Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed

gmail inbox tabs Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content with ads. The relevant part of the updated TOS reads: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored. Google has been sued for the practice as an alleged violation of the Federal Wiretap Act. The case survived Google' [...]


UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims

msft-outlook-privacy The UK's Advertising Standards Authority (ASA) has cleared a radio ad attacking Google's privacy practices against complaints that it amounted to false advertising. In the decision announced yesterday, the ASA rejected two complaints about an ad promoting Microsoft's Outlook email that said it -- unlike Google's Gmail service -- doesn't scan the contents of emails to sell ads. The radio ad begins with a voice speaking in Pig-latin, followed by a narrator who says "Pig Latin may be hard to understand, but you probably need it if you use Gmail, because Gmail scans every word of your e-mail [...]


How Microsoft Scroogled Itself As The Defender Of Email Privacy Over Google

scroogled-store-mug-featured For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting "Scroogled" by a Google that doesn't respect privacy, it has said. Microsoft can now retire that Scroogled campaign. After violating the privacy of a third-party's email account, Microsoft's not in a position to be taking the high-road, any longer. The Privacy Invasion This week, a case against a former Microsoft employee made the news. The employee is accused of passing trade secrets -- software code and other information about Windows -- to an unidentified blogger. Some argue he (we do know [...]


Microsoft Board Chair: Company Culture Must Change

Microsoft Surface 2 Tech journalism tends to focus on "who's winning," who's buying whom and new company products. Rarely is there much discussion of organizational culture. But that's often the hidden "X variable" behind success or failure. In a candid statement to Fortune, Microsoft Board Chairman John Thompson likened Microsoft to IBM 25 years ago and acknowledged that the company culture must change now that the "Windows monopoly has run out": I think one of the things IBM learned was when their monopoly ran out and they had to compete with a bunch of smaller, more agile companies, they needed to have a [...]


Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks

scroogled-pawn-stars-featured "Wow. How sad." That was my reaction to watching the latest in Microsoft's Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not "real laptops" and part of Google's overall plan to "Scroogle" people. I'm struggling to understand how the geniuses behind the Scroogled campaign thought going after Chromebooks as somehow Google misleading people was a great idea. But to me -- and I'm a big Pawn Stars fan -- it comes off as weak and even desperate. "It's Pretty Much A Brick" The video features a woman who walks into the Gold & Silv [...]


Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”

Buy_Scroogled_Keep_Calm_T-shirt_-_Microsoft_Store Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn more about Microsoft's Scroogled campaign click here. To learn more about the Scroogled merchandise, click here. [...]


“Keep Calm While We Steal Your Data” – Microsoft Now Selling Scroogled Merchandise

scroogled-store-mug-featured Microsoft is taking its Scroogled campaign launched last November in a new direction: merchandise. Now, consumers can purchase "Don't Get Scroogled" products from the Microsoft Store with "Keep Calm While We Steal Your Data" and other messages. Scroogled Products An entire category of the store offers mugs, hats, t-shirts and even hoodies: Microsoft Blogs The News Interestingly, none of these products can be found if you search for "scroogled" or "google." You have to know where to look. But it's definitely aimed at consumers, because Microsoft points people at the "Scroogled Store" [...]


Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal

Scroogled Microsoft has been attacking Google's products and services with its "Scroogled" campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad effectiveness. But if the ads are judged as effective by actually causing people to switch, I'd say the answer is a big "No." Ad Experts & Microsoft Claim Success Microsoft's Google-Bashing TV Campaign Is Actually Working is Ad Age's story, with a headline that seems to leave no doubt that the campaigns, which began with an attack on Google Shopping last November, are effective. The campaign [...]


Microsoft’s Latest Scroogled Target: Google’s “Gspam” Ads That Look Like Email

gspam Microsoft has taken another shot at Google today with the latest push in its ongoing "Scroogled" campaign. This one? Another attack on Gmail. Or, as Microsoft is calling it today, "Gspam." That's the term they're using for those ads that look like emails in Gmail (which, last I recall hearing, was still a limited Google test). From today's update on Scroogled.com: Consumers should be able to trust their email provider to protect them from spam, but Google is doing just the opposite. Rather than protect you from spam, Google is reading your private email conversations and using what they fi [...]


The Rise & Fall Of Microsoft’s “Scroogled” Petition Against Gmail

scroogled logo Microsoft has decided it no longer needs to run attack ads on TV, in print and through social media to push its "Scroogled" message against Google's Gmail service. "Everyday Americans" apparently have gotten the word. If so, that's not being reflected in signatures to the Microsoft-backed petition against Gmail. At First, The Petition To Nowhere Last month, I covered how after the first week of its existence, Microsoft's petition was seeing a drop-off in signatures. My story, Microsoft’s “Scroogled” Campaign Against Gmail Wins 0.002% Of Users, has the background. Here's the key cha [...]


Microsoft Dropping “Scroogled” Ads That Attack Google

scroogled logo Negative political ads work; that's why we continue to see them. But negative search engine and email ads? Apparently, not so much. Microsoft is reportedly ending buying TV, newspaper and social media ads promoting its "Scroogled" campaign, which was launched in November to attack Google's all-paid-inclusion shopping search results. Earlier this year, the Scroogled campaign expanded to take on Gmail privacy. NOTE: See our postscript below. Microsoft confirms that ad buys are stopping but says the "campaign" will continue -- presumably the web site. The theme of the overall campaign was [...]


Microsoft’s “Scroogled” Campaign Against Gmail Wins 0.002% Of Users

Scroogled It's been a week since Microsoft went on the attack against Gmail, launching its "Scroogled" campaign portraying Gmail as a privacy monster that reads your emails for ad targeting purposes. How's that been working out? To date, the Microsoft-backed petition against Gmail's practices has gained about over 6,000 signatures -- equal to about 0.002% of Gmail's user base. The Petition To Nowhere At the Scroogled site, Microsoft invites people to sign an online petition. In the week it has been up, it's gathered about 5,600 signatures: That's hardly an overwhelming response, especially consider [...]


Microsoft Attacks Gmail Over Privacy In Latest “Scroogled” Campaign

msft-email-privacy-featured If at first you don't succeed, get negative once again, seems to be the game plan at Microsoft. Having attacked Google Shopping with a "Scroogled" campaign last November, Microsoft is back again. This time it goes after Gmail as an evil service that invades your email privacy, armed with polling data showing consumer concern -- and perhaps one valid point about an easier opt-out. The Microsoft Survey & Consumer Disapproval Microsoft commissioned a survey of over 1,006 adults in the US from Feb. 1-4, asking about email services that target ads based on the content of your email. You kno [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!