Marketing Land's Guide to Pinterest

Pinterest.com

  • Launched: March 2010

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Most recent news stories about Pinterest on Marketing Land:

Pinterest Lands Another $225M In Funding, Now Valued At $3.8 Billion

pinterest-logo As AllThingsD has confirmed, Pinterest has scored another huge round of funding today -- $225 million to be exact. It values the company at $3.8 billion. Pinterest has recently started rolling out a preview of its monetization plans -- or at least part of those plans -- with the debut of Promoted Pins on both Pinterest.com and its mobile apps. The company also recently announced the commerce-friendly price drop alerts feature that notifies users when pinned items see a price decline. Pinterest CEO Ben Silbermann gave this statement on today's funding to AllThingsD: We hope to be a servi [...]


Pinterest “Promoted Pin” Ads Debut Today

pinterest-promoted-pins-featured Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle "Promoted Pin" tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the web and Pinterest's mobile apps in search results and category feeds. Ads are served based on contextual relevancy. For example, a search for "Camping" could produce the Promoted Pin for a camping lantern shown above. For now, the company is wading cautiously into a [...]


Pinterest Gets Control Of 100 Domains, Wins $7.2 Million In Cybersquatting Case

pinterest-logo A federal judge ruled in Pinterest's favor this week, granting the company $7.2 million in damages and the control of 100 domains that were registered by a Chinese cybersquatter. Qian Jin, described in the judgment as a "serial cybersquatter" that owns hundreds of domains similar to the names of large companies, registered domains such as pinterests.com, pimterest.com and pinterost.com "after Pinterest.com and the PIN mark gained fame and began attracting visitors," the judgment says. The judge determined that this constituted "willful" infringement and said that "the association of defe [...]


Pinterest Expands Rich Pins With New-Look Article Pins For Publishers

pinterest-logo Interesting move today from Pinterest: the company has announced a special pin style for article pins, as part of the rich pins feature that launched earlier this year. Article pins have both a publisher/brand angle, and a consumer angle. On the publisher side, Pinterest is pitching the new pin style as a way to extend the shelf life of online content. They're also promoting the new way that articles are presented in these pins -- headline, author and story description show right on the pin, and there's a more obvious link to the article source than you see on traditional pins. On [...]


Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]

pinterest-logo Publishers in women's programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest. A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the impact of social referral traffic on the advertising performance of women's sites. The ad technology firm found that while Pinterest sends oodles of traffic, those visitors don't click on ads at same rate as Facebook referrals. The table below illustrates the overwhe [...]


Pinterest Begins Testing Promoted Pins Ad Product

pinterest-featured Today, Pinterest CEO and co-founder Ben Silbermann announced the company has begun testing promoted pins. It marks Pinterest's first foray into paid advertising in its nearly four year existence. In a post titled "Planning for the Future" on the Pinterest blog, Silbermann sets the tone for the type of monetization the business is envisioning, i.e. no banner ads. In the vein of other social networks including Facebook, Twitter and Tumblr, Pinterest is going the native ad route. Here are the criteria Silbermann lays out for the promoted pins: —Tasteful. No flashy banners or pop-up ads. [...]


New York Fashion Week Comes To Pinterest With Boards From More Than 100 Industry Insiders

pinterest-photographer-featured Pinterest is inviting everyone to follow next month's New York Fashion Week from their pinterest.com/fashionweek page. With over 80 boards already posted, the image-focused social media platform claims users will get a "behind-the-scenes look" from more than 100 designers, brands and industry insiders. While users can now start pinning New York Fashion Week photos, product images and beauty tutorials to their own boards, they will also be able watch a television special highlighting Pinterest trends and fashions when the site partners with the Style Network on September 12 at 9:00 p.m. EST. [...]


New Data Insights On Pinterest’s Potential

pinterest Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I've excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing. After studying the performance data for the ten most active brands across Ahalogy's (my company's) network, the possibilities to brands if they commit to the platform are clear. Insight 1: Viral Nature of Pinterest Turbo-Charges Reach The first test revealed that the average reach per follo [...]


Pinterest “Turning Pinners Into Shoppers” With Price-Drop Alerts

pinterest-featured This morning, Pinterest introduced price-drop notifications on pinned items. The company will now send an email when prices on user-pinned items decline. Pinners will automatically get these price alerts without configuring anything. They'll be grouped into a single email; however users can adjust settings to change their frequency. The new price-drop alerts build on the earlier introduction of "rich" product pins. Pinterest says there are already millions of product pins on the site since being introduced earlier this year. Beyond delivering information many will appreciate, the [...]


Pinterest Announces Support For Do-Not-Track

pinterest-logo Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don't want the tracking they can opt-out. The company supports Do-Not-Track (DNT): We’re excited to give everyone a more personalized experience, but we also understand if you’re not interested! We support Do Not Track, and you can change your account settings anytime. The New York Times points out that after Twitter (in May 2012), Pinterest is the next major player on a very short list of Internet brands to support DNT. Microsoft (with IE 10), Chrome and Mozilla are all supporters o [...]


Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook

social-media-colors-featured An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine's Fortune 500 list found that 34 percent of this year's Fortune 500 companies are now actively blogging, 77 percent maintain active Twitter accounts, 70 percent have Facebook pages and 69 percent have YouTube accounts. This year marks the largest increase in the number of Fortune 500 companies currently blogging since 2008. According to previous reports, only 16 percent of Fortune 500 companies were blogging five years ago. Now, 171 companies on the Fortune 500 list publish a [...]


Amazon Beats Pinterest In Fight Over .Pin Domain

amazon-pinterest-logos Amazon has beaten Pinterest in a battle over .pin, one of the many new generic top-level domains (gTLDs) that are in the process of joining existing domains like .com, .net and .org. In a decision issued this week, a World Intellectual Property Organization mediator rejected Pinterest's objection to Amazon's application to own .pin. Pinterest filed its objection in March, and based its argument on the fact that it's applying for a trademark on the word "pin" in the U.S. and more than 60 other countries. It also explained to WIPO that content posted on its site are called "pins," users ar [...]


Gigya: Only 2 Percent Of Social Sharing Happens On Google+

google-plus-featured Despite a reportedly growing user base, Google+ isn't popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That's a fraction of the sharing that took place on Facebook, Twitter and even Pinterest, Gigya says. Those same three sites -- Facebook, Twitter and Pinterest -- are the top sharing destinations from both media/publishing sites and e-commerce sites, too. But in the latter category, e-commerce, Pinterest is actually the top sharing destination. [...]


Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays

pinterest-nordtsrom-featured After Geekwire.com's report last week highlighting how Nordstrom is using  popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant's plans to transition their social media marketing efforts into actual in-store results. According to the report, the pilot program is running in 13 Nordstrom locations across the country, with Pinterest display promotions being tested in the dress, handbag and shoe departments. Products being tested include Pinterest signage with text reading, "Top Pinned Items" and the Nordstrom hashtag. [...]


4 Ways To Grow Your Business With Pinterest

There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business? If you're in an appropriate vertical, Pinterest has the power to make your business grow larger than you ever dreamed. If you are only using Pinterest for DIY projects and delicious recipes, expand your thinking to help drive targeted traffic to your business. Below are four ways you can do this. 1. Feel Free To Pin Daily Pinterest moves fast, so if you want to build up your business, you have to get into a groove. Pinning [...]


How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

pinterest-plate-kitchen-featured Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Generating more than a million repins, BHG's Blogger Recipes We Love board won the top spot for Pinterest board with the most repins. The Blogger Faves from BHG.com board claimed the No. 2 spot for most repins and No. 4 spot for most comments. The boards also ranked in the No. 2 and No. 3 positions for boards with the most likes. According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pintere [...]


What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces

pinterest-logo According to visual analytics and marketing platform Curalate, brand images on Pinterest are 23 percent more likely to receive a repin if the image does not contain a face. Using custom algorithms to evaluate more than 500,000 Pinterest images, Curalate researched how an image's visual characteristics influence social media activity. Examining 30 different visual characteristics, including color, texture, lightness and saturation, the study found that images with lots of color are preferred, while red, orange and brown images are twice as likely to be repinned over blue pictures. Images of [...]


Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty

pinterest-logo-220 In an attempt to keep marketers from diluting Pinterest's core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of "Dos" and "Don'ts" for brands wanting to host Pinterest contests. Pinterest's compliance language makes it clear that they are in no way responsible for any promotions hosted on their site, and any brand holding a Pinterest contest must comply with all legal requirements. The list of "Dos" and "Don'ts" offered on Pinterest's Brand Guidelines page give marketers a standard set of rules to follow wh [...]


Defining Success On Pinterest

pinterest-logo Social media has, since its introduction, created a conundrum for marketers: how do we measure success? It’s all well and good to gain followers and likes, but what does that really mean in terms of bottom-line impact? Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions. Don't Think Of It As A Social Platform The best way to look at Pinterest is not as a social platform. Don’t think about developing a “Pinterest Strategy.”  Consider Pinterest a media channel for content marketing. The social aspect [...]


Pinterest Introduces “Rich Pins” With More Content To Drive More Actions

pinterest-photos-featured In an effort to make its pins (images) more useful and actionable Pinterest is introducing more information into selected categories of pins: movies, products and recipes. These new "rich pins" provide additional background and information, depending on the category. After looking for some time this evening, I was unable to find any rich pins "in the wild." However, you can see what it looks like in a screenshot provided by the company (below). The additional information beneath the image is what's new. In the case of food/recipes, ingredients and cooking times are provided. Product pins [...]


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