Mobile Marketing
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Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference....
Empyr debuts ultimate performance marketing model: ‘cost per revenue’
Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers....
10 common mistakes companies make with mobile
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how...
Google AdSense now allows 300×250 ads above the fold on mobile
The change will increase viewability rates for the popular ad...
Report: Google Assistant beats rivals for questions answered and accuracy
Cortana was second for questions answered, Alexa second-best for...
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
One Google Home device can now support up to six separate users
The new feature, which rolls out today, enables multiple users to access personalized content....
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make...
CMO audit series, Part 2: Untangling the web of mobile technology
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series,...
Google settles Russian antitrust case over default Android apps
Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers....
Local search ranking factors: What’s working in 2017 [Podcast]
In this week's episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to...
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data....
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping...
Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don't let "quantity over quality" be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes...
How to rule the App Store in 2017: 5 trends to use to your advantage
In the fierce battle for attention in the App Store, how do you stay ahead of the competition? Contributor Gilad Bechar shares 5 trends and App...
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for...
Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile
PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile...
Yelp buys Turnstyle to expand targeting and offline attribution capabilities
The acquisition greatly enhances what Yelp can offer business...
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US....
Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly....
