LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]


Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

tullamore_parting_shot At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man's impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own [...]


Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight

fastweb_christ_redeemer If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense. Italian broadband provider Fastweb "downloaded" the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in Piazza Dante in Naples, Italy. You know, as an example of Fastweb's super fast download speeds. The 20-meter-high statue is said to be an exact replica -- and exact weight -- of the original even though it's just half the height. Fastweb worked with M&C Saatch [...]


Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram

behind_enemy_lines In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines." It's asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand refers to as “Warriors,” are asked to be seen, and photographed, making the three-finger “Warrior W” at some less-healthy chain eatery. Those who do and post the image to Facebook or Instagram with the hash [...]


Hellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge” Disappointment

hellmanns_recitweet We've all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself. It's very frustrating, but there is a solution. No, it's not the replicator on the Enterprise; it's ReciTweet from Hellmann's. Working with Ogilvy & Mather Brazil, Hellmann's created ReciTweet, a Twitter hashtag campaign which came to the rescue of starving deer in refrigerator headlights in Brazil or, given the internet's reach, anyone anywhere in the world. With ReciTweet, all frustrated refrigerator gawkers need to do is tweet some of the ingre [...]


Your Guide To All Things Hashtag Analytics & Optimization

Diet Coke #ShowYourHeart Campaign Hashtags. You've heard people talk about them, you've seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. [youtube]https://www.youtube.com/watch?v=57dzaMaouXA[/youtube] #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories. Hashtags reappeared on Twitter in 2007 when Nate Ritter used the hashtag #sandiegofire at the e [...]


#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

bostonstrong When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts -- SpaghettiOs' mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T's tacky "Never Forget" tweet last September 11 -- are so memorable and damaging that brands seem to be wising up and sitting on the sidelines. But anniversaries remain a tempting marketing target -- especially when the narrative is one of rebirth and redemption, like today's first running of the Boston Marathon since [...]


Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions

Notre Dame Fighting Irish vs. Michigan Wolverines - September 10, 2011 Using social media currency to get stuff -- or discounts on stuff -- isn't a new idea. There was Pay With a Tweet in the summer of 2010. Facebook Like gates -- "like our page for an exclusive offer" -- were the hot ticket several years ago. And right now you can sync your American Express card with Twitter and get $5 off every $25 you spend during restaurant week in New York City. But Portland, Ore.-based Chirpify believes it has come up with a new wrinkle by leveraging hashtags on Twitter, Facebook and Instagram. Chirpify, launched two years ago as a tweet-to-buy platform, pivote [...]


Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl

esurance-superbowl-ad-featured According to the latest data from Networked Insights, Esurance has won what might be dubbed the "Conversation Bowl" with 539,610 (and climbing) conversations on Twitter -- far higher than number two T-Mobile's 309,780 conversations -- with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than one billion impressions and two million tweets (see the latest stats at the end). The company executed a timed-to-a-tee teaser campaign to drum up awareness that it would be announcing something big in an ad right after the Super Bowl. And, yes, it then d [...]


The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl

football-fire-super-bowl-featured The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity last night on @MarketingLand and @HashtagBowl, and we've highlighted our top social updates from brands, movies & companies. Game Related Updates One of the easiest ways to boost engagement is to cash in on the current events occurring in the big game. These were [...]


A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]


Infographic: The Social Media Winners Of CES 2014

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and brands all vying for hashtag and other mentions on Twitter and in social media. Who won? Samsung, Sony and Android were all big brands that drew attention. Smartphones, tablets and TVs were winning products. And director Michael Bay, who walked off stage when a live press event went wrong, was a winner for the most negative comments. These stats and more have been compiled into an infographic from the folks at the digital consultancy of Bell Pottinge [...]


How Popeyes And Others Are Riding The Saints’ Social Media Bandwagon

Saints Fans Trade Brown Bags for Chicken and Gatorade If you don't live in New Orleans, you're missing out this time of year. As of three days ago, Carnival Season started, which means we have an excuse to eat delicious king cakes in all conceivable flavors and variations from now till Fat Tuesday (my personal favorite can be ordered and shipped fresh to your door....) New Year's resolutions don't last long here in NOLA). There's only one thing that might fire up the spirits of New Orleanians more than king cake, and that's the Saints. Ever since the 2006 homecoming season following Hurricane Katrina, the city simply buzzes with enthusiasm and [...]


Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

Mastercard logo To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear hashtag. According to Mastercard, it will display "the very best of all consumer generated content" on the famous Times Square billboards from 6:00 a.m. New Year's Eve until the ball drops. Mastercard says this campaign is its, [...]


Facebook’s Trending Topics Test Moves From Mobile To Desktop

facebook-hashtags-featured Facebook has expanded a "trending topics" test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content block next to the News Feed when they're using Facebook's website. The content block lists five trending topics and has a "See More" link. Facebook tells the WSJ that the test is "only available to a small percentage of US users and it is still in the early stages of development." It's similar to the trending topics test on mobile that Facebook began about three weeks ago [...]


Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]


Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement

Twitter UK Logo As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter. According to Twitter UK, there were more than 25,300 tweets per minute following the new prince's birth. Since the Duchess arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times on Twitter. Here's a look at the several of the fastest movers to capitalize on the announc [...]


Syfy’s #Sharknado Racks Up Impressive Tweets Per Minute

sharknado-featured Was it the biggest thing to ever hit Twitter? Nope, as it turns out. But Sharknado -- the TV movie from Syfy that has killer sharks raining down on Los Angeles out of tornadoes -- was still a huge hit according to Twitter, drawing in tweets at about one-quarter of Super Bowl levels. My feed certainly exploded, echoing what I was also hearing from others that I follow: It seemed as if everyone I knew was watching the show. Sharknado seemed to be ubiquitous. Even Mia Farrow was tweeting about it: Omg omg OMG #sharknado — mia farrow (@MiaFarrow) July 12, 2013 Variety compiled a list [...]


Twitter Users Now Get List Of Auto-Complete Hashtag Suggestions On The Web

Twitter Logo While Twitter's Android and iOS apps already have an auto-complete function for trending hashtags, the social media site has brought the feature to the web, making it possible for users to find popular content more quickly, and, according to a report on TheNextWeb.com, to help, "...funnel the discussion around hot button topics in a more focused fashion." Twitter's auto-complete offers users an extra level of direction by providing a collection of currently trending hashtags. A user wanting to find tweets on a specific topic - or connect their own tweets to a specific Twitter conversation - [...]


#ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

facebook-hashtags-featured It's now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook. From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly 40% of brands have posted multiple hashtagged posts, and a small portion of the brands went hashtag crazy with 10+ hashtag laden posts in that timeframe. The hashtagging hasn't been on a fleeting trial-basis. Brands have slowly ramped up the use of hashtags since Jun 12th. Of the po [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!