Marketing Land's Guide to Pinterest

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Most recent news stories about Pinterest on Marketing Land:

How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

pinterest-plate-kitchen-featured Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Generating more than a million repins, BHG's Blogger Recipes We Love board won the top spot for Pinterest board with the most repins. The Blogger Faves from BHG.com board claimed the No. 2 spot for most repins and No. 4 spot for most comments. The boards also ranked in the No. 2 and No. 3 positions for boards with the most likes. According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pintere [...]


What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces

pinterest-logo According to visual analytics and marketing platform Curalate, brand images on Pinterest are 23 percent more likely to receive a repin if the image does not contain a face. Using custom algorithms to evaluate more than 500,000 Pinterest images, Curalate researched how an image's visual characteristics influence social media activity. Examining 30 different visual characteristics, including color, texture, lightness and saturation, the study found that images with lots of color are preferred, while red, orange and brown images are twice as likely to be repinned over blue pictures. Images of [...]


Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty

pinterest-logo-220 In an attempt to keep marketers from diluting Pinterest's core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of "Dos" and "Don'ts" for brands wanting to host Pinterest contests. Pinterest's compliance language makes it clear that they are in no way responsible for any promotions hosted on their site, and any brand holding a Pinterest contest must comply with all legal requirements. The list of "Dos" and "Don'ts" offered on Pinterest's Brand Guidelines page give marketers a standard set of rules to follow wh [...]


Defining Success On Pinterest

pinterest-logo Social media has, since its introduction, created a conundrum for marketers: how do we measure success? It’s all well and good to gain followers and likes, but what does that really mean in terms of bottom-line impact? Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions. Don't Think Of It As A Social Platform The best way to look at Pinterest is not as a social platform. Don’t think about developing a “Pinterest Strategy.”  Consider Pinterest a media channel for content marketing. The social aspect [...]


Pinterest Introduces “Rich Pins” With More Content To Drive More Actions

pinterest-photos-featured In an effort to make its pins (images) more useful and actionable Pinterest is introducing more information into selected categories of pins: movies, products and recipes. These new "rich pins" provide additional background and information, depending on the category. After looking for some time this evening, I was unable to find any rich pins "in the wild." However, you can see what it looks like in a screenshot provided by the company (below). The additional information beneath the image is what's new. In the case of food/recipes, ingredients and cooking times are provided. Product pins [...]


Pinterest App Gets New Mention, Notification & Search Features

Pinterest Pinterest is upping its mobile game by adding more mention, notification and search features to its iOS and Android apps. Now including the "@" sign before a name makes it possible for Pinterest users to mention friends within the app. The new notification feature alerts users via the app when they have been mentioned or if a comment has been made on one of their pins. Push notifications also have been added, letting users know they received a comment or have been mentioned without opening the app. Because the nature of Pinterest includes finding content from across the Web, the Pint [...]


Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens

pinterest-logo-220 Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories. The report revealed that brands with fashion, recipe, home and wedding boards score the highest a [...]


Study: Mobile Users & Older Generations Are Driving Social Media Growth Around The World

social-media-network-people A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. According to the findings, Android and iOS users were more likely to be on social networks than average Internet users. In Japan, iOS users were 133 percent more likely to use Google+ than average Internet us [...]


Pinterest Launches ‘Old School’ Improvements To New Look

pinterest-photos-featured Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That's exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users' feedback and rolled back some features that were lost in the new design shuffle. The notable additions that were brought back include: See It Now Once an item has been pinned, users can "see it now" to see the pin live. Pinned From One of the bigger knocks on the new design was the lack of a "pinned from" element. Users will now be able to se [...]


Yellow Light Social Media: Use These Tactics With Caution

Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That's a no-no. Auto-DMs to new Twitter followers? No way. Then there are tactics that aren't inherently bad, but you may not want to use them every day. Like pop-up ads, advertising jingles or re-targeting campaigns, these tactics can be just shy of annoying if used incorrectly, but often get the kind of results that make them irresistible to try. Let's call these "yellow light" social media tactics. When you come to a yellow light in traffic, [...]


Your Links On Pinterest May Be Stopping Traffic In Its Tracks

Pinterest suspicious link warning when using shortened URL Pinterest has been considered a top traffic driver for many sites, most recently showing its marketing clout by launching Pinterest Web Analytics. But, clicking on an image isn’t the slam-dunk traffic driver as it may seem. And, adding a shortened link to the caption of a pin may be stopping potential traffic in its tracks. If you spend any time on Pinterest, you’ll know that clicking on a pin only brings you to an image, and as a user, you need to click twice in order to get to the original source. Here at Marketing Land, we've been doing some Pinterest testing over the last few weeks, [...]


Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device

blue-hashtag-200px According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne's survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and 44 percent, middle-aged. (RadiumOne noted that while social media use is most predominant with 18 to 24-year olds, comScore credits middle-aged women as the group most responsible for growth in social media site usage.) Another key insight from RadiumO [...]


Pinterest Takes On Two Domain Fights: Pinterest.info & Amazon’s .pin Request

pinterest-logo Domain Name Wire is reporting that Pinterest has gotten involved in two separate domain-related fights: one over an existing domain registration and another over Amazon's plans to create a new generic top-level domain (gTLD). Firstly, Pinterest has formally objected to Amazon's request to own a new .pin domain. That's one of 75 new domains that Amazon applied for in ICANN's ongoing expansion of the top-level domain space. Barnes & Noble and a couple authors' groups have also objected to some of Amazon's other domain applications. Secondly, Domain Name Wire also reports that Pinterest [...]


Pinterest Buys Local Recommendations App Livestar For Talent

pinterest-logo Pinterest has confirmed its purchase of Livestar, a mobile/local recommendations app -- but the purchase is about the team of engineers more than the service itself. In an email, a Pinterest spokesperson tells us: We think the Livestar team is a natural fit for Pinterest because of their commitment to inspiring people to do things in their everyday lives through social and expert recommendations. The Livestar engineering team will be joining Pinterest in the coming weeks. CEO and founder Fritz Lanman will not be joining the team, but he will continue to advise Pinterest. As for Livesta [...]


Infographic: A Marketer’s Guide To Pinterest

pinterest-logo Still haven't gotten started on one of the fastest social media sites out there, Pinterest? Pin this -- an infographic guide for marketers on how to get started with the service. Produced by the folks at Prestige Marketing, the infographic covers everything from making good use of your "About" copy to the use of hashtags, running themed boards and more: Want the infographic for yourself? You'll find it here: Advertising On Pinterest – A How-To Guide [Infographic]. And below, see some of our own articles that will help you succeed with Pinterest. [...]


How Users Can Get Access To Pinterest Analytics For A Website

Pinterest analytics Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being pinned/shared. So, just how can you get your hands on this new Pinterest data? It's actually quite easy. Step 1 -Make Sure You Are Connected First things first, you much actually tie your website to an account! This can quickly be done with either a business account or by listing a website on your profile. If you've already secured the new look, hop on to step 3. Step 2 - Switch To The New Look In order to access analytics, you'll need the new-look Pint [...]


Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable

pinterest-growth-featured Last night, Pinterest announced that it was introducing Web analytics -- dare we call them "Pinalytics"? This may well be a first step toward a larger monetization strategy. Regardless, it makes the site more marketer-friendly and provides insights into activity and interaction with boards and images on the site. The newly available metrics include impressions, volume (activity/people), recent pins and most-repinnned images. Marketers and brands can also see what pins drove the most visits to their sites. Pinterest Web analytics are available to anyone with a verified account. Once ver [...]


Pinterest Reportedly Set To Announce Business Analytics Product

pinterest-logo Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters. Details are sketchy, but Reuters suggests that Pinterest's analytics tool will: "show businesses the number of visitors it delivers to their websites" "provide information about user activity on Pinterest as it relates to a particular company, such as the frequency with which people are clicking on a company's online photos" It sounds fairly basic from that description, but you could certainly argue that any type of official analytics is better than nothing. Reuters say [...]


Is Social Content Curation The Next “Better” Thing?

Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels. Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate and are instead using social networks to share their passions, ideas, and content they love. Social Media Content Value For Brands The value of content for brands has been slow and time-coming, but businesses are beginning to realize it's not the fact that you [...]


Pinterest Lands Another $200 Million In Funding

pinterest-logo Pinterest has secured another round of funding, this one to the tune of $200 million. It values the image-based social network at $2.5 billion. AllThingsD broke the news this afternoon, and received this confirmation statement from Pinterest CEO Ben Silbermann: "Our focus is on helping millions of people discover things they love and get inspiration to go do those things in their life. This investment gives us more resources to help realize that vision." Pinterest recently completed its first acquisition with the January purchase of Punchfork, a popular recipe site. That was, no doub [...]


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