Social Media Marketing: Advertising
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5 ways to monetize your social media followings
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue -- even if you don't have a massive...
Snapchat starts selling Sponsored Geofilter ads thru its API as travel, event seasons kick off
Snapchat’s Sponsored Lens format remains its only ad type not yet available through its ad...
LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week
Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their...
Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform...
Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the...
Twitter’s latest ad format turns Periscope hearts into branded ones
To run branded heart campaigns in Periscope videos, advertisers must go through Twitter's sales team and pay a flat...
Facebook now has more than 5 million monthly advertisers
Over the past year or so, Facebook has attracted a million new advertisers roughly every six...
Facebook adds new Estimated Daily Results report, upgrades Delivery Insights
New enhancements make it easier to estimate Facebook Ad results and find more data on how you are reaching specific...
Is Snapchat’s bubble about to burst?
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat's glory days are over. Columnist Laura Collins...
Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options
Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the...
LinkedIn introduces lead gen ad offerings
Pilot program with 50 companies led to strong cost-per-lead performance, LinkedIn...
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing...
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to "clean up the...
Reddit launches a new self-serve ad platform
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are...
Twitter to bring pre-roll ads to Periscope videos
Pre-roll ads will be shown on both live videos and...
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s...
Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format
Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement...
How to track Facebook’s ratio of ads to organic posts in your desktop news feed
The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic...
Instagram now has more than 1M advertisers, doubling in past 6 months
As Instagram's advertiser base has ballooned, so has the number of people using the app to contact...
Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to...
