We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with multiple screens and to find opportunities to reach consumers "in their moment". In the two-phase study, Flamingo Research and Ipsos OTX interviewed consumers in five markets—Australia, Brazil, Canada, the UK and t [...]

Related Topics: Branding | Channel: Display Advertising | Display Advertising | Features & Analysis | Internet Marketing Industry: Stats | Microsoft | Mobile Marketing | Search Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News

Under the banner of preventing "fraudulent, deceptive, and unfair business practices," the US Federal Trade Commission (FTC) has updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The rise of mobile devices and social media marketing, in particular, were cited as reasons the guidelines were updated: How to Make Effective Disclosures in Digital Advertising, takes into account the expanding use of smartphones with small screens and the rise of social media marketing . . . Like the original, the updated guidan [...]

Related Topics: Channel: Industry | Legal | Legal: General | Mobile Marketing | Social Media Marketing: Advertising

The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It's easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their laptops when the seats in front of them recline. (As an aside, here's an aggressive response to that problem.) The majority of in-flight mobile devices running on Gogo are on iOS (84 percent), while 16 percent are Android, which has grown from [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Mobile ad network xAd joined the "year in review" club, releasing a report showcasing a year's worth of data from ad campaigns on its network. The bottom line: location targeting, whether in search or display, improves performance over standard mobile search and display advertising. The network offers a range of location targeting types that go well beyond conventional "geotargeting." The company told me that a majority of its national advertisers are now using one or more flavors of advanced location targeting. These include location-based behavioral targeting, audience targeting and m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage

The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore largely repeat and affirm this story line. According to comScore's survey data Android had a 52.3 percent market share in January. However the Google operating system slipped a bit (1.3 points) as the iPhone gained. Apple’s share grew 3.5 percent to 37.8 percent. The US is proba [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing

While Google's PC search market share may be hovering below 5 percent, Android is the overwhelmingly dominant smartphone operating system in the world's largest mobile market. As a result China may be preparing to take some sort of regulatory action against it. According to a Reuters report the Chinese government released a white paper, through its state-controlled China Academy of Telecommunication Research, that expresses concern about Android's domestic market share. According to figures cited by Reuters Android is on about 90 percent of Chinese smartphones, while iOS has less than 5 [...]

Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Google: Critics | Google: Mobile | Legal: Antitrust | Mobile Marketing | Social Media Marketing | Top News

Yelp is now selling display ads in its mobile apps, with two advertisers -- Taco Bell and InterContinental Hotels Groups (IHG) as the first two advertisers to give it a try. According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories -- Taco Bell for restaurant-related searches and IHG for travel-related searches. The IHG ads are reportedly showing today, but I'm not seeing them yet in my searches. AdAge says the Taco Bell ads are expected to begin showing on Thursday. Their article included this screenshot showing a Taco Bell disp [...]

Related Topics: Channel: Local | Display Advertising | Mobile Marketing | Top News | Yelp

I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane.  At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class. First I gathered what I knew about adaptive content from her online writings and presentations. Then I added some information gleaned from my own experience with content marketing to mobile users. My goal was to present a well-rounded overview of solutions t [...]

Related Topics: Channel: Strategy | Google: Mobile | Mobile Marketing | Mobile Marketing Column | Search Marketing

There's a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there's the report earlier this week that says 41 percent of all commercial email is opened on mobile devices -- a number that's expected to surpass PC/desktop opens by the end of the year. On the other hand, there's the new 2013 Email Marketing Benchmark Report from Marketing Sherpa that says more than half of email marketers aren't designing their emails with mobile devices in mind. Almost 1,100 marketers took the survey and, of that group [...]

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Top News

The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That's according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail, cable and telecomm, etc.). Knotice says 41 percent of commercial emails were opened on mobile devices in the second half of 2012 -- up from 27 percent a year earlier and just 13 percent at the end of 2010. Based on that trend, the company is estimating that more th [...]

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Top News

Woe be to any mobile phone maker that isn't named Apple or Samsung. Numbers out today from IDC show the two combining for a staggering 87.6 percent of all smartphones "shipped" in 2012 on a global basis. In Q4, according to IDC, the two companies' products constituted 91 percent of all smartphones shipped. Shipped is actually a false market share metric. That's because shipments don't always equal sales or usage. However, in the case of Apple and Samsung these data are a reasonable proxy for actual sales. According to IDC, Samsung controlled 42 percent "of all Android smartphone shipment [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Mobile Marketing | Samsung | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

People are starting to shun conventional mobile phones also known as "feature phones." But sales of smartphones continue to grow. According to sales data compiled by Gartner, global mobile handset sales in 2012 hit 1.75 billion units. However that was a nearly 2 percent (1.7 percent) drop from the previous year. According to the firm, "Demand for feature phones remained weak in 2012 and in the fourth quarter." Indeed, feature phone sales were off over 19 percent in Q4. By contrast demand for smartphones continues. As already widely documented Samsung and Apple were the two dominant smartpho [...]

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Mobile | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete -- one that will surely be music to a lot of advertisers' ears because it paints a picture of Twitter's mobile users as an ideal audience for their messages. According to the study: Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five or m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter | Twitter: Mobile | Twitter: Statistics

If 2012 was considered the year of mobile, we may as well go ahead and declare 2013 the year of the tablet. A new study from research firm Canalys shows that one in every three PCs shipped globally was a tablet, with 114.6 million units moving during 2012. Sales were split almost evenly between Apple’s iPad (49%) and Android tablets (46%). The current state of the tablet market is starkly different from a year ago. In 2011, the iPad was still the undisputed king of the tablet market, claiming 67% of worldwide tablet sales, according to Gartner. iPad Market Share The year-over-year decl [...]

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Mobile Marketing

This morning ForeSee Results, which measures consumer satisfaction with websites and e-commerce experiences, released a new "Mobile Satisfaction Index." The company surveyed more than 6,000 US adults between Thanksgiving and Xmas last year to determine their attitudes toward mobile retail sites and apps, as well as their shopping patterns on mobile devices. As one might expect, among the retailers measured, Amazon was the company with the highest mobile satisfaction score, followed by Apple. Source: ForeSee Results ForeSee reported that the retailers with the biggest improvements [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing

Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new technology or mobile app will make a big splash. In the past, Twitter (2006) and foursquare (2009) have dominated conversations at the event where more than 100,000 of the world's most social digerati descend upon Austin, TX. Last year, the belles of the ball were three companies -- Sonar, Highlight and banjo -- which introduced the concept of something called a proximity service. The value proposition with this type of service is that if you connect the [...]

Related Topics: Channel: Local | Check-In Services | Facebook: Privacy | Foursquare | Mobile Marketing | Mobile Marketing Column | Twitter: Mobile

Following its earlier report on privacy and mobile apps for kids, the FTC has released a sweeping report on mobile privacy in general. It's based on the Commission's work for several years, as well as a compilation of third party and stakeholder recommendations and proposed policies developed through FTC workshops. The report includes a host of detailed recommendations for each sector of the mobile ecosystem, including developers, ad networks and platform providers. The recommendations are framed as suggestions and aren't 'mandatory. However, the agency strongly implies that some of these [...]

Related Topics: Channel: Consumer | Legal: Privacy | Mobile Marketing

Mobile app developers have a new tool to quickly see how users have rated their apps -- and their competitors' -- on both the iOS and Android platforms. Oh, and it's free, too. It's called Applause, and it's a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has analyzed more than 50 million app reviews from the Apple App Store and Google Play. The tool does sentiment analysis on those reviews to measure user satisfaction, and ultimately comes up with an "Applause Score" between 0-100. There's a minimum review threshold that needs t [...]

Related Topics: Analytics | Channel: Analytics | Features & Analysis | Marketing Tools: Analytics | Mobile Marketing | Top News

Back in the day, they called them Crackberrys. The first real viable mobile email devices were compellingly addictive. Like, say, an iPhone or Android device is to most consumers now. It's their pocket watch, their security blanket. And now, the company newly renamed BlackBerry has set the stage for its devices and operating system to mount a comeback. Should, or how should, mobile marketers prepare for the opportunities enabled by the new device and OS? Assessing Its Chances Whether the BlackBerry 10 OS, and the two new devices introduced yesterday, have a future or not depends on who yo [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column

Facebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion. Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of total ad revenue, up from 14 percent in the previous quarter. Facebook said that Mobile daily users exceeded Web daily users in Q4 for the first time. The following are additional user-numbers highlights: Monthly active users were 1.06 [...]

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Mobile Marketing | Top News