The music discovery service We Are Hunted has announced that it's joining Twitter. The news hit almost at the same moment that American Idol host Ryan Seacrest tweeted about "playing with @twitter's new music app." Together, those two items should open new marketing opportunities for artists to be found and connect with fans on Twitter. In a follow-up, Seacrest said that the Twitter music app "shows what artists are trending" and "also has up and coming artists." In its announcement, We Are Hunted only hints at what's in store as it joins Twitter: While we are shutting down wearehun [...]

Related Topics: Channel: Industry | Social Media Marketing | Top News | Twitter | Twitter: Business Issues

According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Related Topics: Channel: Strategy | Mobile Marketing | Social Media Marketing: Advertising | Statistics: General | Statistics: Online Advertising | Statistics: Social Media | Statistics: Spend Projections

This morning, Facebook is launching what it calls "partner categories." It brings offline and third-party data from data brokers Acxiom, Datalogix and Epsilon to all categories of Facebook advertising. Facebook previously incorporated this data into its targeting capabilities under Custom Audiences. Now it's available for all Facebook Ads and to all users of the Power Editor. Starting today, partner categories will be available to advertisers in the US. The data are drawn from a vast range of sources including online behavior, offline loyalty cards and myriad other places. Partn [...]

Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Mobile | Social Media Marketing | Top News

With its launch today at the 2013 ad:tech Summit, Blab claims to be the first commercial platform to predict social media conversations up to 72 hours before they happen. Applying algorithms that analyze text, images, and videos from more than 50,000 real-time data sources, Blab organizes billions of conversations to predict future conversations within 24, 48 and 72-hour windows. Designed using a SaaS platform, marketers access Blab's Conversation Canvas dashboard to find opportunities and threats in real-time, making it possible to devise strategies and develop content based on future conv [...]

Related Topics: Branding | Channel: Strategy | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Hashtags

Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That's according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook's share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins -- down from a high of 54 percent in Q3 last year. Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The survey, sponsored by Zendesk in the early part of 2013, included responses from 1,046 participants. Respondents had to be in the United States, and had to have experienced a recent customer service issue with a midsized company, either as a consumer or in a business context. Approximately two-thirds of [...]

Related Topics: Channel: Strategy | Features & Analysis | Social Media Marketing | Statistics: General | Statistics: Online Behavior | Top News | Word Of Mouth Marketing

EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or respond to comments via their social media pages. According to the report, 53 percent of the marketers surveyed plan to make greater use of real-time data in their 2013 marketing campaigns. Also, in the eMarketer report, many big brands including Cisco, Dell, McDonald's and SAP share how they are using social analytics to make on-the-fly decisions, [...]

Related Topics: Channel: Strategy | Social Media Marketing | Statistics: Social Media

[caption id="attachment_38369" align="alignright" width="300"] Photo credit: caribb via photopin creative commons[/caption] My dad was proud of his new "Internet-smart" TV and wanted to show it off to me on St. Patrick's Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc. As he was showing me, all I could think was, "Would anyone really use this?” Judging by the time it took him to navigate to my profile, I concluded that surfing social media sites through a TV isn't ideal. But, he was excited because he could log into Facebook [...]

Related Topics: Channel: Social Media | Facebook | Social Media Marketing | Social Media Marketing Column | Twitter | Video

Have you been having trouble with your LinkedIn company page?  There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, especially from your company page. Posted Links Pointing To Error Pages The first problem we encountered a few weeks ago was that links posted to our company page were all pointing to error pages. We created a workaround by adding the link in the headline; however, it's discouraging to not have your company profile page work properly. According to LinkedIn, this issue should be resolved by th [...]

Related Topics: Channel: Social Media | LinkedIn | Social Media Marketing | Top News

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]

Related Topics: Channel: Industry | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising | Twitter: Marketing

Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won't roll out for some time. More Facebook Home Coverage Facebook Launches 'Home' – A New Android Home Screen Experience Hands On With Facebook Home Cover Feed And Chat Heads While "Facebook Home" Keeps Google, Search Is Harder To Reach Live Blog: The Facebook Android "Home" Phone Event [...]

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Home | Facebook: Marketing | Facebook: Mobile | Google: Android | Social Media Marketing | Social Media Marketing: Advertising | Top News

With a packed house in Twitter's employee cafeteria Tuesday night, the company announced an important expansion of "Twitter Cards" -- the technology that adds rich content inside a tweet. These were first called expanded tweets when Twitter launched the feature in June 2012. About four months later, Twitter announced that it already had more than 2,000 partners using the content-rich tweets. Last night, Twitter told developers that they eventually want to have hundreds of different card types. But for now, there are three new types of Twitter Cards: App, Product and Gallery. Those join t [...]

Related Topics: Channel: Social Media | Social Media Marketing | Top News | Twitter | Twitter: Cards | Twitter: User Interface

Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. The how-to content is separated for new or advanced business users, and case studies are organized by size of business and industry. And, of course, there's plenty of information about Twitter's advertising options and how to get started with them. Twitter has also published a new video that, in my opinion, is the most effective messaging the company has offered yet for businesses -- not just why, but [...]

Related Topics: Channel: Industry | Social Media Marketing | Top News | Twitter | Twitter: Marketing

The last few years has seen the rise of what are known as "acqhires," where start-ups are bought for their talent and tech, rather than the product itself. The most recent and impressive example of this was the decision by Yahoo! to pay a rumoured $30 million to buy Summly, an app with less than a million downloads and its team of five -- led by its photogenic founder, 17-year-old Nick D’Aloisio. Whilst this will undoubtedly inspire any number of teenagers to develop their own app, it also highlights other trends around how content is being created and consumed, which will have impo [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing Column | Twitter

Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That's according to "Always Connected," a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and 44 years old. Facebook sponsored the study, and so much of the data surrounds how Facebook helps users connect with others via their smartphones. According to the study, 78 percent of respondents say they check email on their smartphones, compared to 73 percent w [...]

Related Topics: Channel: Email Marketing | Email Marketing | Facebook | Facebook: Mobile | Facebook: Statistics | Features & Analysis | Mobile Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News

SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for "Search Engine Optimization." The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information, which inevitably impacts how people search. It's time to add an additional meaning to the Three Letter Acronym of SEO and start teaching this to all the people with C-Level titles (COO, CMO, CTO, CFP & CEOs) in the world. The [...]

Related Topics: Channel: Industry | Internet Marketing Industry | Social Media Marketing | Social Media Marketing Column | Word Of Mouth Marketing

According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne's survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and 44 percent, middle-aged. (RadiumOne noted that while social media use is most predominant with 18 to 24-year olds, comScore credits middle-aged women as the group most responsible for growth in social media site usage.) Another key insight from RadiumO [...]

Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Instagram | Google: Google+ | Mobile Marketing | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Mobile | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Top News | Twitter

Twitter's fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video. It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. That trailer isn't due to premiere until tomorrow, giving Vine a two-day advance window. Mangold coined the term "tweaser" to describe the six-second video in a tweet that's now been retweeted more than a thousand times and favorited more than 250 times. The tweaser. [...]

Related Topics: Channel: Video | Social Media Marketing | Twitter | Twitter: Vine | Video

I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client. While there are some commonalities between companies in similar industry verticals, my experience suggests strongly that there simply is no “cookbook” for social media measurement that applies universally. [caption id="attachment_37296" align="alignright" width="302"] Image via Shutterstock[/caption] What this means is that you can’t simply watch what the [...]

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Social Media Marketing

Brands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate. The company has announced what it's calling "Replies" -- essentially, it's threaded commenting on Page posts. You could always reply to an individual comment by typing the user's name, but now there's a simple "Reply" link below each comment. Using that link creates threaded conversations that should be easier to follow from a customer service perspective. Facebook says "the most active and engaging conversations will be shown at the top of your posts," w [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Pages | Social Media Marketing | Top News