Adobe Report: Facebook’s Ad Business Is Showing Continued Growth

adobe-social-engage The foundations of Facebook's advertising business appear very solid according to Adobe's first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates 160% and 20%. That's good news for the social network, which will announce its first quarter earnings later today. The news is also positive for brands trying to reach Facebook's 1.25 billion users with marketing messages. Adobe reports that [...]


Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

nanigans Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 dropped slightly -- by 5% -- compared to the fourth quarter of 2013. Cost per click rates increased 10% from the fourth quarter, likely due to increased competition for targeted audiences and content in the News Feed, leading to a spike in demand. Impressions were down 17% QOQ and 48% YOY, showing there are fewer but higher value impres [...]


Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

Search vs Social Trends Q1 Kenshoo Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That's according to Kenshoo's quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter of 2014. Seasonal dips from Q4 were expected after coming off a strong holiday retail season. [caption id="attachment_80279" align="aligncenter" width="600"] Source: Kenshoo Q1 2014 Search & [...]


Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & Social Ads

bizo-logo Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its Multi-Channel Nurturing solution aimed at scaling outreach to anonymous website visitors who don't provide contact information or sign-in during their visit, which can be more than 95 percent of visitors according to a SiriusDecisions Benchmark study. The solution extends nurture campaign targeting to display and social advertising. The initial version of Multi-Channel Nurturing, introduced in October 2013, was only available to Bizo and Eloqua customers [...]


Facebook Adds More Targeting Power To Lookalike Audiences

facebook-target-aim-featured Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs. The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control. Here's the rundown of [...]


Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

wildfire doubleclick logos Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, completed last year, allowed marketers to see social advertising performance metrics alongside their other digital advertising efforts in the DoubleClick Marketing dashboard. At the time DoubleClick’s Vice [...]


Instagram Strikes First Big Ad Deal In A Win For Facebook

instagram-featured Instagram had tip-toed into advertising, debuting ads in users' streams just last November. Today, it's reportedly moving into the big leagues with a new advertising deal inked with the agency holding giant Omnicom. Ad Age reports the deal is worth up to $100 million. The deal opens up ads to the brands working with agencies under the Omnicom umbrella such as Omnicom Media Group, DDB, BBDO and TBWA/Chiat/Day. "This doesn't change our advertising strategy moving forward -- people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who alread [...]


Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?

twitter-advertising-featured Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter's service and building its brand. Twitter's media spend is expected to be low and it's looking for one-off projects rather than a long-term deal. This move can be seen as Twitter hedging its bets and making itself more accessible to regular (not especially techie) people. Its place as the socia [...]


Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions

Notre Dame Fighting Irish vs. Michigan Wolverines - September 10, 2011 Using social media currency to get stuff -- or discounts on stuff -- isn't a new idea. There was Pay With a Tweet in the summer of 2010. Facebook Like gates -- "like our page for an exclusive offer" -- were the hot ticket several years ago. And right now you can sync your American Express card with Twitter and get $5 off every $25 you spend during restaurant week in New York City. But Portland, Ore.-based Chirpify believes it has come up with a new wrinkle by leveraging hashtags on Twitter, Facebook and Instagram. Chirpify, launched two years ago as a tweet-to-buy platform, pivote [...]


ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars

twitter-tv-200px Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when pushed out by ABC through Amplify. Whereas other Amplify campaigns have featured video clips, ABC's Oscar's campaign will feature Twitter Mirror selfies of stars taken in the green room backstage at the Oscars. “These things take off on [...]


How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Study]

Twitter logo Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing their client Mount Washington College. Though it's owned by online education behemoth Kaplan, Inc., Mount Washington College (MWC) had changed its name and begun offering online degree programs in mid-2013. Adobe was tasked with increasing brand awareness and online engagement for the school while dr [...]


Twitter Launches Promoted Accounts In Search Results

twitter-follow-us-600 Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser's existing targeting criteria. Advertisers already running Promoted Account campaigns don't have to take any action to be included in the search results listings. Currently, Promoted Tweets are sometimes served in search results and the recommendations for accounts to follow are organic, as shown in the example below. Promoted Accounts can now show along with the organic recommendations [...]


AdRoll Launches Mobile Retargeting Solution For Cross-Device Campaigns

AdRoll Logo Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across devices. The mobile retargeting solution allows marketers to identify high-intent desktop users and target them across mobile devices to promote app installs and conversions on mobile optimized sites. AdRoll, currently the only ad tech that integrates with both Facebook and Twitter, enables advertisers to retarget desktop site visitors as they visit Facebook and Twitter on their smartphones and tablets. Marketers can also retarget mobile web visitors when they b [...]


Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access

facebook Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories. The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior. Location: Build campaigns around any combination of geographies, including country and city (France and London), country and state (Canada and Texas), state and city (Maine and Houston), and in the U.S., state and zip code (New [...]


Will Facebook Advertisers Look Abroad? 85 Percent Of Ad Dollars Spent On Just 15 Percent Of Users [Study]

facebook-international-600 While just 15 percent of global Facebook users are in North America, the region accounts for nearly half (48 percent) of the Facebook advertising spend. In a new report that analyzed over 200 Facebook marketers, Marin Software says advertisers are under investing in Facebook in regions outside of North America. North America's user share is expected to shrink to 12 percent of Facebook users by 2015, while the Asia-Pacific region's share is expected to grow from 28 percent to 32 percent of global users by 2015. Asia-Pacific already has more Facebook users by volume than any other market but [...]


Twitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisers

Twitter-Large In conjunction with its data partner Datalogix and automotive insights firm Polk, Twitter announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic tweets. The company first introduced offline sales impact reporting for the consumer packaged goods (CPG) sector last August. For the automotive reporting, Twitter matches up unreadable, scrambled (hashed) email addresses from Datalogix, to provide information about Twitter activity in aggregate. Datalogix can then pair that Twitter activity to vehicle purchases capture [...]


Esurance Awarded Its $1.5 Million Prize: What’s Next & Will The 200,000 New Twitter Followers Stay

Esurance Twitter Sweepstakes Winner It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk exacerbated by the fact that the game was a rout. Fortunately for Esurance, it was immediately clear that its late play broke through the noise of the actual game-time advertisers. According to new stats from Leo Burnett, Esurance's agency, there were more than 200,000 entries using the hashtag #Esurance30 within the first minute of the ad airing. Since awarding the palette of cash to the lucky winner on Wednesday night's The Jimmy Kimmel Show, the brand is now [...]


TV Ads Go Better With Hashtags? Twitter Says So

twitter-tv-video-featured As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies -- all commissioned by Twitter -- that look at the relationship between TV ads and Twitter users/activity. The primary findings from each study: Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. Twitter users are les [...]


Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl

esurance-superbowl-ad-featured According to the latest data from Networked Insights, Esurance has won what might be dubbed the "Conversation Bowl" with 539,610 (and climbing) conversations on Twitter -- far higher than number two T-Mobile's 309,780 conversations -- with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than one billion impressions and two million tweets (see the latest stats at the end). The company executed a timed-to-a-tee teaser campaign to drum up awareness that it would be announcing something big in an ad right after the Super Bowl. And, yes, it then d [...]


The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl

football-fire-super-bowl-featured The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity last night on @MarketingLand and @HashtagBowl, and we've highlighted our top social updates from brands, movies & companies. Game Related Updates One of the easiest ways to boost engagement is to cash in on the current events occurring in the big game. These were [...]


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