Enhanced Campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? This Wednesday, Jun 19 at 1 PM EDT, our sister site Digital Marketing Depot will host a webcast "Enhanced Campaigns: New Effective PPC Techniques." Speakers Matt Van Wagner, Brad Geddes, and Larry Kim will look at the new generation of optimization strategies as well as how to handle- reporting, bidding, budgeting, and ad testing. Registration is free and is available at Digital Marketing Depot. Thanks to Wordstream for sponsoring this webcast. [...]

Related Topics: Channel: Display Advertising | SMX & DMD Alerts

Elevate your Internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo - SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star in his/her field. This year’s topics: NEW! Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for comprehensiv [...]

Related Topics: Channel: Industry | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Back in February, Marketing Land’s sister site, Digital Marketing Depot, published an in-depth report called B2B Marketing Automation Tools 2013: A Buyer's Guide. Interest in the report was strong, and as with many aspects of online marketing, many things have changed in just a few months. So, the team at DMD has released an updated and fresh version of the report, designed specifically to help business-to-business marketers keep up with current trends, tools and vendors. Overseen by consulting editors Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist and Th [...]

Related Topics: Channel: Strategy | Marketing Tools | SMX & DMD Alerts

Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday - register today! SMX Advanced speakers are selected for their expertise and their willingness to share the knowledge and tactics that make them successful. They will tackle master-level topics you won’t hear discussed anywhere else. Check out the agenda. Join us for SMX Advanced June 11-12 to exchange ideas, influence the industr [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Time is running out to register for Search Engine Land's SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So, why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conf [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Chris Sherman will moderate a live panel discussion on how large organizations are successfully re-aligning to meet the challenges of marketing in the digital age. “Who'’s in Charge? Realigning Organizations for the Digital Age" will air Tuesday, April 23rd at 1 PM EDT/10 AM PDT. It's free, and registration is currently open. Panelists include Sameer Khan, Marketing, Analytics and Tech Leader at RackSpace; Randy Gelfand, Web Analytics Program Manager at IBM, and Scott Nickels, SEO Evangelist and Online Marketing Strategies at The Home Depot. With today's consumer interacting through [...]

Related Topics: Channel: Strategy | SMX & DMD Alerts

Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure your spot at the only search marketing conference designed exclusively for experienced internet marketers. Want more? We've got six deep-dive workshops conducted by leading experts on June 13. Choose from: Advanced AdWords Training: Boost your PPC campaign performance with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase y [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Search Engine Land's SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen World From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Legit Link Acquisition: Master Class Rocking It With PLAs Maps & Metros: Surviving And Thriving In Local Search New PPC Best Practices In An Enhanc [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in-depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and social me [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass - March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions needed to exceed your marketing and sales goals. Three day All Access passes are available for just $1595, an outstanding value. Have only a day to spend? One Day All Access passes are also available for $895. Just Getting Started? Attend SMX Boot Camp Getting started can be [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

The clock is ticking! Search Marketing Expo - SMX West begins next Monday in San Jose, CA. Register now to reserve your spot! The search and social marketing landscape changes daily. At SMX West you’ll learn: how to take advantage of Google’s new Enhanced AdWords; the potential of Facebook Graph Search; and steps to take to minimize the chances of SEO penalties. The all-star SMX programming team created a comprehensive agenda that is tactical, strategic and inspiring. Our diverse faculty – from leading brands, agencies, and search engines – will share practical steps [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land's SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options in a Keynote Conversation with Grady Burnett, VP of Global Marketing Solutions. We’ll follow that up with Meet Facebook Graph Search, a deep dive into the opportunity for internet marketers. Hear directly from Google about the [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Our sister site, Digital Marketing Depot, will host a webcast next Tuesday, February 26, that explores which metrics are important when evaluating a digital advertising campaign. "Beyond Last Touch: Understanding Campaign Effectiveness" features David Grant of Quantcast, who will provide an overview of the current challenges in understanding the effectiveness of display advertising. He'll also highlight the shortcomings of many common approaches to attribution. Jessie Mamy, Media Director at WebMetro will share a case study to illustrate how to better account for the contribution of disp [...]

Related Topics: Channel: Other | SMX & DMD Alerts

Early Bird rates for Search Engine Land's SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s Duane Forrester. Check out the more than 50 sessions. Thought-provoking keynotes from Grady Burnett, Facebook’s VP of Global Marketing Solutions, and Google search policy specialist Patrick Thomas. More than 100 internet marketing experts sharing their money- [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Search Engine Land's SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We've got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you're involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client's bottom line) to attend the show. Why? Here are a few of the highlights I'm excited about (for all of the juicy details, see The BIG SMX West Preview: Why You Should Attend over on our sister site, Search Engine Land): [...]

Related Topics: Channel: Other | SMX & DMD Alerts

The SMX West conference faculty features more than 100 of the world’s leading authorities on SEO, paid search, social media and related internet marketing topics. Learn what the experts know! Register today and attend SMX West, March 11-13 in San Jose, CA. SMX West speakers will share tactics and techniques to boost your visibility, traffic, ROI and conversions. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from Home Depot, Harry & David, Adobe, Salesforce.com and many more. Experts from full-service and boutique [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before Super Early Bird rates expire this Friday, December 21. Build your own program by selecting from any of the 50+ tactical sessions including: Essential SEO Analytics: The Performance Metrics That Truly Count Converting The Mobile Customer Forget What You Know About PPC – Best Practices Debate From Authorship To Authority: Why Claiming Your Identity Matters Supercharging Reach & Engagement On Facebook & Twitter Google Shopping Goes Pay-For-Play S [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts | Top News

Time is running out! Marketing Land's SMX Social Media Marketing is this Wednesday and Thursday in Las Vegas. Register now! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and inspiring. Whether you live social media 24/7 or are just starting out, work as an in [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

January is just around the corner! Do you have your social media marketing KPIs lined up for the new year? Are you looking for innovative new ways to boost your fan base, site traffic and convert your followers into paying customers? Learn the latest tactics and best-practices for Facebook, Google+, Twitter and Pinterest. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven techniques and tools. SMX Social Media Marketing is programmed by t [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Get proven tactics for leveraging Facebook, Twitter, Google+ and other social media platforms to drive traffic, boost conversions and improve customer service. Attend SMX Social Media Marketing for the insight and ideas to hit your 2013 goals. Here’s why you need to join us December 5-6 in Las Vegas: The agenda is 100% focused on social media marketing. Sessions on owned, earned and paid tactics for driving engagement and reach, turning followers into customers and optimizing your campaigns. Over 40 social media experts from respected brands and specialty agencies will share the i [...]

Related Topics: Channel: Other | Internet Marketing Industry: Search Marketing Expo - SMX | SMX & DMD Alerts