Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others.

Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter

Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts on behalf of Microsoft's Internet Explorer. TechCrunch founder, Michael Arrington, posted a solicitation from advocate marketing agency, Socialchorus, to: "collaborate on a sponsored post opportunity for Internet Explorer... If you accept our invitation to work on this program, we would like for you to write a blog post by July 10th, in addition to sharing links to the new Internet Explorer across your social channels. Compensation for this post is availabl [...]


AddThis Launches Marketplace For Content Engagement Widgets, Adds New Recommendation Tools

addthis_logo_2c_CMYK_big In February, AddThis added $12-a-month, subscription-based Pro tools to its suite of content engagement and sharing widgets. Today, it's launching an online marketplace to feature updated tools. The marketplace will include a gallery of the company's free and Pro tools, including sharing, following and content recommendation widgets. AddThis reports that its Pro recommendation widgets, which personalize suggesting content based on readers' online behavior, can drive click-through rates that are more than 50% higher than those generated by its basic trending content recommendation tools. [...]


Yelp Gives Customers The Ability To Send Messages To Businesses

yelp-messages Yelp, the review site created to enable people to talk about local businesses, is giving customers the ability to communicate with restaurants and shopkeepers more directly. Now, customers will be able to send messages to businesses within Yelp. The new feature, available for all businesses who have claimed their free business owner's account, places a messaging link in a business' contact information. "While some customers prefer to pick up the phone, others would much rather communicate via a keyboard," Yelp wrote in a blog post, "so this feature adds one more way to reach out [...]


Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns

twitter-social-tv-top Twitter wants to be the first choice for your second-screen. And today, it released research that backs up its aspirations. The study, a product of Twitter's Social TV Lab partnership with media buying agency Starcom MediaVest Group, presents evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift. "Results confirm that social TV is here and the opportunity to use it to enhance and amplify brand experiences is only getting bigger," Twitter and SMG wrote in a release. "Thus far, lab results demonstrat [...]


Canal+ Turns Cannes-Winning Ad Into Interactive Web Experience

canal_bear_interactive Many of you may remember the French Canal+ ad from BETC Paris which won a Grand Prix Lion at Cannes in 2012. It featured a film director dressed as a bear with all the usual stereotypes one assumes directors embody. And it ended with a witty punchline -- the bear is actually a talking bear rug who, because he faces the TV, has plenty of opportunity to comment on what he sees. Now, the award-winning work has been transformed into an interactive adventure, Being the Bear, which allows people to view a scene, call "cut" and, when prompted by an assistant, choose another direction. Viewers c [...]


Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

tumblr-featured In a sign of how Yahoo's new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company's ad growth plans, Yahoo announced today that Yahoo Gemini will power the syndication of Tumblr Sponsored Posts across Yahoo content. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry’s only marketplace where advertisers can buy mobile search and native advertising. [...]


Newsjacking The #WorldCup: Pizza, Burgers … And ‘Your Lucky Panties’?

victorias-secret The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and it didn't disappoint. An exciting game, with a dramatic 2-1 U.S. victory over Ghana, it generated 4.9 million tweets according to Twitter's data. So how did the real-time marketers do? Surprisingly, there was less action than I had expected. Perhaps that's because soccer is still considered a niche sport in the United States, or perhaps most brand managers were sitting back and nervously watching the game, but there wasn't much in-the-moment commentary from [...]


Hellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge” Disappointment

hellmanns_recitweet We've all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself. It's very frustrating, but there is a solution. No, it's not the replicator on the Enterprise; it's ReciTweet from Hellmann's. Working with Ogilvy & Mather Brazil, Hellmann's created ReciTweet, a Twitter hashtag campaign which came to the rescue of starving deer in refrigerator headlights in Brazil or, given the internet's reach, anyone anywhere in the world. With ReciTweet, all frustrated refrigerator gawkers need to do is tweet some of the ingre [...]


3 Fool-Proof Email List-Building Strategies With Facebook

facebook-email Though social followings and social engagement play an important role in any company's overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from "fan" to "subscriber" is an important conversion point for many online business -- but it's often not done with much finesse. In this article, we'll look at three simple methods for taking "fans" willingly off of Facebook and onto your email list -- all without damaging your relationship with social followers. 1. Free, Specific "How-To" Content Via E-Book [...]


For Major Brands “Engagement Has Plummeted” On Facebook

facebook-crash-break-arrow-down-600 A new report from Facebook analytics provider Simply Measured finds consumer engagement with Facebook posts from a number of the top Interbrand companies is down dramatically year over year. [Update: see postscript below.] The firm says that monthly engagement is off an average of more than 40 percent since May 2013. Two brands on the list, MTV and Harley Davidson, saw increased engagement. In other cases, however, overall engagement had declined 50 percent or more. And per-post engagement is off by an average of more than 50 percent for these companies, says Simply Measured. The fir [...]


New: Twitter All Access Program Launches To Help Businesses Advertise & Use Twitter

twitter-all-access-600 A select group of Twitter users are being invited to Twitter All Access, a new program "packed with benefits to fuel your business." The program appears to be an attempt at spurring these businesses to increase their use of Twitter, including its advertising products. The email invitation congratulates the recipient on his/her "hard work building your Twitter presence to grow your business" and promises the following free benefits from signing up for Twitter All Access: Access to a Twitter Ads expert. You'll receive a free consultation to further amplify your presence on Twitter. R [...]


#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined

ADI_worldcup_infographic-crop The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans. How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors -- or interlopers -- will perform the best? Too early to tell of course -- the month-long tournament began yesterday -- but the infographic industry has been working overtime and has some interesting results and projections. Here are three from RadiumOne, Offerpop and [...]


Twitter Is Using Bing Translation On Mobile Apps, Web Timelines

twitter-bing-translate Twitter's experimentation with Bing's translation engine is accelerating. As reported first by CNET today, users of Twitter's iOS app now can view Bing translations of tweets, a feature that was quietly added to the Android app last month. That the move comes as the FIFA World Cup begins is likely not coincidental. The month-long soccer tournament is expected to be the most discussed social media sporting event ever and the conversation will be multilingual. Twitter stands to gain by helping to bridge language barriers and although online translations can be inexact, having the ability [...]


Coming Soon To Twitter, Ads Targeted To Weather Conditions

weather map Twitter and the Weather Company, owner of the Weather Channel, have reached an agreement to allow marketers to target advertising based on the weather in users' locations, the Wall Street Journal reported this week. Sunny weekend in Malibu? Freezing rain in Portland, Maine? Either way, the partnership will give advertisers of sunscreen or snow boots the ability to aim promoted tweets at people who likely are in the market for such products. The Weather Company has long sold location and weather based targeting of visitors on its own site; its deal with Twitter is part of an effor [...]


McDonald’s Buys Twitter’s First Globally Promoted Trend, But Did #FryFutbol Backfire?

McDonald's went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for. The fast food giant, promoting its augmented reality GOL! App that fires up when paired with special McDonald's fries boxes, paid to place #FryFutbol hashtag atop Twitter's trending widget globally. And that was Twitter's first truly global promoted trend, Ross Hoffman, Twitter's director of U.S. brand strategy, told TechCrunch. McDonald's also displayed the hashtag on field-side billboards at the São Paulo stadium where Brazil defeated Croatia, 3 [...]


Facebook Updates Domain Insights To Roll Up Subdomain Traffic With Its Parents

facebook-magnifying-glass-600 If you manage a site with multiple subdomains, tracking Facebook referral traffic will soon be simpler. Facebook is changing how it records data on its Domain Insights dashboard to count clicks on subdomains as part of the total for parent domains. From the Facebook Developers blog post: For example, suppose a person clicks on a link for http://someredirector.com which does a HTTP redirect to http://some.example.domain.com. Previously, we would have recorded the click in the Domain Insights for someredirector.com and for some.example.domain.com - and if you viewed the Domain Insights for e [...]


First Look: Insights For Google+ Finally Tells Page Managers How Their Page Is Performing

google-plus-analytics-featured In the beginning there were Ripples, Google's surprisingly rudimentary display of the spread of Google+ posts. And that's about it. Google+ didn't provide page managers with much useful information about how their page was performing, and that was one the major impediments to using the platform as an effective marketing tool. That changed yesterday with the release of Google+ Insights for pages, a development that was overshadowed by the major Google My Business news. Now managers of brand and business pages will be able to assess and adjust their efforts on the Google+ platform, [...]


AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta

adroll moble retargeting Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook's iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices. The solution supports Mobile News Feed ads and Mobile App-Install ads. AdRoll says early tests yielded click-through rates between one to three percent, cost-per-click from $0.20 to $1.00 and cost per installs that were as [...]


How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead

simply-measured-tweet Simply Measured has a built-in -- and somewhat meta -- social media marketing advantage; it's selling social media analytics and measurement services to social media professionals ... and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as another promoted pitch rolls through their feed. So Simply Measured spends a lot of time crunching the numbers to figure out what is working best, and not working as well. We caught up with Danie Pote, Simply Measured's manager of paid media, to talk about t [...]


Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think

Why Facebook's throttling organic reach might be good for brands. In this column, I will make a case that Facebook's reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook's throttling of reach is indeed an attempt to make more money, it's not in the way you think. But to get there, we must talk about traffic jams. Growing up in suburban New Jersey just outside New York City in the '70s, I was all too familiar with traffic jams. But it wasn't until I started driving myself that I realized how much of the congestion was caused by roads that simply couldn't handle the volume of automo [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!