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Instagram Story links get 15–25% swipe-through rates for brands, publishers
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram...
Snapchat shuts down Story Explorer feature in Live Stories
Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different...
What brands should know about shooting with Snap’s Spectacles
Snap Inc.'s Spectacles aren't a replacement for your phone's camera. They're an alternative lens for your Snapchat...
What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Hands on with Snap Inc.'s video-recording...
What the line for Snap Inc.’s Spectacles was like on release day
By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.'s Spectacles. By 8:24 a.m., they had sold...
Pinterest & Snapchat: 12 tips to dial in your visual ads
With the holiday shopping season in full swing, contributor Brad O'Brien offers tips to make the most of your advertising on Pinterest and...
Snapchat copies two of Instagram’s features, adds World Lenses
Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around...
How social ads’ location targeting can side-step electioneering laws
Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places' no-signs...
What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad...
Instagram highlights Stories on Explore tab to boost viewership
Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on...
Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you...
Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
If Snapchat's Stories are like TV, then its new Story Playlists are like a...
Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
Every day, more than 100 million people view Instagram Stories, but roughly 200 million people do...
With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
Snap Inc.'s (née Snapchat's) video-recording glasses, Spectacles, offer a peek at the company's future and how to secure its present...
Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat will allow brands to target ads based on people's email addresses, people who resemble those defined groups and the type of content...
Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone
Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific...
eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
Discover Ads are generating 43 percent of Snapchat's revenue today....
Snapchat is pushing for shorter ads between Stories, within Live Stories
With people primed to skip an ad after two seconds, Snapchat is pushing brands to cut their ads between Stories to seven seconds and those...
4 marketing trends you need to follow to sell to millennials
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo...
Instagram is now copying Snapchat’s Live Stories with events video channels
Instagram's new feature collects videos around live events into a single stream like Snapchat's version, but tailors them to each user, unlike...
