Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.

State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In 2014

2014-business-featured ExactTarget's newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new year, with a focus on driving increased conversion rates, raising brand awareness and leveraging more behavior-based data. Of the more than 2,500 marketers surveyed, 61 percent planned to increase spending on data and analytics, 60 percent on marketing automation, 58 percent on email marketing, 57 percent on social media marketing and 57 percent on content management. The survey covered a number of marketing themes, from challenges and success metrics to e [...]


Merging Massive Data Sets

data-analytics-200px You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat -- it's a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet and live off of bread until your next paycheck, try finding the dress discounted online, or hope that the dress goes on sale before your date. For these options, there are a number of relevant pieces of data: the store's current price for the dress, the availability and current price of the dress online, the expected date of an upcom [...]


YP Buys Local-Mobile Ad Platform Sense Networks

shutterstock_112609958-mobilelocal Location-based advertising provider YP has acquired Sense Networks for an undisclosed amount of money. Sense Networks was founded in roughly 2003 and evolved into a data aggregator and mobile ad targeting platform. It offers real-time bidding and inventory via mobile ad exchanges. Sense Networks offers location, behavioral targeting and audience targeting capabilities. It also offers offline "store visits" measurement to advertisers. Sense Networks caters primarily to national advertisers, while YP works primarily through not exclusively with small businesses. The acquisition will bolste [...]


Mobile Affiliate Sales Hit All-Time High Of 27% In December, Affiliate Window Says

affiliate-marketing-featured More evidence of the big shift to mobile in 2013: Affiliate Window, an affiliate network based in the US and UK, says that sales made via mobile devices hit an all-time high of 27.09 percent in December. That's almost double the 14.77 percent that mobile sales accounted for in January 2013. In fact, when we last checked in with Affiliate Window in May 2013, mobile sales were at a then-record of 18 percent. (The company says it's now using an improved tracking system, and that figure from May has been revised upward to 19 percent.) Since May, mobile sales through Affiliate Window's net [...]


Today’s Methods Help Us More Aggressively Compete

shutterstock_114257098 It used to be that one of your primary means of competing as a brand was raising the spend and buying more impressions than your competitors -- and doing it creatively, in order to stir up more laughter and tears than the other guy. Your budget and creative wherewithal were your arsenal. We carried that approach over from traditional marketing. Even fairly recently, a marketer or agency might tell you that the top focus of the media lead was to build and optimize the right plan for achieving desired reach. "Reach" was the mandate. The audience piece was somewhat left to happy accident, as w [...]


Our 10 Most Popular Mobile Marketing Columns Of 2013

ml-mobile2013-featured QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There's no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we're thankful to have had such knowledgeable experts share their views and insights about its development throughout the year. We had the benefit this year of bringing aboard columnists who'd been writing for Search Engine Land's mobile column, so we were able to explore more of the search-related consequences of mobile marketing decisions [...]


Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence

anna-bager-headshot Look around you almost anywhere -- on public transit, in a restaurant, at a sporting event, and even in the car -- and it's impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go where consumer interest is strong and, in 2013, that meant smartphones and tablets. There's so much going on in this fast-moving space, so we jumped on the opportunity to buttonhole Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising B [...]


Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

tablet-ipad-money-featured When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They're cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices. According to a recent industry survey 56% of adult Americans have a smartphone, while 35% of US citizens over the age of 16 own a tablet device. And if patterns established during past holiday seasons continue -- even to a lesser extent as the market be [...]


Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]

facebook In Facebook's third quarter earnings report this year, the company shared that mobile delivered 49 percent of all ad revenues for the quarter -- up from 41 percent in Q2. eMarketer today released its latest report on US digital ad revenue share by company. Due in large part to mobile revenues, Facebook has overtaken Microsoft and Yahoo to claim the number to spot, with 7.4 percent share of net US digital ad dollars in 2013. Emarketer's earlier forecast showed Facebook continuing to lag slightly behind Yahoo through this year, however Facebook's mobile ad business has helped it surge ahea [...]


New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang

mobile-websites-smartphones-featured Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way. Being a digital marketer I keep track of social engagement of the articles that I write, and use it as a proxy for interest. My top three articles of all time in terms of social engagement are three I wrote this year on responsive web design. That being said, I’m sure many of you reading this column aren’t ready for the nuances of responsive web design versus adaptive web design and are just freaking out [...]


Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

google-g-logo-2012 Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That's according to Nielsen's look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly audience is a six percent drop from 2012. Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic -- down 16 percent from 2012. And Yahoo, the same: third overall at about 130 millio [...]


Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

piperjaffray As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another "trends" post in early January (see what I had to say for 2013), in this post, I've asked several of my mobile-savvy colleagues to weigh in on what 2014 has in store when it comes to mobile and location-based marketing. What's interesting is that a few key themes started to emerge, including context, wearables and location moving away from being a platform and becoming a data play. Given the fact that there are five book authors (five inc [...]


Google’s Official Mobile Webmaster Checklist & Videos

google-mobile-featured Google's Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement today. The checklist is broken down into three steps, companied by content and videos that help you accomplish each step. The steps include: Stop frustrating your customers Facilitate task completion Convert customers into fans The content is not specific to search or marketing but encompasses several topics and are explained through businesses cases or studies. Here is one of the many videos part of the over [...]


Mobile Messaging: Essential Advice For A Successful Mobile Marketing Platform

mobile If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging program. You might be wondering what is the best way to execute on a program or how it fits into the rest of your mobile initiatives. Here are a few essential tips for success in the mobile messaging space… Messaging Is Important You likely have a mobile application and mobile website in your plan, but have you included mobile messaging yet? Mobile messaging is one of the only push-based mobile marketing technologies, meaning that you are not relying on [...]


Listen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Biggest Day Of The Year

email-marketing-featured Email marketing firm Movable Ink has released new data around this year's Black Friday and Cyber Monday email consumption, revealing 38 percent more email opens occurred on Black Friday compared to Cyber Monday's email open rates. According to a post on the company's blog, "With competition for consumers' attention - and wallets - fiercer than ever, brands started their holiday email marketing programs early." Movable Ink said the total volume of emails it sent between Black Friday and Cyber Monday was up "a whopping" 3,085 percent year-over-year. In addition to email open rates, Movable [...]


Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?

mobile-devices-featured Mobile is taking over nearly every facet of consumer life as we know it, and there's no slowing down in sight. The Association of National Advertisers (ANA) and Nielsen recently reported that in just three years' time, nearly half of all media campaigns are expected to take on multi-screen strategies. In this study and in most cases, multi-screen campaigns are defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media. For most brands, the focus is on giving their audience the right experience [...]


Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

shutterstock_92512636-tabletShopping The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away from desktops/laptops this year. According to Custora's data, phones drove 18 percent of orders in 2013, compared to 13 percent in 2013. Tablet share of orders increased to 11 percent, up from 8 percent in 2012. Cyber Monday's record results follow [...]


Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]

santa-online-shopping-featured This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer's latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year's share. Overall, retail ecommerce sales are expected to hit $262.2 billion for the year, an increase of 16.4 percent from 2012. Digital ad spend in the retail vertical is projected to increase 15.7 percent over 2012 to $9.5 billion in 2013. Growth is expected to slow in the coming years as [...]


Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers

Google AdSense Mobile Anchor Ads Google is introducing  mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320x50 banners that appear at the bottom of a users' smartphone screen. The ads remain anchored as the user scrolls up or down. Rather than clicking an "X" icon in the upper right corner as with most other mobile anchor banners, users dismiss the AdSense ads by swiping left or right on the ad. There are arrow icons on either side of the ad, but it's unclear how intuitive it will be for users to swipe if they want to remove an ad. If users do dismiss an ad, it won't appear again u [...]


Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)

3 App store optimization (ASO) is the process of improving an app's rank in an app store for search results related to the app. It's the app store equivalent of SEO for Web pages. Just like SEO, ASO involves working to build up a great search ranking to drive downloads. One of the best app store features to help app marketers with ASO is the reviews section. Never before have marketers had the ability to see exactly what their users are saying about their product in a single place, nicely sorted by their level of satisfaction. Reviews have clear use cases for app publishers in product dev [...]


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