Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns

Twitter Bird Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, and a 'Targeting Summary' box. Also, advertisers can now save draft campaigns to finish at a later time, or let someone else complete. According to the announcement, advertisers will, "...find a friendlier and more intuitive campaign setup experien [...]

Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]

Report: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of Steel

Video click Video technology company Unruly's newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even after a strong Q1 boosted by Super Bowl ads. Examining video ad shares for the entertainment, FMCG/CPG, technology, retail, auto and finance industries, Unruly found that the entertainment industry experienced the most video ad shares, while the FMCG/CPG vertical saw Dove's "Real Beauty Sketches" ad become one of the top three most viewed ads of all time. The auto industry was the only vertical to see a drop in video ad shares, dow [...]

Twitter TV Ad Targeting Now Live To National Television Advertisers In U.S.

twitter-video-tv-featured Today, Twitter announced the general availability of TV Ad Targeting, which launched in beta this May. The program allows national television advertisers in the U.S. to target Promoted Tweets to users who tweeted about the TV shows their ads ran against. The beta appears to have been a quick success. Through the company's partnership with Nielsen to measure second screen brand impact with the Nielsen Brand Effect for Twitter survey tool, Twitter says brands in the beta, including Adidas, Holiday Inn, Jaguar and Samsung, saw higher message association and purchase intent. Twitter says use [...]

73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sidelines [eMarketer]

Percent of Publishers With Native Advertising Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released by eMarketer from the Online Publishers Association and Radar Research. Just 10 percent of publishers say they don't have and aren't considering adding native advertising to their sites. In taking the pulse of how publishers define native advertising, the study seems to hit on some consensus. Over 90 percent agree that native advertising is an ad's "integration into the design of the publisher's site." Interestingly (and somewhat bewilderingly), 21% [...]

Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays

pinterest-nordtsrom-featured After's report last week highlighting how Nordstrom is using  popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant's plans to transition their social media marketing efforts into actual in-store results. According to the report, the pilot program is running in 13 Nordstrom locations across the country, with Pinterest display promotions being tested in the dress, handbag and shoe departments. Products being tested include Pinterest signage with text reading, "Top Pinned Items" and the Nordstrom hashtag. [...]

Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization

linkedin-featured LinkedIn's focus on content has been in overdrive recently. A new in-depth study by faberNovel, titled LinkedIn, the Serious Network, looks at LinkedIn's ten year trajectory from an online resume repository to a powerhouse hub for professional recruitment, lead generation, sales solutions, marketing tools and, yes, a full-fledged B2B content engine. It is now testing ways to monetize its content marketing power with native ads called Sponsored Updates. The company's focus on content can be traced back to the inception of social news product, LinkedIn Today in 2011. Acquisitions of SlideShare [...]

“Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting

twitter-target-tweet-featured Twitter is launching "Tailored Ads," a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also providing options for those who don't want to be retargeted this way. Twitter announced the news on its blog, while the name for the new product offering itself is covered on the associated help page. Called "Tailored Ads," it will allow advertisers to use information they know about a particular person to better target them with ads, when that person is on Twitter. Retargeting Comes To Twitter For example, an advertiser may know when someone who has [...]

US State Department: After Audit, We’ve Cut Our Facebook Spend By 90%

state-department-logo Mixed in with questions of about Egypt, Edward Snowden and the rerouting of the president of Bolivia's airplane, the US State Department fielded another issue during its daily press briefing today. What's up with spending $315,000 per year to buy Facebook likes? Answer: the budget's now been cut by about 90%. Buying Fans As we covered earlier, and as first reported by the Washington Examiner, an audit of the US State Department's Bureau of Information Programs found that it spent $630,000 over two years, in 2011 & 2012. From the report: The bureau spent about $630,000 on the two c [...]

Your Tax Dollars At Work: State Department Spends $630,000 Buying Facebook Fans

state-department-logo Wait until the conservative talk shows get ahold of this one: The US State Department spent $630,000 buying Facebook fans via ad campaigns between 2011 and March 2013, then ended up with very low engagement rates when the campaigns ended. The discovery, first reported by the Washington Examiner, comes via an Inspector General's office (IG) audit that examined the State Department's Bureau of Information Programs. In its 57-page report, the IG's office says the State Department spent about $630,000 on two Facebook advertising campaigns aimed at increasing the number of fans of some of its [...]

Facebook Changes Ad Policy, Promises To Keep Ads Off Controversial Pages & Groups

facebook-pages-featured Starting Monday, Facebook will use a new review process to decide when it's okay to show ads on Pages and Groups -- a process that will expand the company's list of Pages and Groups that are restricted from showing ads because of the content they offer. The new policy comes in response to recent complaints from advertisers whose ads were showing up on controversial Pages and Groups, as well as additional complaints about Facebook's overall content policy. In today's announcement, Facebook says it'll remove ads from the expanded list of restricted Pages and Groups by the end of next week. [...]

Facebook Ads Manager Reports Update Gives Advertisers More Control

Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads Manager Reports designed to make it "easier to use and more actionable." The biggest change to Ads Manager Reports is the ability to select the ad metrics you want to include in a report, rather than being tied to the specific set of Report Type templates that exist now. In the new interface, there is much more flexibility to view and break out the data how you want it--in one report.   The Cost per Action area in the Metrics menu (shown in the screensh [...]

Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year

twitter-map-geotarget-featured While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their Twitter mobile app. An end of the year launch could mean new ad possibilities for retailers wanting to push foot-traffic during the holiday shopping season. According to the report on AdAge, [...]

Facebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisers

facebook Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination. Advertisers can now customize images by uploading their preferred image for a Page post link ad instead of Facebook automatically sourcing a thumbnail image based on images from the linked site. Advertisers can customize images via the Page composer, create flow, Power Editor and the API. Facebook has also made [...]

Publicis Groupe’s VivaKi Signs Deal With Mass Relevance For Branded Social Media Curation

A new partnership with VivaKi, ad tech solutions and partnerships specialty unit of Publicis, and social curation platform Mass Relevance gives all of Publicis Groupe access to the platform and product suite. The platform is designed to help brands support their advertising campaigns through social media engagement "hubs", in real-time across all devices. Mass Relevance aggregates and filters social content from Facebook, Instagram, Google+, YouTube and Twitter in real-time to display a brand's social mentions and interactions across platforms in one branded area. The curated social conten [...]

3 Reasons Why Social Media Policy Is More Important Than Strategy

cart horse [caption id="attachment_47969" align="alignright" width="300"] Image via[/caption] Social media policies aren't typically the first things that come to mind when you're developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a function of engagement. Without engagement, there is no reach. Thus, in order for social media marketing messages to get noticed, they need to get passed along to friends of friends and their friends. That means other [...]

Twitter-Chase Ad Partnership Courts More Small Businesses

Twitter Bird Twitter's full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to grow their businesses. And Twitter is giving out a total of $1 million in free advertising. Eligible Chase customers can each get a $100 advertising credit to test the waters of Twitter advertising. It's similar to the Twitter-American Expre [...]

Tumblr Expands Sponsored Posts To Desktops

Tumblr is bringing its sponsored posts to the Web. This does not signal a big change in strategy nor a sign of Yahoo's new power over the blogging site since acquiring it for $1.1 billion nearly two weeks ago. This is an extension of the native ad unit Tumblr rolled out on its mobile apps for iOS and Android at the end of April and said they would be bringing to the Web. Several outlets report that seven advertisers are participating in the initial flight: Ford, Viacom, Universal Pictures, Capital One, Purina, Denny’s and AT&T. As with the mobile ad units, users will see a max [...]

Twitter Set To Launch FBX-Like Retargeting Ad Exchange [Report]

twitter-logo-tweet-200px In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying. The company is  gearing up to launch a new ad retargeting exchange that would function much like the successful Facebook Exchange (FBX) and allow brands to retarget ads to site visitors when they are on Twitter. According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to learn about their approaches to retargeting on Facebook. No launch dates have been discussed, and Twi [...]

Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty

pinterest-logo-220 In an attempt to keep marketers from diluting Pinterest's core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of "Dos" and "Don'ts" for brands wanting to host Pinterest contests. Pinterest's compliance language makes it clear that they are in no way responsible for any promotions hosted on their site, and any brand holding a Pinterest contest must comply with all legal requirements. The list of "Dos" and "Don'ts" offered on Pinterest's Brand Guidelines page give marketers a standard set of rules to follow wh [...]

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