Pinterest: Business Use & Advertising
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The Definitive Guide To Pinterest For E-Commerce
How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the...
Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results
As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin...
An Inside Look At The Top Users On Pinterest & The Confusing World Of Paid Pinning
Many of the top users on Pinterest lead a private, nonpublic life and the muddy monetization rules from both Pinterest and the FTC may keep them...
Pinterest: The Social Search Goldmine
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become....
Pinterest Ad Plans Include Audience Targeting & Conversion Tracking
Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19,...
Pinterest Inches Closer To Fuller Ad Rollout, Will Update Privacy Policy On Oct. 19
Pinterest continued the slow process of pinning down its advertising plans today by announcing updates to its privacy policy, effective Oct. 19....
Pinterest Releases A Self-Service Dashboard For Promoted Pins & Upgraded Analytics
Pinterest, continuing its steady progress toward a full-fledged advertising program, announced today the creation of a self-service dashboard...
With Latest $200M Round Pinterest On Path Toward IPO
How could Pinterest be valued at $5 billion if it has so little revenue? That’s the question many incredulous journalists are asking after...
Pinterest’s Promoted Pins Move Into Paid Test Phase
Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question...
FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure
Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with...
Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]
Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest...
Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet
Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending...
Pinterest Gets Tough On Contest Rules By Adding New Language To Its Acceptable Use Policy
After including a complete set of “Dos and Don’ts” for contests on its Brand Guidelines page in May, Pinterest has taken...
Pinterest “Promoted Pin” Ads Debut Today
Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three...
Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]
Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep,...
Pinterest Begins Testing Promoted Pins Ad Product
Today, Pinterest CEO and co-founder Ben Silbermann announced the company has begun testing promoted pins. It marks Pinterest’s first foray...
Pinterest “Turning Pinners Into Shoppers” With Price-Drop Alerts
This morning, Pinterest introduced price-drop notifications on pinned items. The company will now send an email when prices on user-pinned items...
Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays
After Geekwire.com’s report last week highlighting how Nordstrom is using popular Pinterest items as display promotions in a select...
4 Ways To Grow Your Business With Pinterest
There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use...
How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens
Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and...
