Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others.
Dec 12, 2013 at 9:00am ET by Courtney Seiter
What's the one thing that makes social media marketing different from all other kinds of marketing?
Social media marketing is the only kind that invites a conversation. It creates an opportunity to speak directly to customers and potential customers, right where they are.
By now, most of us who work in social media know how important it is to be good stewards of this privilege by creating and participating in these conversations and responding to those who reach out to us.
Whether it's a question, a comment, a problem or a suggestion, it deserves an answer. That's the beauty of social [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing Column
Dec 11, 2013 at 9:00am ET by Steve Olenski
Whether you're the CMO of a Fortune 500 company or the webmaster of your burgeoning startup's website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns -- but CMOs are still challenged to provide more than the most basic ROI metrics about these efforts.
Marc Fischman, co-founder of social media tools firm Hyperactivate, is of the opinion that providing measurements for social media promotions will be the focus of all marketers in the coming year, because marketing [...]
Related Topics: Branding | Channel: Social Media Marketing | How To Guides: Social Media Marketing | Social Media Marketing | Social Media Marketing Column
Dec 10, 2013 at 11:00am ET by Amy Gesenhues
Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack.
Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013.
[youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube]
In second place is Geico, a new entrant on the list of most shared social video brands this year.
Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]
Related Topics: Channel: Video | Google: YouTube | Marketing Land’s 2013 Digital Marketing Year In Review | Social Media Marketing | Statistics: Popularity & Usage | Video
Dec 6, 2013 at 2:18pm ET by Matt McGee
Still coming to terms with Facebook's recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients?
In an interview today with AllThingsD, Facebook's News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed changes.
Backman downplays a comparison with Google's Panda Update in 2011, which targeted low-quality content and websites -- but Backman also warns that he's not fully familiar with Panda. He repeatedly says Facebook's goal "is to provide user value" in the News Feed.
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Social Media Marketing | Top News
Dec 5, 2013 at 11:55am ET by Dax Hamman
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data.
Until now, Twitter's advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to external data with the creation of the Facebook Exchange, a move that brought them a rush of new ad dollars.
Tailored Audiences is about giving the marketer the ability to decide who to target based on external data, and it is bou [...]
Related Topics: Channel: Display Advertising | Display Advertising Column | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Marketing
Nov 27, 2013 at 8:15am ET by Greg Finn
On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to help show brands how to interact on SnapChat. The contestants simply entered their idea on how brands could interact with the user base of the temporary image/video platform.
Overall the contest paid out $2,500 (five winners of $500 a piece) and drew 584 entries. The winners were chosen by the Tongal community and the contest is now closed. Savvy markers however may be able to crowd-source ideas on how they can use Snapchat for their brands.
Here are [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News
Nov 26, 2013 at 9:30am ET by Rebecca Lieb
Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises -- as it does with increasing frequency these days.
Real-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics.
Eighty-three percent of marketers say they plan to begin to use, or to increase their use of, real-time data in marketing campaigns this year, according to Infogroup Targeting Solutions and Yesmail Interactive (pdf). The movement toward RTM is undeniabl [...]
Related Topics: Channel: Strategy | Marketing Strategies Column | Social Media Marketing
Nov 26, 2013 at 9:00am ET by Stephan Spencer
Richard Dawkins originally defined the word meme as "a package of culture." In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on "memetics," defines memes as "a copy-me instruction backed up by threats and/or promises." An example of such a "threat" might be the last bit of an email chain letter that warns of "7 years of bad luck if you don't forward this email in the next 10 minutes to 7 friends."
But really, memes could relate to any type of fad. For example, look at bell bottoms. They became popular because one person saw the promise of a better social stan [...]
Related Topics: Channel: Content Marketing | Content Marketing | Content Marketing Column | Social Media Marketing
Nov 21, 2013 at 3:02pm ET by Ginny Marvin
Today, Twitter announced a new ad product that allows all advertisers to target users who are tweeting about TV shows, not just those advertisers who are also running spots on those shows.
Twitter's TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing the shows in which their ads are appearing. Now TV conversation targeting opens this type of engagement up to those companies that aren't running TV ads in the specific shows they want to run promoted tweets against.
"Now advertisers can easily reach Twitter users expos [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising
Nov 21, 2013 at 9:00am ET by Alison Zeringue
No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact's Technology Pulse Q3, 2012).
But what happens when you're publicly engaged by an existing customer on Facebook who doesn't have nice things to say?
Just as the sun rises and sets, so will there be angry, vocal customers sharing their thoughts with the world by [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Marketing | Facebook: Pages | Social Media Marketing | Social Media Marketing Column
Nov 19, 2013 at 8:45am ET by Jim Yu
Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites' mobile optimization, shoppers continue to use their mobile devices. In fact, comScore reported last week that Q3 2013 saw $5.8 billion in mobile commerce for the quarter, up 26 percent from Q3 2012. Currently, mobile commerce (m-commerce) accounts for more than 1 in 10 e-commerce dollars.
There is little doubt that mobile commerce represents a massive opportunity -- and mobile marketing optimization takes on more importance during the Q4 holiday rush as smartph [...]
Related Topics: Channel: Mobile Marketing | Content Marketing | Mobile Marketing | Mobile Marketing Column | Social Media Marketing
Nov 18, 2013 at 8:45am ET by Greg Finn
Social media has become one of the best sources for staying in the know with what's going on in the world. A new study by Pew Research shows which networks are used for the most news intake as well as percentages and demographics of each. While all major social networks have some news consumption, the networks with the highest percentage of people who view news are Reddit, Twitter and Facebook with 62 percent, 52 percent and 47% respectively:
While Reddit may have the highest percentage of new uses, Facebook is the dominant force when it comes to the volume of news consumption. Facebook [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Statistics | Statistics: Social Media | Top News
Nov 14, 2013 at 9:00am ET by Courtney Seiter
Now that there's only a smidgen left of 2013, it's fair to say that the year wasn't a giant win for social media marketers -- at least in terms of public perception.
Up until recently, brands have been clamoring to shore up a social media staff and extol the business-saving virtues of Twitter, Facebook and the like. But this year brought a slight change of heart.
In 2013, we were too whiny. We were, um, less than bright (actual phrasing NSFW, as is that link). No one believed we had real jobs. Entire accounts were created only to mock us.
The social media editor fell. The social media [...]
Related Topics: Channel: Social Media Marketing | How To Guides: Social Media Marketing | Social Media Marketing | Social Media Marketing Column
Nov 13, 2013 at 4:03pm ET by Ginny Marvin
Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment audiences based on mobile operating system version, specific device and whether or not the devices have WiFi connectivity.
For example, app marketers can target only those users with compatible OS versions and with the WiFi capability to support an app download or app card engagement. The targeting capabilities will also allow marketers to advertise to users with devices that align with their campaign goals and their target customers based on existing a [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising
Nov 11, 2013 at 3:37pm ET by Matt McGee
Home Depot and Kellogg's are the latest big brands to put their proverbial tails between their legs on Twitter.
Both companies have apologized for insensitive tweets that were posted within the past few days, joining an ever-growing list of companies that can't seem to avoid putting their feet in their social mouths.
Here's a look at what happened to both:
Kellogg's UK's Bad Taste Tweet
Kellogg's UK's mistake happened on Saturday when the company sent out a tweet that was ostensibly aimed at promoting its campaign to feed hungry children. That's obviously admirable, but things went sou [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter
Nov 8, 2013 at 1:41pm ET by Amy Gesenhues
After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform.
Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]
Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Pinterest: Analytics | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News
Nov 8, 2013 at 8:14am ET by Amy Gesenhues
Pinterest is expanding its reach this weekend, partnering with Michaels craft stores to host Pinterest-inspired parties. The Pinterest parties are scheduled for this Sunday, November 10, and will be hosted at all Michaels locations throughout the US and Canada, with the exception of Quebec.
This Pinterest partnership with Michaels is different from its partnerships with stores like Nordstrom because Pinterest and Michaels have added a third string to the arrangement by including bloggers. According Michaels director of digital and social media Robert Freeman, a selection of craft bloggers w [...]
Related Topics: Channel: Social Media Marketing | Pinterest | Social Media Marketing | Top News
Nov 7, 2013 at 12:58pm ET by Amy Gesenhues
A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels.
Surveying a total of 750 brands and agencies ranging from small businesses to global enterprises, the study found a "substantial gap" between the number of organizations searching for employees with strong digital marketing skills, and the availability of qualified applicants.
While 71 per [...]
Related Topics: Channel: Social Media Marketing | Internet Marketing Industry | Marketing Tools: Social Media | Mobile Marketing | Social Media Marketing | Statistics: Social Media
Nov 7, 2013 at 9:53am ET by Ashley Kemper
As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That's true for any business new to the internet, as well.
However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best. Each platform has not only a unique audience of users, but also its own idiosyncrasies when it comes to usernames, imagery and usage.
Below is a step-by-step guide to establishing business accounts on the top eight social networks. As time and personnel [...]
Related Topics: Channel: Social Media Marketing | Facebook | Foursquare | Google: Google+ | How To Guides | How To Guides: Social Media Marketing | Pinterest | Social Media Marketing | Social Media Marketing Column | Twitter | Twitter: Accounts & Profiles
Nov 6, 2013 at 2:54pm ET by Ginny Marvin
Facebook announced it is expanding the list of partner categories that advertisers can target from 500 to more than 1,000. The audience segments are pulled from Facebook's third-party data partners Datalogix, Axciom and Epsilon.
The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive brands, in particular. The new categories include "active buyers" targets such as Shopping > Women's Apparel – Accessories: Active buyers of women's accessories.
A deeper level of automotive audience targets are also availab [...]
Related Topics: Channel: Retail | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News