Pinterest Officially Rolling Out That “Explore Interests” Page

pinterest-logo Pinterest has now confirmed and announced the "Explore Interests" category that we wrote about last week when the test was first seen. The new category is rolling out today on the desktop, and it'll be available on mobile soon. The new page is similar to Pinterest's existing category structure in that it shows pins organized by topics that Pinterest thinks you'll be interested in. But here's how the company explains what's different: Before today, all the billions of Pins on Pinterest were organized into just a handful of broad categories. So if you were browsing for ideas for your [...]

Pinterest Tests A Personalized Interests Category

pinterest-logo A limited number of Pinterest users are being invited to test a personalized "Interests" category. The invite shows up as a home page pop-up and promises "a whole new way to explore Pins." If a user accepts the invite, a new "Interests" option shows up at the top of the site's main navigation menu and the content lives at A Pinterest spokesperson confirmed the test for us with this statement: "We're always working on ways to help people discover the best Pins for them based on their interests. We're currently testing features to help people get to these Pins q [...]

Gettin’ ‘GIFfy’ With It: Pinterest Experiments With Animated GIFs On Boards

Pinterest-Animated-GIF Oh CompuServe GIF file. The longer you age, the more prominent you become. Fashion search engine "Wantering" noticed that some of the animated GIFs they uploaded began to feature the ability to view a play the GIFs directly from the pin board. When Wantering was logged into their account, a play button with "GIF" next to it appeared in the bottom left corner of the image. The caveat? This appears to be only a test and is showing intermittently only to specific accounts. When testing we were not able to replicate but according to Wantering the GIF would only play when clicked. This fe [...]

Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins

pinterest-logo Pinterest announced yesterday it will be launching a new "related Pins" feature that adds recommended Pins in a user's home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you've been collecting recipes for your big holiday feast, we might show you a related Pin for fool-proof pie crust, or the perfect double-stuffed sweet potato. Users can influence the type of related Pins showing up in their feed by clicking the "i" info icon. Pinterest says it will begin slowly, including "just a few Pi [...]

Pinterest Expands Rich Pins With New-Look Article Pins For Publishers

pinterest-logo Interesting move today from Pinterest: the company has announced a special pin style for article pins, as part of the rich pins feature that launched earlier this year. Article pins have both a publisher/brand angle, and a consumer angle. On the publisher side, Pinterest is pitching the new pin style as a way to extend the shelf life of online content. They're also promoting the new way that articles are presented in these pins -- headline, author and story description show right on the pin, and there's a more obvious link to the article source than you see on traditional pins. On [...]

Pinterest Launches ‘Old School’ Improvements To New Look

pinterest-photos-featured Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That's exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users' feedback and rolled back some features that were lost in the new design shuffle. The notable additions that were brought back include: See It Now Once an item has been pinned, users can "see it now" to see the pin live. Pinned From One of the bigger knocks on the new design was the lack of a "pinned from" element. Users will now be able to se [...]

Your Links On Pinterest May Be Stopping Traffic In Its Tracks

Pinterest suspicious link warning when using shortened URL Pinterest has been considered a top traffic driver for many sites, most recently showing its marketing clout by launching Pinterest Web Analytics. But, clicking on an image isn’t the slam-dunk traffic driver as it may seem. And, adding a shortened link to the caption of a pin may be stopping potential traffic in its tracks. If you spend any time on Pinterest, you’ll know that clicking on a pin only brings you to an image, and as a user, you need to click twice in order to get to the original source. Here at Marketing Land, we've been doing some Pinterest testing over the last few weeks, [...]

Pinnerific: Pinterest New Navigation & Look Rolling Out To Select Users

pinterest-logo Soon, Pinterest will be rolling out a sleek new look to a lucky small group of users. The new look features larger images, better navigation and a faster overall experience. The biggest change occurs with the look of the pin. Big, bold pictures are displayed alongside pins from the same board, related pins and other boards that the pin has been pinned to: Additionally, the navigation has been enhanced to make browsing easier and more intuitive: Lastly, changes have occurred "behind the scenes" that will "hopefully made things faster." If this new design test includes spee [...]

Pinterest Users Can Now Block, Report Accounts

pinterest-logo-220 Marketers that are active on Pinterest may want to tread a little more carefully now, thanks to a couple new features that Pinterest is rolling out this week. Pinterest users now have the ability to block and/or report others at the account level. Reporting was previously available only on individual pins, which was an inefficient way for users to tell Pinterest about accounts that might be violating the site's guidelines. Both new options are available under a small flag icon on the profile page. Here's a screenshot from Pinterest's announcement: As you can see, users have severa [...]

Pinterest TOS Changes Remove Their Right To Sell Content, Hint At API & Private Pinboards

pinterest-logo-220 Pinterest's terms of service are changing, and changing for the better. A very straightforward email was sent out to Pinterest users today notifying them of upcoming changes to the terms that will become effective on April 6th.  Some of the language changes were implemented due to two big feature changes, private pinboards and a Pinterest API. The notice had 4 main sections that were changing: Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updat [...]

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