Best Rates For SMX West End Saturday – Register Now, Save $300

west14_570x270_a Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before rates increase this Saturday. Build your own program by selecting from any of the 60 tactic-rich sessions including: Long-term SEO: How To Win For Years, Not Days Pro-level Tips For Succeeding At Retargeting Capturing The Mobile Paid Lead Small Company; Big Results Top Social Tactics For The Search Marketer What Is Hummingbird & The Entity Search Revolution …plus a keynote conversation with Google search chief Amit Singhal, and the brand new so [...]


Check Out The All New SMX West Agenda – Register Now & Save $300

west14_570x270_a Search Engine Land's SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing veteran or just getting started, SMX West agenda has skill level sessions on the topics you need to master! Check out all of the sessions here. Been to SMX before? You’ll want to come back! We’ve added 30 new sessions and these new day-long programming tracks: Digital Marketing Summit: No one [...]


Enhance Your Internet Marketing Skills At An SMX West Workshop – Best Rates Available Now

west14_570x270_c SMX West workshops deliver the insights and tactics you need to overcome challenges and make your marketing efforts shine. Attend one of six comprehensive workshops held on March 10, just before SMX West on March 11-13.     Workshops provide: - Comprehensive instruction on topics essential to internet marketing success - An intimate learning environment with a small group of your peers; - Access to expert presenters, each a rock star in his/her field Choose from: Bruce Clay SEO Training: Constant changes to algorithms, search features and spam detection keep you on [...]


Digital Agencies 2014: A Buyer’s Guide – Updated Second Edition Just Released

dmd-agencies2014 Selecting a digital agency is a critical business decision that can be difficult, regardless of how big or small your company may be. Finding the right 'fit' means evaluating the agency's services, technology, and personnel. It also means identifying what type of agency you want to consider in the first place. Our sister site, Digital Marketing Depot can help in the evaluation process, with its updated second edition of Digital Advertising Agencies 2014: A Buyer's Guide. The report draws on primary and secondary research sources to provide an overview of the agency landscape, including [...]


SMX West 2014 Registration Open – Best Rates Available Now, Save $300

west14_570x270_c Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10. Featuring three jam-packed days of cutting-edge tactical content, the SMX West program will include sessions on search engine optimization (SEO), paid search advertising, social media marketing, local search and more. SMX West is programmed by the search authorities beh [...]


Last Call: Attend SMX Social Media Marketing Conference Next Wednesday in Las Vegas

smxsocial-2013-featured Time is running out! SMX Social Media Marketing is next Wednesday and Thursday in Las Vegas. Register now to reserve your spot! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and inspiring. Whether you live social media 24/7 or are just starting out, work as an in [...]


Live @ SMX Social Media Marketing: Social Tools Super Session

If you're involved with social media in any way, you know that tools are essential to help you make the most of your time and resources. But which tools are best for your needs? Are you taking advantage of automation, analytics and other tools to their fullest advantage? In the Social Tools Super Session at SMX Social Media Marketing in Las Vegas on November 20-21, you'll hear about dozens of tools that are must-have time-savers for some of the most savvy social media experts in online marketing. Want a quick taste? The tools you'll hear about and see demonstrated will include: B [...]


Social Media Marketing Tactics that Work – Next Week in Las Vegas

smxsocial-2013-featured Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven techniques and tools. SMX Social Media Marketing is programmed by the editors of Marketing Land, who have been organizing internet marketing events for over a decade. Joining them is a faculty of over forty leading social media specialists who will share the strategies that make them successf [...]


Live @ SMX Social Media Marketing: Keynote Conversation With Boston Celtics’ Peter Stringer

smx_smm_spotlight There are both benefits and challenges to being a brand with an enormous fan base. The obvious benefits involve having a large audience that wants to hear what you're saying and engage with you on social channels. The flip side is that passion runs high and can lead to difficult situations if those fans aren't happy with the brand. There may be no professional basketball team with a more passionate fan base than the NBA's Boston Celtics, and it's Peter Stringer's job to develop the strategies to serve that audience on social networks and other digital content channels. During our Keynote [...]


Get What’s New/What Works at SMX Social Media Marketing – Register Now

smxsocial-2013-featured With 150 million users and over 40 million photos posted daily, Instagram is the fastest growing social network. Marketers noticed. Brand adoption of Instagram is comparable to Google+ and Pinterest… and gaining on Facebook and Twitter. Attend SMX Social Media Marketing and learn proven tactics for capitalizing on emerging social channels. You’ll also get Facebook, Twitter and Google+ methods and strategies for driving traffic, increasing conversions and hitting your 2014 marketing goals. Here’s why you should join us for SMX Social Media Marketing November 20-21 in Las Vegas: [...]


Live @ SMX Social Media Marketing: Google+, Authorship & SEO Issues For Social Media

smx_smm_spotlight Still not convinced Google+ is a social platform you need to pay attention to? By using Google's prescribed rules to signal ownership of your content, you can significantly enhance your presence in search results. While it can have significant benefits, it needs to be done carefully, and making sure your Google+ profile is set up correctly is just the first step. Google+, Authorship & SEO Issues For Social Media at SMX Social Media Marketing in Las Vegas on November 20-21 takes an in-depth look at how your Google+ presence, +1's and creating authoritative identities for your brand and i [...]


No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!

smxsocial-2013-featured SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speakers sharing what makes them successful, and how to avoid horror show mistakes. Monster networking opportunities where you’ll make new industry connections. New to social media marketing? Don’t be scared. Marketing Land’s Social Media Boot Camp will provide what you need to get started. Spellbinding pre-conference work [...]


Live @ SMX Social Media Marketing: Managing Your Social Community

smx_smm_spotlight Social media is all about building, engaging with, and nurturing community. So are you giving proper care and attention to how you manage your community? Yes, manage. If you're taking a lassiez-faire, casual approach to your community you're likely both wasting time and possibly alienating some potentially very important customers, fans and influencers. Managing Your Social Community at SMX Social Media Marketing in Las Vegas on November 20-21 is a soup-to-nuts session on effective online community management. It's your ticket to a healthier, happier, more engaged network of customers, [...]


Halloween Webcast: Vanishing Customers? Usability Analysis Can Help

digital marketing depot Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Ginny Marvin of Marketing Land, Elisabeth Osmeloski of Search Engine Land and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why customers are leaving your website -- and how to get them back. Creating a positive customer experience isn't just a nice-to-have, it's a revenue-generator. If your customers struggle on your website, they'll take their business elsewhere. The webcast will focus on usability issues and analysis -- how to identify where customers strug [...]


Live @ SMX Social Media Marketing: Social Success Starts With Blogging & Great Content

smx_smm_spotlight For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? All excellent questions that will be answered during Blogging & Content: Social Success Starts Here at SMX Social Media Marketing in Las Vegas on November 20-21. In this PowerPoint-free conversational summit, some of the most successful bloggers in the wor [...]


Get Proven Tactics From A Full House Of Experts – SMX Social Media Marketing Rates Increase Friday

smxsocial-2013-featured Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than 40 of the world’s most knowledgeable social media specialists – from both brands and agencies – will present. They were selected based on ability AND willingness to share what makes them successful…and what they’ve learned along the way. See who’s speaking. We’ll cover i [...]


Advance Your Tactics & Skills: Attend SMX Social Media Marketing – Register Now to Save $200

smxsocial-2013-featured Social media marketing is evolving at an incredibly rapid pace. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and owned social media. Join us November 20-21 in Las Vegas for 4 intensive tracks packed with cutting-edge best practices. Check out the agenda, including a keynote discussion with Peter Stringer, Senior Director of Interactive Media for the Boston Celtics, about the relationship between fans [...]


Live @ SMX Social Media Marketing: Maximizing Your Impact With Twitter Ads

twitter ad effectiveness It may seem counter-intuitive that a marketing channel like Twitter, which limits tweets to 140 characters, is actually a rich resource for advertisers. Just as with short but effective search ads on Google and Bing, Twitter ads can drive a lot of traffic to your website landing pages or microsites that are custom-built to satisfy the needs of Twitter users. During Maximizing Your Impact With Twitter Ads at SMX Social Media Marketing in Las Vegas on November 20-21, you’ll learn how the experts craft killer creative, select effective ad formats and targeting, and create landing pages that [...]


Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement

smx_smm_spotlight All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting the most traction and impact for your efforts? Sure, you can follow the rules and best practices of social media – consistently posting content, engaging with fans, but still not move the needle. How can you take the next step and win more fans and boost engagement with them? We're here to help with the Winning Fans & Boosting Facebook Engagement session at SMX Social Media Marketing in Las Vegas on November 20-21. Climb aboard this session for a deep dive into some ser [...]


Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview

smxsocial-2013-featured This SMX Social Media Marketing preview was authored by Chris Sherman, VP of Event programming. It provides insight on how the people who created the conference program are thinking about social media marketing. Engaging with customers and prospects via social media channels is now an integral, mainstream tactic for most digital marketers. Not surprising when you consider: 27% of all time spent online is on social networking (Experian). 25% of online US women use Pinterest (Pew Research). 17% of teens say Instagram is the most important social network (Piper Jaffray). 70% of B2C [...]


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