Tailwind Launches Its Pinterest Business Insights API Integration

pinterest-money-600 Tailwind, the Pinterest-focused marketing and analytics platform, has launched a fully functional product powered by Pinterest's new Business Insights API. Pinterest announced yesterday that it was providing a digital feed of anonymous customer data to a limited set of social media management providers. Among that list -- Salesforce's Exact Target Marketing Cloud, Hootsuite, Spredfast, Percolate, Piqora, Curalate -- Tailwind is the only company that focuses entirely on Pinterest. Here are the details of what Tailwind said it now offers: Tailwind v3 expands on existing Pinterest man [...]

Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners

pinterest-growth-featured Marketers that covet Pinterest's audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate and Tailwind, that provide social media analytics software to marketers. Pinterest also has a free analytics tool but the integration with third-party platforms will help sophisticated marketers hone their [...]

Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

instagram-blue-featured After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]

New Data Insights On Pinterest’s Potential

pinterest Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I've excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing. After studying the performance data for the ten most active brands across Ahalogy's (my company's) network, the possibilities to brands if they commit to the platform are clear. Insight 1: Viral Nature of Pinterest Turbo-Charges Reach The first test revealed that the average reach per follo [...]

What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces

pinterest-logo According to visual analytics and marketing platform Curalate, brand images on Pinterest are 23 percent more likely to receive a repin if the image does not contain a face. Using custom algorithms to evaluate more than 500,000 Pinterest images, Curalate researched how an image's visual characteristics influence social media activity. Examining 30 different visual characteristics, including color, texture, lightness and saturation, the study found that images with lots of color are preferred, while red, orange and brown images are twice as likely to be repinned over blue pictures. Images of [...]

Defining Success On Pinterest

pinterest-logo Social media has, since its introduction, created a conundrum for marketers: how do we measure success? It’s all well and good to gain followers and likes, but what does that really mean in terms of bottom-line impact? Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions. Don't Think Of It As A Social Platform The best way to look at Pinterest is not as a social platform. Don’t think about developing a “Pinterest Strategy.”  Consider Pinterest a media channel for content marketing. The social aspect [...]

Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens

pinterest-logo-220 Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories. The report revealed that brands with fashion, recipe, home and wedding boards score the highest a [...]

Your Links On Pinterest May Be Stopping Traffic In Its Tracks

Pinterest suspicious link warning when using shortened URL Pinterest has been considered a top traffic driver for many sites, most recently showing its marketing clout by launching Pinterest Web Analytics. But, clicking on an image isn’t the slam-dunk traffic driver as it may seem. And, adding a shortened link to the caption of a pin may be stopping potential traffic in its tracks. If you spend any time on Pinterest, you’ll know that clicking on a pin only brings you to an image, and as a user, you need to click twice in order to get to the original source. Here at Marketing Land, we've been doing some Pinterest testing over the last few weeks, [...]

How Users Can Get Access To Pinterest Analytics For A Website

Pinterest analytics Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being pinned/shared. So, just how can you get your hands on this new Pinterest data? It's actually quite easy. Step 1 -Make Sure You Are Connected First things first, you much actually tie your website to an account! This can quickly be done with either a business account or by listing a website on your profile. If you've already secured the new look, hop on to step 3. Step 2 - Switch To The New Look In order to access analytics, you'll need the new-look Pint [...]

Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable

pinterest-growth-featured Last night, Pinterest announced that it was introducing Web analytics -- dare we call them "Pinalytics"? This may well be a first step toward a larger monetization strategy. Regardless, it makes the site more marketer-friendly and provides insights into activity and interaction with boards and images on the site. The newly available metrics include impressions, volume (activity/people), recent pins and most-repinnned images. Marketers and brands can also see what pins drove the most visits to their sites. Pinterest Web analytics are available to anyone with a verified account. Once ver [...]

Pinterest Reportedly Set To Announce Business Analytics Product

pinterest-logo Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters. Details are sketchy, but Reuters suggests that Pinterest's analytics tool will: "show businesses the number of visitors it delivers to their websites" "provide information about user activity on Pinterest as it relates to a particular company, such as the frequency with which people are clicking on a company's online photos" It sounds fairly basic from that description, but you could certainly argue that any type of official analytics is better than nothing. Reuters say [...]

Making Sense Of Key Pinterest Metrics And Analytics Tools

Pinterest, the visual-focused social sharing startup, has taken the online world by storm over the last year. According to the latest referral traffic and active user statistics as reported by Media Bistro, Pinterest has surpassed LinkedIn as the third most-popular social network in the world with a 145% increase in daily users since January 2012. What makes the story of Pinterest so unique is that accompanying its stratospheric growth are revenue and engagement metrics that have turned the social network into one of the few sources in the space that are actually delivering traffic and sign [...]

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