Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others.

On Social Media Networks, The Mobile-Desktop Tipping Point Is Captured By This Chart

timespent It will come as no surprise that social media users are going mobile, more often. But a new comScore report presents the fact in stark relief, as shown in the chart above. "As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge," comScore concluded. The mobile-desktop balance of time spent by U.S. users in December 2013 on Facebook was 68%-32%. On Twitter it was 86%-14%. Pinterest checked in at a no-doubt tablet-skewed 92%-8%. Only on LinkedIn and Tumblr did users spend a majority of their time on the desktop sites. Mobi [...]


Is Marketing On April Fool’s Day Fool’s Gold Or Worth The Effort?

april-fools-men-silly-600 Prank idea: don't.— Denny's (@DennysDiner) April 1, 2014 Another April 1 has come and gone and we've got a few questions. Were you fooled? Were you amused? And most importantly for marketers who targeted the day: Was it worth it? Certainly, it's one way for brands to show customers that they have a sense of humor. And you can argue that giving employees a chance to stretch their imaginations is a valuable exercise. But the AFD playing field is getting so crowded that we wonder whether the costs are worth the benefits. The April Fool's flood now starts in late Mar [...]


Bolthouse Farms’ Food Porn Index Aims To Refocus People’s Obsessions

bolthouse_farms_food_porn Well, here's a fun one. Check out this bit of genius from Bolthouse Farms, which aims to right the imbalance of food porn that has swept the internet since the advent of social media and, more recently, Instagram. Entitled Food Porn Index, the project, created by ad agency Tiny Rebellion, analyzes the hashtags associated with food-related posts across social media channels and aims to become the first head-to-head tracker of society's real-time food porn sharing habits. When you first visit the site, you are presented with the fact that about 70% of food porn pictures are of the unh [...]


Social Media: The Perfect Tool For Spying On Your Customers (Aka Doing Market Research)

social-media-spying Marketers need to take a page out of the modern parenting handbook and utilize social media to spy on their customers and target audience. Okay, that sounds bad -- but just like parents that keep tabs on their 14-year-old's Instagram account, marketers should follow people in their target demographic to see where they are, who they're with and what they're doing. Like the parent, marketers have their customers' best interest at heart -- we just want to give them what they need. But, like the 14-year-old kid, they won't always tell us directly. If you aren't already doing so, here are [...]


Twitter’s Advanced Search Now Comes With Easier Access To Date Range

Twitter   Advanced Search Twitter's powerful -- and underused -- Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there's a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding -- since:2014-02-03 until:2014-04-01 -- in the search box. It's a small step but it clearly is in keeping with Twitter's recent efforts to simplify its product. [...]


How Even Time-Challenged SMBs Can Upkeep Social Channels

shutterstock_alarmclock Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we've seen clients benefit from as little as two hours a month on social media. Such benefits include: Facilitating communication with clients, vendors, job seekers and customers Increasing organic visibility by getting more content out on the web Helping to populate SERPs with positive listings when prospective customers research your company by name (and many do!) Building brand awareness Increasing incoming links to your site from social venue connectio [...]


Social Media Via Google Glass: Florida Agency Has An App For That

Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.) [caption id="attachment_78219" align="alignnone" width="600"] Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)[/caption] A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content -- photos and videos -- for use across multiple social networks. When it's finished, the app will allow "a larg [...]


Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor

Taco Bell Ronald McDonald screen capture Taco Bell is taking a direct shot at McDonald's to launch its new breakfast menu, using the fast food giant's favorite namesake "Ronald McDonald" in a series of TV ads. "It's not surprising these guys are loving Taco Bell's new Waffle Taco...what is surprising is who they are," says the voiceover in one of Taco Bell's latest commercials. Who they are turns out to be a number of people named Ronald McDonald, all enjoying Taco Bell's new breakfast menu. In response to Taco Bell's campaign, McDonald's set the record straight on Twitter yesterday, posting a picture of its "Mayor McCh [...]


Foursquare Wants You To Tweet Ads To Twitter Followers

foursquare-featured According to AdWeek Foursquare is about to introduce a new ad unit/format called "Tap to Tweet." It's another flavor of "post check-in" ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this with Mastercard during the SXSW conference several weeks ago. The minimum spend commitment is relatively steep: $100,000. Cleverly this is a way to amplify Foursquare advertisers' messages using a third party platform, which is much larg [...]


Klout To Be Acquired By Social Management Software Company Lithium Technologies

Klout Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout. According to the announcement, the acquisition creates, "One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels." Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific interest areas and more than 300 branded communities. Financial details of the acquisition were not disclosed. "With Klout, Lithium fully delivers on its vision of building a truste [...]


VIDEO: What Would Eric Stonestreet Be Like As A Social Media Strategist for Richard Sherman?

Eric Stonestreet at Adobe Summit The comedic actor and star from ABC's Modern Family, Eric Stonestreet teamed up with NFL star Richard Sherman for a creative bit which premiered at the 2014 #AdobeSummit yesterday at the end of day 'sneaks' session. Eric Stonestreet was special guest and wildly funny co-emcee as Adobe engineers made their best pitches for new possible products and services. (After last year's sneaks session, 7 out of 10 ideas pitched became actual products in the digital marketing services suite.) Watch what happens as Eric Stonestreet tries to give personal branding and social media marketing advice to th [...]


10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit

richard-sherman-600 [caption id="attachment_77938" align="aligncenter" width="600"] Richard Sherman speaks to 7,000 digital marketers. Photo courtesy of Adobe[/caption] Today's keynote session at the Adobe Digital Marketing Summit brought Super Bowl champion cornerback Richard Sherman (@RSherman_25) to Salt Lake City, Utah to speak to a crowd of about 7,000 digital marketing executives. What can an NFL star teach a huge room of marketing professionals? If you're scratching your head on that one, you might not be alone, even if you already knew of the star player as a sports fan. Many non-football fans also [...]


Facebook Adds More Targeting Power To Lookalike Audiences

facebook-target-aim-featured Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs. The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control. Here's the rundown of [...]


Tumblr Partnership With Viacom Opens Door To MTV, Nickelodeon & Comedy Central

Tumblr logo After announcing Tumblr sponsored posts earlier this year, the Yahoo-owned blogging platform has joined the growing list of social media sites making advertising deals with television programming networks. According to a report on CNET.com yesterday, Tumblr has entered into a marketing partnership with television programming company Viacom. From the CNET.com article: Viacom -- the parent of channels like MTV, Nickelodeon, and Comedy Central -- will inject custom content developed for Tumblr's blogging platform that connects to shows and events on its networks, using Tumblr's suite of ad [...]


Study: Only 20% Of CMOs Use Social Media For Customer Engagement

social-media-conversation-featured In its series of reports surveying C-level executives, IBM's latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as part of their digital marketing efforts, and a growing number feel overwhelmed with the amount of available data. Interviewing 524 CMOs from around the world and in various industries, IBM's study found the number of CMOs who feel ill-equipped to interpret available data has grown in the last three years: In 2011, 71 percent of the CMOs we interviewed told us they felt under-prepared to deal with data [...]


Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers

Content types The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and status updates. Hashtags, acronyms and emoticons stand in for sentences. OTP, BRB, LMK, OK?   How low can you go? In a year or two, 140 characters -- a miserly allotment now -- will seem a luxury, a vestige of an era marked by logorrheic verbosity. If you doubted it before, believe it now: a picture really is worth the proverbial thousand words. Maybe more. Opinion? Sure. But the facts bear this out. Facebook keeps redesigning to feature bigger, bolder [...]


Twitter Study: Photos, Videos Lead To Most Retweets

retweet-600 Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That's the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter's data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get. Overall, [...]


Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

wildfire doubleclick logos Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, completed last year, allowed marketers to see social advertising performance metrics alongside their other digital advertising efforts in the DoubleClick Marketing dashboard. At the time DoubleClick’s Vice [...]


Is Houzz Part Of Your Social Media Marketing Plan?

social-media-content-sharing-600 With social media marketing constantly evolving, it's no surprise to find networks popping up that focus on specific industries. Among home improvement companies for example, Houzz and Porch are two social media networks that focus specifically on home improvement and home renovation. After looking at the audience statistics, Houzz seems to be the most popular (at this time) with over 15 million people searching for home improvement needs a month! Analysis Of Homeowner Decision Making Before Remodeling By Houzz According to the Houzz & Home survey conducted in 2013, in the next two ye [...]


Google+ Goes Bigger With Super Sized Thumbnails, Headlines

google-plus-600 Following the bigger-is-better trend, Google+ has boosted the size of the thumbnails and headlines that display with posts on the platform. As reported this morning by Google Plus Daily, now if the main image associated with the page you are posting is large enough, it will render across the full span of the G+ news feed display. It's very similar to changes Facebook made last year and Twitter has implemented for some "Twitter Card" partners. Here's the new look: Along with the larger, bolder headline, note that the bottom of the image is serrated, perhaps to give a torn-from-the-n [...]


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