Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions

Notre Dame Fighting Irish vs. Michigan Wolverines - September 10, 2011 Using social media currency to get stuff -- or discounts on stuff -- isn't a new idea. There was Pay With a Tweet in the summer of 2010. Facebook Like gates -- "like our page for an exclusive offer" -- were the hot ticket several years ago. And right now you can sync your American Express card with Twitter and get $5 off every $25 you spend during restaurant week in New York City. But Portland, Ore.-based Chirpify believes it has come up with a new wrinkle by leveraging hashtags on Twitter, Facebook and Instagram. Chirpify, launched two years ago as a tweet-to-buy platform, pivote [...]


Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl

esurance-superbowl-ad-featured According to the latest data from Networked Insights, Esurance has won what might be dubbed the "Conversation Bowl" with 539,610 (and climbing) conversations on Twitter -- far higher than number two T-Mobile's 309,780 conversations -- with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than one billion impressions and two million tweets (see the latest stats at the end). The company executed a timed-to-a-tee teaser campaign to drum up awareness that it would be announcing something big in an ad right after the Super Bowl. And, yes, it then d [...]


The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl

football-fire-super-bowl-featured The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity last night on @MarketingLand and @HashtagBowl, and we've highlighted our top social updates from brands, movies & companies. Game Related Updates One of the easiest ways to boost engagement is to cash in on the current events occurring in the big game. These were [...]


A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]


Infographic: The Social Media Winners Of CES 2014

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and brands all vying for hashtag and other mentions on Twitter and in social media. Who won? Samsung, Sony and Android were all big brands that drew attention. Smartphones, tablets and TVs were winning products. And director Michael Bay, who walked off stage when a live press event went wrong, was a winner for the most negative comments. These stats and more have been compiled into an infographic from the folks at the digital consultancy of Bell Pottinge [...]


How Popeyes And Others Are Riding The Saints’ Social Media Bandwagon

Saints Fans Trade Brown Bags for Chicken and Gatorade If you don't live in New Orleans, you're missing out this time of year. As of three days ago, Carnival Season started, which means we have an excuse to eat delicious king cakes in all conceivable flavors and variations from now till Fat Tuesday (my personal favorite can be ordered and shipped fresh to your door....) New Year's resolutions don't last long here in NOLA). There's only one thing that might fire up the spirits of New Orleanians more than king cake, and that's the Saints. Ever since the 2006 homecoming season following Hurricane Katrina, the city simply buzzes with enthusiasm and [...]


Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

Mastercard logo To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear hashtag. According to Mastercard, it will display "the very best of all consumer generated content" on the famous Times Square billboards from 6:00 a.m. New Year's Eve until the ball drops. Mastercard says this campaign is its, [...]


Facebook’s Trending Topics Test Moves From Mobile To Desktop

facebook-hashtags-featured Facebook has expanded a "trending topics" test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content block next to the News Feed when they're using Facebook's website. The content block lists five trending topics and has a "See More" link. Facebook tells the WSJ that the test is "only available to a small percentage of US users and it is still in the early stages of development." It's similar to the trending topics test on mobile that Facebook began about three weeks ago [...]


Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]


Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement

Twitter UK Logo As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter. According to Twitter UK, there were more than 25,300 tweets per minute following the new prince's birth. Since the Duchess arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times on Twitter. Here's a look at the several of the fastest movers to capitalize on the announc [...]


Syfy’s #Sharknado Racks Up Impressive Tweets Per Minute

sharknado-featured Was it the biggest thing to ever hit Twitter? Nope, as it turns out. But Sharknado -- the TV movie from Syfy that has killer sharks raining down on Los Angeles out of tornadoes -- was still a huge hit according to Twitter, drawing in tweets at about one-quarter of Super Bowl levels. My feed certainly exploded, echoing what I was also hearing from others that I follow: It seemed as if everyone I knew was watching the show. Sharknado seemed to be ubiquitous. Even Mia Farrow was tweeting about it: Omg omg OMG #sharknado — mia farrow (@MiaFarrow) July 12, 2013 Variety compiled a list [...]


Twitter Users Now Get List Of Auto-Complete Hashtag Suggestions On The Web

Twitter Logo While Twitter's Android and iOS apps already have an auto-complete function for trending hashtags, the social media site has brought the feature to the web, making it possible for users to find popular content more quickly, and, according to a report on TheNextWeb.com, to help, "...funnel the discussion around hot button topics in a more focused fashion." Twitter's auto-complete offers users an extra level of direction by providing a collection of currently trending hashtags. A user wanting to find tweets on a specific topic - or connect their own tweets to a specific Twitter conversation - [...]


#ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

facebook-hashtags-featured It's now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook. From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly 40% of brands have posted multiple hashtagged posts, and a small portion of the brands went hashtag crazy with 10+ hashtag laden posts in that timeframe. The hashtagging hasn't been on a fleeting trial-basis. Brands have slowly ramped up the use of hashtags since Jun 12th. Of the po [...]


Will Hashtags Help Facebook In The Social TV War?

I've written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking about in order to make the best use of both. At the back end of last month, following the NewFronts (where digital media owners look to replicate the scale and success of the TV upfronts), Twitter made two important announcements. The first of these was the ex [...]


Why The New Facebook Hashtags Are #Awkward & #Unnecessary

hashtags-featured Today to the delight of many marketers Facebook announced the release of hashtags. The new clickable links will pop open a new stream with public updates around each specific term. While hashtags seem like a great idea, there are quite a few obstacles in the way of #success for this new feature. Why Not Search? While hashtags work well for simple social sites like Twitter (140 characters) or Instagram (a photo with little to no text,) they come off as unwarranted on a site that includes in-depth Open Graph Search like Facebook. Facebook is far and away the most sophisticated social netwo [...]


Facebook Finally Gets Hashtags: How They Work

Facebook Hashtags Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company a much needed way to tap into the marketing dollars that have been flowing into hashtag-focused campaigns. Meet Facebook Hashtags Facebook posted today about the new hashtag support with an overview, saying: Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click [...]


Online Retailer Boticca Using Customer Instagram Photos On Homepage & Product Pages

Boticca With the help of social photo crowdsourcing solution Olapic, the fashion website Boticca.com has started using customer photos on their homepage and adding the photos to product pages, as well. Launched last week, the website's new photo Gallery feature will showcase Instagram and regular photos taken by customers wearing Bottica's jewelry and accessory items. According to the company's announcement, Boticca's founders Avid Larizadeh and Kiyan Foroughi realized that "street style" content was impacting a large portion of sales on the website. "We were keen to harness the power of street [...]


Hashtag Bombs: How Not to Leverage Trending Hashtags

When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags can't be owned. They can’t be wordmarked or copyrighted, either. The reality is that many hashtags are started organically, not by brands themselves but by their customers. Hashtags were once the sole domain of Twitter. Over the years, other social properties began incorporating them as well. Google Plus and Instagram recognize them. Earlier this year, LinkedIn started using them. And soon, they'll become part of Facebook as well. Hashtag Bombs Are S [...]


#Boooo! NCAA Bans Hashtags, Social Media URLs On Football Fields

football-penalty-featured Talk about #notgettingit and #dumbrules. The National Collegiate Athletic Association (NCAA) -- the organization that makes the rules governing college sports -- has banned the display of hashtags and social media URLs on football fields. That means colleges and universities in the U.S. will have to find other ways to market their Twitter, Facebook, Instagram and other social media presences, along with any hashtags they were using to increase school pride, awareness, and so forth. A new bulletin (PDF) from the NCAA Football Rules Committee begins by saying "there may be no advertisi [...]


Blab Offers Marketers A Crystal Ball, Giving Insight Into What Will Trend Next

With its launch today at the 2013 ad:tech Summit, Blab claims to be the first commercial platform to predict social media conversations up to 72 hours before they happen. Applying algorithms that analyze text, images, and videos from more than 50,000 real-time data sources, Blab organizes billions of conversations to predict future conversations within 24, 48 and 72-hour windows. Designed using a SaaS platform, marketers access Blab's Conversation Canvas dashboard to find opportunities and threats in real-time, making it possible to devise strategies and develop content based on future conv [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!