Marketing Land's Guide to all things Microsoft

Most recent news stories about Microsoft on Marketing Land:

Mobile Market Share: Android, iPhone Gain While Others Flail

mobile web smartphone On Friday comScore released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones. By comparison Pew and Nielsen both agree that the number is 61 percent. According to comScore Apple continued to be the top individual smartphone maker in the US, followed by Samsung. Android gained some share as the top platform, followed by the iPhone. Taiwan-based HTC, Google-owned Motorola and LG all saw declines. Motorola really needs a hit with the forthcoming Moto X phone. It's not clear, however, the at company will be a [...]


Android To Become Dominant Platform, US iPad Share Grows

mobile youtube On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is "being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline." Below is Gartner's global prediction for device share by operating system in 2014. Even if it's not entirely accurate, what's incredible is the gap between Android and Windows in the forecast. Source: Gartner (6/13) If we look only at the PC market, it's a different story, of course. But one no longer can in [...]


Microsoft Windows 8.1 Preview Includes New Start Button, Enhanced Search, Redesigned App Store & More

microsoft-logo Eight months after the release of Windows 8, Microsoft launched a pre-release of Windows 8.1 today at the Microsoft Build Developers Conference in San Francisco. The latest version of the Windows operating system comes with an extensive list of updates, from a new start button and start screen, to enhanced search capabilities, a redesigned app store and more. With the Windows 8.1 preview, a new start button has been added to the desktop that launches the Start screen. Users can customize their Start screen by adding personal photos to the background or by choosing from a wider selection of [...]


Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands

In an effort to lure more brand advertisers to Windows 8, the company has introduced a new Ads In Apps solution called Ad Pano. The new solution came out of Microsoft's partnership with creative agencies -- including AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R -- to develop brand-safe, rich media advertising environments and opportunities within Windows 8 apps. The Ad Pano format "gives advertisers unlimited storytelling potential to customize their ad experience to deliver an interactive, immersive, panoramic ad experience comparable to a magazine fold-out," [...]


Google, Facebook In Transparency Battle Over PRISM Disclosures

online privacy Last night, what might be called a "transparency battle" erupted between Google and Facebook following Facebook's disclosure of government-related user-data requests: For the six months ending December 31, 2012, the total number of user-data requests Facebook received from any and all government entities in the U.S. (including local, state, and federal, and including criminal and national security-related requests) – was between 9,000 and 10,000. These requests run the gamut – from things like a local sheriff trying to find a missing child, to a federal marshal tracking a fugitive, to a p [...]


Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads

MicrosoftSquare After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads. To update ad units, developers can select 'Ad units' under the pubCenter's setup tab: From there, choose the specific ad unit to be updated: Select ‘edit’ to associate the specified ad unit with a specific application: After the mobile ad unit has been associated to an application, users can select a Category and Subcategory (if a subcategory is available) for e [...]


Scope of Alleged Spying On Americans’ Internet Activity Massive, “Beyond Orwellian”

privacy-security-online-computer It turns out that for the past roughly 6 years, the US government has been "collecting" or "mining" US citizens' personal data and communications from telcos and Internet companies -- effectively "spying" on US citizens. Those data, it has been alleged, come in large part from direct access to the servers of most of the Internet's biggest brands: Google, Apple, Microsoft, Facebook, Yahoo, AOL and others. (Dropbox was apparently cited in leaked documents as “coming soon.”) These bombshell disclosures follow yesterday's discovery that the US government was collecting Verizon telephon [...]


Survey: Windows Phone Gaining At Android’s Expense

windows-phone-featured New consumer survey data from Kantar argues that Windows Phones "have begun to capture consumers from across the competitor set." According to the research unit of ad-agency holding company WPP, recent Windows Phone purchasers were upgrading from feature phones (42 percent) or another Windows handset (25 percent). The other 23 percent were Android users changing operating systems. Windows has started to see success with somewhat younger users according to Kantar. The iPhone also gained share since last year according to the company. The data below are drawn from Kantar Worldpanel ComTech [...]


As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?

yahoo-billboard-featured Did you know Yahoo scans email to do contextual ad targeting similar to the way Google does for Gmail? That wasn't on my radar, but it is now, as the company is ending older versions of Yahoo Mail and forcing everyone to use the latest version, where terms of service allow for this type of targeting. Yahoo's Terms Allow Email Scan & Targeting The folks at rival StartMail (which is not yet live) sent up the red flag. We got an email highlighting the change. From StartMail's release: As of June 1, all Yahoo email users are required to upgrade to the company's newest platform, which allow [...]


Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth

ipad-featured Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the "facts on the ground" continue to show the iPad driving far more traffic than any competing tablet device. That's reinforced by Chitika's new tablet traffic report. Based on millions of tablet-based impressions on its network during April, from the US and Canada, Chitika says that the iPad drove just over 81 percent of tablet traffic. Kindle Fire was second, with 7.4 percent, and all other tablets were together responsible for roughly 11 percent of traffic. [...]


Tablet Shipments To Overtake Laptops This Year — Report

Image Credit: Gizmodo Tech research firm IDC says in its latest forecast that tablet shipments will exceed what it calls "portable PCs" (laptops) this year. The firm reported negative 14 percent growth for the PC market overall in Q1 and says that negative growth trend will be reflected in the Q2 numbers as well. Tablets are expected to exceed all PC sales (desktops and laptops) by 2015. However I suspect it will happen more quickly, by next year. IDC also predicts that the bulk of sales will be at the lower-priced end of the market (read: Android). In addition, there will be more buying activity associated [...]


Microsoft, Google To Build New Windows Phone YouTube App Together

microsoft-google-logos Microsoft and Google appear to have buried the hatchet over the YouTube app that's been available for Windows Phones, and say they're "working together" to get a new app out "in the coming weeks." The two companies issued a statement today, two days after the deadline that Google had given Microsoft to remove the previous app from the Windows Phone Store. Earlier this month, Google sent Microsoft a cease-and-desist letter because Microsoft's version of the YouTube app wasn't showing Google's ads. Google's letter asked Microsoft to remove the app by May 22nd, but today's statement says th [...]


Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]

brandz-top-100 Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which comes from research involving two million consumers and more than 10,000 brands, the company says. Apple tops the list again this year, with Google moving up from third place to second. Microsoft was ranked fifth last year, but fell to seventh this time around. IBM, at No. 3, is the fourth technology company in the top 10. [...]


Microsoft Slams Google In Nasty, Internal Parody Of Chrome Ad

scroogled-chrome You're not supposed to see this video. Unless you work at Microsoft. It's a fake Chrome ad that's part of Microsoft's ongoing "Scroogled" campaign against Google, but it was supposed to remain internal. It appeared first on a blog called iCosmoGeek and has now been picked up by the Los Angeles Times. The Times says it has confirmation from Microsoft that the video was made for internal purposes. The video plays up many of the same charges that Microsoft has been making throughout the Scroogled campaign -- tracking users to target ads, not respecting users' privacy and so forth. He [...]


Bing Ads Releases New Updates With Keyword Suggestions Expanded To The UK

Yahoo!Bing Network logo Advertisers using the Yahoo!Bing Ad Network received a number of updates in April, including new search and filter options, search query reports that include stop words and special characters, and updated ad appeal rules with new appeal status designations to avoid confusion on whether or not an appealed ad is active. Bing Ads has also added a Competition column that scores keywords by their competitive value. While the Keyword Suggestions feature received a limited release in September 2012, one final Bing Ads update was the expansion of Keywords Suggestions to UK advertisers. For more [...]


Microsoft To YouTube: Where’s That Interoperability Larry Page Was Talking About?

microsoft-google-logos Microsoft and Google are involved in a battle over the YouTube app for Windows Phones, and Microsoft has followed a cease-and-desist letter from Google by questioning Google's commitment to interoperability and working together. As The Verge reported today, Google sent Microsoft a cease-and-desist letter demanding that Microsoft remove the YouTube app from its Windows Phone Store because Microsoft's version of the app doesn't include Google's ads. Microsoft has responded today in a statement shared with Marketing Land that says Google hasn't given Microsoft access to the necessary APIs t [...]


Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs

MSFT Office logo In a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case, retired baseball great Pete Rose) argue that Google Docs is too much of a "risk" and "not worth the gamble." Of the two ads posted below, the basketball-themed spot is much better, although still heavy handed. In a blog post Microsoft compares the experience of opening an Office doc in a Microsoft web app vs. on Google Docs. The company argues that Google Docs creates uncertainty and unpredictabi [...]


Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised

microsoft-yahoo-money-featured Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high "revenue per search" that was promised back when the alliance was made in 2009. That's not going to happen. When the latest extension expires in a year, the expected RPS still won't be reached. Microsoft will either renew again or Yahoo will walk away, if it can. All About RPS Yahoo Extends Microsoft Search Deal & Revenue Guarantees is our story on Search Engine Land today that covers how Microsoft is extending a part of its deal with Yahoo about "revenue pe [...]


Microsoft Continues Rebranding Efforts With New Looks For Bing, Skype & Xbox

bing After launching new looks for Windows and Office last year, Microsoft is working toward rebranding additional products, including Bing, Skype and Xbox. During a presentation at the Norwegian Design Council Design Day event on April 17, creative directors from Wolff Olins played a video that revealed what appears to be a new Bing logo. "Other brands are coming along too," said Wolff Olins creative director Todd Simmons during his joint presentation on re-imagining Microsoft's brands with fellow creative director Albert Shum, "Bing, Skype, Yammer, Xbox...everything is under development as wel [...]


Outlook.com VersaTile Ads Debut

outlook-logo Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: [youtube]http://youtu.be/QwYgz3THJTM[/youtube] As you can see from the video, the ads require user interaction to get the full ad experience. There are three ad states. The default state, shown at log-in, can feature an advertiser's logo (like the Duracell example in the video above) and ad text. Hover state allows users to see more information and ima [...]


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