Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others.

Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight

fastweb_christ_redeemer If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense. Italian broadband provider Fastweb "downloaded" the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in Piazza Dante in Naples, Italy. You know, as an example of Fastweb's super fast download speeds. The 20-meter-high statue is said to be an exact replica -- and exact weight -- of the original even though it's just half the height. Fastweb worked with M&C Saatch [...]


Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter

sharethis-mobile-20214-q2 Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for smartphones and 3.5% for tablets when compared to the first quarter. The ShareThis figures for desktop sharing dropped 5.5 in Q2. Although ShareThis didn't provide aggregate figures for device sharing, its growth numbers report coupled with last month's comScore estim [...]


Pinterest Updates Follow Button To Preview Brands’ Latest Pins

pinterest-whole-foods-follow Pinterest rolled out a new Follow button today that gives users a visual sample of what following a brand or business will mean. Users who click on the button will see a dialogue box with previews of an account's latest pins, "and your visitors won’t ever have to leave your website to follow you," Pinterest product manager Jason Costa wrote in a blog post. "Once someone follows your account, they’ll start seeing your Pins in their home feed." It's another smart move by Pinterest, which is working to turn its popular image-based social network into a money maker. It's cautiously m [...]


How Happy Would You Be After 99 Days Without Facebook?

facebook-edit-erase-featured How would you like to turn the tables on Facebook? Chances are you weren't one of the 689,003 people that Facebook manipulated emotionally during the now infamous 2012 experiment. But you could have been, and Facebook is not sharing the list of human guinea pigs. And you probably feel a bit creeped out by Facebook's ongoing social engineering, especially given all you know that the social network knows about your likes, opinions and daily habits. So how about joining an experiment you can control? Stop using Facebook for 99 days to test "how life without Facebook impacts user happi [...]


The CIA Celebrates Its Month On Twitter By Answering 5 Softball FAQs

cia-twitter-one-month As you would expect, the CIA doesn't run the most responsive Twitter account. In the one month since its coyly worded introduction to Twitter -- "We can neither confirm nor deny that this is our first tweet." -- the CIA hasn't sent a single direct @reply. It's a spy agency so you can bet it's listening -- and some critics don't think it's appropriate for a spy agency with a checkered human-rights history to be yucking it up on social media -- but the CIA hasn't been responding. Instead, it has been sticking to fairly pedestrian tweets of excerpts from CIA director John Brennan's speech t [...]


Facebook Reports Month-Long “Discrepancy” In Reach & Engagement On Pages

facebook-pages-600 If any Facebook Page administrators were wondering about iffy reach and engagement metrics for posts recently, Facebook quietly provided an explanation today. As reported first by the Inside Facebook blog, Page managers who access the Insights dashboard are seeing this message: There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible. Inside Facebook was tipped to the notification by Rachel Globus, social media strategist for ABC 10News in San Diego, who said Faceb [...]


Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds”

facebook-newsfeed-featured A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook "purposefully messed with people's minds" with its psychological research in 2012. The Electronic Privacy Information Center charged that the research study -- which manipulated the News Feeds of nearly 700,000 Facebook users to study their emotions -- was a deceptive trade practice and violated an FTC privacy consent order. EPIC is seeking sanctions, including forcing Facebook to make public its News Feed algorithm. "At the time of the experiment, Facebook did not state [...]


Facebook Wants To Know If Posts In Your News Feed “Feel” Like Ads

facebook-ad-survey-span Facebook has set a very high bar for advertising on its network, pushing for ads that "delight" users as much as posts from your friends and family. Hitting that mark -- or at least approaching it -- is important for Facebook as it works to balance revenue generation with the need to make sure its users aren't flooded with advertising. That's why Facebook engineers are continually fiddling with the dials of the News Feed algorithm to make sure users are being served content that will keep them satisfied and coming back for more. Most of that tinkering happens under the hood, without users' [...]


20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It

nightmare-shutterstock Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content marketing, acquisition and retention marketing, brand management, word-of-mouth, customer advocacy, paid media, reputation management and viral marketing -- all across five different media channels and dozens of accounts. This is a day in the life of a social media manager. Due to its complexity, social media is also one of the least understood of all marketing channels. Learnings around social media management are largely limited to high-level best pract [...]


Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide

Q2-janrain-social-logins Facebook padded its lead in the battle for market share in the social login space, stopping a six-quarter slide, according to second quarter results from customer management firm Janrain. Facebook now accounts for 44% of social logins on the sites in Janrain's network. That's a gain of 1.5% percentage points over Q1, and the first increase for Facebook since the third quarter of 2012. Google+ maintained its solid second-place position, but slipped slightly, dropping to 37%, one percentage point lower than its first quarter results. After Facebook and Google+, the dropoff is severe. T [...]


4 Data-Driven Tips For A Successful Mobile Marketing Plan

mobile-devices-trends Mobile marketing is coming into its own. With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers -- e-commerce, brick-and-mortar and omni-channel alike -- are investing in building out dedicated mobile marketing teams and capabilities. These numbers come from the Custora E-Commerce Pulse Mobile Report, soon to be published by Custora (disclosure: my employer). These metrics and others hint at the size of the opportunity for marketing teams that are able to harness the power [...]


Facebook Touts 1 Billion App Links Served, Adds Support For Mobile App Ads

facebook-app-links Facebook's App Link program, an open-source, cross-platform standard for linking on mobile devices, has been widely adopted since the program was introduced on April 30 at the F8 Developers conference. Today Facebook announced in a blog post that developers had enabled more than 1 billion of the links that drive users directly to apps, or specific content within apps. The links can be published from an app, a Facebook page or copy-pasted URLs and have been adopted by apps such as Spotify, Mailbox, Quip, Hulu, Redfin, Goodreads, Live Nation and Vimeo and third party SDKs such as the Xama [...]


SocialBro Adds A Free Plan For Twitter Analytics & Management

logo_socialbro medium Twitter management platform SocialBro is now free -- if you have fewer than 5,000 Twitter contacts. The London-based startup, fresh off its newly minted status as a Twitter Certified Partner, is offering the "Free Cloud" plan to introduce startups and small businesses to its dashboard. The plan is available to users with a Twitter community of 5,000 or below. The SocialBro platform works alongside Twitter publishing clients and offers HootSuite integration. Here's a look at a sample dashboard: Among the features offered in the free plan: Discover your best time to tweet In-depth [...]


Vine Introduces Loop Counts To Show How Many Times A Video Has Been Viewed

vine-loops Twitter's six-second video platform Vine was updated today to include "loop counts" to show how many times videos have been viewed on the network. Loop counts are visible on the desktop version of the site and on updated iOS and Android apps that are being released today. The updated mobile apps also feature a new design, "offering you bigger edge-to-edge videos and a cleaner view of likes and comments," according a post on Vine's blog. Because Vine started compiling loop data on April 3, videos created before that date will display a "+" next to the loop count to show that the actua [...]


Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win

waffle-house-tweet Let's face it, most Americans' knowledge of Belgium doesn't extend much further than the breakfast plate. So Waffle House was in perfect position to take advantage of today's big FIFA World Cup game between the United States and Belgium. And the restaurant chain didn't waste the opportunity, firing off a funny broadside this morning: We don't believe in Belgium waffles — Waffle House (@WaffleHouse) June 30, 2014   The fact that the tweet had an error -- it's Belgian Waffles, not Belgium -- made the effort seem more spur of the moment, rather than a pre-baked corporate plan [...]


Twitter Shopping Coming Soon? “Buy Now” Buttons Seen In The Wild

twitter-buy-shopping-featured Evidence of Twitter plans to enable users to make purchases by clicking on tweets surfaced Monday afternoon. "Buy now" buttons appeared in several tweets apparently generated by the shopping app Fancy, Re/code's Jason Del Rey reported. The buttons only showed up on mobile devices and are no longer visible. Re/code reported that "tapping on them didn’t do anything. But Re/code did speak to someone who said that tapping on the button earlier on Monday did lead to a checkout page opening up within the Twitter app. Re/code could not replicate that experience." This isn't the first time Fan [...]


Twitter Acquires TapCommerce To Improve Mobile Retargeting & Reengagement Ads

twitter-mobile-phones-featured Twitter announced today that it has acquired New York-based TapCommerce, a specialist in mobile re-targeting and re-engagement advertising. The acquisition, reportedly for about $100 million, was made public hours after Twitter announced the global rollout of its mobile app promotion suite. It's a further move to strengthen the company's mobile advertising offerings, along the lines of purchases of mobile ad network MoPub last year and native ad provider Namo Media this month. TapCommerce, which has roots in the e-commerce industry, adds programmatic mobile ad buying to the mix, repo [...]


KLM Learns A Real-Time Marketing Lesson: Avoid Stereotypes

mexico-klm Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And you want to do all that without offending potential customers. That final point is the most important -- first do no harm -- and it tripped up Dutch airline KLM in a big way Sunday. Moments after the Netherlands knocked Mexico out of the World Cup, KLM tweeted "Adios Amigos! #NEDMEX" with a photo of an airport departure sign, photoshopped to include a mustachioed, sombrero-wearing icon. The reaction on Twitter was instant and overwhelmin [...]


Twitter Rolls Out App Install & Engagement Ads Globally

twitter-app-600 Twitter, looking for a bigger piece of the lucrative mobile app install business, announced today the official global launch of its mobile app promotion suite. The ad product, in beta testing with companies such as Lyft and EA for the last six months, enables the placement of promoted tweets that link directly to the iOS and Android app stores. Twitter users who click though can download the app immediately; those with iOS devices will get an install notification after the app is fully downloaded. Such ads are becoming a staple of the digital marketing industry. They are a major [...]


Google Is Shutting Down Orkut, Its First Social Network, On September 30

orkut-logo Google announced today that it is shutting down its first social network, Orkut, on September 30. Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012. Orkut was also heavily used in India, but never gained traction in the U.S. and with the creation of Google+ three years ago, the end of Orkut was only a matter of time. "It's been a great 10 years, and we apologize to those still actively using the service [...]


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