Marketing Land's Guide to Pinterest

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  • Launched: March 2010

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Most recent news stories about Pinterest on Marketing Land:

Social Media Checklist For New Websites & Businesses

social media As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That's true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best. Each platform has not only a unique audience of users, but also its own idiosyncrasies when it comes to usernames, imagery and usage. Below is a step-by-step guide to establishing business accounts on the top eight social networks. As time and personnel [...]


Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins

pinterest-logo Pinterest announced yesterday it will be launching a new "related Pins" feature that adds recommended Pins in a user's home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you've been collecting recipes for your big holiday feast, we might show you a related Pin for fool-proof pie crust, or the perfect double-stuffed sweet potato. Users can influence the type of related Pins showing up in their feed by clicking the "i" info icon. Pinterest says it will begin slowly, including "just a few Pi [...]


Getty Images Enters Deal To Provide Photo Credits On Images Uploaded To Pinterest

pinterest-copyright-featured Both Pinterest and Getty Images announced last week a joint multi-year deal in which Pinterest will pay Getty Images a fee to attach rich metadata to images uploaded to the social media network. According to the announcement on the Getty Images blog: Getty Images will use our PicScout image recognition technology to identify exclusive Getty Images content on Pinterest. Then, we'll use our API, Connect, to provide relevant metadata to Pinterest - including Getty Images photo credits, where and when the image was shot and more.  Both Pinterest and Getty Images are pushing the new partnersh [...]


Pinterest Gets Tough On Contest Rules By Adding New Language To Its Acceptable Use Policy

pinterest-legal-featured After including a complete set of "Dos and Don'ts" for contests on its Brand Guidelines page in May, Pinterest has taken further action to enforce its contest rules by updating its Acceptable Use Policy this week. According to a blog post on the social media's Business Blog: A few months ago, we updated our contest guidelines to reflect what we’d learned about how contests affect the Pinner experience. We’re now adding these guidelines to our Acceptable Use Policy. That means that, moving forward, we won’t allow contests that: Suggest that Pinterest sponsors or endorses them or t [...]


Infographic: All About How People Share On Pinterest

Pinterest infographic Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through the ShareThis network: As you can see, ShareThis says iPads are used more than any other device for interacting with Pinterest, responsible for nearly half the Pinterest shares it sees. Food leads the percentage of shares at 18%, followed by parenting items at 16% and fashion at 10%. Unlike Face [...]


Pinterest Lands Another $225M In Funding, Now Valued At $3.8 Billion

pinterest-logo As AllThingsD has confirmed, Pinterest has scored another huge round of funding today -- $225 million to be exact. It values the company at $3.8 billion. Pinterest has recently started rolling out a preview of its monetization plans -- or at least part of those plans -- with the debut of Promoted Pins on both Pinterest.com and its mobile apps. The company also recently announced the commerce-friendly price drop alerts feature that notifies users when pinned items see a price decline. Pinterest CEO Ben Silbermann gave this statement on today's funding to AllThingsD: We hope to be a servi [...]


Pinterest “Promoted Pin” Ads Debut Today

pinterest-promoted-pins-featured Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle "Promoted Pin" tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the web and Pinterest's mobile apps in search results and category feeds. Ads are served based on contextual relevancy. For example, a search for "Camping" could produce the Promoted Pin for a camping lantern shown above. For now, the company is wading cautiously into a [...]


Pinterest Gets Control Of 100 Domains, Wins $7.2 Million In Cybersquatting Case

pinterest-logo A federal judge ruled in Pinterest's favor this week, granting the company $7.2 million in damages and the control of 100 domains that were registered by a Chinese cybersquatter. Qian Jin, described in the judgment as a "serial cybersquatter" that owns hundreds of domains similar to the names of large companies, registered domains such as pinterests.com, pimterest.com and pinterost.com "after Pinterest.com and the PIN mark gained fame and began attracting visitors," the judgment says. The judge determined that this constituted "willful" infringement and said that "the association of defe [...]


Pinterest Expands Rich Pins With New-Look Article Pins For Publishers

pinterest-logo Interesting move today from Pinterest: the company has announced a special pin style for article pins, as part of the rich pins feature that launched earlier this year. Article pins have both a publisher/brand angle, and a consumer angle. On the publisher side, Pinterest is pitching the new pin style as a way to extend the shelf life of online content. They're also promoting the new way that articles are presented in these pins -- headline, author and story description show right on the pin, and there's a more obvious link to the article source than you see on traditional pins. On [...]


Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]

pinterest-logo Publishers in women's programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest. A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the impact of social referral traffic on the advertising performance of women's sites. The ad technology firm found that while Pinterest sends oodles of traffic, those visitors don't click on ads at same rate as Facebook referrals. The table below illustrates the overwhe [...]


Pinterest Begins Testing Promoted Pins Ad Product

pinterest-featured Today, Pinterest CEO and co-founder Ben Silbermann announced the company has begun testing promoted pins. It marks Pinterest's first foray into paid advertising in its nearly four year existence. In a post titled "Planning for the Future" on the Pinterest blog, Silbermann sets the tone for the type of monetization the business is envisioning, i.e. no banner ads. In the vein of other social networks including Facebook, Twitter and Tumblr, Pinterest is going the native ad route. Here are the criteria Silbermann lays out for the promoted pins: —Tasteful. No flashy banners or pop-up ads. [...]


New York Fashion Week Comes To Pinterest With Boards From More Than 100 Industry Insiders

pinterest-photographer-featured Pinterest is inviting everyone to follow next month's New York Fashion Week from their pinterest.com/fashionweek page. With over 80 boards already posted, the image-focused social media platform claims users will get a "behind-the-scenes look" from more than 100 designers, brands and industry insiders. While users can now start pinning New York Fashion Week photos, product images and beauty tutorials to their own boards, they will also be able watch a television special highlighting Pinterest trends and fashions when the site partners with the Style Network on September 12 at 9:00 p.m. EST. [...]


New Data Insights On Pinterest’s Potential

pinterest Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I've excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing. After studying the performance data for the ten most active brands across Ahalogy's (my company's) network, the possibilities to brands if they commit to the platform are clear. Insight 1: Viral Nature of Pinterest Turbo-Charges Reach The first test revealed that the average reach per follo [...]


Pinterest “Turning Pinners Into Shoppers” With Price-Drop Alerts

pinterest-featured This morning, Pinterest introduced price-drop notifications on pinned items. The company will now send an email when prices on user-pinned items decline. Pinners will automatically get these price alerts without configuring anything. They'll be grouped into a single email; however users can adjust settings to change their frequency. The new price-drop alerts build on the earlier introduction of "rich" product pins. Pinterest says there are already millions of product pins on the site since being introduced earlier this year. Beyond delivering information many will appreciate, the [...]


Pinterest Announces Support For Do-Not-Track

pinterest-logo Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don't want the tracking they can opt-out. The company supports Do-Not-Track (DNT): We’re excited to give everyone a more personalized experience, but we also understand if you’re not interested! We support Do Not Track, and you can change your account settings anytime. The New York Times points out that after Twitter (in May 2012), Pinterest is the next major player on a very short list of Internet brands to support DNT. Microsoft (with IE 10), Chrome and Mozilla are all supporters o [...]


Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook

social-media-colors-featured An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine's Fortune 500 list found that 34 percent of this year's Fortune 500 companies are now actively blogging, 77 percent maintain active Twitter accounts, 70 percent have Facebook pages and 69 percent have YouTube accounts. This year marks the largest increase in the number of Fortune 500 companies currently blogging since 2008. According to previous reports, only 16 percent of Fortune 500 companies were blogging five years ago. Now, 171 companies on the Fortune 500 list publish a [...]


Amazon Beats Pinterest In Fight Over .Pin Domain

amazon-pinterest-logos Amazon has beaten Pinterest in a battle over .pin, one of the many new generic top-level domains (gTLDs) that are in the process of joining existing domains like .com, .net and .org. In a decision issued this week, a World Intellectual Property Organization mediator rejected Pinterest's objection to Amazon's application to own .pin. Pinterest filed its objection in March, and based its argument on the fact that it's applying for a trademark on the word "pin" in the U.S. and more than 60 other countries. It also explained to WIPO that content posted on its site are called "pins," users ar [...]


Gigya: Only 2 Percent Of Social Sharing Happens On Google+

google-plus-featured Despite a reportedly growing user base, Google+ isn't popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That's a fraction of the sharing that took place on Facebook, Twitter and even Pinterest, Gigya says. Those same three sites -- Facebook, Twitter and Pinterest -- are the top sharing destinations from both media/publishing sites and e-commerce sites, too. But in the latter category, e-commerce, Pinterest is actually the top sharing destination. [...]


Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays

pinterest-nordtsrom-featured After Geekwire.com's report last week highlighting how Nordstrom is using  popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant's plans to transition their social media marketing efforts into actual in-store results. According to the report, the pilot program is running in 13 Nordstrom locations across the country, with Pinterest display promotions being tested in the dress, handbag and shoe departments. Products being tested include Pinterest signage with text reading, "Top Pinned Items" and the Nordstrom hashtag. [...]


4 Ways To Grow Your Business With Pinterest

There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business? If you're in an appropriate vertical, Pinterest has the power to make your business grow larger than you ever dreamed. If you are only using Pinterest for DIY projects and delicious recipes, expand your thinking to help drive targeted traffic to your business. Below are four ways you can do this. 1. Feel Free To Pin Daily Pinterest moves fast, so if you want to build up your business, you have to get into a groove. Pinning [...]


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