Marketing Land's Guide to all things Microsoft

Most recent news stories about Microsoft on Marketing Land:

Bing News Now Features Trending Topics From Facebook & Twitter

Bing News & Facebook Bing News has gotten a makeover, including the introduction of various trending topics boxes drawn from buzz detected on Facebook and Twitter, as well as Bing's own searches. Bing posted about the change, saying: Bing News now surfaces the latest buzz from Facebook, Twitter and Bing. Cut through the clutter from across the Web with Bing’s real-time view of the most relevant breaking trends and social conversations, available all in one place. Trending News, In Three Different Ways Looking at Bing News today, I see the boxes in three places: Trends From Bing At the top of the page [...]


Post BBQ News: Microsoft Buys Most Of Nokia For $7.2 Billion

microsoft icon 2012 Many people in the US returned from Labor-Day barbecues to discover that Microsoft had acquired Nokia's hardware business for roughly $5 billion and would spend another roughly $2 billion to license the Finnish company's patents. The total value of the deal is 5.44 billion euros or approximately $7.2 billion. Here are some of the details from the Microsoft press release: Microsoft will acquire substantially all of Nokia’s Devices and Services business, including the Mobile Phones and Smart Devices business units as well as an industry-leading design team, operations including all Nokia D [...]


Report: Windows Phones Gain In EU, Struggle In US, China

windows-phone-featured Kantar Worldpanel ComTech today reported that Windows Phones are seeing meaningful share gains across a number of European countries. In particular, Germany, UK, France and Italy are emerging as strong markets for the platform. The Microsoft OS has also grown in a number of other countries such as Mexico and Australia. However it continues to tread water or struggle in the US and China. Across the "EU5" Windows Phone has gone from 4.9 percent a year ago to an 8.2 percent share in July 2013. Kantar reports that Windows Phone has seen success among first-time buyers, "with 42 percent o [...]


Unlike Google’s Strictly Paid Model, Bing Opts For Paid And Free Shopping Formats

bing-b-logo Today Bing announced that it will be sunsetting Bing Shopping, the separate product destination that relies on merchant product feeds in Bing Merchant Center. Instead, the company is rolling out Bing Product Search in the next few months. In addition to the new image Carousel, shown above, Bing Product Search also incorporates Snapshot to display more product details like specs and reviews. An example of Snapshot is shown with the Canon EOS 60 listing above. Unlike Google, however, Product Search results will include a mix of paid and free formats with Product Ads and a newly introduced [...]


Microsoft CEO Ballmer To Retire Next Year, Market Likes The News

microsoft icon 2012 Unlike his predecessor Bill Gates, Steve Ballmer has had a tougher time of it. To some degree, it's not his fault. However, the current Microsoft CEO has presided over a period of disruption and decline in the company's once-dominant market position. It can all be summed up in the following way: Android is now the world's leading operating system. This morning, Microsoft announced that Ballmer will retire in the next 12 months. Ballmer has been CEO of the Redmond, WA-based company since 2000. It's appropriate for him to retire. However, it may also be that he was "encouraged" to do so by [...]


The Google vs. MSFT YouTube App Spat Has Officially Erupted

google-microsoft-logos-volcano After simmering for the past couple months, the spat between Microsoft and Google over the YouTube app that's available for Windows Phone has now erupted. That's thank to a scathing blog post this afternoon from Microsoft VP and Deputy General Counsel David Howard that questions Google's commitment to openness and accuses Google of making Microsoft play by a different set of rules than it requires of the YouTube apps for Android and iOS. "It seems to us that Google's reasons for blocking our app are manufactured so that we can't give our users the same experience Android and iPhone users [...]


Deja Vu: Google Blocks The Windows Phone YouTube App (Again)

microsoft-google-logos The soap opera continues: Not 24 hours after Microsoft released a new YouTube app for Windows Phones, Google has disabled it. As The Verge is reporting, Google says the new app violates its terms of service: Microsoft has not made the browser upgrades necessary to enable a fully-featured YouTube experience, and has instead re-released a YouTube app that violates our Terms of Service. It has been disabled. We value our broad developer community and therefore ask everyone to adhere to the same guidelines. This is the second time Google has blocked Microsoft's try at making a YouTube a [...]


Microsoft, Google Finally Release Official YouTube App For Windows Phones

microsoft-google-logos I wouldn't call Microsoft and Google BFFs by any stretch of the imagination (ahem ... cough), but the two companies have finally buried their differences over YouTube and Windows Phones. As CNET reports, an official YouTube app -- created by Microsoft but built with Google's blessing -- is now available in the Windows Phone store. A Microsoft spokesperson gave this statement to CNET: We've released an updated YouTube app for Windows Phone that provides the great experience our consumers expect while addressing the concerns Google expressed in May, including the addition of ads. We apprecia [...]


BlackBerry Up For Sale, New iPhones To Go On Sale

Blackberry Q10 BlackBerry has raised the white flag. It's over. The board has formed a special committee to explore "strategic alternatives." That means the company is essentially for sale. Here's the statement: BlackBerry Limited, a world leader in the mobile communications market, today announced that the Company's Board of Directors has formed a Special Committee to explore strategic alternatives to enhance value and increase scale in order to accelerate BlackBerry 10 deployment. These alternatives could include, among others, possible joint ventures, strategic partnerships or alliances, a sale of the Co [...]


Microsoft’s Latest Scroogled Target: Google’s “Gspam” Ads That Look Like Email

gspam Microsoft has taken another shot at Google today with the latest push in its ongoing "Scroogled" campaign. This one? Another attack on Gmail. Or, as Microsoft is calling it today, "Gspam." That's the term they're using for those ads that look like emails in Gmail (which, last I recall hearing, was still a limited Google test). From today's update on Scroogled.com: Consumers should be able to trust their email provider to protect them from spam, but Google is doing just the opposite. Rather than protect you from spam, Google is reading your private email conversations and using what they fi [...]


Study: Mobile Site Performance Drives Customer Satisfaction Over Premium Content

shutterstock_68911843-mobilecheck A new customer satisfaction report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site's mobile performance drives customer satisfaction more so than premium content. According to the study, "While mobile users want the newest releases and latest functions, the main driver of satisfaction for streaming mobile sites and apps is actually performance - how quickly the pages load and the ability to load without error messages." The study also discovered that customers prefer to view media and entertainment sites and apps on their mobile devices ov [...]


Android Tablet Shipments Soar, Usage Hasn’t Shown Up Yet

Image Credit: Gizmodo Strategy Analytics came out with Q2 shipment estimates for tablets -- which are supposed to exceed PC sales by the end of this year on a global basis. It's now a critical market segment. The data show Android tablets with a solid "shipments share" lead over the iPad. What the numbers appear to reflect is two-thirds Android market share vs. iOS. However that's not reflected in actual usage, at least in North America, where the iPad has increased its share of Web traffic over Q1. Collectively, according to Chitika, non-iPad tablets (essentially Android) are driving roughly 16 percent o [...]


Microsoft Also Misses On $19.9 Billion In Quarterly Revenue

microsoft-earnings-business-featured A little while ago, Google disappointed investors by missing bullish revenue estimates. Microsoft also did so when it reported fiscal quarter and full-year earnings today. Redmond's overall revenue for the quarter was a massive $19.9 billion. Yet analysts had anticipated just under a billion more. Net income was $6.07 billion. The company also took a whopping $900 million charge associated with disappointing Surface RT sales -- and related pricing adjustments. The company's quarterly revenues were clearly affected by "by the decline in the PC market," said Microsoft CFO Amy Hood. [...]


Major Ad Networks Sign Anti-Piracy Best Practices Aimed To Starve Piracy Sites Of Ad Revenues

copyright-piracy-cd In a move to combat online piracy and copyright infringement, leading ad networks have agreed to a set of best practices set to cut-off ad revenues from sites hosting pirated media or promoting the sale of counterfeit drugs. The participating ad networks include Google, Yahoo!, Microsoft, 24/7 Media, Adtegrity, AOL, Condé Nast and SpotXchange. Pressure has been mounting on Google, in particular, and the online ad network industry in general to combat online counterfeiting and copyright infringement. Brandon Bailey of SiliconBeat reports many critics are still not satisfied with the [...]


The Microsoft Reorg Versus Google: Lots Of Engineering, No Ads, Social Or Search Execs

microsoft-google-logos Microsoft has reorganized itself to be "One Microsoft," with the company being organized by "function" rather than around products. How's that compare to one of Microsoft's chief competitors, Google, which did a reorg of its own two years ago? Microsoft is all about engineering, whereas Google is more product-focused, it seems. And unlike Microsoft, Google has top management positions to cover its ads and social efforts, plus "Knowledge," Google's fancy name for search. Let's take a look. For this comparison, I'm largely drawing off Microsoft's memo today and comparing that to Google's m [...]


Desktop OS & CTR: Opportunities Abound Depending On Target Market

Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of North American Internet traffic. This is particularly true during business hours, when desktop Web browsing reaches a prolonged peak. It's important for marketers to recognize that this sector has remained anything but stagnant, and strategies can and should be adjusted as user behavior shifts. Based on a sample of tens of millions of ad impressions seen on the Chitika Ad Network through the final week in June 2013, Windows users far outpace their Mac [...]


Bing Search Popularity Now Impacting Klout Scores

klout-bing-logos If your Klout scores matters to you, it might be time to start asking people to "Bing me" rather than "Google me." That's because Klout is now using Bing search popularity as part of its online influence measurement. The number of times that a person is searched for on Bing is now contributing to Klout scores. It's the next step of the Klout-Bing integration that the companies announced earlier this year. Users have been able to connect their Klout and Bing accounts for months, but there was no influence on Klout scores until now. Klout is touting the data by using Warren Buffett as a [...]


Mobile Market Share: Android, iPhone Gain While Others Flail

mobile web smartphone On Friday comScore released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones. By comparison Pew and Nielsen both agree that the number is 61 percent. According to comScore Apple continued to be the top individual smartphone maker in the US, followed by Samsung. Android gained some share as the top platform, followed by the iPhone. Taiwan-based HTC, Google-owned Motorola and LG all saw declines. Motorola really needs a hit with the forthcoming Moto X phone. It's not clear, however, the at company will be a [...]


Android To Become Dominant Platform, US iPad Share Grows

mobile youtube On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is "being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline." Below is Gartner's global prediction for device share by operating system in 2014. Even if it's not entirely accurate, what's incredible is the gap between Android and Windows in the forecast. Source: Gartner (6/13) If we look only at the PC market, it's a different story, of course. But one no longer can in [...]


Microsoft Windows 8.1 Preview Includes New Start Button, Enhanced Search, Redesigned App Store & More

microsoft-logo Eight months after the release of Windows 8, Microsoft launched a pre-release of Windows 8.1 today at the Microsoft Build Developers Conference in San Francisco. The latest version of the Windows operating system comes with an extensive list of updates, from a new start button and start screen, to enhanced search capabilities, a redesigned app store and more. With the Windows 8.1 preview, a new start button has been added to the desktop that launches the Start screen. Users can customize their Start screen by adding personal photos to the background or by choosing from a wider selection of [...]


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