Retargeting & Remarketing
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Adobe unveils its next-generation Marketing Cloud
It’s raining new features, including a Cross-Device Co-op, additional intelligent assistants, and a fuller integration between the Cloud and...
Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”
The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium...
Up close at SMX West 2016: Advanced audience targeting
Columnist Christi Olson recaps insights from a group of industry veterans at SMX West who discuss how to get the most from advanced audience...
Fluent Teams With LiveRamp To Extend Custom Audience Targeting Beyond The CRM
AudienceNow for LiveRamp will allow marketers to use Fluent's first-party custom audience sets for targeting across channels, including display,...
More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters
Proximity marketer Thinaire, working with Panasonic and IBM’s Watson, will be sending mobile marketing to moviegoers in the lobbies of a...
Skimlinks Makes Its User-Intent Data Available To DMP Lotame
The first-party publisher data from affiliate network Skimlinks means that Lotame can add massive info about what users are now interested in...
AOL Launches Publisher Side Of ONE Platform
For now, simplification means only one account rep and agreement instead of as many as six. Eventually: a single sign-on and integrated...
Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy
The new company says it offers a unique data stack of intent-to-purchase, device mapping, and attribution, along with an ad serving...
Auto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In
The Charleston, South Carolina-based company says this is the first VIN-level social retargeting for the auto...
Thanks To Social, Advertisers Plan To Spend More Programmatically In 2016 [Report]
New State of the Industry report from AdRoll also highlights trends in attribution and mobile retargeting....
Making The Most Of Google Analytics Audiences Within Your Search Campaigns
Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is...
Grabbing Those Last-Minute Holiday Sales With Search
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those...
RLSA Vs. Customer Match In AdWords: Similar But Different
How does AdWords' new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor...
Advertising/Conversion Platform Ve Interactive Scoops Up Display Retargeting From eBay Enterprise
Like Zeta Interactive last month, Ve is expanding by buying new capabilities from the eBay...
Get To Know Your Users With Audience Insights From AdWords
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target...
Affiliate Network Skimlinks Sets Up A “Data Co-op” With Publishers
Pooled data will be used for audience targeting, and publishers will share...
Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for...
Best Practice Email Marketers Need Not Apply
Best practices are important, but if email marketers truly want to be successful, they need to look towards math, innovative technology and...
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
System will automatically resize, reshape -- and even re-color -- ads to make sure they look good and drive performance on desktop and mobile...
Yext Launches Xone Beacon Network For Offline-To-Online Engagement
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for...
