Marketing Land's Guide to Pinterest

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  • Launched: March 2010

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Most recent news stories about Pinterest on Marketing Land:

Pinterest Launches New Mobile Website For Its Growing Base Of Mobile Users

pinterest-mobile-apps-featured Today, Pinterest announced it was releasing a newly redesigned mobile site. According to the announcement, the new site now offers, "A cleaner design and the same features (like more useful pins and related pins)," users would have on the web or within Pinterest's mobile app. While Pinterest's blog post claimed the mobile redesign is the result of the site continuing to grow internationally, TechCrunch reports the primary driver of the redesign is Pinterest's influx of mobile traffic, claiming 75 percent of all daily Pinterest traffic comes from, "native mobile applications." From Tec [...]


How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

pinterest-explore-interests Looking for ways to boost your organization's social media engagement in 2014? As a marketer, you're tasked with the slippery job of putting together content strategies in an environment that's constantly changing, thanks to social media's seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one or two networks where your brand already has a presence? Companies that don't yet have profiles on Pinterest or Instagram tend to overlook these platforms when it comes to planning their marketing campaigns. After all, most social prog [...]


Pinterest Officially Rolling Out That “Explore Interests” Page

pinterest-logo Pinterest has now confirmed and announced the "Explore Interests" category that we wrote about last week when the test was first seen. The new category is rolling out today on the desktop, and it'll be available on mobile soon. The new page is similar to Pinterest's existing category structure in that it shows pins organized by topics that Pinterest thinks you'll be interested in. But here's how the company explains what's different: Before today, all the billions of Pins on Pinterest were organized into just a handful of broad categories. So if you were browsing for ideas for your [...]


Pinterest Tests A Personalized Interests Category

pinterest-logo A limited number of Pinterest users are being invited to test a personalized "Interests" category. The invite shows up as a home page pop-up and promises "a whole new way to explore Pins." If a user accepts the invite, a new "Interests" option shows up at the top of the site's main navigation menu and the content lives at pinterest.com/explore. A Pinterest spokesperson confirmed the test for us with this statement: "We're always working on ways to help people discover the best Pins for them based on their interests. We're currently testing features to help people get to these Pins q [...]


Gettin’ ‘GIFfy’ With It: Pinterest Experiments With Animated GIFs On Boards

Pinterest-Animated-GIF Oh CompuServe GIF file. The longer you age, the more prominent you become. Fashion search engine "Wantering" noticed that some of the animated GIFs they uploaded began to feature the ability to view a play the GIFs directly from the pin board. When Wantering was logged into their account, a play button with "GIF" next to it appeared in the bottom left corner of the image. The caveat? This appears to be only a test and is showing intermittently only to specific accounts. When testing we were not able to replicate but according to Wantering the GIF would only play when clicked. This fe [...]


Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]

pinterest-users-network-featured Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. Most of that growth was driven by women, who account for 56.76 percent of social shares across all channels and 57.63 percent of shares to Pinterest. "The fact that Pinterest, which is still relatively young compar [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

pinterest-featured Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest's Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for iPads and iPhones dominated the top technology Pins of 2013 on a board that included pins for 3D printers, Smartwatches and an infographic of the 30 most popular Wordpress plugins. Pinterest's top Pins for Places and [...]


The Awesome Shop: Target’s Pinterest-Powered Online Shopping Site Lists Only Top Pinned Items

pinterest-logo Target has launched an online catalog with products completely curated from Pinterest, taking its relationship with the image-focused social media site to a new level in online shopping. According to a report on InternetRetailer.com, the Target Awesome Shop is a Pinterest-powered site being tested by the retailer, featuring the "best-reviewed" and "most-pinned" items from Target.com. As of today, the site included 1,229 products total, but Internet Retailer claims products on the site will be refreshed daily. To access the Awesome Shop, Target has placed a frame at the very top of its [...]


Pinners Purchase Aplenty This Cyber Monday: Pinterest Revenue Triples

pinterest-logo By now we know that this year's Cyber Monday was a hit with digital sales showing an 18 percent growth from last year. A new study from piqora.com shows that Pinterest helped drive online sales as revenue on Cyber Monday was up 3.6x from the previous 30 days. Piqora analyzed 400 brands on Pinterest in this study and found that while Pinterest traffic was unchanged the purchasing intent of users was through the roof. According to Piqora, the amount of clicks out to these retailers didn't change either, it was simply that Pinners went from 'collect & discover' mode to 'buy' mode. This co [...]


Oh, The Places Pinners Will Go: Pinterest Introduces New Mapping Feature With Place Pins

pinterest-logo Today, Pinterest introduced Place Pins, a new feature that lets users build a Pinterest Board using a map. According to the announcement, Place Pins, "Combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends." Pinterest says Place Pins can be accessed on a smartphone and include location details like addresses and phone numbers for easy reference: You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions. To create a board using Place Pins, users must select [...]


Pinterest Rolls Out New APIs To Showcase Top Pinned Items On Partner Websites

pinterest-gears-development-featured Pinterest is rolling out its initial set of APIs, partnering with a number of companies that have already started featuring popular Pins on their websites. According to the announcement, Pinterest will release "multiple APIs" to its partners over the coming weeks, including a Top Pins API, Domain Search, Most Recent and Related Pins. "The Pins on these sites and mobile apps will regularly update, so you always see what’s trending," says Pinterest, "If you see something you like, you can Pin it right from the site without having to take a break from shopping, reading or browsing." Many [...]


Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

instagram-blue-featured After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]


Pinterest Teams Up With Michaels Craft Stores & Bloggers To Promote Parties

pinterest-logo-220 Pinterest is expanding its reach this weekend, partnering with Michaels craft stores to host Pinterest-inspired parties. The Pinterest parties are scheduled for this Sunday, November 10, and will be hosted at all Michaels locations throughout the US and Canada, with the exception of Quebec. This Pinterest partnership with Michaels is different from its partnerships with stores like Nordstrom because Pinterest and Michaels have added a third string to the arrangement by including bloggers. According Michaels director of digital and social media Robert Freeman, a selection of craft bloggers w [...]


Social Media Checklist For New Websites & Businesses

social media As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That's true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best. Each platform has not only a unique audience of users, but also its own idiosyncrasies when it comes to usernames, imagery and usage. Below is a step-by-step guide to establishing business accounts on the top eight social networks. As time and personnel [...]


Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins

pinterest-logo Pinterest announced yesterday it will be launching a new "related Pins" feature that adds recommended Pins in a user's home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you've been collecting recipes for your big holiday feast, we might show you a related Pin for fool-proof pie crust, or the perfect double-stuffed sweet potato. Users can influence the type of related Pins showing up in their feed by clicking the "i" info icon. Pinterest says it will begin slowly, including "just a few Pi [...]


Getty Images Enters Deal To Provide Photo Credits On Images Uploaded To Pinterest

pinterest-copyright-featured Both Pinterest and Getty Images announced last week a joint multi-year deal in which Pinterest will pay Getty Images a fee to attach rich metadata to images uploaded to the social media network. According to the announcement on the Getty Images blog: Getty Images will use our PicScout image recognition technology to identify exclusive Getty Images content on Pinterest. Then, we'll use our API, Connect, to provide relevant metadata to Pinterest - including Getty Images photo credits, where and when the image was shot and more.  Both Pinterest and Getty Images are pushing the new partnersh [...]


Pinterest Gets Tough On Contest Rules By Adding New Language To Its Acceptable Use Policy

pinterest-legal-featured After including a complete set of "Dos and Don'ts" for contests on its Brand Guidelines page in May, Pinterest has taken further action to enforce its contest rules by updating its Acceptable Use Policy this week. According to a blog post on the social media's Business Blog: A few months ago, we updated our contest guidelines to reflect what we’d learned about how contests affect the Pinner experience. We’re now adding these guidelines to our Acceptable Use Policy. That means that, moving forward, we won’t allow contests that: Suggest that Pinterest sponsors or endorses them or t [...]


Infographic: All About How People Share On Pinterest

Pinterest infographic Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through the ShareThis network: As you can see, ShareThis says iPads are used more than any other device for interacting with Pinterest, responsible for nearly half the Pinterest shares it sees. Food leads the percentage of shares at 18%, followed by parenting items at 16% and fashion at 10%. Unlike Face [...]


Pinterest Lands Another $225M In Funding, Now Valued At $3.8 Billion

pinterest-logo As AllThingsD has confirmed, Pinterest has scored another huge round of funding today -- $225 million to be exact. It values the company at $3.8 billion. Pinterest has recently started rolling out a preview of its monetization plans -- or at least part of those plans -- with the debut of Promoted Pins on both Pinterest.com and its mobile apps. The company also recently announced the commerce-friendly price drop alerts feature that notifies users when pinned items see a price decline. Pinterest CEO Ben Silbermann gave this statement on today's funding to AllThingsD: We hope to be a servi [...]


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