Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Influencers_Altimeter Pop quiz: what famous celebrity do you associate with JELL-O pudding? I'm guessing you had no problems coming up with Bill Cosby, which isn't surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. For those of us of a certain age -- *ahem* -- Cosby's homey kid-friendly delivery will forever be linked with a creamy dessert product. (Not to mention Pudding Pops, which Kraft tragically discontinued.) Companies have been using celebrity spokespeople for decades, with varying degrees of success. While hiring A-listers to promote products will likely [...]

A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]

With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter

Twitter logo According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN's AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack's Top Ten Most Followed Journalist on Twitter: Anderson Cooper Piers Morgan Rachel Maddow Adam Schefter Larry King Bill Simmons Chris Hardwick Erin Andrews George Stephanopoulos Dr. Sanjay Gupta Muck Rack also calculated each of the top ten most fol [...]

Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader

Brooke Hovey headshot Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for a portfolio of top-tier clients. Brooke's experience spans various industries, including consumer products, retail, food and beverage, hospitality, and energy. Prior to being named Digital Innovation Group Leader, she s [...]

Vocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tags

Vocus Marketing solutions provider Vocus has rolled out three new social media updates to their press release distribution service PRWeb, adding Twitter Cards, Google Author tags, and markup language that helps sites like Facebook identify press release headlines, summaries and dates. In the release announcing the updates, Vocus claims a recent Experian report found the average person spends 27 percent of their time on social media compared to only 3 percent of their time on news sites. With this in mind, the company's updates are intended to make press releases distributed on PRWeb more relevant [...]

NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation

neverwet-video-featured Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum's NeverWet, the spray that seemingly causes anything to magically resist water. The product's five-minute YouTube video demo has had four million views since it was released a month ago, versus its new 30-second ad-agency produced commercial with at 600 views. The demonstration, which went up on June 16, has company employees, including the CEO, demonstrating various ways the NeverWet hydrophobic coating spray can be used, from waterproofing a toilet bowl scrub brush to coating the [...]

Muck Rack Adds Search For Journalists By Google PageRank Feature

Muck Rack You're trying to find a journalist to pitch. Muck Rack has been a standout service in that regard. Now it's added a feature that it hopes will make finding the right journalist who has broad reach even easier, a way to sort using Google's PageRank score of web site quality. What Is PageRank? PageRank, in how it's most commonly used by consumers, is Google's system of identifying how important it considers sites to be, on a scale of 0 to 10, with 10 being best. Do consumers really see these scores? They're only offered to those using Internet Explorer with the Google Toolbar, but Google recen [...]

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