SMX East Super Early Bird Rates Expire this Week – Register Now, Save Up to $300

smxeast-2013-featured Constant algorithm changes. New ad platforms and options. Breakneck growth in mobile usage and advertising. Attend Search Engine Land's – SMX East, October 1-3 in NYC, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving search marketing space. Super Early Bird rates for SMX East expire this week. Register now and save $300 off your All Access pass. The SMX East agenda features 50+ tactic-focused sessions on SEO, paid search, mobile search, social media marketing and semantic SEO. Programming includes adv [...]

Best Rates for Search Engine Land’s SMX East Expiring Soon – Register Today!

smxeast-2013-featured Optimize your paid search, SEO and Internet marketing campaigns. Attend Search Engine Land's SMX East in New York City, October 1-3. Register before Super Early Bird rates expire next week. Build your own program by selecting tactical sessions across our multi-track agenda including: Penguin-proof Link Building Google Enhanced Campaigns: What We’ve Learned So Far Maximizing Enterprise SEO Google & Bing Keyword Tools: The Next Generation Top Social Tactics For Search Marketers Glass Act: Search Marketers Talk Google Glass Maximizing Sales On Amazon & eBay And nea [...]

SMX Social Media Marketing Registration Open – Best Rates Available Now

smxsocial-2013-featured Do you live and breathe social media marketing? Everyday 24/7? Or manage a team that does? Join us for Marketing Land's SMX Social Media Marketing, the only conference for social media marketing professionals that deliver cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus? We’ve got the latest tactics. Trying to decipher all the different social media ad options? We’ll crack the code and tell you what’s working… and why. Customer service a challenge? We’ve got the best practices for turning complaints into testimonials. Take a look at ou [...]

Enterprise PPC Campaign Management Tools 2013: A Marketer’s Guide

dmdlogo Anyone managing a large-scale paid search campaign recognizes the value of tools, whether it's just using Excel or licensing a more sophisticated PPC campaign management tool. It's just impossible to manage thousands of ads, especially as paid-search options get more dynamic and competition intensifies. According to a new report from Digital Marketing Depot, marketers are increasingly opting for more sophisticated tools: As you can see, in just over a year, use of tools provided by search engines or the use of Excel has dropped by more than 10%, as marketers have developed proprieta [...]

Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing

smxeast-2013-featured The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are new for SMX East. Couldn’t get a ticket for the sold out SMX Advanced back in June? Attend the “Best of SMX Advanced” track! The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it. Register now for the lowest rates o [...]

Webcast Wednesday: “E-mail+Social = Profitable Client Retention”

This Wednesday, June 26 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that will highlight strategies for effectively combining email and social media marketing. It's been proven time and time again that it is cheaper for a company to keep a customer than bring on a new one. In today's digital marketplace, marketers must know how to effectively combine marketing channels to build customer loyalty. "E-mail + Social = Profitable Client Retention" will look at three marketing perspectives: agency, brand advertiser and email technology partner. Speakers inc [...]

Webcast Wednesday: “Enhanced Campaigns: New Effective PPC Techniques”

Enhanced Campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? This Wednesday, Jun 19 at 1 PM EDT, our sister site Digital Marketing Depot will host a webcast "Enhanced Campaigns: New Effective PPC Techniques." Speakers Matt Van Wagner, Brad Geddes, and Larry Kim will look at the new generation of optimization strategies as well as how to handle- reporting, bidding, budgeting, and ad testing. Registration is free and is available at Digital Marketing Depot. Thanks to Wordstream for sponsoring this webcast. [...]

Dive Deep! Attend an Internet Marketing Workshop @ SMX East

Elevate your Internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo - SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star in his/her field. This year’s topics: NEW! Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for comprehensiv [...]

B2B Marketing Automation Tools 2013: An Updated Guide

Back in February, Marketing Land’s sister site, Digital Marketing Depot, published an in-depth report called B2B Marketing Automation Tools 2013: A Buyer's Guide. Interest in the report was strong, and as with many aspects of online marketing, many things have changed in just a few months. So, the team at DMD has released an updated and fresh version of the report, designed specifically to help business-to-business marketers keep up with current trends, tools and vendors. Overseen by consulting editors Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist and Th [...]

See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday

smxadvanced-featured Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday - register today! SMX Advanced speakers are selected for their expertise and their willingness to share the knowledge and tactics that make them successful. They will tackle master-level topics you won’t hear discussed anywhere else. Check out the agenda. Join us for SMX Advanced June 11-12 to exchange ideas, influence the industr [...]

70% of SMX Advanced Tickets Sold – Register Now!

smxadvanced-featured Time is running out to register for Search Engine Land's SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So, why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conf [...]

“Who’’s in Charge? Realigning Organizations for the Digital Age – Webcast, April 23

Chris Sherman will moderate a live panel discussion on how large organizations are successfully re-aligning to meet the challenges of marketing in the digital age. “Who'’s in Charge? Realigning Organizations for the Digital Age" will air Tuesday, April 23rd at 1 PM EDT/10 AM PDT. It's free, and registration is currently open. Panelists include Sameer Khan, Marketing, Analytics and Tech Leader at RackSpace; Randy Gelfand, Web Analytics Program Manager at IBM, and Scott Nickels, SEO Evangelist and Online Marketing Strategies at The Home Depot. With today's consumer interacting through [...]

Six to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle

Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure your spot at the only search marketing conference designed exclusively for experienced internet marketers. Want more? We've got six deep-dive workshops conducted by leading experts on June 13. Choose from: Advanced AdWords Training: Boost your PPC campaign performance with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase y [...]

SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday

smx-advanced-featured Search Engine Land's SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen World From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Legit Link Acquisition: Master Class Rocking It With PLAs Maps & Metros: Surviving And Thriving In Local Search New PPC Best Practices In An Enhanc [...]

SMX Advanced Registration Open

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in-depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and social me [...]

SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now

SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass - March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions needed to exceed your marketing and sales goals. Three day All Access passes are available for just $1595, an outstanding value. Have only a day to spend? One Day All Access passes are also available for $895. Just Getting Started? Attend SMX Boot Camp Getting started can be [...]

SMX West Starts Next Monday in San Jose; Register by March 10 and Save

smxwest2013 The clock is ticking! Search Marketing Expo - SMX West begins next Monday in San Jose, CA. Register now to reserve your spot! The search and social marketing landscape changes daily. At SMX West you’ll learn: how to take advantage of Google’s new Enhanced AdWords; the potential of Facebook Graph Search; and steps to take to minimize the chances of SEO penalties. The all-star SMX programming team created a comprehensive agenda that is tactical, strategic and inspiring. Our diverse faculty – from leading brands, agencies, and search engines – will share practical steps [...]

Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks!

smxwest-2013 Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land's SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options in a Keynote Conversation with Grady Burnett, VP of Global Marketing Solutions. We’ll follow that up with Meet Facebook Graph Search, a deep dive into the opportunity for internet marketers. Hear directly from Google about the [...]

“Beyond Last Touch: Understanding Campaign Effectiveness” – Webcast next Tuesday, Feb. 26

Our sister site, Digital Marketing Depot, will host a webcast next Tuesday, February 26, that explores which metrics are important when evaluating a digital advertising campaign. "Beyond Last Touch: Understanding Campaign Effectiveness" features David Grant of Quantcast, who will provide an overview of the current challenges in understanding the effectiveness of display advertising. He'll also highlight the shortcomings of many common approaches to attribution. Jessie Mamy, Media Director at WebMetro will share a case study to illustrate how to better account for the contribution of disp [...]

Search Engine Land’s SMX West Rates Increase Today – Register Now!

Early Bird rates for Search Engine Land's SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s Duane Forrester. Check out the more than 50 sessions. Thought-provoking keynotes from Grady Burnett, Facebook’s VP of Global Marketing Solutions, and Google search policy specialist Patrick Thomas. More than 100 internet marketing experts sharing their money- [...]

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