Martech: Predictive Marketing
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Achieving Hyper-Segmentation To Reach Personalization At Scale
Columnist Sean Zinsmeister says it's time for B2B marketers to drill down into their consumer data to help them find the best customers and...
Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
The personas are used to find decision-making individuals at targeted...
Boomtrain Launches Simplified Editor For Emails Tuned By Machine Learning
It’s the same machine learning as before, the company says, but now a marketer can employ it without using...
Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners
Bidding advertisers through MoPub, AerServ and Fyber will now get a shot at app inventory through Tapjoy....
Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer
Its new Content Affinity Engine creates an individual profile showing topics of most interest to that...
Digital Customer Service Is Becoming A Fully Realized Marketing Channel
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing...
Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling
Redmond, Washington-based company says this service, utilizing its own billion-attributes consumer data layer, is the first of its...
Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing...
Forrester Report: Companies Using Predictive Analytics Make More Money
Although the report is sponsored by predictive analytics firm EverString, the research firm says it is based on an independently obtained...
Marketing Tech Evolves Beyond Automation — And Toward Intuition
Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating...
IBM’s Watson Is Now In the Marketing And E-Commerce Business
With the launch last month of its Trends app and the recent release of Commerce Insights, the legendary computer system has branched out to yet...
Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration
Email marketers on the Oracle Marketing Cloud can now skip creating multiple email variations and segments when they want to target...
Growth Hack Your Marketing Career For 2016
How do you take your marketing career to the next level? Columnist Mary Wallace discusses shifts in the marketing technology landscape and the...
Super-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free Version
The data analytics software is so smart, it decides which questions to ask and which results are most...
Salesforce Adds New Predictive Powers To Its Marketing Cloud
Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change...
Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe
Available through Adobe’s newly launched Audience Marketplace, the info gives marketers another way to target business users by...
Mintigo Moves From Predicting Prospects To Reeling Them In
Analytics company announces Predictive Campaigns product for commanding an integrated marketing platform to deliver the next best offer or...
Infer Launches New Platform To Take Predictive Lead Scoring To A New Level
Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and...
Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends
With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in...
Unmetric Unveils Prediction Engine For Social Posts
Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based...
