Facebook Opening Access To Custom Audiences For All Advertisers By End Of November

Facebook for Business Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week. Before today, Facebook's Custom Audiences was only available through its API and Power Editor tool. Soon, all Facebook advertisers will be able to leverage Custom Audiences to find existing customers and reach new prospects: Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for t [...]


Facebook’s First Video Ads Are Coming To Mobile

facebook-mobile-video-ads If you use Facebook on your favorite Android or iOS device -- and by Facebook's count, about 70 percent of us do -- you'll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous reports, it doesn't appear that the video ads will be set to auto-play. Here's how Facebook's Radu Margarint describes the new ads, and note the explicit mention of users clicking the ads to see the video: Potential customers will be able to click play to watch a video featuring your mobile app [...]


The Value Of Social To TV

twitter mic For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, "How can we take budget from TV?" Meanwhile, network representatives would ask how they could ensure that they didn't suffer the same fate as the newspaper companies. But now, increasingly, the questions on both sides are around how they can better work together. Here, we'll take a look at some of the ways. Selling Social Data Since its inception, Web advertising has been sold on its accountability, which was originally considered to be a benefit. But as click-through [...]


Twitter Advertisers Can Now Schedule Promoted & Organic Tweets

twitter-clock-time-featured The development of Twitter's ad product takes another step today with the launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad campaigns up to a year in advance. And this is quite interesting: Scheduled Tweets can be either paid (i.e., a Promoted Tweet) or organic. There's also a new "Creatives" tab in Twitter's ad management dashboard that advertisers can use to manage these Scheduled Tweets (and manage their Twitter Cards, too). That's where the advertiser can schedule future tweets via the blue "Compose Tweet [...]


Pinterest “Promoted Pin” Ads Debut Today

pinterest-promoted-pins-featured Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle "Promoted Pin" tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the web and Pinterest's mobile apps in search results and category feeds. Ads are served based on contextual relevancy. For example, a search for "Camping" could produce the Promoted Pin for a camping lantern shown above. For now, the company is wading cautiously into a [...]


Twitter’s S-1 Highlights Strength Of Mobile, International Advertising Opportunities

twitter-map-geotarget-featured In its S-1 filing made public yesterday, Twitter disclosed international users make up 77 percent of Twitter’s average MAUs (monthly active users). Yet, international advertisers generated just 25 percent of consolidated revenue in the three months ended June 30. Twitter’s second quarter advertising revenue per timeline view (which is what the company is reporting instead of revenue per user, and which actually means revenue per 1,000 timeline views) was $0.80, a 26 percent year-over-year increase according to the filing. The revenue per timeline view is significantly higher in the U [...]


Bottlenose Launches “Nerve Center” An Enterprise Trend Intelligence & Discovery Tool

Sentiment-Analysis Bottlenose swam onto the social discovery scene last year with a free, powerful social discovery and monitoring tool. This year, they've taken it up a notch with their real-time enterprise product, Bottlenose Nerve Center. In the words of Bottlenose CEO, Nova Spivack, they want to lead the "real-time revolution." Bottlenose has taken a unique place in the social tools space, specializing in trend intelligence. Instead of simply reporting mentions, Bottlenose provides real-time comprehension of what is currently happening, and what may soon be coming. The proprietary Trendfluence™ system h [...]


Facebook Users Will Soon Have More Control Over The Ads It Displays

Facebook-Like Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users' news feeds. The algorithm determines what ads to show Facebook users. What's changing? The company says it is putting greater emphasis on feedback from users about the ads they see. When users report or hide ads, they'll be less likely to see similar ads in their news feeds. This should give users more control over the types of ads that show up in their news feeds and mean that the ads are more relevant to their interests. As an example, if a user always hides ads for electronics, Faceb [...]


Twitter Deal With NFL Will Bring Instant-Replay & League Highlight Videos Via Sponsored Tweets

twitter-nfl-featured Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the league via sponsored tweets. According to a report on Reuters, "Under the new agreement, the NFL will package in-game highlights and other video content - as well as a short ad from a marketer - inside tweets that are 'sponsored' and distributed by the marketer during games." Without giving specifics, Reuters claims that the NFL and Twitter will split revenue earned from the sponsored Tweets. The announcement confirmed that the new deal is Twitter's largest [...]


Pinterest Begins Testing Promoted Pins Ad Product

pinterest-featured Today, Pinterest CEO and co-founder Ben Silbermann announced the company has begun testing promoted pins. It marks Pinterest's first foray into paid advertising in its nearly four year existence. In a post titled "Planning for the Future" on the Pinterest blog, Silbermann sets the tone for the type of monetization the business is envisioning, i.e. no banner ads. In the vein of other social networks including Facebook, Twitter and Tumblr, Pinterest is going the native ad route. Here are the criteria Silbermann lays out for the promoted pins: —Tasteful. No flashy banners or pop-up ads. [...]


Facebook Advertiser Banned For Using Photo Of A Teen Who Recently Committed Suicide

facebook Rehtaeh Parsons was a 17-year-old Canadian woman that passed away due to complications of an attempted suicide on April 7th this year. She was allegedly raped by four boys then cyberbullied and harassed up until her suicide attempt. The silver lining of the occurrence is that in passing she helped to change Canadian law for the better. After her death, an act was approved that allows victims of cyberbullies to protect themselves and to even sue their perpetrators. If you were a Canadian Facebook user, however, you may have seen imagery of her -- not for the change that she helped bring abou [...]


StumbleUpon Quietly Becomes Profitable As Advertisers Flock To Mobile-Friendly Native Ads

stumbleupon-featured Ten years on, the online content discovery and bookmarking service StumbleUpon is hitting its stride in attracting advertisers to its mobile apps. The company has released revenue data for the first time showing it's now profitable and expects revenue to hit $35 to 40 million this year, growing as much as 33 percent from last year. The company shared these stats and more today on Bloomberg, revealing efforts to crack the mobile nut are paying off. StumbleUpon CEO, Mark Bartels says the company expects more than 20 percent of sales this year to come from mobile applications on smartphones an [...]


The Keys To A Successful Holiday Season: Data And Retargeting

3-strategies-to-prepare-for-the-holidays_articles_01 While some may think it's too early to be saying, "'Tis the season," advertisers disagree, as they are busy gearing up for the holidays. According to Google's Consumer Survey, 30% of holiday shoppers start their holiday shopping before Halloween, and nearly half of them plan to purchase gifts online. Today's shoppers utilize various online and in-store channels to browse and purchase. Research conducted by Dimensional Research suggests that a majority of consumers visit a store based on an online experience, and oftentimes engage in "showrooming," wherein they research products via their smar [...]


For Twitter Retargeting, Communication Is Key

Mars-Curiosity-Twitter-Bio-600x368 This past July, Twitter followed in Facebook's footsteps with the announcement of retargeting. In a company blog post, Twitter said that they would begin experimenting with a way to make ads on Twitter more useful to its users in the United States by displaying promoted content from brands and businesses users have shown interest in. They went on to say that users won't necessarily see more ads on Twitter, but they may see better ones. While the overall premise of retargeting -- which focuses on serving relevant ads to consumers based on online behaviors -- remains the same, retargeting on [...]


You Don’t Have To Be Big To Do Social Right!

social-media-colors-featured One of the biggest misconceptions when it comes to social marketing is that it's only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I've ever seen come from small businesses. A classic example is the Ashkenaz Cowboy restaurant. The Ashkenaz Cowboy is local restaurant in my neighborhood. I first heard about it via the original social media -- from a friend during a face-to-face conversation. Within a week, I visited the restaurant -- and found that their use of social engagement was far beyond an [...]


Facebook Gives Advertisers Free Access To Shutterstock Images & Multiple Image Uploader

facebook A picture is worth its weight in clicks. Facebook hopes to make it easier for advertisers to find the right image, or set of images, for successful ad campaigns. Today, Facebook announced a new partnership with Shutterstock that gives advertisers free access to millions of stock images from the Shutterstock library. Rolling out in the coming weeks, and the images will be accessible from Facebook's ad creation tool.  Advertisers will be able to search and select stock images for use  in any Facebook ad format. Facebook also announced that, starting today, users can select multiple image [...]


Deeper Dive On A Facebook Marketing Case Study

facebook-banner In last month's article about how great community management is beginning to emerge in smaller organizations, I used an example from Seagull Outfitters, courtesy of Marty Weintraub at aimClear. For this post, I went back to Weintraub for some additional information. Seagull Outfitters is a regionally dominant Minnesota Canoe Area Boundary Waters outfitter. Located at the end of the rugged Gunflint Trail, Seagull Outfitters spend their days facilitating wilderness marine excursions. Prior to the campaign that I'm going to discuss, Seagull's Facebook page was pretty typical. There [...]


Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]

facebook Facebook advertising is continuing to show strong results for advertisers. That's according to Kenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics. Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with total clicks increasing by 16.5 percent in Q2 compared to Q1 this year. Engagement rates beyond the click shot up as well. Conversions rise 56.9 percent and revenue increased by 2 [...]


Twitter Claims Promoted Tweets Lift Offline Sales By 12% For CPG Brands

Twitter Logo Twitter announced today that it has launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales. Using the "offline sales impact" tool developed in conjunction with data analytics company Datalogix, Twitter measured organic and paid activity for 35 different CPG brands on the site, spanning a number of industries, including beverages, food, wellness, household products and alcohol. According to the findings, Promoted Tweets resulted in people buying more: "Followers who are exposed to Promoted Tweets purchased 29 percent more from that brand th [...]


Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns

Twitter Bird Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, and a 'Targeting Summary' box. Also, advertisers can now save draft campaigns to finish at a later time, or let someone else complete. According to the announcement, advertisers will, "...find a friendlier and more intuitive campaign setup experien [...]


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