Keyword targeting isn't new for Twitter advertisers -- they've been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here's how Twitter describes the new targeting: "...this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

We know that social media is an important part of many people's lives, but it is also a lengthy portion, as well. Experian Marketing Services released a study showing that in the United States, 16 minutes out of every hour online was spent on social networking and forums, roughly 27% of all time spent on personal computers. The next closest online actions were entertainment sites (9 minutes/hour) and shopping (5 minutes/hour). While these numbers are quite large, the trend is actually down a bit from 2011 when the US saw 30% of all time allocated to Social Networking. The additional mi [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media

If only Epicurious had been using Social Flow or Buffer, it might've avoided the headaches associated with social media's latest tragedy-related faux pas. But it appears the food-lover's website wasn't using either of those social management services, and sent out a couple tweets on Tuesday that looked like an attempt at self-promotion in the aftermath of a terrible event. Twitter user Thomas Powell seems to have been the first to notice (that's his image above), and coverage on other websites has quickly picked up steam, as is always the case when brands take this route with their s [...]

Related Topics: Branding | Channel: Strategy | Features & Analysis | Marketing Tools: Social Media | Social Media Marketing | Top News | Twitter

Entertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013. While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With social games moving from browser to mobile devices, Facebook confirmed earlier this year that it is focusing on more action games for hardcore gamers. Currently, AppData reports The Sims Social and Pet Society at 500,000+ DAUs and SimCity Social at 100,00 [...]

Related Topics: Channel: Industry | Facebook: Apps & App Center | Facebook: Business Issues | Social Media Marketing | Statistics: Popularity & Usage

Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment video campaigns that drove the most shares were a set of two trailers for the movie Fast & Furious 6, which generated a combined 4,090,803 shares and Fox's ad for the 'Homer Shake' episode of the The Simpsons which garnered 568, [...]

Related Topics: Branding | Channel: Video | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Video

It's not just Hollywood that's embracing advertising on Vine, the political machine is dipping its toes in the same water, and the six-second attack ads are already looping for eternity. Via the Wall Street Journal comes news that the National Republican Congressional Committee (NRCC) has posted an ad that accuses Democrat Elizabeth Colbert Busch (yes, Stephen Colbert's sister -- she's running for a seat in Congress) of potentially hurting jobs in South Carolina due to her support of labor unions. The NRCC is calling it "the first time a political organization has launched an actual ad o [...]

Related Topics: Channel: Video | Social Media Marketing | Top News | Twitter | Twitter: Vine | Video

The music discovery service We Are Hunted has announced that it's joining Twitter. The news hit almost at the same moment that American Idol host Ryan Seacrest tweeted about "playing with @twitter's new music app." Together, those two items should open new marketing opportunities for artists to be found and connect with fans on Twitter. In a follow-up, Seacrest said that the Twitter music app "shows what artists are trending" and "also has up and coming artists." In its announcement, We Are Hunted only hints at what's in store as it joins Twitter: While we are shutting down wearehun [...]

Related Topics: Channel: Industry | Social Media Marketing | Top News | Twitter | Twitter: Business Issues

According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Related Topics: Channel: Strategy | Mobile Marketing | Social Media Marketing: Advertising | Statistics: General | Statistics: Online Advertising | Statistics: Social Media | Statistics: Spend Projections

This morning, Facebook is launching what it calls "partner categories." It brings offline and third-party data from data brokers Acxiom, Datalogix and Epsilon to all categories of Facebook advertising. Facebook previously incorporated this data into its targeting capabilities under Custom Audiences. Now it's available for all Facebook Ads and to all users of the Power Editor. Starting today, partner categories will be available to advertisers in the US. The data are drawn from a vast range of sources including online behavior, offline loyalty cards and myriad other places. Partn [...]

Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Mobile | Social Media Marketing | Top News

With its launch today at the 2013 ad:tech Summit, Blab claims to be the first commercial platform to predict social media conversations up to 72 hours before they happen. Applying algorithms that analyze text, images, and videos from more than 50,000 real-time data sources, Blab organizes billions of conversations to predict future conversations within 24, 48 and 72-hour windows. Designed using a SaaS platform, marketers access Blab's Conversation Canvas dashboard to find opportunities and threats in real-time, making it possible to devise strategies and develop content based on future conv [...]

Related Topics: Branding | Channel: Strategy | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Hashtags

Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That's according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook's share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins -- down from a high of 54 percent in Q3 last year. Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The survey, sponsored by Zendesk in the early part of 2013, included responses from 1,046 participants. Respondents had to be in the United States, and had to have experienced a recent customer service issue with a midsized company, either as a consumer or in a business context. Approximately two-thirds of [...]

Related Topics: Channel: Strategy | Features & Analysis | Social Media Marketing | Statistics: General | Statistics: Online Behavior | Top News | Word Of Mouth Marketing

EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or respond to comments via their social media pages. According to the report, 53 percent of the marketers surveyed plan to make greater use of real-time data in their 2013 marketing campaigns. Also, in the eMarketer report, many big brands including Cisco, Dell, McDonald's and SAP share how they are using social analytics to make on-the-fly decisions, [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Social Media

[caption id="attachment_38369" align="alignright" width="300"] Photo credit: caribb via photopin creative commons[/caption] My dad was proud of his new "Internet-smart" TV and wanted to show it off to me on St. Patrick's Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc. As he was showing me, all I could think was, "Would anyone really use this?” Judging by the time it took him to navigate to my profile, I concluded that surfing social media sites through a TV isn't ideal. But, he was excited because he could log into Facebook [...]

Related Topics: Channel: Social Media | Facebook | Social Media Marketing | Social Media Marketing Column | Twitter | Video

Have you been having trouble with your LinkedIn company page?  There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, especially from your company page. Posted Links Pointing To Error Pages The first problem we encountered a few weeks ago was that links posted to our company page were all pointing to error pages. We created a workaround by adding the link in the headline; however, it's discouraging to not have your company profile page work properly. According to LinkedIn, this issue should be resolved by th [...]

Related Topics: Channel: Social Media | LinkedIn | Social Media Marketing | Top News

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]

Related Topics: Channel: Industry | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising | Twitter: Marketing

Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won't roll out for some time. More Facebook Home Coverage Facebook Launches 'Home' – A New Android Home Screen Experience Hands On With Facebook Home Cover Feed And Chat Heads While "Facebook Home" Keeps Google, Search Is Harder To Reach Live Blog: The Facebook Android "Home" Phone Event [...]

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Home | Facebook: Marketing | Facebook: Mobile | Google: Android | Social Media Marketing | Social Media Marketing: Advertising | Top News

With a packed house in Twitter's employee cafeteria Tuesday night, the company announced an important expansion of "Twitter Cards" -- the technology that adds rich content inside a tweet. These were first called expanded tweets when Twitter launched the feature in June 2012. About four months later, Twitter announced that it already had more than 2,000 partners using the content-rich tweets. Last night, Twitter told developers that they eventually want to have hundreds of different card types. But for now, there are three new types of Twitter Cards: App, Product and Gallery. Those join t [...]

Related Topics: Channel: Social Media | Social Media Marketing | Top News | Twitter | Twitter: Cards | Twitter: User Interface

Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. The how-to content is separated for new or advanced business users, and case studies are organized by size of business and industry. And, of course, there's plenty of information about Twitter's advertising options and how to get started with them. Twitter has also published a new video that, in my opinion, is the most effective messaging the company has offered yet for businesses -- not just why, but [...]

Related Topics: Channel: Industry | Social Media Marketing | Top News | Twitter | Twitter: Marketing

The last few years has seen the rise of what are known as "acqhires," where start-ups are bought for their talent and tech, rather than the product itself. The most recent and impressive example of this was the decision by Yahoo! to pay a rumoured $30 million to buy Summly, an app with less than a million downloads and its team of five -- led by its photogenic founder, 17-year-old Nick D’Aloisio. Whilst this will undoubtedly inspire any number of teenagers to develop their own app, it also highlights other trends around how content is being created and consumed, which will have impo [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing Column | Twitter