Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 million people in the U.S. tweeted about TV programs last year. TV ad targeting is designed to give brands the ability to engage with consumers on Twitter who have seen their ads on TV. As part of the new service, advertisers will have acce [...]

Related Topics: Channel: Social Media | Featured | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

  More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers that are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone. These are conclusions of a study published by Kenshoo Social today called "The Key to Successful Social Advertising." Kenshoo Social commissioned the study from Forrester Consulting to look at the strategies and tactics used by marketers in the U.S whose companies spe [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Top News

Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad to that environment. RTT also adapts to any future style updates publishers make to their templates so ads stay consistent with the new elements. Below are examples of how Sharethough mobile ads appear across d [...]

Related Topics: Channel: Display Advertising | Content Marketing | Display Advertising | Internet Marketing Industry: Stats | Mobile Marketing | Social Media Marketing: Advertising | Statistics: Online Advertising | Top News

After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the AppsFlyer Mobile App Discovery Report revealed that the most common mobile marketing channels included ad networks, app discovery platforms, cross sell opportunities, incentivized ad networ [...]

Related Topics: Channel: Strategy | Google: Google Play | Marketing Tools: Analytics | Mobile Marketing | Social Media Marketing: Advertising | Statistics: Mobile Marketing

Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced upgrades to the self-serve platform that allow advertisers to target users by interest, gender, platform and device, and earlier this month, the company expanded keyword targeting capabilities to include users' timelines. The self-serve platf [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising

As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product, set to launch in May, is Check-In Retargeting, which would allow advertisers to target users outside of the Foursquare app for the first time. Users' Foursquare check-in data will be aggregated and sold to ad exchanges for retargeting on external platforms including Facebook's FBX. Using demographic [...]

Related Topics: Channel: Local | Foursquare | Social Media Marketing: Advertising | Top News

Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social listening tool Radian6 & social publishing tool Buddy Media, Salesforce has been on an acquisitions roll. Today some of these strategic moves will work in a collaborative effect. The easy-to-remember Salesforce Social.com now enters the "Salesforce [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising

Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users' content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in  Tumblr Radar -- the area in the right rail of users' dashboards on desktops -- and in the Spotlight area on category pages. The Tumblr staff post announced that after running sponsored Radar posts for nearly a year, "today we're bringing these posts over to our mobile apps". According to AdA [...]

Related Topics: Channel: Content Marketing | Social Media Marketing: Advertising | Top News | Tumblr

Keyword targeting isn't new for Twitter advertisers -- they've been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here's how Twitter describes the new targeting: "...this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by the FMCG/CPG, Tech and Automotive sectors. The two entertainment video campaigns that drove the most shares were a set of two trailers for the movie Fast & Furious 6, which generated a combined 4,090,803 shares and Fox's ad for the 'Homer Shake' episode of the The Simpsons which garnered 568, [...]

Related Topics: Branding | Channel: Video | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Video

According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Related Topics: Channel: Strategy | Mobile Marketing | Social Media Marketing: Advertising | Statistics: General | Statistics: Online Advertising | Statistics: Social Media | Statistics: Spend Projections

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]

Related Topics: Channel: Industry | Marketing Tools: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising | Twitter: Marketing

Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won't roll out for some time. More Facebook Home Coverage Facebook Launches 'Home' – A New Android Home Screen Experience Hands On With Facebook Home Cover Feed And Chat Heads While "Facebook Home" Keeps Google, Search Is Harder To Reach Live Blog: The Facebook Android "Home" Phone Event [...]

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Home | Facebook: Marketing | Facebook: Mobile | Google: Android | Social Media Marketing | Social Media Marketing: Advertising | Top News

According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne's survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and 44 percent, middle-aged. (RadiumOne noted that while social media use is most predominant with 18 to 24-year olds, comScore credits middle-aged women as the group most responsible for growth in social media site usage.) Another key insight from RadiumO [...]

Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Instagram | Google: Google+ | Mobile Marketing | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Mobile | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Top News | Twitter

A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG Digital's Calendar Live lets marketers choose TV shows and schedule targeted promoted tweets to run when those shows air. Calendar Live is one of the first tools released that uses the new Twitter ad API, which was launched last month to make it easier to run promoted tweets. With Calendar Live ad buyers can select TV shows and live events on roughly 35 channels by date and times and then add additional demographic or interest targeting criteria of the second [...]

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising

Equality has arrived in Twitter's advertising system. The company has announced that small, self-serve advertisers now have access to the same "advanced" dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren't offered to the little guys until today. Little advertisers logging in today will see the "Switch to Advanced" option at the top of the dashboard. And, whether they use that or not, they'll have access to new targeting options that only big advertisers [...]

Related Topics: Channel: Display Advertising | Display Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

To date, Twitter has owned the market on real-time, crowd-sourced information. Whether it's during the Super Bowl, Television, or cultural events -- users flock to Twitter (and hashtags) to see what's happening. Our own Danny Sullivan summed up the current Facebook/Twitter experience masterfully in the article "For Social Media Viewing, Twitter Is Live TV, Facebook Is DVR." Well, according to a report from the Wall Street Journal, Facebook wants out of its DVR status and in on the hashtag. Sure both Google+ and Instagram support tags, but Facebook has typically stayed far away from th [...]

Related Topics: Channel: Social Media | Facebook | Facebook: User Interface | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Top News | Twitter | Twitter: User Interface | Uncategorized

Under the banner of preventing "fraudulent, deceptive, and unfair business practices," the US Federal Trade Commission (FTC) has updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The rise of mobile devices and social media marketing, in particular, were cited as reasons the guidelines were updated: How to Make Effective Disclosures in Digital Advertising, takes into account the expanding use of smartphones with small screens and the rise of social media marketing . . . Like the original, the updated guidan [...]

Related Topics: Channel: Industry | Legal | Legal: General | Mobile Marketing | Social Media Marketing: Advertising

Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter's survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be "widely available" to advertisers in the United States, the United Kingdom and Japan. The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10% lift when users saw a Promoted Tweet campaign 2-3 times versus once. Users who engaged with a Promoted Tweet [...]

Related Topics: Channel: Strategy | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Twitter | Twitter: Advertising | Twitter: Statistics

Little Twitter is growing up, today announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to buy and optimize Twitter ads alongside their other media buying. The company has been testing the system for the last month or so, with beta partners Adobe, HootSuite, Salesforce, TBG Digital and SHIFT. "With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale," wrote April Underwood, Twitter's prod [...]

Related Topics: Channel: Social Media | Marketing Tools: Social Media | Social Media Marketing: Advertising | Top News | Twitter: Advertising | Twitter: User Interface