Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the "facts on the ground" continue to show the iPad driving far more traffic than any competing tablet device. That's reinforced by Chitika's new tablet traffic report. Based on millions of tablet-based impressions on its network during April, from the US and Canada, Chitika says that the iPad drove just over 81 percent of tablet traffic. Kindle Fire was second, with 7.4 percent, and all other tablets were together responsible for roughly 11 percent of traffic. [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Google: Android | Microsoft: Surface | Statistics: Market Share | Statistics: Mobile Marketing

Tech research firm IDC says in its latest forecast that tablet shipments will exceed what it calls "portable PCs" (laptops) this year. The firm reported negative 14 percent growth for the PC market overall in Q1 and says that negative growth trend will be reflected in the Q2 numbers as well. Tablets are expected to exceed all PC sales (desktops and laptops) by 2015. However I suspect it will happen more quickly, by next year. IDC also predicts that the bulk of sales will be at the lower-priced end of the market (read: Android). In addition, there will be more buying activity associated [...]

Related Topics: Apple: iPad | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Microsoft: Surface | Statistics: Market Share | Statistics: Mobile Marketing

Hold on to your wallets folks, a new crop of mobile devices is imminent. Just in time for the ramp up to holiday shopping, Apple is expected to announce its long-anticipated 7-inch iPad Mini (or whatever it will be called) tomorrow. That event is also rumored to include an interim refresh of the flagship 10-inch iPad in addition to other a couple of other PC-related hardware announcements. Right on the heels of Apple's tablet unveiling Google and Microsoft are holding dueling press events a week from now. Microsoft's Windows Phone 8 event will be held in San Francisco and Google's Android m [...]

Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Microsoft: Business Issues | Microsoft: Mobile | Microsoft: Surface | Top News

Post PC era indeed. Microsoft announced quarterly results yesterday and, although they were massive, they were flat or down compared with a year ago. Overall Microsoft reported revenue of $16.01 billion. Windows software sales were down 33 percent compared with a year ago. They came in a $3.24 billion vs. $4.87 billion in 2011. Microsoft attributed this in large part to the transition to Windows 8 and delayed enterprise and consumers purchases in anticipation of the launch. Microsoft's other cash cow business, Office, declined a much less severe 2 percent to $5.5 billion (from $5.63 bill [...]

Related Topics: Channel: Search Marketing | Microsoft: Bing | Microsoft: Business Issues | Microsoft: Mobile | Microsoft: Surface

After seeing yet another "hands-on" review of the Microsoft Surface tablet, I thought it would be interesting to shed more light on what exactly the journalists who assembled in Hollywood this week for the Surface launch event actually got to do with the tablets. In short, not a lot. Come along as I explain the hands-off reality of what I saw. Anticipation, It's Making Me Wait... When everyone checked-in before the event started, they were given small plastic cards with a time printed on them. We weren't told what these were for. Mine said 5:50pm. The purpose became clear after the event e [...]

Related Topics: Channel: Mobile Marketing | Features & Analysis | Microsoft: Surface | Top News

There were two big announcements this week coming out of Microsoft: the Surface tablet PC and the new mobile OS, Windows Phone 8, which will be closely aligned with the desktop version of 8. At the same time the company announced that it had reached 100,000 mobile apps for the Windows Phone. What now comes into clearer focus is Microsoft's larger integrated PC-mobile push. This is Microsoft's "one-two punch" and effort -- last ditch according to some -- to slow the iPad and deterioration of the PC market and re-insert itself into the consumer conversation. Is This "Desperation" or a Bold N [...]

Related Topics: Channel: Mobile Marketing | Features & Analysis | Microsoft: Mobile | Microsoft: Surface | Top News

Saying just as it needed to build its own mice at first, Microsoft announced today that it was releasing its own branded tablet called the Microsoft Surface with integrated keyboard. "Because of Windows 8, the Surface is a PC, the Surface is a tablet, and the Surface is something new that we think people will absolutely love," said Microsoft CEO Steve Ballmer, speaking at the event. Below is my live blogging from Microsoft's event in Hollywood is below. More info from Microsoft is at the end. Steve Ballmer has come out: He's talking about Microsoft transforming so many things. [...]

Related Topics: Channel: Mobile Marketing | Microsoft | Microsoft: Mobile | Microsoft: Surface | Top News