Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.

OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps

OpenX Mobile Video Ad SDK OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video has shown tremendous potential as a meaningful advertising medium, especially on mobile devices." The SDK is available for both iOS and Android developers and supports new video ad formats including pre-roll, mid-ro [...]


MoCo: Mobile, Content & Advanced SEO. How To Prepare

mobile-websites-smartphones-featured What does it mean to be "mobile ready"? You might say having a mobile responsive site -- and that's certainly part of it. But there's much more that goes into ultimately creating an excellent website experience for your ever-expanding and ever-discerning mobile user base. It's a fact that people are starting to use smartphones as the go-to device. According to Google's 2013 Mobile Search Moments study, 77% of mobile searches occur at home or work, even when a PC is likely nearby. We know that smartphones are often used as a multitasking accessory to other devices as well, with 82% using [...]


Last-Mile Local Marketing With Mobile: An #LSA14 Retrospective

shutterstock_112609958-mobilelocal Mobile devices are our own personal Sherpas -- or, as Woz said in his popular keynote, "your most trusted advisor in the world." Marketers are soaking up real-time info based on our location-based needs so they can reach relevant consumers' hands whenever and wherever -- ideally in the Last Mile of the purchase cycle. This is the message I addressed at the Local Search Association (LSA) Annual Conference (#LSA14) two weeks ago, and the theme came through in a number of valuable sessions. More And More Mobile comScore's executive chairman and co-founder, Gian Fulgoni, discussed the changin [...]


Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know

iab-ad-formats-600 A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. (Disclosure: IAB is my employer.) A digital ad ghetto, consisting of the right rail and leaderboard, became embedded in the digital advertising world early and has stubbornly held on despite advances in device forms and capabilities, band [...]


Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

mobile-video-tablet-600 [caption id="attachment_83607" align="aligncenter" width="600"] Mobile Video Ad Inventory Growth & CPM Change By Week[/caption] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up from 192 million average auctions in Q4 2013, as consumers consumed more media on mobile phones and tablets. CPMs [...]


Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

Yahoo_Logo Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now coming from mobile devices, the company says the ads were designed specifically for mobile, but will also appear on desktops. When users tap on the ad, it will either transition to a full-screen visual (as shown in the Netflix example above) or take t [...]


Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates

Celtra mobile ads Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just 1 percent of the total impressions, yet engagement and click through rates on native ads outperformed both standard formats and IAB Rising Stars ads. Native ads saw engagement rates hit 14 percent, well above 9.8 percent and 3.4 percent for standard and [...]


What Can Keyword Planner Tell Us About Mobile Search Behavior?

mobile-devices-screens-featured If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But mobile keywords are back! Well, sort of, as it's not exactly what we had before. If you haven't heard, Google recently added nine new features to Keyword Planner, including the ability to see percentage of search volume by device. This allows us to do some pretty cool things to optimize for [...]


Click-Through Rates On Mobile App Ads Reach New Heights, Lead To Record Downloads

mobile-apps-featured In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs on Android were nearly three times higher than a year ago, reports mobile app marketer Fiksu in its latest pulse of the app market. All those clicks are driving record downloads. While the report doesn't capture Android downloads, a new high of 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago. Fiksu says that in addition to apps themselves becoming more compelling, programmatic solutions, better targeting and ad format [...]


How You Can Use Geo-Location To Turn Mobile Traffic Into Off-Line Gold

mobile geolocation_shutterstock_183546110 Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses that aren't selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of products which are easy to order online still need to find clever ways to capitalize on such an active mobile user base. One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users [...]


“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch

facebook-mobile-phones-featured More details about Facebook's mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out. TechCrunch today, citing"multiple sources", says the network will be called Facebook Audience Network. TechCruch reports: It will offer both simple and custom ways for advertisers and other developers to harness the power of Facebook’s ad targeting data across the mobile app market... Facebook will also bring the ad targeting muscle, allowing advertisers to reach people based on biographical and interest data, and likely with cookie-bas [...]


Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue

sma_q1_2014_2 Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions. The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue. Here is a chart showing the data, click on it to enlarge: Here is a breakdown showing the UK data, showing iOS sti [...]


Google Wallet & Apple Passbook: A Brand’s Next Best Friends

google wallet POS Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple's Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there's no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake. This column explores the loyalty and rewards features of each platform, their benefits and how they can be used to create a truly revolutionary customer experience when [...]


Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”

mobile-responsive-design-featured While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an "unacceptable" time to load. Evaluating page weight, images and load times for 155 prominent responsive design websites -- including Starbucks.com, Engadget.com and BoldandNoble.com -- Trilibis found 69 percent took four seconds or more to load on a smartphone. Trilibis revealed only one in five of the sites it analyzed delivered a "good" load time on [...]


Health Org’s Creative Social Experiment Proves Smoking Is Ugly

tinder_smoking_hot_600 Ah, Tinder. That Hot or Not-ish site on which those who care only about looks can seek intimacy with others who only care about looks. It's the way of things these days. After all, who really cares what a person is actually like when that gets in the way of the simplicity of a dating app like Tinder? But, perhaps proving that looks aren't entirely everything -- even on Tinder -- the Action on Smoking & Health organization is out with a campaign entitled Smoking Hot which aims to determine whether or not smokers are seen as less attractive than non-smokers. To prove the point, ASH [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]


Google Glass Turns 2: Here Are 60 Brands & Businesses Using It

google-glass-600 Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called "Project Glass" at the time. Although the device still hasn't had a wide consumer launch, much has happened to Google Glass in these two years. It's being used in education at colleges and universities, medical schools and even veterinary schools. Police, firefighters and other emergency responders are testing Glass. There are hundreds of apps available, but only about 40 that Google has vetted and approved for inclusion in the official Glassware directory. Google Gla [...]


Microsoft Releases Advertising SDKs And Tools For Windows App Monetization

windows-phone-featured Though Cortana is has generated the biggest headlines from Microsoft's annual Build Conference, the company dangled a few new carrots to entice app developers to focus on creating apps for Windows. Microsoft released new software development kits (SDKs) designed to help developers earn more money from their Windows 8.1 and Windows Phone apps through advertising as well as new tools to monitor revenue performance and promote their own apps. The new ad SDK for Windows 8.1 allows for ads to be served from third-party mobile rich media ad servers and connects to the Microsoft Ad Exchange. T [...]


As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

AmericanApparel-ShoppingAssistant How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet? It's tough to imagine accomplishing even the simplest of tasks, especially when it comes to buying and selling goods. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products. On the flip side, advertisers now have more ways to reach and influence their audiences. Retailers are now witnessing first-hand how traditional "brick-and-mortar" ideology is rapidly transforming into a new "brick-and-click" real [...]


How Users Of Various OSes Differ In Their Online Behavior Over Time

social-media-clock-featured For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the "best" timing for their latest initiatives. In this piece, we drill down into the nuances of this issue by examining the differences in hourly usage behavior between users of different operating systems and device types. These insights should hold particular value for those marketing to one or more def [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!