Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination. Advertisers can now customize images by uploading their preferred image for a Page post link ad instead of Facebook automatically sourcing a thumbnail image based on images from the linked site. Advertisers can customize images via the Page composer, create flow, Power Editor and the API. Facebook has also made [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Facebook Exchange | Facebook: Marketing | Facebook: News Feed | Marketing Tools: Social Media | Social Media Marketing: Advertising | Top News

A new partnership with VivaKi, ad tech solutions and partnerships specialty unit of Publicis, and social curation platform Mass Relevance gives all of Publicis Groupe access to the platform and product suite. The platform is designed to help brands support their advertising campaigns through social media engagement "hubs", in real-time across all devices. Mass Relevance aggregates and filters social content from Facebook, Instagram, Google+, YouTube and Twitter in real-time to display a brand's social mentions and interactions across platforms in one branded area. The curated social conten [...]

Related Topics: Channel: Industry | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising

[caption id="attachment_47969" align="alignright" width="300"] Image via shutterstock.com[/caption] Social media policies aren't typically the first things that come to mind when you're developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach. Thus, in order for social media marketing messages to get noticed, they need to get passed along to friends of friends and their friends. That means other [...]

Related Topics: Channel: Social Media | Legal: General | Social Media Marketing Column | Social Media Marketing: Advertising

Twitter's full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to grow their businesses. And Twitter is giving out a total of $1 million in free advertising. Eligible Chase customers can each get a $100 advertising credit to test the waters of Twitter advertising. It's similar to the Twitter-American Expre [...]

Related Topics: Channel: Social Media | Display Advertising | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising

Tumblr is bringing its sponsored posts to the Web. This does not signal a big change in strategy nor a sign of Yahoo's new power over the blogging site since acquiring it for $1.1 billion nearly two weeks ago. This is an extension of the native ad unit Tumblr rolled out on its mobile apps for iOS and Android at the end of April and said they would be bringing to the Web. Several outlets report that seven advertisers are participating in the initial flight: Ford, Viacom, Universal Pictures, Capital One, Purina, Denny’s and AT&T. As with the mobile ad units, users will see a max [...]

Related Topics: Channel: Social Media | Social Media Marketing: Advertising | Tumblr

In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying. The company is  gearing up to launch a new ad retargeting exchange that would function much like the successful Facebook Exchange (FBX) and allow brands to retarget ads to site visitors when they are on Twitter. According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to learn about their approaches to retargeting on Facebook. No launch dates have been discussed, and Twi [...]

Related Topics: Channel: Social Media | Display Advertising: Programmatic Media Buying | Retargeting & Remarketing | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

In an attempt to keep marketers from diluting Pinterest's core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of "Dos" and "Don'ts" for brands wanting to host Pinterest contests. Pinterest's compliance language makes it clear that they are in no way responsible for any promotions hosted on their site, and any brand holding a Pinterest contest must comply with all legal requirements. The list of "Dos" and "Don'ts" offered on Pinterest's Brand Guidelines page give marketers a standard set of rules to follow wh [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Spam | Social Media Marketing: Advertising | Social Media Marketing: Spam

Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 million people in the U.S. tweeted about TV programs last year. TV ad targeting is designed to give brands the ability to engage with consumers on Twitter who have seen their ads on TV. As part of the new service, advertisers will have acce [...]

Related Topics: Channel: Social Media | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

  More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers that are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone. These are conclusions of a study published by Kenshoo Social today called "The Key to Successful Social Advertising." Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spe [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Top News

Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad to that environment. RTT also adapts to any future style updates publishers make to their templates so ads stay consistent with the new elements. Below are examples of how Sharethough mobile ads appear across d [...]

Related Topics: Channel: Display Advertising | Content Marketing | Display Advertising | Internet Marketing Industry: Stats | Mobile Marketing | Social Media Marketing: Advertising | Statistics: Online Advertising | Top News

After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the AppsFlyer Mobile App Discovery Report revealed that the most common mobile marketing channels included ad networks, app discovery platforms, cross sell opportunities, incentivized ad networ [...]

Related Topics: Channel: Strategy | Google: Google Play | Marketing Tools: Analytics | Mobile Marketing | Social Media Marketing: Advertising | Statistics: Mobile Marketing

Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced upgrades to the self-serve platform that allow advertisers to target users by interest, gender, platform and device, and earlier this month, the company expanded keyword targeting capabilities to include users' timelines. The self-serve platf [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising

As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product, set to launch in May, is Check-In Retargeting, which would allow advertisers to target users outside of the Foursquare app for the first time. Users' Foursquare check-in data will be aggregated and sold to ad exchanges for retargeting on external platforms including Facebook's FBX. Using demographic [...]

Related Topics: Channel: Local | Foursquare | Social Media Marketing: Advertising | Top News

Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social listening tool Radian6 & social publishing tool Buddy Media, Salesforce has been on an acquisitions roll. Today some of these strategic moves will work in a collaborative effect. The easy-to-remember Salesforce Social.com now enters the "Salesforce [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising

Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users' content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in  Tumblr Radar -- the area in the right rail of users' dashboards on desktops -- and in the Spotlight area on category pages. The Tumblr staff post announced that after running sponsored Radar posts for nearly a year, "today we're bringing these posts over to our mobile apps". According to AdA [...]

Related Topics: Channel: Content Marketing | Social Media Marketing: Advertising | Top News | Tumblr

Keyword targeting isn't new for Twitter advertisers -- they've been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here's how Twitter describes the new targeting: "...this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment video campaigns that drove the most shares were a set of two trailers for the movie Fast & Furious 6, which generated a combined 4,090,803 shares and Fox's ad for the 'Homer Shake' episode of the The Simpsons which garnered 568, [...]

Related Topics: Branding | Channel: Video | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Video

According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Related Topics: Channel: Strategy | Mobile Marketing | Social Media Marketing: Advertising | Statistics: General | Statistics: Online Advertising | Statistics: Social Media | Statistics: Spend Projections

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]

Related Topics: Channel: Industry | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising | Twitter: Marketing

Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won't roll out for some time. More Facebook Home Coverage Facebook Launches 'Home' – A New Android Home Screen Experience Hands On With Facebook Home Cover Feed And Chat Heads While "Facebook Home" Keeps Google, Search Is Harder To Reach Live Blog: The Facebook Android "Home" Phone Event [...]

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