Social media marketing is evolving so rapidly. Just last week Twitter added gender targeting. Facebook’s new Suggested Posts now allow you to reach people who have no connection to your brand. And Pinterest may drive even more visits now that it’s a top-50 trafficked web property. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and owned social media. Join us December 5-6 in Las Vegas for 4 inte [...]

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For marketers, social media is the "new" normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media is a must for brands and businesses, large and small. We designed SMX Social Media Marketing to help you understand, navigate and leverage the richly varied, but sometimes confusing channels that make up the social online universe. Sessions focus on best practices, tactics, tips and success stories from some of the most effective social media m [...]

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Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present "What Makes an Ad Great? Don't Just Keep Guessing, Prove It!." They'll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Then on Thursday, October 25, we'll hear from Jon Ball in the webcast "Link Building Demystified." Topics will include the latest trends in long-term link building strategy, effects on ranking and more. Both webcasts begin at 1 PM EST, last about 45-50 minutes, an [...]

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SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Saturday, October 13. Register now. Here’s all you get: Exceptional content: 2 days featuring tactic-packed sessions and keynotes 100% focused on paid, earned and owned social media Invaluable connections: Meet other’s like you and the expert speakers pre-show and in-person while you’re there at our networking events Essential conveniences: stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms Join us for SMX Social Media Marketing, [...]

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With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on new opportunities and confront the challenges of social media. Whether you are responsible for buying social media advertising or managing communities, you’ll get the techniques and best practices you need to increa [...]

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Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive into social media! The full agenda is now live, broken out to focus on paid, earned and owned social media topics, including: Tactics To Increase Facebook Reach & Engagement Maximizing Your Impact With Twitter Ads Customer Acquisition Through Social Media SEO for Social Media Managers Measuring Success: From Reach To ROI [...]

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Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. The SMX East program is created by our sister site Search Engine Land. SMX East offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot: Get It All with an All Access Pass P [...]

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SMX East returns to New York City in just two weeks! Here is what's in store: Up-to-date Tactics: Were you one of the 85% of marketers who were impacted by Panda and Penguin this past year? Will increase in mobile usage force you to change the way you market online? When – or will – search engines effectively use social signals, or will Facebook beat them to it? SMX East sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 12 [...]

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Digital Marketing Depot will host a free webcast next Thursday, "Google's Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies." The webcast will feature a panel of search marketing experts -- including Search Engine Land's Chris Sherman -- who will review some of the algorithm changes and address questions that many marketers have. Following an initial Q & A presentation, they'll take questions from the audience. Registration is open at Digital Marketing Depot. The webcast starts at 1 PM EDT and will run approximately one hour. Thanks to Covario for spons [...]

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Attend a comprehensive workshop conducted by leading experts in internet marketing on December 4, immediately preceding SMX Social Media Marketing December 5-6 in Las Vegas. Registration is open and super early bird rates are now available. Check out the full conference agenda, covering paid, earned and owned social media topics. Enhance your SMX experience – take a look at the workshop line-up: International Social Media Summit: Attend the only event specifically focused on global social media marketing. Join social specialists from across the globe to discuss the latest trends, [...]

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Early Bird rates for Search Marketing Expo – SMX East expire Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1545. Join us October 2-4 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital marketing. The SMX East program is developed by the editorial teams of Marketing Land and our sister site Search Engine Land. The multi-track, 50+ session SMX East agenda allows you to customize the program to best fit your needs and maximize your investment. [...]

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Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present "Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics," a webcast that will help you generate more business (and revenue) from mobile advertising. Then on Thursday, September 6, Jon Ball of Page One Power will share his expertise in the webcast "How to Build Links, Get Rankings and Stay Out of Trouble." Jon's presentation will include tips and tactics to build an effective link-bu [...]

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Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more. Download now! [...]

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Do you live and breath social media marketing? Every day. 24/7. Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professional that delivers cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus? We’ve got the latest tactics. Trying to decipher the new Facebook/Twitter paid ad options? We’ll crack the code and tell you what’s working…and why. Customer service a challenge? We’ve got the best practices for turning complaints into testimonials. SMX Social Media Marketing is [...]

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Our sister site, Digital Marketing Depot, will host a webcast on the future of SEO -- Tuesday, July 24. Featuring David Harry, Terry Van Horne and Shaun Siller as speakers, "The Future of SEO After Panda and Penguin" will cover how to differentiate the various algorithm changes; tips on how to adjust your website and content to relieve the impact of these changes; and, how to go forward with link-building post-Panda and -Penguin. Registration is open at Digital Marketing Depot. The webcast will start at 1 PM EDT, lasts about 50 minutes, and is free. [...]

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The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register before Super Early Bird rates expire July 28. Attend SMX East October 2-4 in NYC and get expert insights and proven tactics that yield results now…and continue delivering for months and years to come. SMX East is programmed by our sister site, SearchEngineLand.com The SMX East agenda features more than 50 sessions on paid search, SEO, social media marketing, local/mobile marketing and semantic SEO. Couldn’t get to the sold out SMX Advanced back in June? We’ve included a “Best of SMX Ad [...]

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Next Tuesday, June 26, at 1 PM EDT, Search Engine Land's Elisabeth Osmeloski and PhoCusWright's Carroll Rheem will co-present "Search, Social & Mobile - What Travel Marketers Must Know," a free webcast about online travel and search. The webcast is aimed at travel marketers and will include topics such as how consumers are searching for travel information today, in light of the rapid growth of social media and mobile devices; what travel marketers need to know in order to succeed in today's online environment; and how to exploit social and mobile to improve search marketing success in the t [...]

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Our sister site, Digital Marketing Depot, will host two webcasts this week: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present "SEO Roadmap for the B2B Marketer." They'll discuss how to create successful B2B search engine optimization campaigns. Then on Thursday, June 14, we'll hear from Janet Driscoll Miller and Maria Coletta, in the webcast "Linking Display Advertising and Branding = Successful Ad Campaigns." Topics will include the latest trends in real time bidding, targeted display advertising, and more. Both webcasts begin at 1 PM EST, last about 45- [...]

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Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. "Big Data Management - Forensics" will feature Brad Geddes, founder of Certified Knowledge.org -- and also recently crowned the most influential SEM by his peers -- and Matt Van Wagner, President of Find Me Faster. If you're feeling overwhelmed by the vast amounts of data you need to assimilate for your marketing campaigns, come listen and learn from the experts. They'll demonstrate how to create a data management plan, how to drill down into large data sets to see what's working, how to avoid 'fire drills' -- a [...]

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The Search Marketing Expo - SMX Advanced agenda is now posted! Check out the agenda and register before super early bird rates expire at the end of Saturday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Surviving Personalization with Bing & Google Fire But Don’t Forget: Getting the Most Out of Retargeting From The Pros iSEM: Doing Mobile Search Ads Right Breaking The Speed Limit: Faster Sites Win! iConvert: Landing Pages & Conversion In [...]

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