Marketing Land's Guide to all things Microsoft

Most recent news stories about Microsoft on Marketing Land:

What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook

mobile-apps-featured ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it's 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don't include the holiday period. We'll probably have to wait for late February or March to see those. Apple controlled 41.2 percent of the US smartphone market according to comScore, representing growth of 0.5 percent since last month. That's also [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]

facebook In Facebook's third quarter earnings report this year, the company shared that mobile delivered 49 percent of all ad revenues for the quarter -- up from 41 percent in Q2. eMarketer today released its latest report on US digital ad revenue share by company. Due in large part to mobile revenues, Facebook has overtaken Microsoft and Yahoo to claim the number to spot, with 7.4 percent share of net US digital ad dollars in 2013. Emarketer's earlier forecast showed Facebook continuing to lag slightly behind Yahoo through this year, however Facebook's mobile ad business has helped it surge ahea [...]


Microsoft Research Releases iOS, Android & Windows Phone Apps For ‘Socl’ Network

Socl-logo Microsoft Research FUSE Labs's social experience, 'Socl,' is now available on a smart phone near you. Socl has been a flop of a social network that was announced 2 years ago (then geared toward students) and officially released last May. The network features video parties, search sharing and link/content distribution. The Socl mobile app now officially been quietly launched for Windows Phone, Android and iOS. Along with the release came no promotion, press or general hullabaloo. The release was actually discovered by WMpoweruser as there was no formal launch from Microsoft. Accordin [...]


Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks

scroogled-pawn-stars-featured "Wow. How sad." That was my reaction to watching the latest in Microsoft's Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not "real laptops" and part of Google's overall plan to "Scroogle" people. I'm struggling to understand how the geniuses behind the Scroogled campaign thought going after Chromebooks as somehow Google misleading people was a great idea. But to me -- and I'm a big Pawn Stars fan -- it comes off as weak and even desperate. "It's Pretty Much A Brick" The video features a woman who walks into the Gold & Silv [...]


Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets

Microsoft Surface 2 Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it's growing from a very small base. Microsoft's initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has received better reviews. It sells for roughly $450 and is positioned directly against the traditional iPad. The more powerful Surface 2 Pro, which seeks to be a laptop replacement, starts at $899. For this analysis Chitika looked at millions of North American a [...]


Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”

Buy_Scroogled_Keep_Calm_T-shirt_-_Microsoft_Store Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn more about Microsoft's Scroogled campaign click here. To learn more about the Scroogled merchandise, click here. [...]


Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


“Keep Calm While We Steal Your Data” – Microsoft Now Selling Scroogled Merchandise

scroogled-store-mug-featured Microsoft is taking its Scroogled campaign launched last November in a new direction: merchandise. Now, consumers can purchase "Don't Get Scroogled" products from the Microsoft Store with "Keep Calm While We Steal Your Data" and other messages. Scroogled Products An entire category of the store offers mugs, hats, t-shirts and even hoodies: Microsoft Blogs The News Interestingly, none of these products can be found if you search for "scroogled" or "google." You have to know where to look. But it's definitely aimed at consumers, because Microsoft points people at the "Scroogled Store" [...]


Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013

android-mascot-featured Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the third quarter, globally. Quarterly shipments are not the same as sales to consumers. However, they are directionally consistent with sales. Losing share vs. a year ago, the iPhone captured just under 13 percent of all smartphone shipments. And, Windows Phone grew to 3.6 percent in Q3 from 2 percent of shipments last year. Source: IDC (2013) Windows Phone's shipments share grew 156 percent compared to the same period a year ago. Nokia accounted for more than 93 percent of tho [...]


Microsoft’s CEO Dilemma: Internal Candidate, Mobile Maven Or Turnaround King

MicrosoftSquare According to Reuters the list of Microsoft CEO candidates to succeed Steve Ballmer is down to a short list of four or five. Among them are current Ford CEO Alan Mulally, former Nokia CEO Stephen Elop, Microsoft executive and former Skype CEO Tony Bates and Microsoft's Satya Nadella, who at one point oversaw Bing. Mulally is regarded as a turnaround specialist. However he currently runs Ford and may be inclined to stay. In addition he's a tech outsider and may not have sufficient "product vision" to lead Microsoft at this time of market transition. However Mulally is the most visible and [...]


Survey: Windows Phones Beating iPhone In Italy

Lumia 1020 Kantar Worldpanel ComTech reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the residual strength of the Nokia brand in Europe. Accordingly, when Microsoft assumes control of the Nokia hardware business, it will need to preserve the Nokia brand for the foreseeable future. The market research firm says, "Windows Phone now makes up one in 10 smartphone sales across the five major European markets, has overtaken iOS in Italy, and is gaining momentum in emerging markets." StatCounter mobile OS internet traffic d [...]


Microsoft Reports “Better Than Expected Results” With FY2014 Q1 Revenue Totaling $18.53 Billion

microsoft-earnings-business-featured Using a new reporting framework, Microsoft released its FY2014 Q1 earnings today, with first-quarter revenue totaling $18.53 billion for the quarter ending September 30, 2013. During today's earnings call, executive vice president and CFO Amy Hood said Microsoft saw broad based revenue growth from a geographic perspective, with its PC market and consumer revenue performing better than expected. General manager of investor relations Chris Suh agreed, specifying Microsoft's total revenue was $700 million higher than expected. The company's devices and consumer revenue sectors saw a 4 perce [...]


Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal

Scroogled Microsoft has been attacking Google's products and services with its "Scroogled" campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad effectiveness. But if the ads are judged as effective by actually causing people to switch, I'd say the answer is a big "No." Ad Experts & Microsoft Claim Success Microsoft's Google-Bashing TV Campaign Is Actually Working is Ad Age's story, with a headline that seems to leave no doubt that the campaigns, which began with an attack on Google Shopping last November, are effective. The campaign [...]


Microsoft Joins the Anti-Cookie Movement, Working On Its Own Replacement

microsoft-cookies-featured Following news that Google is likely working to replace the much-maligned cookie for tracking and ad targeting on the Web, Ad Age is reporting Microsoft is working on its own cookie-replacement technology. Microsoft is apparently developing technology that would run on its own devices and platforms including Windows desktops, tablets and smartphones, Xbox, Bing and Internet Explorer. Microsoft's ownership of these various products enables it to replace the cookie with what Ad Age says is essentially a device identifier that users would opt-into when accepting the usual terms of service agre [...]


Microsoft Wins 13 Bing-Related Domains From Squatter

bing-2013-icon In a decision announced last week, Microsoft won 13 domains from a cybersquatter based in Taiwan. It was a quick case. Microsoft submitted its complaint on September 24th, asking the National Arbitration Forum (NAF) to transfer ownership of the domains from the registrant, Chiou Ji-an. The domains listed in the complaint all include the name of Microsoft's search engine, Bing: bing119.com bing1314.com bing168.com bing911.com bingaudio.com bingbaidu.com bingbio.com bingbrazil.com bingegypt.com bingface.com bingfrance.com bingspain.com bingvision.com The defendant told the N [...]


Microsoft’s New “Bing Offers Card-Linked” Aims To Streamline Local Deals For Merchants, Drive New Customers

bing-offers-logo The name "Bing Offers Card-Linked" doesn't exactly roll off the tongue, but there are several aspect's of Microsoft's latest iteration of the Bing Offers local deals aggregation program that will appeal to both merchants and consumers.  The move, along with the formation of the new CardLinx Association, puts Microsoft among the big league players in the local deals game. Here's a scenario: You're online and findan offer for $10 off at a local restaurant. Instead of printing out or downloading the offer, you link the offer to one or more of your credit or debit cards -- making it "card link [...]


Google Analytics To Cease IE8 Compatibility By End Of 2013

Google Analytics Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the company is, "Deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013." Google says it wants to focus its energy on new product features, and help drive adoption of web technologies that are, "in the design of Google Analytics product." While users will still be able to measure site traffic from IE8 browsers, Google Analytics will only support the latest versions of Chrome, F [...]


Forecast: Mobile Devices To Eclipse PCs In Q4 This Year

computer-smartphone-tablet-featured IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments. IDC expects essentially flat growth for the PC market during the four year forecast period with laptops offsetting declines in the desktop market. However I think that's a bit of wishful thinking on IDC's part. Only if the enterprise market compensates for declines in the consumer market will we see flat or modestly positiv [...]


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