Search Marketing
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ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV...
Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant...
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that...
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand...
4 tips to maximize content marketing performance
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is...
SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web...
Is Ripoff Report subverting Google take-downs?
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close...
5 ways your merchandising strategy is affecting SEO performance
How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the...
Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking...
Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC...
What B2B marketing can teach you about PPC in higher education
Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these...
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make...
Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living...
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
With all of the tools available in the SEO space, it's tough to know the best software to apply to various use cases. Contributor Tom Demers...
The complete guide to optimizing content for SEO (with checklist)
Google has stated that "content" is among its top three ranking factors, but what makes content "good" from an SEO perspective? Columnist Nate...
4 mistakes to avoid during a website audit
A good website audit is important for getting a holistic view of your site's SEO health. Columnist Pratik Dholakiya explains which mistakes to...
Link building: Preliminary research and analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building...
Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist...
Just released: 2017 Local Search Ranking Factors survey results
After taking a year off, latest version of survey again features educated opinions from almost 40 local search...
Strategies for capturing ‘made in the USA’ searches
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for...
