Windows Phones Gain In EU, Struggle In US, China

windows-phone-featured Kantar Worldpanel ComTech today reported that Windows Phones are seeing meaningful share gains across a number of European countries. In particular, Germany, UK, France and Italy are emerging as strong markets for the platform. The Microsoft OS has also grown in a number of other countries such as Mexico and Australia. However it continues to tread water or struggle in the US and China. Across the "EU5" Windows Phone has gone from 4.9 percent a year ago to an 8.2 percent share in July 2013. Kantar reports that Windows Phone has seen success among first-time buyers, "with 42 percent o [...]


Microsoft CEO Ballmer To Retire Next Year, Market Likes The News

microsoft icon 2012 Unlike his predecessor Bill Gates, Steve Ballmer has had a tougher time of it. To some degree, it's not his fault. However, the current Microsoft CEO has presided over a period of disruption and decline in the company's once-dominant market position. It can all be summed up in the following way: Android is now the world's leading operating system. This morning, Microsoft announced that Ballmer will retire in the next 12 months. Ballmer has been CEO of the Redmond, WA-based company since 2000. It's appropriate for him to retire. However, it may also be that he was "encouraged" to do so by [...]


Study: Mobile Site Performance Drives Customer Satisfaction Over Premium Content

shutterstock_68911843-mobilecheck A new customer satisfaction report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site's mobile performance drives customer satisfaction more so than premium content. According to the study, "While mobile users want the newest releases and latest functions, the main driver of satisfaction for streaming mobile sites and apps is actually performance - how quickly the pages load and the ability to load without error messages." The study also discovered that customers prefer to view media and entertainment sites and apps on their mobile devices ov [...]


Microsoft Also Misses On $19.9 Billion In Quarterly Revenue

microsoft-earnings-business-featured A little while ago, Google disappointed investors by missing bullish revenue estimates. Microsoft also did so when it reported fiscal quarter and full-year earnings today. Redmond's overall revenue for the quarter was a massive $19.9 billion. Yet analysts had anticipated just under a billion more. Net income was $6.07 billion. The company also took a whopping $900 million charge associated with disappointing Surface RT sales -- and related pricing adjustments. The company's quarterly revenues were clearly affected by "by the decline in the PC market," said Microsoft CFO Amy Hood. [...]


Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands

In an effort to lure more brand advertisers to Windows 8, the company has introduced a new Ads In Apps solution called Ad Pano. The new solution came out of Microsoft's partnership with creative agencies -- including AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R -- to develop brand-safe, rich media advertising environments and opportunities within Windows 8 apps. The Ad Pano format "gives advertisers unlimited storytelling potential to customize their ad experience to deliver an interactive, immersive, panoramic ad experience comparable to a magazine fold-out," [...]


Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads

MicrosoftSquare After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads. To update ad units, developers can select 'Ad units' under the pubCenter's setup tab: From there, choose the specific ad unit to be updated: Select ‘edit’ to associate the specified ad unit with a specific application: After the mobile ad unit has been associated to an application, users can select a Category and Subcategory (if a subcategory is available) for e [...]


Survey: Windows Phone Gaining At Android’s Expense

windows-phone-featured New consumer survey data from Kantar argues that Windows Phones "have begun to capture consumers from across the competitor set." According to the research unit of ad-agency holding company WPP, recent Windows Phone purchasers were upgrading from feature phones (42 percent) or another Windows handset (25 percent). The other 23 percent were Android users changing operating systems. Windows has started to see success with somewhat younger users according to Kantar. The iPhone also gained share since last year according to the company. The data below are drawn from Kantar Worldpanel ComTech [...]


Tablet Shipments To Overtake Laptops This Year — Report

Image Credit: Gizmodo Tech research firm IDC says in its latest forecast that tablet shipments will exceed what it calls "portable PCs" (laptops) this year. The firm reported negative 14 percent growth for the PC market overall in Q1 and says that negative growth trend will be reflected in the Q2 numbers as well. Tablets are expected to exceed all PC sales (desktops and laptops) by 2015. However I suspect it will happen more quickly, by next year. IDC also predicts that the bulk of sales will be at the lower-priced end of the market (read: Android). In addition, there will be more buying activity associated [...]


Microsoft Posts $20.49B Quarterly Revs: Online Ads Worth $784M, Rev Per Search Up

MicrosoftSquare Earlier today, Microsoft reported $20.49 billion in fiscal quarterly revenue (Q3 13). That figure was just shy of analysts' consensus estimates of $20.5 billion; however, earnings-per-share beat estimates. Despite the "miss," revenues were up across the board, even in the Windows division though PC sales are in decline. (At the time of this report, the earnings call had yet to take place.) There was very little mention of the performance of Windows 8 or Windows Phones in the earnings statements and related material. Here's the breakdown by Microsoft division: Windows Division: reve [...]


Awkward: Microsoft Rips Facebook, Says Windows Phone Is Real “People First” Device

facebook-punched-boxingglove-featured It was pretty obvious that both Google and Apple had reasons not to like Facebook's push into the phone space yesterday. But, while those companies haven't voiced any concerns publicly, Microsoft -- a Facebook investor and partner -- let loose with a blog post saying it has a "people first" phone for those who want the "real thing." Microsoft's "Real Thing" People Phone From today's post by Frank X. Shaw, corporate vice president of communication for Microsoft: I tuned into the coverage of the Facebook Home event yesterday and actually had to check my calendar a few times. Not to see if [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!