Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others.

Esurance Awarded Its $1.5 Million Prize: What’s Next & Will The 200,000 New Twitter Followers Stay

Esurance Twitter Sweepstakes Winner It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk exacerbated by the fact that the game was a rout. Fortunately for Esurance, it was immediately clear that its late play broke through the noise of the actual game-time advertisers. According to new stats from Leo Burnett, Esurance's agency, there were more than 200,000 entries using the hashtag #Esurance30 within the first minute of the ad airing. Since awarding the palette of cash to the lucky winner on Wednesday night's The Jimmy Kimmel Show, the brand is now [...]


7 Things BuzzFeed Can Teach Brands About How To Be Social

BuzzFeed-Logo Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with headlines such as "17 Kangaroos That Can Kick Your Butt" and by giving out bags and badges plastered with equally tongue-in-cheek Aussie catchphrases and clichés. But you don't build a business that now reaches over 150 million people just by publishing bizarre lists, so let's have a look and see what brands can learn from BuzzFeed's success. 1. Forget about the platform, focus on the content. Although platform wars are a real issue, Buzz [...]


TV Ads Go Better With Hashtags? Twitter Says So

twitter-tv-video-featured As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies -- all commissioned by Twitter -- that look at the relationship between TV ads and Twitter users/activity. The primary findings from each study: Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. Twitter users are les [...]


20 Tools To Stop The Social Media Timesuck

Findings The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn't proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls -- it's the dreaded Social Media Timesuck. You're probably familiar with it. It's what happens when you go to Facebook just to post a link to that latest blog entry but somehow end up staying for an extra 30 minutes and opening 7 new tabs. Or you fall down a Pinterest wormhole, can't stop checking in on a great Google+ discussion, or randomly decide to update your LinkedIn profile -- all while [...]


Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

Super_Bowl_XLVIII_logo A really smart guy (cough-ME-cough) recently predicted that Twitter would be a "carnival of brands" trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing's biggest stage of the year. While I'm patting myself on the back for what was an obvious prediction to make -- seriously, did anyone expect it not to be?? -- new data from social media agency Mass Relevance shows that it turned out exactly as expected. Mass Relevance kept an eye on Interbrand's Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl [...]


How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

pinterest-explore-interests Looking for ways to boost your organization's social media engagement in 2014? As a marketer, you're tasked with the slippery job of putting together content strategies in an environment that's constantly changing, thanks to social media's seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one or two networks where your brand already has a presence? Companies that don't yet have profiles on Pinterest or Instagram tend to overlook these platforms when it comes to planning their marketing campaigns. After all, most social prog [...]


Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl

esurance-superbowl-ad-featured According to the latest data from Networked Insights, Esurance has won what might be dubbed the "Conversation Bowl" with 539,610 (and climbing) conversations on Twitter -- far higher than number two T-Mobile's 309,780 conversations -- with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than one billion impressions and two million tweets (see the latest stats at the end). The company executed a timed-to-a-tee teaser campaign to drum up awareness that it would be announcing something big in an ad right after the Super Bowl. And, yes, it then d [...]


3 Ways To Leverage Social PPC To Gain More Targeted Customers

ppc-advertising Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater profitability with Pay-Per-Click advertising at Adobe. He was responsible for adding $30M a year to Adobe’s bottom line. That was before he started his own PPC Management firm. Jacob attributes much of his success in PPC to doing proper market research and using all the tools that Google, Facebook, Linkedin and Twitter make available to marketers. He also says that social is one of the most underutilized tools in AdWords. (Google allows you to include social extensi [...]


The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl

football-fire-super-bowl-featured The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity last night on @MarketingLand and @HashtagBowl, and we've highlighted our top social updates from brands, movies & companies. Game Related Updates One of the easiest ways to boost engagement is to cash in on the current events occurring in the big game. These were [...]


Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic

adobe-logo-180px Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year's Super Bowl to draw the largest US television audience of all time and be, "the most mobile Super Bowl ever." According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent increase in mobile traffic on game day, with a third of web site visits happening on a mobile device. From Adobe's report: More than 50 percent of viewers will have a smartphone in their hands at some point during the Super Bowl. One in three of them [...]


Report: In Q4 Facebook Once Again Dominated The Social Login Landscape

Social-Sharing It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they've  also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space. According to Gigya, Facebook held steady in Q4 and holds 51% of all social logins worldwide with a 51% marketshare. Google+ obtained the silver with a 28% share (up 2% from Q3): Facebook continues to dominate the mobile login space as well with 63% of the marketshare. Google+ jumped a full 5 pe [...]


A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]


Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Yourselves

facebook-dislike-featured MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find jobs. Who could be upset about that? Me, when it's yet another campaign -- like those done by Heinz and Kelloggs -- that feels more about getting social media attention than just doing the right thing because you believe it's the right thing. Retweet For MetLife, Er, Hiring Our Heroes Here's the MetLife tweet: Retweet to help raise $75k for @HiringOurHeroes. MetLife Foundation will donate $5 per RT to help those who help our nation. #MetLifeCares — [...]


High Fashion Dominates The Most Engaging Brand Photos On Facebook Last Week

fashion-brands Some of the most engaging photos from brands last week likely featured some of the most expensive fashion products. Zoomsphere, an online system for managing company profiles on social networks, has begun chronicling the most engaging brand pictures. Last week, 3 of the top 5 finishers were from luxury fashion brands, Chanel and Louis Vuitton. Chanel took the number 1 and 2 spots thanks to their 2014 Haute Couture show, while Louis Vuitton's cobalt collection bag from their recent fashion show finished 5th. Not surprisingly, one of the most popular brands was the ever popular Playboy. Th [...]


How To Create Case Studies To Improve Your Social Media

social-media-attention-featured At the time, it was the largest potential business contract of my life -- my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world. The inevitable question was posed: "Can you provide us with some case studies?" My reply: "I'll get back to you." Back at the shop, all hands were on deck as we scurried around, creating just the right case studies to send to the prospective client. We wanted studies which showed that yes, we'd worked with cultural non-profits, and that yes, we'd done projects very similar in sco [...]


Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo]

facebook-sign-featured By nearly all accounts, e-commerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads. Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with cost-per-click (CPC) rising 21 percent, and CPM rates increasing by 33 percent from Q3. Ad efficiencies increased despite the heavier competition, however. Facebook ad click-through rates rose 10 percent in the Q4 shopping season from the thi [...]


So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget

football-food-party-600px I'm blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no pun intended) looking for any opportunity they can find to insert their own name and message into the social media conversation. That's the essence of newsjacking, and everyone's going to be trying it this year. Why? Because of this tweet from Oreo during the power outage that happened during last year's Super Bowl: Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013   That single tweet earned Oreo [...]


Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much

facebook-newsfeed-featured Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed. In a blog post today, Facebook's News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News Feed algorithm to downgrade text updates from Pages because they don't perform as well as text updates from friends. ... the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave [...]


Leveraging The Social Media Ego

social media databases In the era of Big Data, marketers use buyer information to shape their initiatives more than ever. Data on what your targets are searching for, listening to and buying can provide a mother lode of insight that empowers you to create relevant, high-ROI campaigns. Yet this only works with targets whose data is available. Quite a few targets seem frustratingly out of reach -- and all too often, they're the executive decision-makers B2B marketers want to contact. The good news is there's a side door that can get you access to these mysterious targets: social media data. True, social platforms [...]


Infographic: The Social Media Winners Of CES 2014

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and brands all vying for hashtag and other mentions on Twitter and in social media. Who won? Samsung, Sony and Android were all big brands that drew attention. Smartphones, tablets and TVs were winning products. And director Michael Bay, who walked off stage when a live press event went wrong, was a winner for the most negative comments. These stats and more have been compiled into an infographic from the folks at the digital consultancy of Bell Pottinge [...]


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