FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure

Cole Haan Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with users on Pinterest. The FTC determined (see embedded letter below) that a Cole Haan "Wandering Sole" contest that asked users to pin/re-pin images of Cole Haan products in exchange for a chance to win a $1,000 shopping spree "violated Section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45." That section protects consumers against "Unfair or Deceptive Acts or Practices." It's also the section used to compel advertising or product-endorsement dis [...]

Pinterest’s First Transparency Report: Only 12 Govt. Data Requests

pinterest-data-requests Following in the footsteps of many other big name web/tech properties, Pinterest published its first transparency report on Friday. But there's not much of a comparison between Pinterest's report and the ones that others have shared in the past couple years. While companies like Google and Facebook typically report thousands of government requests in any six-month period, Pinterest says it received just 12 such requests between July and December 2013. Yep, 12. Here's the breakdown, in a chart that even I could've made: Pinterest says all 12 of those requests were from inside [...]

Pinterest Gets Tough On Contest Rules By Adding New Language To Its Acceptable Use Policy

pinterest-legal-featured After including a complete set of "Dos and Don'ts" for contests on its Brand Guidelines page in May, Pinterest has taken further action to enforce its contest rules by updating its Acceptable Use Policy this week. According to a blog post on the social media's Business Blog: A few months ago, we updated our contest guidelines to reflect what we’d learned about how contests affect the Pinner experience. We’re now adding these guidelines to our Acceptable Use Policy. That means that, moving forward, we won’t allow contests that: Suggest that Pinterest sponsors or endorses them or t [...]

Pinterest Announces Support For Do-Not-Track

pinterest-logo Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don't want the tracking they can opt-out. The company supports Do-Not-Track (DNT): We’re excited to give everyone a more personalized experience, but we also understand if you’re not interested! We support Do Not Track, and you can change your account settings anytime. The New York Times points out that after Twitter (in May 2012), Pinterest is the next major player on a very short list of Internet brands to support DNT. Microsoft (with IE 10), Chrome and Mozilla are all supporters o [...]

Amazon Beats Pinterest In Fight Over .Pin Domain

amazon-pinterest-logos Amazon has beaten Pinterest in a battle over .pin, one of the many new generic top-level domains (gTLDs) that are in the process of joining existing domains like .com, .net and .org. In a decision issued this week, a World Intellectual Property Organization mediator rejected Pinterest's objection to Amazon's application to own .pin. Pinterest filed its objection in March, and based its argument on the fact that it's applying for a trademark on the word "pin" in the U.S. and more than 60 other countries. It also explained to WIPO that content posted on its site are called "pins," users ar [...]

Pinterest Takes On Two Domain Fights: Pinterest.info & Amazon’s .pin Request

pinterest-logo Domain Name Wire is reporting that Pinterest has gotten involved in two separate domain-related fights: one over an existing domain registration and another over Amazon's plans to create a new generic top-level domain (gTLD). Firstly, Pinterest has formally objected to Amazon's request to own a new .pin domain. That's one of 75 new domains that Amazon applied for in ICANN's ongoing expansion of the top-level domain space. Barnes & Noble and a couple authors' groups have also objected to some of Amazon's other domain applications. Secondly, Domain Name Wire also reports that Pinterest [...]

Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For Businesses

pinterest-money-featured Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name. Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features. Verify your website Brands can now officially become verified and be viewed as the official company source. Add buttons and widgets Companies can use the various buttons and widgets to build more Pinterest engagement to their profiles and bo [...]

Pinterest Aims To Appease With More Attribution

pinterest-logo-220 Pinterest is now adding specific attribution for several more sites when images and other content are saved/shared by its users. According to the company's blog post, photos from Etsy and 500px, along with content from Kickstarter, Slideshare and SoundCloud are now displaying direct credit to each source. Pinterest users aren't able to change or remove the attribution. All new pins are being attributed to these sites, and Pinterest also says it'll go back and add it to previous pins, too. Here's what it looks like for pins from Etsy. These sites join Flickr, YouTube, Behance and V [...]

Pinterest Hires Away A Google Attorney To Start Its Own Legal Department

pinterest-legal-featured Although the legal questions that dogged Pinterest earlier this year appear to have died down to some degree, the company has hired away one of Google's attorneys to start its own legal department. Michael Yang will begin as Pinterest's General Counsel on June 18, a company spokesperson tells us. He's their first internal attorney; Pinterest has been working with outside counsel to date. Business Insider reported the hiring earlier, saying that today is Yang's last day at Google. While at Google, Yang's duties included counseling product teams on privacy, copyright and other issues durin [...]

Flickr Teams With Pinterest For Easy Sharing & Proper Attribution

Attribution-Pinterest Ever since it's rise in popularity Pinterest has drawn a good deal of criticism around attribution (or lack thereof).  Today Flickr has announced a partnership of sorts that allow users to pin Flickr photos with proper attribution directly from Flickr.  This comes as a surprise to many as Flickr was actually the first major site to implement a "nopin" META tag to keep Pinners from sharing content. By clicking on the Pinterest button (or the share dropdown) a user can choose to share on Pinterest: Once shared on Pinterest, the photo title, user account and location (Flickr) is pu [...]

Pinterest TOS Changes Remove Their Right To Sell Content, Hint At API & Private Pinboards

pinterest-logo-220 Pinterest's terms of service are changing, and changing for the better. A very straightforward email was sent out to Pinterest users today notifying them of upcoming changes to the terms that will become effective on April 6th.  Some of the language changes were implemented due to two big feature changes, private pinboards and a Pinterest API. The notice had 4 main sections that were changing: Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updat [...]

Flickr Uses “Nopin” Meta Tag To Keep Some Images Off Pinterest

flickr-pinterest-logos Flickr appears to be the first of what you'd call a "major" website to employ a meta tag that keeps copyright-protected images from being pinned on Pinterest. As VentureBeat first reported, Flickr is using the "nopin" meta tag that Pinterest just introduced earlier this week. When Pinterest sees the tag on a web page, none of the photos can be pinned directly from the page. Flickr is adding the "nopin" tag to photo pages that are marked as private, marked as non-safe, and -- this is the most common implementation -- on pages of Flickr users whose privacy settings don't allow photos to be [...]

Pinterest Takes A Small Step Toward Fighting Copyright With Opt-Out Meta Tag

pinterest-copyright-featured As the noise continues to grow surrounding Pinterest and its potential legal headaches, the image-based social network has taken a small step toward placating website owners concerned with potential copyright violations. As LL Social pointed out yesterday, Pinterest is supporting a "nopin" meta tag that will prevent users from pinning images directly from the site where the code is installed. The meta tag can be found at the bottom of Pinterest's Help page, under a heading that says "What if I don't want images from my site to be pinned?" It's a simple piece of code: meta name="pinterest [...]

Pinterest Drops Skimlinks, Might Try Ads; Says Copyright Issues Not A Significant Issue Yet

pinterest-logo Pinterest has stopped using Skimlinks to monetize some of the "pins" that its users were publishing on the site and, in other news, the company also says that copyright issues haven't been a "significent issue" to date. Pinterest CEO Ben Silbermann has been making the rounds a bit this week ("finally," some would say) and discussing some of the issues that have come up in light of the site's stunning recent growth. Silbermann contacted Josh Davis of LL Social, the site that helped spread the news about Pinterest adding affiliate links (via Skimlinks) to some of the content that users po [...]

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