Last week the Android operating system celebrated its fifth birthday. CNET offered a breakdown of the current and very impressive Android penetration numbers: Roughly 1.3 million activations per day globally More than 500 million phones sold/shipped (CNET estimates 570 million to date) Nearly 600,000 smartphone apps Nearly 600 unique Anroid devices in the market IDC simultaneously reported last week that 75 percent of global Q3 smartphone shipments were Android devices. While this is not the same as actual market share or device sales, it spectacularly underscores the fact that An [...]

Related Topics: Channel: Strategy | Features & Analysis | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News

There are a lots of tablets in the market now and hardware-tracking firm IDC says that Android's share is gaining on Apple. However, despite the increase in "shipments" of various tablets, very few of them drive meaningful web traffic according a new study from mobile publishing platform Onswipe. Onswipe says that the iPad is responsible for a remarkable 98 percent of all tablet-based traffic to its publisher partners. All other tablets drive less than 2 percent of web traffic combined. This would be almost unbelievable if it weren't supported by other research showing similar trends. Ho [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: Safari | Channel: Content Marketing | Features & Analysis | Google: Android | Google: Mobile | Google: Nexus | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News

Social marketing provider RadiumOne this morning released the results of a survey of US consumers about their mobile habits. There's not a great deal of new information in the survey but it reaffirms the growing importance of mobile in the consumer purchase cycle -- a basic fact that many marketers still seem not to fully appreciate. Half the survey sample were people between 18 and 34 years old. Dubbed "Generation C" (after "connected" rather than ascorbic acid) this group is highly engaged with mobile devices, with some percentage of them being "mobile first" consumers. For example, ac [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Top News

How much thought have you put into deciding which app store you should publish your Android app in? If the answer is none, don’t panic; you are not alone. Although many marketers are aware of alternative app stores, many don't know the advantages of using these additional app stores. The vast amounts of app developers initially opt to publish their app in the largest and most popular app store, Google Play. Google Play – The Two Sided Coin With over 25 billion apps downloaded and more than 600,000 apps in the store, Google Play remains the most popular app store for Android apps [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column

Today during its Q3 earnings call earlier today Marchex announced that it would be separating its calls and its domains business into two publicly traded companies: Marchex announced earlier today that its board of directors has authorized management to pursue the separation of its business into two distinct, publicly traded entities. Upon closing of the proposed tax-free spin-off transaction, Marchex’s existing shareholders would hold interests in: Marchex, a pure-play mobile advertising company focused on calls; and Archeo, Inc. (“Archeo”), a premium domain and advertising marketplace [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing

Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it’s something that B2B organizations can benefit from as well. My answer, always, is: yes, mobile search and mobile marketing are just as relevant to B2B marketers, if not more so. This is not intuitive, as mobile search is associated more with a need-it-now or local mindset, as Jon Miller explained a few years ago on Search Engine Land. However, when you consider the evidence, you might agree that mobile search a [...]

Related Topics: Channel: Email Marketing | Email Marketing | Mobile Marketing | Mobile Marketing Column | Search Marketing | Statistics: Mobile Marketing

SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile. The folks at Monetate have put together an infographic with interesting stats about the three areas and how they can drive visitors into retail stores on-and-off the web. Are you prepared for "showrooming" or are you offering things that mobile users want, such as directions and product info, in a mobile friendly way? You can get the infographic yourself here, The Retailers Guide to SoLoMo, along with links to the source material. Related Articles Study: Consumers W [...]

Related Topics: Channel: Social Media | Infographics | Mobile Marketing | Social Media Marketing

Live from San Francisco, it's Microsoft's Windows Phone 8 launch event. Our live blogging will begin when the event starts at 10am, so stay tuned. We'll update as things begin to happen! And we're off. Joe Belfiore, corporate VP is coming to welcome us, asking for Windows Phones to be held up. Saying have been working to improve the phones over time, working with Qualcomm to improve the processor, app store now has 120,000 apps. In fall, 191 countries will have access to the store. State of art of smart phone hasn't evolved much in five years after being "standardized" by the iPhone and [...]

Related Topics: Channel: Consumer | Features & Analysis | Microsoft: Mobile | Microsoft: Windows | Mobile Marketing

Google's big event got washed out by Hurricane Sandy, but the company has pushed ahead with expected announcements: a Nexus 10 tablet with multiuser support, a Nexus 4 phone & Android 4.2. Google is also launching a music matching service. The news is now up on the Google Blog. Here's a fast rundown. Nexus 4 & Photo Sphere This will be the latest flagship phone from Google, built by LG, as expected. Google says: It has a quad-core processor which means it's super fast, a crisp 4.7" (320 ppi) display that's perfect for looking at photos and watching YouTube, and with wireless [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Mobile Marketing | Top News

Recently, most users of iPhones, iPads and iPods went on a downloading rampage -- frantically upgrading to the then-just-released iOS 6. This new release includes a number of great features that marketers can take advantage of to increase their reach and presence online. In this article, you’ll learn what an iOS is, how iOS 6 is different, and how you can utilize these changes to improve your marketing. What Is An iOS? Your first question might be, “What is an iOS?” iOS stands for iPhone Operating System and is the foundation for Apple’s mobile devices. Similar to Windows 7 for you [...]

Related Topics: Apple: iOS | Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column

There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web report. Opera saw eCPMs of $1.48 in Q3 on the iPhone compared to an average of just $0.88 from Android devices. Across iOS devices the eCPM average was $1.64, because of a massive $4.42 eCPM from the iPad. Most of the ad revenue in the Opera/AdMarvel network (7 [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage

Marissa Mayer has made her first buy as Yahoo's CEO, and it's a company with strong Google connections. Yahoo announced its acquisition of Stamped, a mobile/social recommendations service. And Mayer herself shared the image above on Instagram. The acquisition is more about the "who" than the "what." Stamped launched in 2011 as the brainchild of a few ex-Googlers: Robby Stein worked at Google for four years. Bart Stein (not related) was involved in Google's Creative Lab. Paul Eastlund worked at Google for five years. The company's about us page lists 11 employees (including an intern) [...]

Related Topics: Channel: Industry | Mobile Marketing | Yahoo | Yahoo: Business Issues | Yahoo: Mobile

A new survey from online shopping portal PriceGrabber argues that mobile devices will play a major role in holiday shopping this year. So for all those marketers and retailers still without a mobile strategy: you were warned. The PriceGrabber data come from a US online survey conducted during two weeks in September. The survey had 2,469 responses. The survey found that 31 percent of consumers "already have shopping-related apps on their smartphone," with 82 percent of those people planning to use them to save money over the holidays. Roughly a third of survey respondents said "they plan to [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing | Top News

Gone are the days of broad, fingers-crossed advertising. Advances in mobile location targeting technology now allow large national brands to reach their audience at a local level without the sweat once involved. Finally, the promise of location targeting is a reality…. so why aren’t more national brands using it? Here are five reasons why local targeting will finally show national brands (and the world) the real value behind mobile.  1. Builds Local Brand Awareness (Where Sales Happen!) Whether you’re a brick and mortar-based business or an online retailer, local consumer awareness [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column

Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google Play store. This week, the company followed up with a similar feature for iOS, which allows tracking of iOS downloads in the Apple app store when they are generated by an ad served in a mobile app. Although Google has built the tracking into its AdMob ad serving system, there's still no tracking for iOS app downloads driven by ads served on Google search or on the Google Display Network. To implement the conversion tracking -- which will enable advert [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile | Mobile Marketing

Yesterday at the Apple iPad Mini launch event I had a chance to play with the smaller Apple tablet for about 10 minutes. It initially did look and feel to me, contrary to the statements of Apple SVP Phil Schiller, like a "shrunken iPad." However it was also immediately clear, as has been pointed out several times in other "hands on" reviews, that this is the best small tablet now on the market. Apple may have built the best-quality 7-inch category tablet but the ultimate success of the Mini is far from certain. Why? Its price. I have been harping on this for several months. Yesterday Dan [...]

Related Topics: Amazon | Apple: iOS | Apple: iPad | Channel: Retail | Features & Analysis | Google: Android | Mobile Marketing

A year ago Google said it had a "mobile [advertising] run rate" of $2.5 billion. That was impressive. But yesterday on the Google Q3 earnings call CEO Larry Page announced a much larger number -- $8 billion: This time last year, I announced that our run-rate for mobile advertising hit $2.5 billion. That seemed like a pretty big number even for Google. But now we have built up additional mobile revenue from users paying for content and apps in Google Play. Including these new sources grossed up, I can announce our new run-rate for mobile is now over $8 billion. That’s quite a business. CFO [...]

Related Topics: Channel: Mobile Marketing | Google: Android | Google: Business Issues | Google: Mobile | Mobile Marketing | Top News

For once in my life, I hope I am wrong. But I don't think I am. Over the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the app has gained a lot of traction among those that run in the social crowds, it has only grown to 25 million members. It sounds absurd for me to be using the words "only" and "25 million" in the same sentence, but, given the growth of image sharing/location-based app, Instagram -- zero to 80 million in a little under two years -- it feels like Foursquare may not gain the traction is needs to b [...]

Related Topics: Channel: Local | Check-In Services | Foursquare | Google: Google+ | Google: Mobile | Mobile Marketing | Mobile Marketing Column

Whether we like it or not, the mobile world is growing rapidly around us. There are over a million apps on the market and businesses worldwide are becoming mobile. The time has come. You have finally decided it’s time to take your business mobile. How difficult can it be to make an app? The question is: do you choose to make a mobile site or an app (or both) and what is the difference? [caption id="attachment_23315" align="aligncenter" width="300"] Mobile site or app? Image via Etisbew[/caption] What Is A Mobile Website? A mobile site is a website that has been optimized for viewing [...]

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column

Galloping into the annals of bad portmanteaus comes the word "phablet." This is the would-be combination of phone and tablet, as you might have expected. It's being used to describe devices larger than the largest Android smartphones (4.8 inches) but smaller than 7-inch tablets. The Galaxy Note is the exemplar of this new category (if we want to dignify it as a separate category). Online market research provider uSamp recently conducted an online survey (n=400 US adults) about "phablet" awareness. Not surprisingly it found low awareness of the term but some level of consumer interest: [...]

Related Topics: Channel: Mobile Marketing | Features & Analysis | Google: Android | Mobile Marketing | Top News