Native Advertising
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Taboola will now be packaged with Disqus
The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting...
Facebook drops branded content restrictions for publishers
Facebook is letting publishers and other verified pages distribute branded content for free, but it's unclear whether its labeling system is...
Medium wants to be publishers’ digital printing press, too
On Tuesday, Medium introduced ways for publishers to host their content on the blogging platform and make money from native ads or paid...
Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds
Facebook releases new stats on native advertising on its Audience...
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub
The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and...
Consumers shape new world of search advertising
Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are only...
Startup Immersv launches VR ad-only platform that it says is the most complete
Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB...
DSP Trade Desk adds native ad support, with Sharethrough as first integrated SSP under IAB standard
The announcement means that programmatic implementation of native ads has taken another step...
Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting
Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and...
Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical...
MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4
Increased participation in private marketplace transactions and added native and video ad supply helped propel brand...
Yahoo Adds Native Inventory To BrightRoll Exchange
A new API gives buyers access to native ad inventory on Yahoo properties and other apps using Yahoo App Publishing....
Facebook Lead Ads Get More Features & Come To Desktop
Lead ads can now appear on all devices. New options give users more information to encourage lead submissions....
Now That The FTC Has Spoken On Native Advertising, What’s Next?
Columnist David Rodnitzky discusses the key ways the FTC's guidelines on native ads will impact...
Survey Suggests Mobile Banners Being Replaced By Native, Video Formats
According to a recent survey of 283 “clients and agency executives” commissioned by Trusted Media Brands, the mobile banner is a...
As Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private Marketplaces
LiveRail ad serving will shut down to put the focus squarely on building the private marketplace and mediation...
Twitter Launches Conversational Ads To Get People Tweeting About Brands
The ads are designed to prompt responses to questions and drive...
Snapchat Is Reportedly Developing An API For Advertising
An API would allow the media sharing platform to grow a larger ad ecosystem, possibly similar to...
FTC Issues Guidelines To Prevent Native Ads From Crossing Into “Deception” Territory
As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t...
Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort
The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the...
